THE MAGAZINE «ITOGY» · 2 THE MAGAZINE «ITOGY» «Itogy» is a weekly social and political magazine. The magazine is of high print quality and superbly designed. The magazine proposes

BASED ON THE DATA FROM «TNS Russia» March 2011 – July 2012

THE MAGAZINE«ITOGY»

22

THE

MAGA

ZINE

«ITOG

Y» «Itogy» is a weekly social and political magazine.

The magazine is of high print quality and superbly designed.

The magazine proposes to the readers an analysis of the cultural, ecomonic and social timely events, fresh exclusive materials and interviews, news about culture and art, unique photoreports.

Circulation 78 000

Printed in the printing-house «Almaz-Press» in Moscow

Published since May 1996

Full colour 84 – 140 pages

Regular columns In Russia Business Around Russia Auto Hi-Tech Science Society The Arts TV Sport

3

THE

MAGA

ZINE

«ITOG

Y» C I T I E S W H E R E I T O G Y M A G A Z I N E I S O N S A L E

4

THE

MAGA

ZINE

«ITOG

Y» D I S T R I B U T I O N O F T H E M A G A Z I N E « I T O G Y »

Circulation: 78 000 copies.

The magazine is distributed through subscription and retail, on regular airline flights. There is also address delivery from the publishing house.

I. Subscription: 4 500 copies.II. Of the basisi of NTV+: 10 000 copies.III. Retail: 53 800 copies.

Approximately 36 800 copies are distributed in Moscow and Moscow Region.

In Russia and CIS countries the magazine (approximately 17 000 copies) is distributed in the following towns and cities: St Petersburg (7 000 copies), Arkhangelsk, Astrakhan, Barnaul, Bryansk, Vladivostok, Vladimir, Volgograd, Vologda, Voronezh, Vyborg, Ekaterinburg, Zlatoust, Ivanovo, Izhevsk, Irkutsk, Kazan, Kaluga, Kineshma, Kirov, Kostroma, Krasnodar, Krasnoyarsk, Monchegorsk, Murmansk, Nerekhta, Nizhny Novgorod, Novokuznetsk, Novgorod, Nizhny Tagil, Novosibirsk, Obninsk, Omsk, Orenburg, Orel, Penza, Petrozavodsk, Perm, Pskov, Rostov, Rostov-on-Don, Rybinsk, Ryazan, Samara, Saratov, Smolensk, Sochi, Stavropol, Syktyvkar, Tambov, Tver, Tomsk, Tumen, Ulyanovsk, Ukhta, Khabarovsk, Chelyabinsk Shuya, Elista and Yaroslavl. It is also distributed in the capitals of the CIS – Baku, Erevan, Minsk, Tbilisi, Alma-Ata, Bishkek, Kishinyov and Kiev.

3 400 copies are distributed in Austria, Great Britain, Hungary, Germany, Italy, Spain, Poland, USA and Sweden.

III. On regular flights of the following airlines: Lufthansa, Czech Airlines, KLM, British Airways, in the VIP section of Vnukovo, in the VIP section of Domodedovo about 2 200 copies are distributed weekly.

IV. Address delivery (8 200 copies) includes every Deputy of the State Duma (540 copies), to the Russian Government, the Ministry of Foreign Affairs, the Federal Council, Moscow Government, Administration of the President, to all embassies and all representations of foreign companies, the heads of major Russian companies, hotels and business centres

5

THE

MAGA

ZINE

«ITOG

Y» T H E R E A D E R S H I P O F T H E W E E K L Y M A G A Z I N E « I T O G Y »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

I. AVERAGE ISSUE READERSHIP IN MOSCOWWe present the data on the average issue readership and the half-year audience of the most popular business weekly magazines as percentages of the adult population of Moscow (10 050 400 people) and as total figures:

1 Itogy 2 Vlast 3 Expert4 Russkiy reporter5 Dengy6 Profil7 Kompania

II. HALF-YEAR AUDIENCE IN MOSCOW

1 Itogy 2 Vlast 3 Expert4 Russkiy reporter5 Dengy6 Profil7 Kompania

«TNS Russia» considers that the half-year audience of the publications consists of those Muscovites who «read or look through a publication at least once during six months».

