The M Word

The M Word

Written by: Lebora Lee

Owner and Lead Marketing Consultant for The Lurlucidity Firm & Lurhost.com

THE PLAYBOOK FOR START-UP MARKETING

www.lurlucidity.net 1

The Understanding The common misunderstanding of marketing is that it

is that it is just promotion. Marketing is so much more

than that. As a marketer in the with in business and

the entertainment industry for 10 years and through

education and experience I can personally tell you

that is far from the truth. This series of Whitepapers will

shed some light on this industry.


Let us discuss the various aspects of marketing. There

are different areas to consider depending on why you

are choosing to market your business. The three areas

to take into consideration are Day to day, Long-term

practice and Economical base (historical factor).

• Day to day: This is the process of getting as many

clients as possible. Promotion plays a big part in the

aspect of marketing. It is the process of client intake

usual impacted by the types of strategies used.


• Long-term: In retrospect, this process is building

relationships with clients and nurturing them. This

host of strategies focuses on extending your

business relationships as long as possible. Things to

consider in strategizing are:

Product

Customer relations

Communication channels

This is your Brand and the way your customers view

you. Image is everything… you are your own brand

ambassador.


• Economic (historical): There is an old phrase “Supply

and demand”. Based on the clients need does your

company supply the solution? Other Things to take

into consideration are:

Pricing

Reach

Message

Generating strategies

Involvement

Think about how you will educate your clients and

making sure they are aware of the solutions you have

to meet their needs.


The Playbook Step 1: The big 3)- business building brainstorm

This is only as hard as you make it, we recommend grabbing a pen and

pad, your tablet or phone to write down ideas and goals you may want to

set for your business. What ideas to you have to make those goals your

accomplishments? Feel free to use the space below for brainstorming.

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

_____________________________________________________


Step 2: Clarity

Clarifying your brand helps build you brand and what you company stands for. These simple questions will help you define you branding message.

Why am I starting this business/ why am I in business?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What products/services do we provide?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Who is our audience or ideal consumer?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


What solutions does this business provide?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What information/advice does our client /customers request most?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

We recommend creating a 30 second elevator pitch once you have found clarity for your business.

We provide products/services for:

__________________________________________your Ideal clients)


Who desire/need:

____________________________________________________________

What separates us from other business like ours?

__________________________________________________________________

______________________________________________________

Therefore, our customers receive.

__________________________________________________________________

______________________________________________________


Step 3: Prioritize you goals

Priority Objectives

Generating

VISITORS

Measurement: How many …

Find you & your expertise

Awareness

Acquiring Prospects

Nurturing Prospects

Qualifying

Sales Readiness

PROSPECTS

ACTIVE PROSPECTS

MQL/SAL

Metric: visitors

Give you contact information Metric: visitor to prospect conversion

Are actively engaging with your content

Metric: active prospects

Meet a MQL definition

Metric: sales ready prospects

3


List Current Programs By Goals ATTRACT & ACQUIRE

PROSPECTS

VISITORS

NURTURING

PROSPECTS

QUALIFYING

MQL/SAL

ACTIVE PROSPECTS

4


Step:4 Content Planning: Target What Buyers Need If your

customer

is asking:

What’s my problem?

How do I fix Are you

my problem? right for me?

They

Education &

Solution Options &

Proof Points & need:

Benchmarks

Product Suitability

Decision Support

What to share with

them:

• Trends • Benchmarks • Analyst coverage • 101 Education • How to guides • How other people

are solving this

•What is the

solution & how

does it work • Solution

comparisons • Pitfall analysis

• Readiness & suitability assessments • How to choose a

vendor

• Pricing • Bench strength

demonstration

• Case studies • ROI/TCO • Working with us • How to buy


Marketing Budget Allocation

Total Marketing Programs Budget

$

Paid Advertising

$

Content Marketing

$

Website Optimization

$

Tradeshows

$

Telemarketing

$

Other

$


Thank you for downloading The M Word playbook

If you need more information about the services we

offer, please feel free to contact us:

[email protected]

443-681-9152 We offer live help on our website…

www.lurlucidity.net

Don’t forget to subscribe to our mailing list for special

offers and more information.

Feel free to check out our sister company

www.lurhost.com


mailto:[email protected]

http://www.lurlucidity.net/

http://www.lurhost.com/

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The M Word