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The Keys To Success The Three Simple Things All Indie Publishers
Do To Write and Sell More Books
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Copyright 2017 Sneaky Fox Publishing. All Rights Reserved.
The Keys to Unlocking Your Potential
First off, I want to thank you for downloading this PDF and I hope
you find it immensely useful.
It’s not long. A short read, but inside I’m going to give practical
advice for building a successful independent publishing business,
writing and selling books, with a few short case studies sprinkled
in.
Let’s dive in!
The Story of Sarah: The Master Fan-Builder
Sarah writes a lot of books, but I’m going to cover productive
writing in a bit.
No, the one thing that separates Sarah from the hoard of failing
writers that try to make independent publishing work is her
ability to communicate effectively with her audience. She has a
knack for getting people to love her.
What she is doing isn’t magic. You can do it too, easily. And it
doesn’t even eat that much time up. Maybe an hour or less a day.
But it’s worth every single minute you put into it. It turns simple
customers into raving fans who buy every book you release and
drastically increases the customer value.
What is it?
She emails her list every day with a short blurb about what is
going on in her life, the books she’s currently working on and…the
key sauce here…she asks for them to email her back.
And she responds to a chunk of them at the end of the week, in a
compilation email with quotes from her readers or…she answers a
few of them personally.
This creates such an emotional bond with the reader that they feel
personally invested in the lives of the authors who do this. Of
course, virtually no author does do this.
I was told the other day that an author I know doesn’t like
emailing daily because…well, “I would hate that as a reader and
unsubscribe”.
You know what I say to that?
“My friend…I don’t want you on my list then. If you don’t
want to hear what I have to say, if you don’t to be involved in my
life, if you don’t want to purchase a lot of stuff I release…then it’s
best we part ways and don’t waste any more of each other’s
time.”
There is something else I also have to say…
You are not your audience.
That means you must define them slightly differently than you
define yourself, because you are looking for commercial
interests.
You might share a lot of traits with your audience, but your
audience is not you. Your audience shares interests, but also a
purchasing interest with you personally.
That purchasing interest drives slightly different traits. It means
you can and should pursue that interest and you can do it in ways
that helps them.
I think that authors are afraid of constantly communicating with
their audience for fear of annoyance or rejection. Let me clue you
in on a secret: most people are going to reject you.
Ignore those people. If they reject you, unsub, hate you,
then…well, forget them. Move on.
Sarah does this, constant communication with constant personal
touches.
Finally, I want to say that it doesn’t matter if it’s an email list, blog
post comments, a Facebook page or group…communicate and do
so effectively.
The Story of Richard: Find a System, Work
the System
I could talk about how Richard is a master of free marketing.
Richard is a freelance writer who charges 40k bucks for a book
and the clients he gets don’t bat an eye at that price. He knows
where to go to get those kinds of clients.
Though the secret to Richard’s success is his ability to work a
system ceaselessly, and his system is simple.
He writes and submits articles to LinkedIn and Facebook, he
posts them on his blog, he get’s Google traffic and 5 to 10 sign ups
on his list a day.
But he’s always writing articles and always posting them. He
writes one or two a day, between 300 and 4000 words. But these
articles produce income. Clients, people who are paying him an
insane amount of money to write.
He’s a writer. His marketing system is based around writing.
Writers write. Duh.
That’s the amazing thing about this – he works his system like a
slave but it’s totally free and brings in the cash. He’s found what
works for him and he beats the damn thing to death.
The problem most authors face when promoting their books is a
constant churn of different promotional techniques. Constantly
trying to learn or implement a system that is better or easy or
makes more money…(in their mind).
The thing is – almost ALL traffic and marketing systems work.
The key difference is each system works for different people and
their unique situation.
Richard’s situation allows him to just be writing. Perhaps your
situation will allow you to master Facebook marketing or AMS
ads.
Maybe you’ve got an in with BookBub or other sites. Maybe you’re
a super-friendly guy who can schmooze it up with other authors
and network, sharing promotional resources (like email lists).
