L3 Extended Diploma in Creative Media Production and TechnologyAssignment 1 – Building a Media Profile

Exploration of Media Techniques; TV, film, pre-production,

post-production and radio

UAL Awarding Body

Level 3 Diploma and Extended Diploma in Creative Media

Production and Technology

Assignment Title Building a Media Profile

Unit No & Title Unit 1– Introduction to media processes and technical skillsUnit 2– Introduction to design and research skills in creative media productionUnit 3- Introduction to professional practice in creative media production

Level Level 3

Assignment Leader Lee Skinner

Assignment Verifier Phil Watson-Smith

Start Date 12th September 2016

Interim Assessment 20th October 2016

Assessment Date 18th November 2016

This assignment will enable you to generate evidence of personal & professional development (PPD) in these areasInitiative Independent

inquiryCreative thinking

Reflective learning

Team work

Self-management

Effective participation

Problem solving

communication

Learning Outcomes: At the end of the unit the learner will

Unit 1 Introduction to media processes and technical skills1. Understand processes and technical skills used in creative media production.2. Understand the characteristics and methods of communication within a media context.Unit 2 Introduction to design and research skills in creative media production1. Understand design and research tools, methods and skills used in creative media production.2. Understand primary and secondary research sources.3. Be able to use design and research tools, methods and skills to inform ideas for creative media production.Unit 3 Introduction to professional practice in creative media production 1. Understand progression opportunities within the creative media sector.2. Understand the skills needed to pursue a career in the creative media sector.3. Be able to carry out roles and responsibilities consistent with professional practice.

Content

Film, Television and Radio are just some of the Industries that make up the diverse and wide-ranging Creative Media Sector. Developing skills across different Media Industries can broaden employment opportunities and support collaborative projects that work across different mediums.This assignment will introduce you to a range of different pre-production and production skills that are required to design and produce radio, film, TV broadcast and interactive projects. The work that you produce during this assignment will be used to build an online professional portfolio that will showcase your knowledge, skills and aspirations. You must build a personalised blog to feature all research, pre-production and production work during each task.

Task 1: Your Blog Page (1.1, 1.2, 2.1, 2.2, 2.3)Using WordPress you must construct your own personalised blog page that will showcase all work produced during this assignment. The blog must contain the following:

A personalised theme, including titles, colours and images A network of ‘Pages’ to house your assignment outcomes A home page blog that discusses, reviews or analyses a media product relating to your

skills and ambitions.

You are expected to evidence all research, pre-production and production tasks within your blogs ‘page’ network. The blogs will be public sites that must appear to be professional, easy to navigate and clear demonstration of your personal skills.

Work showcased on your blog should include: A video clip of a television studio production An audio clip of a radio production Video clips of short film productions All theory, research and pre-production documentation used to support these productions.

Task 2: Production Diary (3.1, 3.2, 3.3)Critical reflection is essential to the development of your production skills. You are required to keep a production diary that describes and evaluates the different production roles that you will be assigned during each task. Practical sessions that involve the adoption of a production role must be reflected upon through a production diary entry that contains the following:

Images of you working within that production role. A description of the requirements of that production role. Thoughts on how you feel that you performed within this role. What did you do well?

Were there any areas for improvement? A summary of lecturer and peer feedback. A description of how you intend to improve and develop within this role. What personal

targets are you setting?

RISK ASSESSMENT:Please adhere to Health and Safety Regulations at all times.

AUTHORSHIP (Plagiarism):Any work submitted must be by the student’s own words or artefact. Sources of information, quotations and materials used in the completion of this assignment (including the internet) should be fully identified and properly acknowledged in a Bibliography, Appendix or Endnotes.

Scheme of Work (to note assignment key dates / Briefings / Crits / Formative and Assessment / Tutorials etc.)

Week / Date Activity / Location Independent Study Check List

12.09.2016

Assignment launch Build personal blogIntroduction to production facilities, equipment and safety procedures (edit suites, TV studio, radio studio)

Compose personalised written blog relating to personal skills and ambitions

19.09.2016

Introduction to pre-production methods and equipment. (Radio recording equipment, TV studio cameras, JVC cameras)

Practice with media equipment. Apply pre-production methods to personal projects

26.09.2016

Introduction to sound recording processes (Radio recording equipment, TV studio audio processes).Health and safety documentation for pre-production

Further development and understanding of techniques in response to workshops

03.10.2016

Research and idea development. Applying primary and secondary research methods to pre-production planning

Conduct research techniques using digital and non-digital methods.

10.10.2016

Applying primary and secondary research methods to pre-production planning. Summarising research outcomes using mathematical diagrams and summarising paragraphs

Conduct research techniques using digital and non-digital methods. Upload research outcomes to blog

17.10.2016Completing theoretical exercises and pre-production for practical tasks Blog review

Complete theoretical tasks and assigned pre-production rolesMake improvements to blog pages according to lecturer feedback

24.10.2016 Half term

31.10.2016 Complete pre-production

Complete assigned pre-production roles. Upload all work to pre-production blog page

07.11.2016Film Production. Application of production knowledge to practical filming activities

Compete shots according to pre-production documentation

14.11.2016 EvaluationCompletion of final blog

Upload all content to blog and personalise

Suggested Research (include visits /reading lists / websites etc)

BibliographyBradbury A – Successful Presentation Skills, 3rd Edition (Koogan Page, 2006)

Condrill, J and Bough, B – 101 Ways to Improve Your Communication Skills Instantly (GoalMinds Inc, 1999)

Cottrel S – Critical Thinking Skills: Developing Effective Analysis and Argument (Palgrave Macmillan, 2005)

Hargie, O – The Handbook of Communication Skills, 2nd Edition (Routledge, 1997)

Jeffries L and Mikulecky B – More Reading Power: Reading for Pleasure, Comprehension Skills, Thinking Skills, Reading Faster (Pearson, 2003)

Assessment Guidance: What you should aim to produce

Learning OutcomesThe candidate will:

Assessment CriteriaThe candidate can:

Unit 1 Introduction to media processes and technical skills

1. Understand processes and technical skills used in creative media production.

1.1 Apply understanding of a range of processes to support media activities

1.2 Apply media processes and skills safely and appropriately.

2. Understand the characteristics and methods of communication within a media context.

2.1 Critically compare a range of communication methods used to convey meaning in creative media production.

Unit 2 Introduction to design and research skills in creative media production

1. Understand design and research tools, methods and skills used in creative media production.

1.1 Critically compare a range of research tools, methods and skills.

2. Understanding primary and secondary research sources

2.1 Critically compare a range of primary and secondary research sources.

3. Be able to use design and research tools, methods and skills to inform ideas for creative media production.

3.1 Apply design and research tools, methods and skills to record and interpret information and develop ideas for creative production

3.2 Evaluate the effectiveness of design and research tools methods and skills to develop ideas for creative production.

Unit 3 Introduction to professional practice in creative media production

1. Understand progression opportunities within the creative media sector

1.1 Locate, access and use information to support own development.

2. Understand the skills needed to pursue a career in the creative media sector.

2.1 Critically evaluate a range of working practices and methods.

2.2 Apply knowledge of working practices to support own development.

3. Be able to carry out roles and responsibilities consistent with professional practice.

3.1 Organise self and work to meet deadlines and targets.

3.2 Demonstrate consideration and professionalism in working with others.