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The UK’s leading shaving ‘software’ brand King of Shaves has entered the shaving ‘hardware’ market with the launch of their very fi rst razor – the unique and stylish Azor. Already described as a “cut above the competition” by Esquire magazine, the new Azor Hybrid Synergy System Razor promises to shave closer, last longer and cost less! To celebrate the Azor’s arrival, King of Shaves is hitting the road in their new black and white Azor Campaign BattleBus introducing the shaving public to the new Azor (rated 5 out of 5 in the Daily Mail Live Magazine) and spreading their shaving manifesto: ‘A Better Future for UK Shavers’ – as King of Shaves strives to put some fairness back into one of the UK’s last monopolised markets allowing you to choose different, shave better and save money.
The King of Shaves Battlebus is the brainchild of Will King (founder of King of Shaves) who originally introduced the King of Shaves manifesto on a soapbox at Speakers’ Corner in Hyde Park London. Visitors to the BattleBus will also get the chance to meet the ‘King’ at selected locations.
The bus will tour the UK for six fun-packed weeks throughout the summer visiting eight locations across the UK including London, Bristol, Birmingham, Manchester, Nottingham, Lowestoft, Sheffi eld and the Bluewater shopping centre in Kent. The tour will also host an exclusive outside broadcast of the Johnny and Denise (long term King of Shaves fans) Capital FM Breakfast show taking place at Canary Wharf, London.
Fully loaded, the Azor Campaign Battlebus interactive weaponry includes;
• State-of-the art shaving stations allowing visitors to experience the ‘King of Shaves’ whilst picking up handy tips and tricks from the expert King of Shaves Barbers.
• Top tunes including live performances at selected locations from new Brit band, Beanius!
• The chance to win a host of prizes by playing games including Guitar Hero III (Legends of Rock) on the built in Wii and a soccer wall challenge testing precision and accuracy.
• Chill-out area and cool top deck VSP (Very Smooth Person) lounge to sit back and relax.
Azor BattleBus visitors will also get the chance to pick up a free Azor and King of Shaves award winning shaving software. Visitors can also win a free sample of the Azor by texting KING to 62233.
THE BATTLE BUS TOUR SCHEDULEDATE LOCATION17th July Nottingham21st – 22nd July Oxford Street, London24th July Lowestoft Airshow25th July Capital FM outside broadcast; Canary Wharf26th – 27th July Sheffi eld Meadowhall Motor Show29th – 30th July Finsbury Square Avenue31st July Canary Wharf2nd – 3rd August Bluewater 12th – 13th August Birmingham16th – 17th August Bristol Cribbs Causeway21st August Tesco HQ23rd – 24th August Manchester Trafford Centre
The King of Shaves Azor is available at Sainsbury’s now and is in Boots stores nationwide from 21st July 2008. • KING OF SHAVES AZOR IN ‘POLA’ OR ‘WARP’ STYLES INCLUDING THREE CARTRIDGES: RRP £4.99
• 4 AZOR ENDURIUM REPLACEMENT CARTRIDGES: RRP £4.99
• 8 AZOR ENDURIUM REPLACEMENT CARTRIDGES: RRP £9.49
NOTES TO EDITORS: King of Shaves is a range of innovative and performance shaving products for men and women. Since Will King created the Original Shaving Oil in 1993, King of Shaves has grown to become the number two ‘shaving software’ brand in the UK, and is the fastest growing brand in its mar-ket place. A King of Shaves product is sold every seven seconds in the UK and is just one of the brands handled by KMI (Knowledge and Merchandising Inc.), the company founded by Will King and Hiten Dayal in 1993. KMI also own or hold the licence, for amongst others, Ted Baker, Fish and Hed Kandi as well as the brands owned by the Floraroma Ltd. For stockist information, call 0800 0838416 or visit the King of Shaves website www.shave.com which also has full details of the entire range, plus shaving tips and FAQs.
For further info, samples or images please contact:Brian MacLaurin Associates on 020 88341086 / email: [email protected] The Communications Store on 020 79385047 / email: [email protected] or [email protected]/Azor
© Knowledge & Merchandising Inc. Ltd. 1993-2008.® and TM denote trademarks. KMI Ref: K2386 v1. July 2008. E&OE
PRESS RELEASE
THE KING OF SHAVES AZOR CAMPAIGN BATTLEBUS COMING TO A TOWN NEAR YOU