It doesn’t matter.
What is the most important is you master the system you’re good
at and you master it by working it again and again and again until
you’ve perfected it. Then, ideally, you write up training and you
hire someone to run it for you while you work on the writing. (Or
whatever part of the business you want to run)
But what if I want to expand into new avenues?
Great! You have two options:
A. Do it yourself and ONLY after you’ve mastered and worked
the first system to death. Then ONLY work on that new
avenue…until you master it.
B. Hire someone else to do it.
Assuming you have money coming in, because – you know –
you’ve masted the system, then option “B” shouldn’t be a problem.
Just remember, any new source of traffic, leads or sales is going to
take time to build up into laser tight profitability.
The Story of David: Do What You Love
David runs his entire publishing business on Kindle Unlimited,
the free book platform that pays via page reads. His system is
simple – Facebook ad spend of about 30 to 50 bucks, drop the
traffic, let the freebies reads roll in. If the reads don’t roll in, move
on to the next book.
What is unique about David, however, is that he doesn’t write a
single word. He outsources all the writing by paying freelancers.
He hires people to make the covers for the books and do all the
various other tasks, such as uploading the book, importing the
descriptions and so forth.
From what I understand, his focus is running the ads on Facebook
and other platforms. He doesn’t do much else, besides manage the
team of outsources that do the other work.
I’m not going to assume he “loves” playing the advertising game
on Facebook. Maybe he does, I don’t know. But he sure seems to
focus just on it.
Just like Richard, David is a master of this system and he lets the
other masters – the writers and other workers – work their
mastery. The systems they’ve nailed down and perfected. This
has enabled him to make an easy five figure month income with
all the productivity he’s achieving.
Now I’m under no illusions here. Starting off, you probably don’t
have the capital to just start hiring willy-nilly. You will likely have
to be the labor for practically everything in your business. The
writing, the advertising, the networking or whatever else you need
to do.
But one key trait that separates the wheat from the chaff is this:
the willingness to reinvest the profits back into the business and
automate the tasks that need done. Especially the most hated
tasks or those which you are not proficient in.
Taking stuff off your plate enables you to work the parts you’re
best at or the parts you love. Spending more time on these tasks
generally means more money. And hiring people who are better at
the other tasks also means more money, if you’re smart about
it.
If your productivity increases ten-fold, your profits should
increase ten-fold as well.
Every Author Presented Here Makes Money
Sarah, Richard and David all make money in their publishing
business and they all do the same things.
Sarah pays a traffic guy to send her new readers while she works
her mojo writing and communicating with her readers. She works
the system repeatedly. Her system is very simple.
Richard hammers his system daily, outsources what he doesn’t
like and is constant communication with is leads and clients. His
system is very simple.
The same thing goes for David. His system is very simple.
They all share these traits. Good communication, automation and
working a simple, singular system. They all make a load of money
and what is interesting, they all come from various walks of life.
Sarah is a full-time mom, part time waitress and part time
publisher. She makes about a grand a month from her publishing
business, but is going to be expanding soon, reinvesting her
earnings paying people to send her more traffic.
Richard is an ex-tech guy who has managed hundred-person
teams for large companies before. He writes for clients instead of
publishes books but regardless, he’s an author.
David is a pastor of a church with a family.
Different walks of life, all sharing the same basic traits. The same
traits you’ll be working, right?
Grab Sarah’s Full Story and Discover How a
Full Time Mom, Part Time Waitress Writes
Kindle Short Books (30 Pages or Less) and
Makes A Grand Each Month!
Sarah’s story is powerful because she represents the starting
point…just beyond that point of desperation…where money is
starting to flow, and a realization of a dream begins to happen.
I have a full guide that highlights her story – and her system of
writing short books, promoting books for 5 to 10 bucks and using
her communication skills to build an awesome fanbase.
If you want to duplicate – and you should – this is the best option
for you.
Click here to read more about it.