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Register/Questions? Contact: Lisa Carroll, Chief Community Officer, [email protected] | 203-731-7757
The Leading Sales & Marketing Summit in Senior Care
30+sessions
40+experts
21/2days
1Amazing
Experience
www.seniorcaremarketingsummit.com [email protected]
203-731-7757
SCHEDULE-AT-A-GLANCE
MONDAY | 9/19/2016
12:00 - 6:00 PM � � � � REGISTRATION
1:00 - 3:30 PM. . . . . . . . WORKSHOPS
3:30 - 4:00 PM � � � � � BREAK
4:00 - 5:00 PM. . . . . . . . SPONSOR/PROVIDER SPEED MEETINGS
4:15 - 5:00 PM. . . . . . . . SPONSOR SESSIONS
5:15 - 6:00 PM. . . . . . . . KEYNOTE
6:15 - 7:30 PM � � � � � WELCOME RECEPTION
TUESDAY | 9/20/2016
8:00 - 8:45 AM � � � � � REGISTRATION & BREAKFAST
9:00 - 9:45 AM . . . . . . . KEYNOTE/GENERAL SESSION
10:00 - 10:45 AM . . . . . CONCURRENT SESSIONS
10:45 - 11:15 AM � � � NETWORKING BREAK
11:15 AM - 12:30 PM. . . MASTER CLASSES
12:45 - 2:00 PM � � � � EXPERT ROUNDTABLE LUNCHEON
2:15 - 3:00 PM. . . . . . . . CONCURRENT SESSIONS
3:15 - 4:15 PM. . . . . . . . MASTER CLASSES
4:15 - 4:45 PM � � � � � NETWORKING BREAK
4:45 - 5:30 PM. . . . . . . . KEYNOTE/GENERAL SESSION
WEDNESDAY | 9/21/2016
7:30 - 8:30 AM . . . . . . . BOARD MEETING
8:00 - 8:45 AM � � � � � REGISTRATION/BREAKFAST
9:00 - 9:45 AM . . . . . . . KEYNOTE
10:00 - 10:45 AM . . . . . CONCURRENT SESSIONS
10:45 - 11:00 AM � � � NETWORKING BREAK
11:00 - 11:45 AM . . . . . CONCURRENT SESSIONS
12:00 - 12:45 PM � � � CLOSING GENERAL SESSION
30+sessions
40+experts
1Amazing
Experience
The Leading Sales & Marketing Summit in Senior Care
Save $400Register by July 30th Code: SMA400
PREMIERE SPONSORS
MEDIA SPONSORS
SM
THANK YOU TO OUR 2016 SMASH
SPONSORS
SCHEDULE-AT-A-GLANCE
• Stayontopofthelatestdesiresofseniorsandadultchildren
• Reachprospectsattherighttimeandwiththerightservices
• Refinehowyouattractandpartnerwithreferralsources
• Learnthevitalroleofemergingtoolsandapplications–disruptorbedisrupted!
• Developtherightmixofdigitalandtraditionalchannels
• Flexyourmarketingandsalesmuscleandproveitwithanalytics
• Enhanceyourleadershipbyengagingemployees,creatingtherightstrategicpartnershipsanddrivingcensusandoccupancy
www.seniorcaremarketingsummit.com203-731-7757 | [email protected]
The customer landscape, both professional referral and consumers, continues to change–not just who they are, but how they “hear” you. The competition is growing fiercer. Trying to be everywhere with the right message to the right person is daunting. We curate the best of the best. From inside Senior Care to outside Sales and Marketing Experts, SMASH is here to help.
The content is outstanding. The connections, priceless.
Join us! See you in Chicago.
Expand your Sales & Marketing knowledge with others in Senior Care
Marketing & Sales professionals are now in a unique position where falling behind by a few months can set organizations back years. Come to SMASH to get energized and enlightened by your peers and by sales and marketing experts who can get you to a whole new level. SMASH–like no other senior care conference.
Join other Sales & Marketing Senior Care Strategists
Why Attend?Because...
Bailey Beeken Managing Director, SMASH
Regina D’Alesio Producer & VP of Excitement
Thought-Provoking Keynotes
Deep-Dive Workshops ½-Day Monday, Sept. 19th
Play to Win: Create a “Kick-A&*” Future Customer Strategy In the crowded senior care landscape, which sales and marketing strategists will rise to the top? In this interactive workshop, Martin Prosperity Institute’s Stephanie Schram and Darren Karn give you step-by-step process to develop a “kick a&*,” quota-busting strategic plan that sets you apart. Consider it the hands-on
companion to Martin & Lafley’s acclaimed book Playing to Win that rocked the C-Suite world—and changed everything. Strengthen your strategic thinking capabilities and learn a powerful approach to solving your toughest strategy challenges. Your bottom line will thank you.
Transform Your Organization into a Digital PowerhouseAre you getting the most out of your digital marketing? Becoming a digital powerhouse—and remaining one— requires commitment, ongoing research and a knack for analytics. In this workshop, learn to craft and execute a winning digital strategy, identify current trends and key metrics to measure. Learn to assess whether you are making measurable progress or running in place. Digital marketing expert and author Michael Brito helps you craft a plan that targets your audience with precision, broadcasts your message in the right channel at the right time—and gets real results.
Grant SimmonsHomes.com
SEO Wizard, Marketing Motivator and Idea Machine
Rohit BhargavaInfluential Marketing Group
Author, Trend Curator & Marketing Expert
How to Think Differently, Curate Ideas and Predict the “Non-Obvious” FutureRohit Bhargava, Wall Street Journal best-selling author of five books on topics as wide-ranging as the future of business and building a brand with personality, will share the ways he predicts 7 new trends every year and the 5 essential habits that will change the way you think!
Stephanie SchramMartin Prosperity Institute, University of Toronto
TEDx Speaker, Coach, Kick A&* Interventionist
Team Success Using the Sharpest Tools and the Hottest Tech to Amp Up Sales Getting your teams to manage leads effectively, at every stage of the sales funnel, can mean the difference between success and failure of revenue goals. In this hands-on workshop, learn how to streamline processes, motivate sellers, and understand the necessary tools and data to help you stand apart from the competition. Gain an actionable plan to create a world-class sales organization in 2017!
Mastering Micro-Moments for Macro-Marketing Success: How to Think Small to Win Big
No longer a straight line from point A to B, the customer decision journey now resembles the path of pinball – bouncing from one moment to the next with seemingly no predictable pattern. How can senior care leaders connect throughout this journey to inform, influence and inspire affinity and action?
Dan PerrySales Benchmark Index (SBI)
Principal, Closer & Dealmaker
Michael BritoLEWIS Pulse
Author, Speaker and Fortune 500 Digital
Marketing Wizard
Session Highlights
Sales & Marketing Rock Stars
Tues. & Wed. – Sept 20 - 21
Paul HebertAuthor, Blogger and
ConsultantHumanize
www.seniorcaremarketingsummit.com203-731-7757
5 Reasons Your Sales Teams Aren’t Executing Cutting Edge Sales StrategiesYou’ve got the tools, the science and the data. Now how do we wrap the sales process and sales around all of it to execute flawlessly? Success stories mixed with crash-and-burn examples will give you tactics from the trenches to help you get your teams out in front of the curve, embracing ways to build revenue and sales.
Lauren MooresDstilleryEmerging Technology Data Strategist
Lauren BaileyFactor8Voted Top 25 Most Influential Sales Leader
Mathew SweezeyPrincipal of Marketing
InsightsSalesforce
• Sale
s Enab
lement
& CRM• C
ommuni
ty
Marketin
g & To
urs
• Buye
r
Journe
y• M
arketin
g
Automatio
n
• Cont
ent
Marketin
g
• Sale
s
Leader
ship
• Mark
eting
Strate
gy/ROI
• Prod
uct
Innova
tion
Key Topics include…
Deep-Dive Master Classes, Workshops and Sessions
See over 30+ sessions at www.seniorcaremarketingsummit.com
The Anatomy of Successful Content Marketing 101 and 2.0. A Primer Session and a Master ClassBack by Popular Demand! The guru of content creation and deployment shares up-to-the-minute ideas and insights for content marketing in 2017. He will share the latest techniques and tactics for those just starting on their content journey and for those who are content masters but need to stay ahead of the latest trends.
Welcome to the Mobile Marketing RevolutionFinally meeting the customer where they’re at! Senior care marketers with an aggressive mobile strategy are soaring, and wondering why their competitors have yet to understand mobile’s impact, reaching customers in the right place (think geo and hyper local targeting) when they’re researching and ready to buy wields serious marketing power.
Andy CrestodinaOrbit MediaWriter, Advisor & “Chemistry” Teacher
“SMASH presents a vision of innovation in the senior care
marketplace.”
Kent LewisPresident
Anvil Media
Grant SimmonsVP, Search Marketing
Homes.com
Lauren BaileyFounderFactor 8
Luke NesslerCo-Founder
Impakt Marketing
Darren KarnResearch Guru
University of Toronto
Susan SalgadoEVP
Hospitality Quotient
Agnes EstesEVP
Edelman
Lauren MooresMobility Expert
Dstillary
SMASH presents a vision of innovation in the senior care marketplace
Digging for Marketing Analytics TreasureIt’s easy to get overwhelmed by all the questions that come up when you’re looking at the multiple touch points of marketing data. Learn to measure the right data and extract big value. Gain actionable insights like a seasoned pro and gain the knowledge you need to drive cutting-edge marketing campaigns.
Senior Care Strategists
www.seniorcaremarketingsummit.com [email protected]
Social Hacking: 8 Expert Ideas That Cut Through the Clutter Learn easy to use ingenious and unknown strategies for social media targeting that will capture your customer’s attention and deliver immediate results.
• Buye
r
Journe
y• S
EO, SEM,
& PPC
• Webs
ite
Strate
gies
• Digit
al
Strate
gy• S
ocial M
edia
Marketin
g
• Funn
el
Managem
ent
• Buye
r
Person
as
• Cust
omer
Engage
ment
• Inbou
nd
Marketin
g
• Lead
Nurturi
ng
• Mark
eting
Automatio
n
• Mobi
le
Marketin
g
Creating a Successful Roadmap to Paid Digital Advertising in 2017With so many opportunities to connect with customers through digital and social media platforms, videos and content in all shape and sizes–the need to understand the seismic shifts in paid digital advertising is paramount. Learn the new rules and how you can be maximizing your digital dollars in the year ahead.
Agnes EstesEdelmanSpeaker, Leader, Digital Marketing Maven
Kyle Uebelhor Alexander GroupOrganizer, Thought Leader & Sales Expert
Tim WilsonAnalytics Demystified Consultant, Professor & Numbers Guy
“I loved the opportunity to network with my peers AND hear from experts in Sales & Marketing.”
Daniel SchwartzCOO
Almost Family
Dan HutsonVP, Communications
and Marketingbe.group
Kelly Singleton MyersSVP of Sales
Sunrise Senior Living
Meghan LublinSVP of Corporate Market-ing and Communications
Sunrise Senior Living
Bryan ReynoldsIntegrated
Marketing DirectorEpiscopal Retirement
Homes
Nancy SchwalmChief Business
Development OfficerVIVAGE Quality Health
Partners
Stacey S. Van GronigenVP, Business StrategyGolden Living Centers
Dave TerryFounder & CEO
Archway Health Advisors
The Ultimate Guide to Driving Down the Cost of SalesOccupancy is increasing. Sales reps are hitting their numbers. All is well–or is it? Learn the true cost of a sale in today’s changing environment–and its impact on the bottom line.
Luke Nessler Impakt MarketingTEDx guy, ready for your close up video director
Advisory Board
Mark IngramPrincipal and CMO, SenioROI
Bob WerdanVice President Marketing & Sales, Presbyterian Homes
Hal PriceSenior Vice President, Strategic Partnerships, Aegis Therapies
Nancy SchwalmChief Business Development Officer, VIVAGE Quality Health Partners
Cindy LongfellowNational Director of Sales and Marketing, Juniper Communities
Faith OttPresident and Owner, Sage Age Mature Strategies
Bryan ReynoldsIntegrated Marketing Director, Episcopal Retirement Homes
Dan HutsonVice President, Communications & Marketing, be.group
Kelly Singleton-MyersSenior Vice President of Sales, Sunrise Senior Living
Paula LedbetterAssistant Vice President, Marketing, Mather LifeWays
David MikulaSenior Vice President of Sales, Kindred Healthcare
www.seniorcaremarketingsummit.com203-731-7757
Great Networking
You can meet, exchange views and experiences to grow a powerful peer network of senior care industry experts from across the continuum.
Speed MeetingsTap experts and gain insights from strategically aligned solution providers in one-to-one meetings.
“Awesome, informative sessions.
Great networking.”
Elizabeth BushSenior Vice President Senior Housing Marketing and Sales, LCS
Power BreaksCultivate new relationships in every corridor between sessions, during receptions, breakfasts, and breaks.
Landing PadsMeet the top solution providers face-to-face and build profitable business relationships to help you achieve your strategic and tactical goals.
Peer ExchangeFind like-minded colleagues facing similar challenges with SMASH’s state-of-the-art conference app.
Expert RoundtablesShare insights and ideas peer-to-peer with the brightest sales and marketing thought leaders.
• Meetandgreetwithlike-mindedpeersfromtoporganizations
• Getanswerstoyourburningquestions,hearhowothersarenavigatingsimilarchallengesandbrainstormideaswithotherinnovatorswho“getit!”
• SMASHisaenergizingcommunitywhereseniorexecutivescometoshareideasandfindsolutions
www.seniorcaremarketingsummit.com [email protected]
Who Attends
Companies Who Attend
Titles that you see at SMASH
Chief Marketing Officer, Chief Marketing and Sales Strategist, SVP of Sales and Marketing, VP of Sales, Chief Digital Officer, VP of Social and Digital, VP of Communications and Public Relations, Director, Sales and Marketing, Senior Marketing Director,
Regional Marketing Directors, Director of Marketing and Sales, VP of Community Relations
34%
Meet your Sales & Marketing peers from around the country.
Home Care13%
P R O V I D E R T Y P E S P R O V I D E R T I T L E S P R O V I D E R L O C A T I O N S
Senior Living48%
Chief Marketing O�cers/ Marketing VP54%
SNF/Rehab39%
37%CEO/COO/
Founder9%
South13%
East31%
Midwest31%
West25%
SVP Sales and VP Sales & Marketing
Registration Provider/Operator Rates
Thru July 30 . . . . . . . . . . . . $1695.00After July 30 . . . . . . . . . . . . $1895.00
Two cutting-edge summits. One convenient location.
Save when 3 or more come from 1 organizationRegister by June 30th and save! Call Lisa – 203-731-7757CANADIAN BASED PROVIDER ORGANIZATIONS: We have special pricing to accommodate the exchange rate. Please contact Lisa Carroll, Chief Community Builder by email to [email protected] for registration.
Pass this on to your colleagues in HR & Talent Management
The #1 HR Summit in Senior Carewww.seniorcarehrsummits.com
USE COUPON CODE SMA400before July 30th and save $400
$1295.00
ABCM CorporationACTS Retirement Life
CommunitiesAlmost Family Inc.
AmericareAnthem Memory CareAsbury Communities
Autumn LeavesAvanti Senior Living
BayBridge Senior LivingBayshore HealthCare
be.groupBenchmark
Benedictine Health System
Bethesda Senior Living CommunitiesBrightview
BrookdaleCapital Health ServicesCapital Senior Living
Capri Senior Communities
Capstone Management, LLC
CarDon & AssociatesCare Initiatives
Christian Homes, IncChristian Living Communities
CommonwealthCordia Senior LivingCovenant Retirement
DiakonDiversicare Healthcare
Ebenezer
EcumenElder Care Alliance
ERHEra Living
Erickson LivingExtended Care LLC
Flushing HouseFranciscan VNS
HomeCareFrontier Management,
LLCFundamental
Gardant Management Solutions
Golden Living Guardian Elder Care
Heritage Nursing CenterHeritage Senior Living
HighGate Senior LivingHMG Healthcare, LLCHome Instead Senior
Care®
Hospice of Central OhioIde Management Group
JudsonJuniper CommunitiesKindred HealthcareLandis Communities
LCB Senior LivingLiberty HealthcareLiberty Lutheran
ServicesLife Care Services-LCS
Living BranchesLuthercare
Mather LifeWays
Maxwell GroupMessiah LifewaysMethodist Senior
ServicesMidwest HealthMission Health Communities
My Choice In Home, LLCNorthbridge CompaniesPathway Senior Living
Presbyterian Communities
Presbyterian HomesProvidence Life Services
Retirement ConceptsSeasons Retirement
CommunitiesSenior Star
Shell Point Retirement Community
Sonata Health CareSpectrum Community
HealthSpectrum RetirementSpringpoint Senior
LivingStellar Senior Living
Sun HealthSunrise Senior Living
Symphony Senior LivingThe Arbor CompanyThrive Senior Living
Trail Ridge Senior LivingTransitional Care
ManagementTrinity Senior Living
Communities
V!VA Retirement Communities
Van Dyk Health CareVi Living
VIVAGE Quality Health Partners
VMP Senior Care - Manor Park/
VMP TrinityWelcov Healthcare
Wellspring Lutheran Services
Welltower Inc.Williamsburg Landing
Willow Valley Communities