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BUILDIngcritical mass on Hong Kong’s
TDC makes it easier for Hong Kong
companies to find global business orders
without leaving home. Through physical
and online marketplaces, we deliver
overseas and mainland buyers in ever
greater numbers to local SMEs. Our
trade fairs also generate huge demand
for Hong Kong’s business services, plus
the local hospitality and retail sectors.
sourcing platform
18 1918 19
With external competition intensifying, Hong Kong must work
hard to increase its lead as Asia’s sourcing hub and trade fair
capital. Three more TDC fairs – for gifts, fashion and jewellery
– moved up in world rankings. Seven are now in the world’s top
three for their industries. We also continued to build critical
mass on our online sourcing platform, which handled more
than eight million trade enquiries.
Trade fairsTDC’s 19 trade fairs set new records in 2005/06. They are
exceptionally international. More than half the buyers and
nearly half the exhibitors are from outside Hong Kong. Despite
space constraints at the CEC, we continued to raise the bar
for service at our fairs, setting new standards for the industry
as a whole. We enhanced value-adding features, such as
product and market trend surveys, in addition to offering buyers
downtown convenience and much-appreciated hospitality.
Focus on creative industries The first Innovation & Design Expo, held concurrently with
World SME Expo, instantly became a global marketplace
for ideas, technology, branding and design. Hong Kong
Entertainment Expo was an even bigger success in its second
year, with outstanding results at TDC’s 10th FILMART, the
business platform for Hong Kong’s entertainment industry.
Both versions of Hong Kong Fashion Week, in January and July,
continued to showcase local designer talent to international
buyers and fashion media.
New fairs for new industries It was a pivotal year for developing the six new trade fairs
TDC will launch next year, in partnership with the private
sector, to serve a wider range of Hong Kong industries with
export potential. They include auto parts, printing/packaging,
furniture, building materials and environmental equipment.
TDC’s public fairs – the Hong Kong Book Fair and the Hong
Kong Food Fair – meant serious business for exhibitors and
family fun for visitors. Together, they pulled in more than
940,000 people from across Hong Kong plus a significant
number of visitors from Guangdong, where we stepped up
marketing. These events are becoming increasingly important
as brand-building platforms for Hong Kong companies
targeting mainland consumers.
Online sourcingTDC’s efforts to bring buyers and suppliers together online
were stepped up with our enhanced Sourcing Guide. Hosted
on tdctrade.com, this customer-focused platform features
express enquiry services and online exhibitions for buyers
unable to visit our trade fairs physically. It draws on a database
of more than 100,000 suppliers in Hong Kong and the Greater
China region, and over 600,000 registered buyers around the
world.
Product magazines TDC’s 14 product-specific magazines continued to fulfil
a need of thousands of overseas buyers to access quality
product sourcing information in print. Special effort was
made to expand circulation to buyers in emerging markets.
We also produced foreign-language supplements (see pages
43 and 51).
Design showcaseThe TDC Design Gallery, strategically located in the CEC
concourse close to hotels and major trade fairs, received a
facelift. It is brighter, busier and trendier than ever, reinforcing
Hong Kong’s position as a source of innovative, branded
products with original design.
• 22,663exhibitors(up9%)and483,123buyers(up4%)atTDC’smerchandisetradefairs• 45%ofexhibitorsand51%ofbuyersfromoutsideHongKong• 6newtradefairsreadyforlaunchin2006/07,allwithprivate-sectorpartners• 2millioncopiesofTDC’s14HongKongproductmagazinescirculatedtooverseasbuyers• 17,500productsdisplayedintheTDCDesignGallery,whichattractedatotalof240,000visitorsand
2,700sourcingenquiriesfromtradebuyers
Fastfactsandhighlights
The Hong Kong Toys & Games Fair is the world’s second largest. Pictured at the opening are Secretary for Economic Development and Labour Stephen Ip (centre) and Council Member Jeffrey Lam (right), accompanied by Executive Director Fred Lam.
Environmentally friendly products were among the attractions at this year’s Hong Kong Houseware Fair.
The autumn version of the Hong Kong Electronics Fair is the largest of its kind in Asia. Held concurrently is electronicAsia.
TDC’s trade fairs are exceptionally international. Pictured are overseas participants at the Hong Kong Gifts & Premium Fair.
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No. of trade buyers
No. of exhibitors
TDC trade fair rankings(By no. of exhibitors)
HongKongWatch&ClockFair 1st 1st
HongKongElectronicsFair,AutumnEdition 1st 2nd
HongKongToys&GamesFair 1st 2nd
HongKongInt’lLightingFair 1st 2nd
HongKongGifts&PremiumFair 1st 2nd
HongKongFashionWeekforFall/Winter 1st 2nd
HongKongHousewareFair 1st 5th
HongKongInt’lJewelleryShow 2nd 3rd
HongKongOpticalFair 3rd 6th
Asia World
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0 00/01 01/02 02/03 03/04 04/05 05/06
+21.1%
+11.1%
+3.9%
+44.6%
+ 110%over 5 years
Trade buyers(TDC merchandise trade fairs)
25,000
20,000
15,000
10,000
5,000
0 00/01 01/02 02/03 03/04 04/05 05/06
+14.3%
+6.4%
+2.4%
+39.5%
Exhibitors(TDC merchandise trade fairs)
+ 89%over 5 years
+4.3%
+9.3%
World-ranking fairsThe number of buyers and exhibitors
at TDC trade fairs has roughly
doubled over a five-year period.
