In May and June, The Kit is launching into the exciting world of adventure with content around stylish travel! The Kit presents an opportunity to communicate your brand’s messaging when Canadians will be travelling abroad and planning their next holiday. The Kit will be loaded with features to inspire Canadians to book the trip they’ve been daydreaming about, written in the easy-to-use, how-to-itive style The Kit is known for!

THE GETAWAY ISSUES

ADVERTISING OPPORTUNITIES INCLUDE: •  Ad placement within The Kit Print (English &

French) •  Full page/s in the interactive magazine issues •  Sponsored “Beauty” “Fashion” and “Shop”

vertical on TheKit.ca, linking to your e-commerce site

•  Big box & leaderboard ad placement on TheKit.ca

•  Sponsored contest on TheKit.ca •  E-Blast to 80,000 subscribers •  Big box ad unit in eNewsletter •  Custom content opportunities available

THE KIT PRINT OPPORTUNITIES & DEADLINES (ENGLISH)

May 15: The Swimsuit Issue: Suits for every body type

May 22: The Suncare Guide: Everything you need to protect your skin and glow all summer

June 12: The Getaway Guide: What to buy, what to pack and the perfect skin and makeup travel kit LE KIT PRINT OPPORTUNITIES & DEADLINES (FRENCH) May 7: Contains various getaway content curated for the French market June 11: Contains various getaway content curated for the French market

Closing date is 10 business days prior to issue date Ad material due 7 business days prior to issue date

DIGITAL OPPORTUNITIES & DEADLINES

Interactive Magazine The Kit Interactive Magazine (English) May: April 30 deployment The Getaway Issue: Swimsuits, skincare and what to pack on a weekend away June: May 28 deployment The Ultimate Summer Issue: Fashion, makeup and hair that withstands summer Le Kit Interactive Magazine (French) May: May 7 deployment June: June 4 deployment Closing date is 10 business days prior to issue date Ad material due 7 business days prior to issue date Online, eBlast & eNewsletter TheKit.ca: Includes content from print & interactive magazines All website and email are due 5 business days prior to deployment

THE GETAWAY ISSUES

THE KIT PRINT

Make a national splash with high-impact glossy ads in the Kit Print. Attention grabbing, premium positioning within The Kit grabs readers’ attention and draws them into the world of your brand! Full-Page Value @ $28,115  

 

Source: NADbank 2012 Full Study Base: Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver *NOTE: In house model based on NADbank 2012 factored for fashion/lifestyle content readership and circulation; Preliminary Data for Ottawa and Montreal

EXCLUSIVE SECTION TAKEOVER

Grab the attention of Canadians by owning all ad units within a getaway-focused edition of The Kit! Includes 3 full pages and FOS Banner Takeover Value @ $100,000    

*Mock for illustrative purposes only

THE KIT INTERACTIVE MAGAZINE

Bring Maybelline to life with enhanced full-page digital ads in the March issue of The Kit Interactive Magazine! The Kit Interactive Magazine: The Kit’s industry-leading, interactive, high-impact digital capabilities provide your brand with the ideal platform to bring ads to life. Endless possibilities exist for your brand to come alive…your only limitation is your imagination! Ads are clickable and can drive to your website and social media pages. Enhanced options are recommended •  Slideshow •  Video •  Swipe •  Custom opportunities available

Value @ $6,000/page

*Additional production charges for enhances options

 

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Swipe & Reveal Benefit

Custom Ad

Customized Experience

Slider Execution

Source: NADbank 2012 Full Study Base: Combined markets – Toronto CMA, Montreal CMA, Calgary CMA, Vancouver CMA, Ottawa CMA, Edmonton CMA *Note: In house model based on NADbank 2012 factored for fashion/lifestyle content readership and circulation

LE KIT PRINT & INTERACTIVE MAGAZINE

Reach French-speaking Canadians in both print and digital with Le Kit! Le Kit, launched in Fall 2013, is The Kit’s first monthly French-language print (throughout Montréal in Le Métro) & national interactive magazine for French-speaking women. Print Full-Page Value @ $9,850 Interactive Magazine Full-Page Value @ $1,500 *Additional production charges may apply for enhanced options

