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The KnowledgePortal:The Gateway to Organisational Learning
Prof. Dr. Peter A. Bruck, CEO and Founder
ICT Bahrain 2012 Leading Business Growth Through ICT Advancements”
2ICT Bahrain 2012
INVITATION TO ABU DHABI
3ICT Bahrain 2012
INVITATION TO ABU DHABI
GLOBAL CONFERENCE GALA AND EXHIBIT
EXCELLENCE IN MOBILE CONTENT 2.0 ABU DHABI, UAE, FEB 3RD – 5TH 2013
www.wsa-mobile.org
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40 GLOBAL WINNERS FROM 28 UN MEMBER STATES
ICT Bahrain 2012
Streetspotr, Germany | Keapo, Paraguay | Hostelworld.com Mobile, Ireland | iButterfly, China | MobiCash, Bahrain | i-Police, Nigeria | Roadroid,
Sweden | Towngas, China | Transforming Access and Discovery of Digital Library Resources for the Gen-C (Connected Generation), Singapore |
MyFunCity - Sustainable Cities, Brazil | Back in Time, Portugal |WildChords, Finland | The Math Mage, Jordan | KnowledgePulse®, Austria | Project
Noah, Canada | Shadow Cities, Finland | OzBook, Lithuania | DerManDar Panorama, Lebanon | QTOM TV, Germany | Starwalk, Russian
Federation/USA | map2app, Italy | tripwolf - your travel guide, Austria | TaxiPal, Estonia | Harpoen, Indonesia | Dérive app, Uganda | News 360, United States | Scoopshot, Finland | TrafficMate, Sri Lanka | Bambuser,
Sweden | Maestro Digital Publishing Suite, China | Positive Technology, Italy | Prognosis: Your Diagnosis, Sri Lanka | Social Diabetes, Spain | Hormone check, Norway | Life with Cancer, Denmark | Blanco & Negro, Ecuador |
AlzNav, Portugal | MagicReader, Japan | WheelMap, Germany | Hand Talk, Brazil
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MobiCash, Bahrain | www.IthmaarBank.com
ICT Bahrain 2012
Ithmaar Bank's MobiCash allow customers to withdraw cash from the bank’s ATMs without a card. A first of its kind, MobiCash cardless cash withdrawal solution changes the way people in Bahrain access cash, allowing third parties to withdraw cash conveniently and securely from Ithmaar ATMs. Simple to use, all that users need is an Ithmaar Bank e-banking ID. MobiCash works as follows: the MobiCash sender adds the MobiCash receiver to the MobiCash beneficiary list via e-banking. The sender then sends money to the receiver’s Bahraini mobile number. The receiver gets an sms with the MobiCash reference number and a code. The receiver activates the MobiCash service at any Ithmaar Bank ATM by means of the dedicated button, entering the details sent via sms: the MobiCash receiver gets the cash. Network of 39 ATMs across Bahrain!.
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EVENT HIGHLIGHTSGLOBAL MOBILE CONTENT CONFERENCE• The battle of the screens: enabling multiscreen platforms• Thank God, it's Mobile: Networking for Mobile Success• War of Platforms: Mobile Ecosystem • Playing with the Angry Birds: Reaching Millions of Gamers• The Sound of Mobile: Enriching the Audio Experience • Visionary Keynotes, Interactive DiscussionsAWARD GALA – THE NIGHT OF EXCELLENCE• Gala Dinner and Award Ceremony
Announcement of the 8 WSA-mobile Global Champions BEST MOBILE CONTENT EXHIBITExplore the best mobile content solutions from world
ICT Bahrain 2012
7ICT Bahrain 2012
INVITATION TO ABU DHABI
GLOBAL CONFERENCE GALA AND EXHIBIT
EXCELLENCE IN MOBILE CONTENT 2.0 ABU DHABI, UAE, FEB 3RD – 5TH
2013www.wsa-mobile.org
8
Leading Business Growth Through ICT Advancement
in Knowledge Build Up in Organisations
ICT Bahrain 2012
Talking about solutions:Gateway to Organisational Learning - Sustained Knowledge Build-Up ?
