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MEDIA INFORMATION 2017
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HONDURAS
COSTA RICA
C a r i b b e a n S e aHUATULCO
ACAPULCO
PUERTO VALLARTA/RIVIERA NAYARIT
LOS CABOS
LAS VEGAS
MONTEGO BAY
HOLGUIN
LIBERIA
PANAMA
VAL D’OR
BAGOTVILLESEPT-ÎLES
DEER LAKE GANDER
THUNDER BAY
SASKATOONVICTORIA
VANCOUVER
EDMONTON
CANADA
ARUBA
LA ROMANACANCUN/RIVIERA MAYA
COZUMEL SANTA CLARA
CAMAGUEY
SUDBURY
ST. MAARTEN
MEXICO
PANAMA CITY
CUBA
SAINT JOHN
CHARLOTTETOWN
HALIFAX
WINDSORLONDON
JAMAICA
CURAÇAO
CAYO COCO
PUERTOPLATA
SANTIAGO DE CUBA
USA
LA CEIBA ROATAN
FORT MCMURRAY
GRANDE PRAIRIE
WINNIPEG
CALGARY
MANZANILLO DE CUBA
FRANCEPARIS
ST. JOHN’S
THENETHERLANDS
PAYS BAS
AMSTERDAM
IXTAPA
MANZANILLO
OTTAWA
DOMINICAN REPUBLIC
NORTH BAY
VARADERO
ORLANDOGRAND
BAHAMAISLAND
FT. LAUDERDALEMAZATLAN NASSAU
KELOWNA
TORONTOKITCHENERHAMILTON
SAULT STE. MARIE
ST. PETERSBURG
PUNTA CANA
STEPHENVILLE
MONTREAL
´QUEBEC
MONCTONFREDERICTON
*CHARLOTTE
*CINCINNATI
*NASHVILLE
*COLUMBUS
*ATLANTA
*RALEIGH-DURHAM
*RICHMOND
*NEW YORK*NEWARK
*WASHINGTON/ BALTIMORE
*MEMPHIS
*BIRMINGHAM
*NEW ORLEANS
REGINA
It is our pleasure to offer you prime advertising opportunity to reach Sunwing’s clients in the ultimate “captive setting” at 41,000 feet!
We look forward to advertising your product or service on board the award winning Sunwing Airlines!
• Certain US routes operated by Sunwing Travel Group’s air carrier partners.
Sunwing Travel Group is Canada’s fastest growing and most successful integrated travel company comprising the largest Tour Operator in Canada, a leisure airline, a national retail travel agency chain, a Hotel Management Company and a Destination Management Company.
Sunwing Airlines, known for its Champagne Service is Canada’s Premier leisure airline providing comfortable and reliable air transportation.
The largest vertically integrated travel company in North America with over 2 billion in annual sales internationally
CARTAGENA
COLUMBIA
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SUNWING TRAVELLER PROFILE
Overall Age55+35 – 5418 – 34
Overall Average26.06%39.16%24.19%
• Household Income $75,000+
• Female 52% • Male 48%
• Passengers spend between two to five hours of leisure time on board Sunwing flights
• Top two travel groups include:
Couples 45%
Families 22%
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WINGS MAGAZINE
In its twelfth year of publication, Wings magazine is a high-quality, bilingual (English and French) glossy publication exploring the culture and history of many fabulous Sunwing destinations; as well as offering a diverse and entertaining selection of editorial features.
Our passengers have from three to five hours or more, to review and browse through the Wings publication, while flying domestically in Canada; or to any of Sunwing’s destinations in the USA, Mexico, the Caribbean or Central or South America.
Published twice per year, Wings is designed to entertain, inform, educate and inspire the readers while enjoying Sunwing’s hospitality. With a readership of over 4 million annually Sunwing Airlines’ in-flight advertising is an extremely cost effective way to target Canadian travellers!
