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Letterbox Media Catalogue Advertising Version 1.2
* Australasian Catalogue Association (ACA), 2015, “Annual Catalogue Industry Report 2014/15. Letterbox Advertising: Connect with more people in more places, Australia Post, February 2015.
The Largest Reach Media in AustraliaLetterbox Deals and the Yellow Envelope are delivered by Australia Post into a maximum of 4 million homes across Australia each month – that’s over 40 million catalogues a year! If there is a larger reach metro media in existence, we are yet to hear about it.
And with 77% of Australians engaging with a catalogue last month alone* and 99% of Australians checking their letterbox daily*, Letterbox Media catalogues are arguably the most effective and popular option for businesses to reach and engage new and existing customers.
Why Australia Post?Our clients tell us it works the best!
Through our partnership with Australia Post, Letterbox Deals and the Yellow Envelope are distributed with:
The reliability and accuracy only a professional postal network can deliver
The regular mail for higher cut-through with consumers and increased weather protection
Advertising Features • Full colour, full page coverage• Reach entire metro areas for maximum exposure
at a lower cost• Share the expense with other quality advertisers• Category exclusivity – freeze your competitors out!• Distribution through Australia Post’s trusted network
Envelope™
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne, Brisbane & Perth) or email us at [email protected]
Cost Effective Creative Unparalleled Reach
Metro Targeting
of Australians check their letterbox daily*
99%
*Letterbox Advertising: Connect with more people in more places, Australia Post, February 2015. Better Connections: How Letterbox Advertising Engages and Drives Purchasing Behaviour, Australia Post, October 2014.
Why Letterbox Advertising?
of Australians purchased something as a result of receiving letterbox
advertising*
42%83%of Australians take
the unaddressed mail (catalogues, envelopes)
they receive with regular mail into the home*
37%of consumers believe
catalogues to have the highest influence on their
shopping purchases*
1 in 3Australians used a coupon
from an unaddressed mail article to receive a discount on a purchase
in-store*
Artwork CostNo Creative, No Worries! Don’t have any artwork or a creative agency? We can create your artwork for you.
Our rate is as follows:
From $350* + GST
New double-sided ad from your supplied high resolution logo, images & brief sheet, with a maximum of 3 rounds of changes following the initial design (if required).(Note: if you want us to search and include photo images, they will cost $60 per image)
* Conditions apply. Includes final art files that can be reused across other media. The price stated is a base/minimum price only. Situations may arise which may incur further fees.
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629 (Melbourne, Brisbane & Perth) or email us at [email protected]
Supplying your own artwork?Letterbox Deals Artwork MeasurementsTrim 188mm (W) x 128mm (H) Type 178mm (W) x 118mm (H) Bleed 198mm (W) x 138mm (H)
Yellow Envelope Artwork MeasurementsTrim 210mm (W) x 96mm (H) Type 200mm (W) x 86mm (H) Bleed 220mm (W) x 106mm (H)
Artwork MechanicsArtwork to be supplied as high-resolution (300dpi) PDF All artwork in CMYK Please DO NOT output PDF with colour bars All artwork supplied with trims and bleed All artwork (images, coupons, etc) should have a 5mm safe area. This area is to ensure that your important information will not be cut off during the printing process.
Domino’s“Domino’s began advertising with Letterbox Deals soon after it launched in April 2009. Domino’s currently enjoys an impressive sales return from Letterbox Deals and looks forward to it complementing their future marketing activities.”
Todd Reilly | National Promotions Manager | Domino’s
What our clients say about Letterbox Advertising
BRIS
*10% surcharge applies on Sundays. 15% surcharge applies on public holidays. $2 surcharge applies for each additional topping, half ‘n’ half pizzas. $2.95 surcharge applies for “Cheesy Crust”, “The Edge”, “Gluten Free” Pizzas. No half ‘n’ half allowed on the Value Range or Chef’s Best Pizzas. No substitute toppings allowed on Value Range. Chicken and Prawn Pizzas $2.95 more than Traditional Range. Minimum delivery order $22. Drivers only carry $20 in change. All offers not valid with any other coupon or offer. Only available at selected stores. Prices include GST. DOMINO’S, the Tile Device, the slogan PEOPLE, POWERED, PIZZA are trade marks or registered trade marks of Domino’s IP Holder LLC in Australia.
CHOOSE ANY 2SAVE
QUOTE CODE: 340315Valid until 02/04/17. Minimum delivery order $22. *See conditions below
Choose From: Garlic Bread, Cheesy Garlic Bread, 1.25L Drink, Belgian Choc Lava Cake, Mini Dutch Pancakes
5.00* $
FOR
DOUBLE PLUS
Any 2 Pizzas, 1 x Garlic Bread, 1 x 1.25L Drink
QUOTE CODE: 928931Valid until 02/04/17. $2.95 extra for Chicken & Prawn Pizzas. *See conditions below.
FROM $32.95* 28.95*
DELIVEREDDELIVERED
DEAL
5.00* QUOTE CODE: 788072 Valid until 02/04/17. *See conditions below.
VALUE RANGE PIZZAS
before 9pmONLINE ONLY
EACHPICK UP
$FROM
FROM $
QUOTE CODE: 247436Valid until 02/04/17. $2.95 extra for Chicken & Prawn Pizzas. *See conditions below.
ANY 3 PIZZASChoose From: Traditional, Value Range or Chef’s Best
DELIVERY DEAL
TRADITIONAL TRADITIONAL PIZZAS
FROM $7.95*
PICK UPEACH
QUOTE CODE: 407665Valid until 02/04/17. *$2.95 extra for Chicken & Prawn Pizzas. See conditions beside.
ONLINE ONLY