Adding Value to e-Government through knowledge services
Aims of Gateway to Organisational Learning - KnowledgePortal
Large scale facilitation of sustained learning Provide easy access, downloads, support Offer advanced resources Be motivating to use Personlise the offers
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Till now: ICT Advancement has lead Business Growth through for example: • Improving accounting• Administering enterprise resources • Optimizing logistics • Exchanging and presenting information• Communication with customers and suppliers• Transactions with stakeholders • …….
ICT Bahrain 2012
12
3 x e ICT Advancement leads Business Growth:
1. easy 2. efficient3. effective
ICT Bahrain 2012
13
Making knowing easy …..
ICT Bahrain 2012
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What is the basis of an organisation ?
• Buildings ?• People ?• Money ?
ICT Bahrain 2012
More and more:Knowledge as basis ofall organisations
What is Knowledge?
ICT Bahrain 2012 15
Connectedness
Complexity Sign, symbols,Numbers, characters
What is Knowledge?
ICT Bahrain 2012 16
Connectedness
Complexity
Understanding
Data
Information
Knowledge
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What is knowledge in an organisation ?
4 + 1 levels 1. Data - raw 2. Information - primary 3. Knowledge - secondary
4. Understanding
ICT Bahrain 2012
What is the basis of an organisation ?
5. Wisdom
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Example: Rain
4 + 1 levels • Data - Water coming down from
sky • Information - It is raining • Knowledge - Rain makes
wet • Understanding - Wet clothes
in wintertime makes you sick, take an umbrella
ICT Bahrain 2012
What is the basis of an organisation ?
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Example: Organisation
4 + 1 levels • Data - People sit in an office • Information - This office has 23 workers • Knowledge - Office consists of 21 employees and 2
managers • Understanding - Talk to one of the managers, if
you want to get something done
ICT Bahrain 2012
What is the basis of an organisation ?
20ICT Bahrain 2012
Learning organisations
21ICT Bahrain 2012
PROCESS CONTENT
Organisational learning
How do we manage Learning as a process
Knowledgemanagement
How do we manage Knowledge as a resource
LearningKnowing
Cognitive approach: People act on basis of the knowledge they have
22
Knowledge Report
ICT Bahrain 2012
23ICT Bahrain 2012
Arab knowledge performance• Spending on scientific research in the Arab region is the least
worldwide (does not exceed 0.3% of GDP, most of it depends on government funding which amounts to 97%)
• Scientific publishing and patents...modest achievements (1.1% of global scientific publishing)
• Arab citizen’s share in published books equals 4 per cent and 5 per cent of the British and Spanish citizens’
• Arab human capital flight...the ultimate result of low incentives and high constraints (45% of Arab students who study abroad do not return to their home countries)
• Weak link between innovation and production/development
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Challenge: Knowledge
1. Arab Content Creation2. Reading and Learning 3. Knowledge absorption 4. Knowledge Utilisation
ICT Bahrain 2012
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What do you have people on their computer / desktop?
ICT Bahrain 2012
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Computer / desktop PC ?
• Office applications • E-Mail • Internet browser• Social media • ? GAMES• ? Fotos, Videos • ??? Learning application/Knowledge build up?
ICT Bahrain 2012
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What do you have in your pocket ?
ICT Bahrain 2012
29ICT Bahrain 2012
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Pocket device ?
Mobile Phone with• Calls• Short Messages• Social Media • Instant Messaging • Games • Navigation • ???? Learning
ICT Bahrain 2012
1No way to learn:
1No way to learn:
2No way to learn:
Surf society
3No way to learn:
Search Society
No way to learn:
4
Way to learn: step by step,+ repeat to not forgotten
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Knowing how to Search and to find is great.
But in many situations it is critical to KNOW without having to look it up.
Knowledge Management 2.0 : surfing and searching
ICT Bahrain 2012
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Known Facts
• Knowledge and skills are the key sources of competitive advantage.
Significant change , New challenge for business resulting from • growing globalization, • technological innovation, • increasing competition and • the mobility of labor
ICT Bahrain 2012
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Challenge to organisations
Organizations face:• dynamic, • increasingly competitive and • global environment providing opportunities for HRD
professionals to demonstrate their ability to "deliver value" by re-conceptualizing their role as "strategic" or business partners.