Despite space constraints at the
venue, TDC’s mega fairs continue to
grow and move up the world league
table (see charts opposite).
1. Helping to unwrap Asia’s largest gifts fair on its 20th anniversary is Secretary for the Environment, Transport and Works Sarah Liao (far right). Accompanying her are (left to right) Chairman of the Hong Kong Exporters’ Association Cliff Sun, Chairman of the Fair Organising Committee Jeffrey Lam and Executive Director Fred Lam.
2. Picking up tips on power dressing is Chief Secretary Rafael Hui, with former Garment Advisory Committee Chairman S. K. Chan. Mr. Hui was guest of honour at Hong Kong Fashion Week Fall/Winter. Also pictured are Council Member Andrew Leung (second from right) and Executive Director Fred Lam.
3. Models parade the best of the best at the Hong Kong International Jewellery Show during a gala night for buyers and exhibitors.
4. Three of our mega fairs – for gifts, fashion and jewellery – moved up in the global rankings of their kind, while overall numbers of both buyers and exhibitors continued to post steady increases. Seven TDC fairs are the largest of their kind in Asia.
2
3
1
4
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2
3
1
5
4
A comprehensive portfolio TDC organises trade fairs for a wide
range of Hong Kong industries and
sectors. These events set standards
for on-site service and value-adding
features such as market trend surveys.
1. The Hong Kong Licensing Show ran concurrently with the Summer Sourcing Show. Enjoying the life-size exhibits are Legislative Council President and guest of honour Rita Fan, Chairman of the Fair Organising Committee Jeffrey Lam (right) and Executive Director Fred Lam.
2. Traditional Chinese Medicine is among the niche industries TDC promotes and encourages. TDC’s International Conference & Exhibition of the Modernisation of Chinese Medicine & Health Products (ICMCM) was held for a third year. Pictured are Permanent Secretary for Health, Welfare and Food Carrie Yau (second from right) and Deputy Executive Director Alan Wong (right) with exhibitors at the fair.
3. The Hong Kong Optical Fair is Asia’s third largest and growing. Pictured is Deputy Executive Director Alan Wong, with General Manager Magrabi Optical Co Ltd. Magdy Mady (right), visiting from Saudi Arabia.
4. Time never runs out for glamorous models displaying beautiful timepieces at the Hong Kong Watch & Clock Fair, now the largest of its kind in the world.
5. The Hong Kong International Lighting Fair was held concurrently with the Hong Kong International Hardware and Home Improvement Fair. Admiring a crystal chandelier are (from left to right) Executive Councillor Bernard C. Chan, Executive Director Fred Lam and Assistant Executive Director Benjamin Chau.
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2
3
1
5
6
4
Serving creative industriesTDC provides marketing platforms
for Hong Kong’s creative industries.
These events help to raise Hong
Kong’s international profile as a
cosmopolitan city that sets trends in
film, fashion and design.
1. Outdoor advertising helped to generate excitement around the second Hong Kong Entertainment Expo. The month-long event brought together eight leading fixtures in Hong Kong’s entertainment calendar, jointly presented by TDC and other organisers.
2. Chief Executive Donald Tsang (second left), Chairman Peter Woo (second right), Entertainment Ambassador Tony Leung (left) and celebrated film director Wong Kar Wai (right) launch Entertainment Expo 2006.
3. TDC’s FILMART, the anchor business event of Entertainment Expo, celebrated its 10th anniversary.
4. Hong Kong stars came out in force for Entertainment Expo’s gala night. In addition to Entertainment Ambassador Tony Leung, special support was given by Jackie Chan, Maggie Cheung, Tony Leung Kar Fai and Jacky Cheung.
5. Fresh creative energy continues to make the Hong Kong Young Fashion Designers’ Contest one of the most exciting features of Hong Kong Fashion Week Fall/Winter.
6. The inaugural Innovation & Design Expo quickly established itself as the international platform where ideas and designs come to market in Asia. Pictured are Princess Birgitta of Sweden and Chairman of the Hong Kong Design Centre Victor Lo officiating at the Scandinavian Design Day opening.
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Advertisers
Onlineenquiries
Registered
buyers
+5%
+8%
Extension of customer reach via sourcing.tdctrade.com (Compared to 2004/05)
+28%
10% 20% 30%2
3
1
5
4
Multiple platformsWe expanded Hong Kong’s online
sourcing platform with an enhanced
version of our e-sourcing guide.
TDC’s public fairs also continued to
grow, raising community awareness
of the importance of trade and
industry to Hong Kong. Another
effective showcase for innovative
Hong Kong products is TDC’s Design
Gallery in the CEC’s main concourse.
1. The Hong Kong Book Fair has become a community event and cultural festival during the summer holidays.
2. Successful efforts were made to attract even more visitors from Guangdong to this year’s Hong Kong Food Expo.
3. The Design Gallery underwent a renovation, lending it a clean new look that brought in even greater numbers of visitors, especially during trade fairs.
4. Introducing TDC’s enhanced online sourcing guide is Head of Publications & E-commerce Clare Wong.
5. Our improved sourcing platform has greatly extended Hong Kong’s reach to international buyers.
6. TDC’s online sourcing platform leverages interest generated by our 14 printed product magazines, which are distributed to targeted buyers around the world.
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