 

LE KIT SPONSORED VERTICAL

Create a deeper connection with your target by sponsoring the Shop, Beauty, or Fashion vertical on TheKit.ca. Sponsored verticals on TheKit.ca deepen your relationship with your target audience by reaching Kit readers who crave more content. Included is: •  Brand sponsorship in the drop down navigator which leads visitors

to a customized page on TheKit.ca •  3 articles, poll, video, slideshows •  Leaderboard and big box brand ads will road black the page and

link to your brand’s website •  eBlast sent out to 70,000 Kit subscribers •  Kit designed co-branded ads driving traffic to sponsored vertical •  Twitter and Facebook mentions at the beginning of the live date Cost: $10,000/month

Drop down navigator

Advertorial page

THEKIT.CA Get maximum exposure for your brand with a strong online presence on TheKit.ca!

Homepage Takeover: A weekly homepage takeover on TheKit.ca will provide your brand with national exposure and drive brand awareness. Ad units are clickable and can drive to your brand’s social media pages or its website Includes: •  Wallpaper •  Leaderboard •  Super Button •  Big Box Value: $10,000/week, Cost $6,500/week Standard Ad Units: ROS standard ad units on TheKit.ca •  Leaderboard (728 x 90) •  Big box (300 x 250) •  Value: 150,000 impressions @ $3,750 •  Cost: 150,000 impressions @ $2,700

CONTEST ON THEKIT.CA

A sponsored contest represents an effective way to market your brand and collect much valued opt-ins to your newsletter.

An online contest page with a custom URL living on TheKit.ca will give participants the opportunity to win a travel experience and sun products.

Contest pages are measurable, create excitement and drive awareness of your brand. It will include:

•  One contest page on TheKit.ca •  Panel image design •  Entry form with opt-in to client’s newsletter & opt-in to The Kit •  eBlast sent out to The Kit subscribers announcing the contest •  Kit designed co-branded ads driving to contest will live on thestar.com super button and

within The Kit’s site for duration of contest •  Rules & Regs •  Contest management (including selecting, contacting and posting winners on Facebook page •  Twitter and Facebook mentions at the beginning of contest •  Client responsible for delivering prize •  Weekly reporting •  Cost @ $6,500

CUSTOM EBLAST

Engage The Kit’s fans and spread you brand’s message with a dedicated eBlast sent directly to the inboxes of our 80,00 subscribers

Rate: $120/CPM *Subscriber base: 80,000

SPONSORED ENEWSLETTER

Sponsored the big box ad in weekly roundups of the best beauty and fashion updates from The Kit, delivered straight to 80,000 subscribers’ inboxes

Rate: $70/CPM *Subscriber base: 80,000

THE  KIT  =  413,000  GLOBE  STYLE  =  279,000  

+48%

Source:  NADbank  2012  Full  Study;  Percentages  are  Composi@on  Base:  Combined  CMA  Markets  –  Toronto,  OGawa,  Montreal,  Calgary,    Edmonton,  Vancouver  *NOTE:  In  house  model  based  on  NADbank  2011  factored  for  fashion/lifestyle  content  readership  and  circula@on  

The  Kit  Globe  Style  

LEGEND:  

504,000  

339,000  

…  Plan  to  take  a  vacaIon  in  the  next  year!  

vs.  TAKE  A  VACATION  IN  PAST  YEAR  

TAKEN  AN  AIRPLANE  IN  PAST  3  YEARS  

314,000  

230,000  

TRAVEL  PACKAGE  (Resort/Golf/Cruise)  PURCHASED  IN  PAST  3  YEARS  

155,000  

108,000  

SPENT  $3,000+  ON  VACATION  PAST  3  YEARS  

186,000  142,000  

The  Kit  provides  excellent  coverage  of  the  desirable frequent traveler;  engage  with  more  readers  than  the  Globe  Style!  

THE KIT REACHES YOUR TARGET