ICT Bahrain 2012
40
Challenge to solutions
Organizations need solutions that:• demonstrate their ability to "deliver value" • Take on role as "strategic"• Optimize the business process
ICT Bahrain 2012
42ICT Bahrain 2012
Source: FIS KM Institute http://choo.fis.utoronto.ca/KMIottawa/default.html
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A stage model of organizational knowledge management: a latent content analysis
ICT Bahrain 2012
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Knowledge Cycle:
ICT Bahrain 2012
Knowledge CREATION
KnowledgeDIFFUSION
Knowledge ADOPTION
Knowledge UTILIZATION
Adapted from Transfield 2004
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4 Mistakes:
ICT Bahrain 2012
Knowledge CREATION
KnowledgeDIFFUSION
Knowledge ADOPTION
Knowledge UTILIZATION
Adapted from Transfield 2004
Buy from cheapest vendors
Use one channel,Like a tunnel
No repetitionNo rehearsal
No incentives No pay-off
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Again: Surfing and searching is not enough for knowing
Just think of a project manager who is setting up a deal ……
Or a doctor in the emergency room...What about the apprentices in the supermarket
or a civil servant on the phone line …what do they have to know?
ICT Bahrain 2012
Surf society
3No way to learn:
Search Society
No way to learn:
4
50
Business ICT: Knowledge for the following purposes:
Quality assuranceCompliance Going beyond training for the test Re-certification Follow up on seminars and workshopsAssuring a return on educational investments (ROI)
ICT Bahrain 2012
51
Why … cause people forget …
Loss in quality and compliance
ICT Bahrain 2012
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Cause there is little follow up on trainings….
Training Material
Loss in training
investment
ICT Bahrain 2012
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KnowledgePortal based on KnowledgePulse: 3 more steps
#1 MobileOn personal device
#2PersonalizedSmall steps
push e-Learning
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This unique approach is called
Microlearning
Based on Nobel Prize Work in Medicine by Eric Kandel, Year 2000
ICT Bahrain 2012
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People repeat – personalised, easy, in between, on the go, when switching activities…till THEY KNOW
ICT Bahrain 2012
Companies secure investment – cause the next learning step comes for sure…..
• Push instead of pull• Learner controls the
configuration of learning reminders
…KnowlegePulse is on all plattformsand easy to use!
Just follow the interactive Learning Cards on the Screen…
• Can include Images
Different question formats
Or Information Cards
Always know how much each individual learner has learnt and understood
And provide added content with the solution of learning cardsto Enhancing knowledge
Context field can include formated text, hyperlinks and pictures
ICT Bahrain 2012
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Even small steps lead to the goal!
And can be integrated into daily work routine!
We need complete solutions1 2 3
Client App Admin Interface Knowledge Portal
Easy Learning Easy Authoring & Admin Great Visibility for Learning
ICT Bahrain 2012
Advancement of ICT: Sustained Knowledge Build-Up with the KnowledgePortal
Adding Value to e-Government through knowledge services
Aims of Gateway to Organisational Learning - KnowledgePortal
Large scale facilitation of sustained learning Provide easy access, downloads, support Offer advanced resources Be motivating to use Personlise the offers
Business Gateway 2 Knowledge – Key Features Overview1. Aggregation and Publishing of available Knowledge Resources
to citizens and target groups (Sub Portals) 2. No admin: Self registration and self-directed download of
KnowledgePulse3. Sampling of Lessons4. Instant download lessons and courses 5. Personalized My-KnowledgePortal with overview of lessons registered
for, learning achievements and learning activitiy
6. Help, tutor and manuals plus FAQs7. Social media functionalities
Key Features: Registration and download of the KnowledgePulse App
Key Features: Testing of knowledge – and comparison with others'
Key Features: Exploration of MicroLearning courses – and finding suited ones
Key features: Overview of learning achievements
1. Making knowing easy2. Making authoring easy3. Making administration easy
www.knowledgepulse.com
Sustainable effort Effective knowledge transfer Return on Edu Investment
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Knowing how to Search and to find is great. But in some situations it is critical to KNOW without having to look it up.
Organisation need to: Move from surfing and searching to knowing
ICT Bahrain 2012
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Organisational learning:
Quality assuranceCompliance Going beyond training for the test Re-certification Follow up on seminars and workshopsAssuring a return on educational investments (ROI)
ICT Bahrain 2012
77
Bahrain partner: Gulf Future Business
ICT Bahrain 2012
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3 x e ICT Advancement leads Business Growth:
1. easy 2. efficient3. effective
ICT Bahrain 2012