• over 4 million readers*• shelf life 6 months• circulation 80,000 copies*• 2 x per year
Leaders in leisure vacations serving over 4 million customers each year*
* Source: Sunwing Travel Group
I N - F L I G H T M A G A Z I N E M A G A Z I N E D E B O R D S U N W I N G
SUMMER/FALL / ÉTÉ/AUTOMNE 2016
ARUBA
CUBA
CURAÇAO
JAMAICA
SAINT LUCIA
Sunwing in conversation with
In destination with
Sunwing discute avec
À destination avec
La célèbre chef
Ben Mulroney
Jessi Cruickshank
Celebrity ChefFood Network Canada’s
Introducing
de Food Network Canada
Lynn Crawford
&
&
Jonathan Bernier Martine Forget
Sunwing Café Présentation du Café Sunwing
National edition 2017 / 2018 Explore our
NEW destinations
sunwing.ca
Discover our exclusive Sunwing e periences
Enhance your vacation with the NEW Sunwing App & Call home for FREE
Get onboard with Canada's
#1to the Sun
National edition 2017 / 2018
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WINGS MAGAZINE PRINT DATES
PRODUCTION SCHEDULE
ISSUE AD CLOSE AD MAT. DUE IN SEAT DATE
WINTER 2017 15-DEC-17 05-JAN-18 01-FEB-18
SUMMER 2017 26-MAY-17 02-JUN-17 04-JUL-17
Size: 8−3/8” x 10” plus bleeds# Pages: 80 Pages plus 4 Page CoverPaper: Text: 60 lb. # 2 Matte Cover: 100 lb. # 2 Matte - Waterbased SatinPress: 4/4 4 colour process throughout Finishing: Perfect bound along the 10” dimension,
trimmed 3 sides
WINGS MAGAZINE SPECS AD SPECS FOR WINGS MAGAZINE
• 8.375”w x 10”h (add 0.125 bleeding all four sides)
• Safety margins: 0.125” (four sides)• High resolution .pdf or tiff• Text converted to outlines• No bleeding marks or crop marks• All black text required
in 100% black ONLY (not registration)• Images - 4 colour (CMYK)
in high resolution (300dpi)
FTP Server : ftp.//swgops.comUsername: swgmktPassword: $un2013Wingor email: [email protected]
TO UPLOAD
PLEASE NOTE OUR AUDIENCE CONSISTS OF BOTH ENGLISH AND FRENCH SPEAKING CANADIANS, SO THE AD MATERIALS YOU PROVIDE MUST BE BILINGUAL.
WE ARE OFFERING THE FOLLOWING OPTIONS
1 full page ad
1 double page ad 1 inside Back or Front Cover
1 page ad / 1 editorial*
INSIDE BACK COVER
INSIDE FRONT COVER
AD
AD AD
AD
Feature Article - Cover + 4 inside pages
1 inside Front Cover + Page 3 1 Back Cover
BACK COVERPAGE 3INSIDE FRONT COVER
FEATURE ARTICLE
FEATURE ARTICLE
FEATURE ARTICLE
FEATURE ARTICLE
FEATURE FRONT COVER
Add 1 page editorial to any ad combination* Please contact your sales representative for rates and more information.
Full page ad plus one page of bilingual editorial. Please compose 300 words per page in both French and English. Please provide high resolution image.
I N - F L I G H T M A G A Z I N E
PLEASE NOTE: THESE ARE THE FINAL DEADLINES AND NO EXTENSIONS CAN BE GIVEN.
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E-DOCUMENTS
Reach Sunwing passengers once their vacations have been confirmed. Passengers receive these documents 28 days prior to departure – perfect timing for brands to influence travelers while they are making purchase decisions prior to their vacations.
• Estimated to be viewed by travelers at least 5 times prior/ during their trip
• Geo-targeting options available
• Flexible options for campaign lengths to align with specific planning - sold as 6 or 3 month campaigns
Distribution: 3,237,500 avg/per year
Investing in Customer Experience with unique products and services
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IN-FLIGHT VIDEO
Reach 2.9 million travellers in the ultimate “captive setting” at 41,000 feet!
Our in-flight video gives you an excellent opportunity to provide potential clients with information on your product or service. Your 30 second commercial will be shown on all Sunwing Airlines’ flights for a 6-month period. Our captive audience consists of travellers with a family income of $75,000+ aged 18 to 65.
Format required
Footage length: 30 Seconds
Resolution: 720 x 480
Code: Sorenson
File Type: MOV or MP4Developing and innovating to position ourselves for the future PLEASE NOTE OUR AUDIENCE
CONSISTS OF BOTH ENGLISH AND FRENCH SPEAKING CANADIANS, SO THE AD MATERIALS YOU PROVIDE MUST BE BILINGUAL.
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PLANE WRAPS
Take advantage of the opportunity to display your brand in a unique and eye-catching way with an outstanding plane wrap on Canada’s leading leisure airline’s aircrafts. By wrapping our Sunwing aircrafts with appealing creative, your brand will stand out among the rest. With a possible 575,000 monthly impressions from Terminal 1 international departure lounges, in addition to viewings at international airports, and views of the aircraft on the runway, at take-off and landing, wrapped aircrafts draw attention in inestimable numbers.
Length of contract
Advertising would commence in October/November, and lasts 6 months throughout the winter season.
Requirements
• Mock up approximately 500 in. x 100 in.
• Working files
• All images in highest resolution possible
• Any logos in .eps
• Keep in mind there are going to be windows down the middle as well as contrast lines around the doors
Travel experts in airline, hotel & tour operations, destination management and retail travel
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Amy KnowlesSenior Account ManagerT: 416.847.8177 amy.knowles.totem.tc
Alexander FariaMedia Sales CoordinatorT: 416.847.8502 [email protected]
Nicole MullinCommercial DirectorT: [email protected]
Marni ArmourSenior Account ManagerT: 416.847.8517 C: [email protected]
For more information, please contact:
