The League of Champion Student Athletes THE INDIAN COLLEGE LEAGUE

The League of Champion Student Athletes

www.icollegeleague.com

THE INDIAN COLLEGE LEAGUE

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TABLE OF CONTENTS EXECUTIVE SUMMARY THE INDIAN COLLEGE LEAGUE SYSTEM SPORTS REVENUE SHARING JOINING THE INDIAN COLLEGE LEAGUE CRITERIA TO JOIN THE LEAGUE HISTORY ABOUT THE FOUNDER THE INDIAN COLLEGE LEAGUE ADVANTAGE REVENUE SOURCES SUPPORTING COLLEGE ATHLETICS PROGRAMS CORPORATE PARTNER PROGRAMS OFFICIAL SUPPLIERS ACCREDITATIONS & CERTIFICATIONS CONTACT INFORMATION



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EXECUTIVE SUMMARY

The Indian College League is the competitive sports league of Indian colleges

All Indian colleges are eligible to get their sports teams and infrastructure accredited to The Indian College League

The Indian College League has 3 Levels. All teams on Registration are Level III Members of the Indian College League

Level I is the most competitive level of the Indian College League and includes 48 college teams which meet the highest standards of Sports Infrastructure, Athletic Departments, Athletic budgets and performance. Every year, 4 new teams are eligible to enter Level I from Level II

Level II includes 96 teams which meet standards of sports infrastructure, athletic departments, athletic budgets and performance

Revenue sources include broadcasting rights, sponsorships, licensing deals



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EXECUTIVE SUMMARY

The Indian College League shares most of its revenue with accredited college teams in various ratios

Level I team get the largest share of revenue sharing



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THE INDIAN COLLEGE LEAGUE SYSTEM

All Indian colleges can become members of the Indian College League

There are 3 Levels All colleges who become members are in “Level III” Level I is the highest level in The Indian College League system.

Colleges who meet international standards of sport infrastructure, Athletic Departments and an Official program of Student Athlete intake can apply to become Level I colleges

Level II is for colleges who meet national standards of sport infrastructure, Athletic Departments and an Official program of Student Athlete intake can apply to become Level II colleges

The Indian College League earns its revenues from broadcasting, licensing and sponsorship. It shares most the revenues with participating colleges



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The following sports are available under the Indian College League system. Colleges can get accreditation for one or more sports

SPORTS - TEAM Soccer – Men Only – All Levels Basketball – Men & Women – All Levels Volleyball – Girls Only – All Levels

SPORTS – INDIVIDUAL Tennis – Men & Women Only Badminton – Men & Women Table Tennis – Men & Women Gymnastics – Men & Women (Level I only) Swimming – Men & Women (Level I only)



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REVENUE SHARING

The Indian College League is committed to sharing revenues with colleges and helping them build world class sport infrastructure

Level I Colleges – 30% Level II Colleges – 15% Level III Colleges (top 100 only) – 10% Infrastructure Development Fund – 10% Championships/Tournaments – 10% Prize Money – 10% The Indian College League – 15%



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JOINING THE INDIAN COLLEGE LEAGUE

All Indian colleges are eligible to get Accreditation from the Indian College League. To become a Member, please access www.icollegeleague.com

The Annual Fee is Rs 25,000/- Membership allows the college to be accredited to The Indian

College League and have an accreditation number They can participate in any Level III ICL Cup tournaments An Indian College League Accreditation brings visibility and

branding to colleges and enables them to attract quality students and student athletes

Colleges must meet certain criteria to qualify for Level I and II. For more information, please contact [email protected]



http://www.icollegeleague.com/

mailto:[email protected]

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LEVEL I CRITERIA

To qualify as a Level I College, a college must meet international standards of sporting infrastructure, athletic departments and Student Athlete Intake program

The College must have a Rs 5 cr/year athletic budget It must have an Athletic Department with an Athletic Director It must have or agree to world class infrastructure in the sports it

chooses It must have an Official Program to pick sporting talent from

schools

For more information or to become a Level II college, please contact Ashu Dutt, CEO, The Indian College League at [email protected]



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BENEFITS OF LEVEL I

Only 48 Colleges out of 18000 make it to Level I The Indian College League shares 30% of all revenues with Level I

teams Level I teams benefit from significantly enhanced branding,

visibility and sponsor interest The college benefits from national and international recognition

and a chance to see some of its sports alumni on the international circuit

For more information or to become a Level I college, please contact Ashu Dutt, CEO, The Indian College League at [email protected]



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LEVEL II CRITERIA

Colleges must meet national standards of Sports infrastructure, Athletic departments and an Official Student Intake program to quality for Level II. Some of the requirements include:

The College must have a Rs 2 cr/year athletic budget It must have an Athletic Department with an Athletic Director It must have or agree to national level sporting infrastructure It must have an Official Program to pick sporting talent from

schools




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BENEFITS OF LEVEL II

The Indian College League shares 15% of all revenues with Level II teams

Colleges see an exponential jump in visibility, branding and sponsor interest

With 18000 colleges to consider, top quality students and student athletes have Level II colleges on their radar

The college benefits from national and international recognition and a chance to see some of its sports alumni on the international circuit




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HISTORY

The Indian College League was founded by legendary financial markets guru, Ashu Dutt as part of the Sports League system that includes The Indian Little League, The Indian School League, The Indian College League and Professional Leagues and sports franchises

The Sports League system has put in place an institutional mechanism for developing world class sportsmen supported by a system that can raise capital, generate significant revenues, build brand and visibility and provide scholarships and top class education to student athletes. The League system that Ashu Dutt setup is on its way to giving India world class athletes across sports

Ashu has leveraged his 10 year knowledge of professional sports in the US and built a League system that encompasses professional and competitive sports through world class scientific methods at every stage and the right psychological and physical conditioning till the players reached Professional Leagues



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ABOUT THE FOUNDER

The Indian College League was founded by legendary Financial Markets guru Ashu Dutt. Ashu is also the founder of The Indian School League and The Indian Little League

Ashu’s passion for sports was born out of his appreciation that without serious institutional financial support and capital and a clear career path for those who take sports seriously no real development of sports could happen. The League system he has put in place provides a life long path for those with sporting talent

Ashu is among the best known and respected faces in India. He has been the Chief Consulting Editor of BloombergUTV, Editor of CNBC TV18, Senior Consultant and Achor at NDTV and Star News and CEO and Director of SAB TV

Among his senior corporate appointments, Ashu has been the MD-Asia for investment bank, Northbridge Capital, MD-South Asia for Real Estate Investment Bank, Celadon RE and MD-Asia Family Office Practice for Dutt Capital Advisors www.icollegeleague.com


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ABOUT THE FOUNDER

Ashu is also the best selling author of 10 books on Investing, Trading, Futures & Options and Commodities. He is currently working on books on Sports Management and building Sports Franchises

Ashu is also a respected and widely respected speaker across Asia and has been a speaker and master trainer with Citibank, Barclays, EuroMoney, The Malaysian Investment Banking Association, EuroEvents, Ethan Hathaway and Pinnacle

Ashu is a Certified Public Accountant certified in the State of Maryland, USA. He holds an M.B.A from Bernard M. Baruch College, City University of New York, New York. He also holds a B.B.A.(Summa Cum Laude) in Finance & Investments from Bernard M. Baruch College, City University of New York, New York. His specializations include Economics and Options&Futures. He is the recipient of the “Baruch College Alumni Scholarship” and has been listed in the “Who’s Who on the Dean’s List”



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THE INDIAN COLLEGE LEAGUE ADVANTAGE FOR COLLEGES

With increasing competition, colleges build brand value and national and international recognition with their The Indian College Leauge affiliation

The India College League accreditation generates significant revenues from revenue sharing, sponsorships etc

With 18,000 colleges and growing, colleges get a unique differentiator in their The Indian College League accreditation



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THE INDIAN COLLEGE LEAGUE ADVANTAGE FOR STUDENT ATHLETES

The Indian College League brings the expertise to add visibility, branding, sponsorships and national and international scouts from professional sports franchises exponentially increasing a student athletes sports, career and monetary aspects

We assist colleges with the finer aspects of athlete grooming, presentation and promotion



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THE OPPORTUNITY

India has over 18000 Colleges with over 200,000 thousands student athletes with the potential to become sporting icons at the national or international level

The Indian College League brings the capital, branding and organization to institutionalize college sports and bring it to mainstream media and attention

Colleges rarely have an Athletic Department, Athletics budgets or the sporting infrastructure or sporting coaching system. The Indian College League provide the resources and tools to set up an International scale college Athletic department

College sports is a multibillion dollar opportunity and with India’s demographic profile provides for one of the biggest opportunities for sponsor, advertisers, broadcasters and sporting equipment sales and marketing

Sports and sports sponsorship, marketing and broadcasting is emerging is a serious opportunity and career option for student athletes



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REVENUE SOURCES

The main source of Revenue is long term TV/Broadcast rights

TV/ Broadcast rights Internet/Broadband rights Licensing Sponsorship Stadia Advertising



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REVENUE SOURCES - BROADCASTING CONTRACTS

Broadcasting rights are the Indian College League’s biggest revenue source. Broadcasting rights are auctioned for Level I and Level II sports. Broadcasters can bid for any number of sports the wish for in an auction. Broadcasting rights are for a term of 10 years

Broadcasting contracts are for Level I and Level II are for the following: Soccer Basketball Volleyball Cricket

INDIVIDUAL Tennis Badminton Table Tennis Gymnastics Swimming



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REVENUE SOURCES - LICENSING

The Indian College League licenses a number of products. Should you be interested in being a licensee, please contact Ashu Dutt, CEO, The Indian College League at [email protected]

T-shirts, Fleece, youth sportswear, women’s sportswear, headwear Bracelets & charms, cloisonné & lapel pins, money clips, necklaces

& pendants, tie tacks/cuff links, key chains/I.D. tags, lanyards,magnets

Outerwear (windshirts/windvests), fashion and women’sHeadwear

Video games Youth, infant/toddler apparel Home/Office - towels, plastic beverage containers, sport bottle,

miscellaneous housewares, glass beverage containers, coasters, mugs/steins

Gift/Novelties – Key chains, clocks, ticket holders



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REVENUE SOURCES - LICENSING

Companies can bid for any number of licensing deals and sports. Licensing contracts for each category are for

Team Sports Soccer Basketball Volleyball CricketIndividual Sports Tennis Badminton Table Tennis Swimming GymnasticsThe Indian College League licenses a number of products. Should you

be interested in being a licensee, please contact Ashu Dutt, CEO, The Indian College League at [email protected]



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REVENUE SOURCES – LICENSING

Specialty – mouse pads, stadium seats/cushionsAdult t-shirts, fleece, youth, backpacks, women’s apparel

Wool and leather jackets, lapel pins, money clips, bracelets, pendants, ear rings, necklaces, fan rings, tie tacks/cuff links, recognition awards,watches, Commemorative posters & flags

Competition and collectible baseballs, bats, tote bags, flags Magnets, key chains, I.D. tags, plush toys, silicone wristbands,

clothing accessories, bracelets/charms, coinsOfficial Supplier (balls) Clocks, golf accessories, lapel pins, cloisonné pins, lamps, rugs, mats, pens/pencils, flags/banners, buttons, locker room signs, home décor signs, plastic license plates and frames, bumper stickers, pennants, key chains, stadium seats/cushions, wind socks, car flags, magnets, trays/platters, yard accessories, infant products, umbrella/tote bags, gloves/mittens, bath towels, aprons, robes



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REVENUE SOURCES - SPONSORSHIP

The Indian College League brings in sponsors for Championships. Each team is free to get sponsors for the team. The Indian College League can assist with finding sponsors



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REVENUE SOURCES - ADVERTISING

www.icollegeleague.com is the online destination for the Indian college league and colleges part of the league. The site directs users to specific websites of all College teams. The site is being developed for live-event streaming, fantasy games, results, schedules and multimedia content



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REVENUE SOURCES -INTERNET/MOBILE RIGHTS TO LIVE GAMES

The Indian College League licenses the rights to Internet/Mobile for all Level I and Level II games. Colleges in Level III are free to sell their Internet/Mobile rights to their Live games



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SUPPORTING COLLEGE ATHLETICS PROGRAMS

The Indian College League supports college athletics programs in a number of ways

A college Athletics program has expenses like salaries, travel, facilities, equipment and sports scholarships

A college significant enhances its sponsorship prospects by joining the Indian College League with its increased visibility and media coverage

Each college can individually raise funds for their college athletic program. Level I and II colleges are also part of revenue sharing

Colleges can also raise funds from ticket sales, donor contributionsSome fans believe institutional relationships with corporate Corporate sponsorships help thousands of student athletes get

access to world class infrastructure, sporting equipment, training and conditioning



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INFRASTRUCTURE SUPPORT TO PARTICIPATING COLLEGES

ICL can assist colleges with access to the world’s best available technologies for courts, grounds etc. We work with some of the world’s largest suppliers of sports infrastructure and consultants



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EDUCATION SUPPORT

ICL in association with Ashu Dutt Sports Education offers several Sports Certification programs, courses and continuing education courses with world class study materials



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THE INDIAN COLLEGE LEAGUE SCHOLARSHIPS

The Indian College League Scholarships provide outright scholarships and matching grants from our revenues to outstanding student athletes to pursue an academic and sport program at Level I and Level II colleges



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THE COROPORATE PARTNER PROGRAM

The Indian College League is committed to develop revenue maximizing marketing and promotional activities around the league and its cups and championships. We work with outstanding companies and sponsors who are committed to college sport and student athletes

Our Corporate Partners enjoy a number of benefits including use of The Indian College League logos, marks and access to championships and cup tickets

If you wish to partner with the Indian College League, please contact Ashu Dutt, CEO, The Indian College League at [email protected]



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OFFICIAL SUPPLIERS OF EQUIPMENT AND INFRASTRUCTURE

The Indian College League appoints the Official Supplier of Equipment and Infrastructure. All teams have to sport the official equipment. Level I and II teams have to use the Official sport infrastructure provider

Soccer Official Equipment Basketball Official Equipment Volleyball Official Equipment Tennis Official Equipment Badminton Official Equipment Swimming Official Wear Basketball Official Flooring Volleyball Official Flooring Tennis Official Courts Gymnastics Official Flooring



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OFFICIAL SPONSORS

We pick Official sponsors based on the sport and the depth and visibility the sponsor brings to the sport. For example in tennis The Indian College League picks suppliers and sponsors keeping in mind its character. It aims to develop long term mutually beneficial agreements with a range of blue chip brands

OFFICIAL SUPPLIERS

Official Suppliers supply goods and services. While appointing official suppliers, we pay special attential to the quality of the service provided to players and the spectators

Official Suppliers can use the Indian College League’s logos or the logos for each sport. They can also highlight their association with the Indian College League in their marketing, advertising or promotions

.



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ACCREDITATIONS

The Indian College League Accredition system provides credibility and an assurance on standards

The Indian College League Accreditation for Sports Facilities The Indian College League Accreditation for Coaches The Indian College League Accreditation for Sports Academies The Indian College League Accreditation for Sports Equipment The Indian College League Accreditation for Sport Infrastructure



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CERTIFICATION

The Indian College League Certification programs are the standard for quality and credibility. Certifications include the following:

The Indian College League Certified Athletic Director The Indian College League Certified Basketball Coach The Indian College League Certified Soccer Coach The Indian College League Certified Volleyball Coach The Indian College League Certified Tennis Coach The Indian College League Certified Trainer The Indian College League Certified Sports Agent



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CONTACT INFORMATION

Ashu DuttCEO

The Indian College LeagueR-501, Remi BizcourtShah Industrial EstateAndheri(West), Mumbai 400 053, IndiaEmail: [email protected]

Website: www.icollegeleague.com



Documents

The League of Champion Student Athletes THE INDIAN COLLEGE LEAGUE