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The Longevity Epidemic Population Growth In 1990, 4% of the U.S. population was over 65 Today, 13% of the U.S. population are over 65 By 2030, 20% of the U.S. population will be over 65 Stanford Center on Longevity, USA Today and World Bank Life Expectancy In 1971: 71.1 years In 1991: 75.4 years In 2011: 78.6 years
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The Longevity Epidemic
Today 10,000Americans will turn
65 years old.
Pew Research Center
The Longevity Epidemic
The Longevity Epidemic has become a global phenomenon. Never in history has there been this many senior citizens on Earth. In the U.S., life expectancy is continuing to climb, medicines are improving and longevity is increasing. We have never known a world of where seniors account for such a large part of our population and we are not prepared to face this epidemic.
The Longevity EpidemicPopulation GrowthIn 1990, 4% of the U.S. population was over 65
Today, 13% of the U.S. population are over 65
By 2030, 20% of the U.S. population will be over 65
Stanford Center on Longevity, USA Today and World Bank
Life ExpectancyIn 1971: 71.1 years In 1991: 75.4 years In 2011: 78.6 years
The Longevity Epidemic
Administration on Aging
The Longevity Epidemic
Transgenerational.org
“The United States contains more people age65 and older than the total population of Canada.”
Projected Acceleration of Global Aging Population
Living Longer, Not Better
Chronic IllnessSensoryCognitive
PepsiCo’s Center for Human Understanding and USA Today
Old age can be broken down into three main principles that show the effects of increasing longevity, but the quality of life for seniors may not necessarily be better.
Living Longer, Not Better
70% of older Americans have heart disease 60% of older Americans have arthritis 25% of older Americans are obese 20% of older Americans have been diagnosed with diabetes
USA Today
Senior Age Group with at least one chronic illness
80% Chronic Illness—
Living Longer, Not Better
Sensory—declines “over time [and] can have profound effects on Boomers’ ability to see, hear or respond” Vision—designs that have sufficient contrast, use a larger font size and use
simplistic graphics will better register with older adults Hearing—hearing-impaired adults “may have trouble distinguishing sounds,
especially high-pitched sounds against background noise.” Dexterity—changes in flexibility and strength effect the way older adults are
able use products or maneuver in spaces
PepsiCo’s Center for Human Understanding
Living Longer, Not Better
Cognitive—“the capacity to process information remains intact with age but becomes slower” Aging-related cognitive changes—seniors need
more time to “absorb information at their own pace” Environmental learning influences—seniors are
more distracted by “background noise or irrelevant stimuli” Short-term memory decreases—seniors lose the
ability to remember simple things and forgetfulness increases
PepsiCo’s Center for Human Understanding
Sizing the Economics
“The median age of the American workforce is about 41 year old, compared to twenty years earlier when it was nearly 36.”
“The average age at which U.S. retirees say they actually retired is at 61 [in 2013], up from 57 in the early 1990s.”
April 4-14 2013 and May 23, 2013 Gallup Poll and Bureau of Labor Statistics
Workforce
By Choice
Americans Working Past Retirement Age: 75%75%
By Necessity40%40% 35%35%
Sizing the Economics
Deloitte.com and Forbes.com
Buying Power
Total U.S. Consumer Demand
Total U.S. Population Total Net Worth of American Households
Sizing the EconomicsAverage Spending
Americans Average Household Spending(Indexing Senior Households over Average Household)
Bureau of Labor Statistics’ Consumer Expenditure Survey
Item Index (%)Food 93Furniture 87Major Appliances 98Small Appliances 109Household Textiles 105Apparel 88Transportation 93New Vehicles 100Old Vehicles 85Health Care 137Drugs 176Entertainment 96Insurance 90Other Expenses 103Total 96
“Older people are the only natural resource in the world that is actually growing.”
—Laura Carstensen, PhD, Founding Director, Stanford Center on Longevity