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The Kodiak Experience: An Exit Survey of Visitors Using the Alaska Marine Highway System. By Quentin S.W. Fong Pam Foreman Debora King. Objectives. Overall To assist in the development of baseline market research information of visitors to Kodiak Specific - PowerPoint PPT Presentation
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The Kodiak Experience:An Exit Survey of Visitors
Using theAlaska Marine Highway System
ByQuentin S.W. Fong
Pam ForemanDebora King
Objectives
Overall• To assist in the development of baseline market
research information of visitors to Kodiak
Specific• To obtain the Socioeconomic Attributes of visitors to
Kodiak using the AMHS• To determine the Length of Stay and Mode of
Accommodation of the visitors
• To elicit the Type of Activities that visitors participated and their Level of Satisfaction towards such activities
Methods
• Survey Development
• Data Collection
• Data Analysis
Results
• Survey administered from June 6, 2005 to September 22, 2005
• Total of 301 surveys completed• 148 (49.2%) surveys are from visitors• 153 (50.8%) are from residents of Kodiak or
seasonal workers to Kodiak
Why Are Our Visitors Here:Main Purpose for Trip
Note: n = 139; No response for “Other”, “Relocating”
73%
16%
7% 3% 1%
Vacationing/Pleasure Visiting Friends/Relatives
Business/Pleasure Business Only
Shopping
Who are Our Visitors:Visitor Origin base on Census Region
Note: n= 138
42
20
1513
11
11
7
712
Alaska Pacific Mountain
East North Central International West South CentralMiddle Atlantic South Atlantic Other
Who are Our Visitors:Respondent’s Education Level
Note: n = 148
0
10
20
30
40
50
60
< Highschool Highschool/GED Some College/AA Bachelor's Post Bachelor's Refused
Education Level
Number of Response
Visitor Stay in Kodiak:Number of Nights
Note: n = 148
0
10
20
30
40
50
60
70
80
0 1 to 5 6 to 10 11 to 15 16 to 20 21>
Nights in Kodiak
Number of Responses
Visitor Stay in Kodiak:Type of Lodging
Note: Some stayed in multiple type of lodging
22
2
21
26
43
23
1 5
B & B (n=22) Boat (n=2) Camp (RV) (n=21)
Camp (Tent) (n=26) Hotel (n=43) Priv. Res. (n=23)
Pub. Cabin (n=1) Lodge (n=5)
Visitor Stay in Kodiak:Average Number of Nights
Lodging Facilities Responses Average Nights
Hotel 43 3.35
Camping (Tent) 26 5.65
Private Residence 23 11.41
B & B 22 4.41
Camping (RV) 21 6.29
Remote Lodge 5 3
Boat 2 47
Public Use Cabin 1 60
Visitor’s Activities:Activity most Influenced Visitor to Visit
Note: n=139
0
5
10
15
20
25
30
35
Fishing Visit Bear (Day) Sights(Unguided)
Business Layover Hiking Photo Wild/Marinelife Other
Activity
Number of Responses
Visitor’s Activities:Number of Responses for Selected Activities
Note: Most Participated in Multiple Activities
0
10
20
30
40
50
60
70
Fishing Sights Hiking Cultural Wildlife View Bear View
Activity
Number of Responses
Visitor’s Activities:Satisfaction Level for Selected Activities
Note: 5 = Most Satisfied 0= Most Dissatisfied
3.80
3.90
4.00
4.10
4.20
4.30
4.40
4.50
4.60
4.70
Fishing Sights Hiking Cultural Wildlife View Bear View
Activity
Satisfaction Levels
Visitor’s Response:Something Expected but did not Find
Note: n=45
0
2
4
6
8
10
12
14
16
18
20
Bears Bad Weather Wildlife Fish/Fishing Larger City Friendliness Other
Not Find
Number of Responses
Acknowledgments
Financial Support• Alaska Marine Highway System• Alaska Sea Grant Marine Advisory Program
In-Kind Support• Kodiak Island Convention and Visitors Bureau• Kodiak Chamber of Commerce• Fishery Industrial Technology Center