III. AVERAGE ISSUE READERSHIP IN RUSSIAWe have compared the average issue readership of the weekly business magazines based on the data from «TNS Russia» (NRS 2012/3 – Russia, March 2011 – July 2012, Target Group Size – 57 762 200 ppl.):

1 Vlast 2 Expert3 Russkiy reporter4 Itogy5 Dengy6 Profil

Conclusion: the magazine «Itogy» is in pole position in terms of number of readers compared with other weekly business publications, not only when considering the average issue readership (in Moscow and other regions), but also the half-year audience.

Average issue readership of the magazine «Itogy» is presented based on the data from «TNS Russia» (NRS-Russia, March 2011 – July 2012) in the major regions of Russia:

Region Average issue readership (people)Central Privoljsky Uralsky South North-West Siberian

1,8% 183 900 1,4% 141 700 1,4% 139 900 1,3% 135 400 1,1% 114 400 0,4% 39 300 0,2% 18 600

8,4% 843 500 5,4% 540 900 4,9% 487 400 4,7% 470 900 4,1% 410 100 2,6% 264 500 1,0% 98 300

0,7% 394 400 0,6% 384 000 0,6% 371 300 0,6% 369 400 0,6% 333 700 0,2% 112 900

198 300 48 900 36 800 35 200 26 200 23 800

6

THE

MAGA

ZINE

«ITOG


male female

male female

16 – 24 25 – 34 35 – 44

45 – 54 55 – 64 more than 65

16–24

25–34

35–4445–54

55–64

more than65

higher secondary inc.secondary

secondary

higher

inc. secondary

executives ppl

specialists ppl

w.c.workers b.c.workers students others no answer

executives

specialists

blue-collarworkers

students

others

white-collarworkers

no answer

IV. SOCIAL AND DEMOGRAPHIC CHARACTERISTICS OF THE READERSHIP

1. Sex

2. Age

Conclusion: the magazine «Itogy» meets interests of practically all age groups, however the average age of readers is between 35 and 54 (42,0%), which is the most consumer-active group of the population.

3. Working status employed (67,7%)

4. Education

5. Social status

(47,1%)

(52,9%)

16 – 24 (6,2%)

25 – 34 (21,7%)

35 – 44 (19,6%)

45 – 54 (22,0%)

55 – 64 (12,4%)

(18,1%)

(60,4%)

(39,0%)

(0,6%)

(23,8% – 43 700 .)

(18,5% – 34 000 .)

(10,7%)

(11,6%)

(2,4%)

(29,8%)

(3,3%)

7

0 10 20 30 40 50 60

0 5 10 15 20 25 30 35 40

0 10 20 30 40 50 60 70 80

THE

MAGA

ZINE

«ITOG


Itogy

Dengy

Vlast

Expert

Russkiy reporter

Profil

Itogy

Expert

Vlast

Russkiy reporter

Dengy

Profil

Dengy ppl.)

Itogy ppl.)

Russkiy reporter ppl.)

Expert ppl.)

Profil ppl.)

The data on the quantity of readers of the magazine among the executives:

The data on the quantity of readers of the magazine among the specialists:

6. Employment/Ownership

7,4% of readers are (co-) owners or have their own business (13 600 people) (5,1% on average in Moscow). The data on the quantity of readers of the magazine among the (co-) owners and of businesses and the owners of individual businesses:

Conclusion: the average readers of «Itogy» are currently working, are owners/co owners, executives or specialists.

(3,4%)

(3,4%)

(3,3%)

(3,3%)

(2,6%)

(1,0%)

(2,4%)

(2,2%)

( 1,9%)

(1,6%)

(1,5%)

(0,6%)

(2,8% – 14 100

(2,7% – 13 600

(2,6% – 13 000

(2,1% – 10 900

(1,2% – 6 000

8

THE

MAGA

ZINE

«ITOG


7. Income

It is necessary to mention that the respondents in the course of the survey did not willingly answer direct questions about their income (a few refused to answer at all), therefore the figures on higher income are lower than they should be. Moreover, significantly large group of people who refused to answer (36,2%) this question confirms first and foremost that these people belong to the high and average income earning groups. Nonetheless, it is evident that among the readers of the magazine «Itogy» there is a prevalence of people who have high and average income, comparing to the average in Moscow; the number of readers with a low income is significantly lower.

8. Financial status

A more accurate representation of the levels of income of the readership can be reached by analysing how much of the family budget is spent on buying food stuffs and on communal services. «Prosperous» people spend less than 25% of their family budget, «well-off» people spend from 25% to 50%, «average» people 50% to 75% and «poor» people spend more than 75% of their family budget.

Therefore, the majority (69,9%) of readers of the magazine «Itogy» can be attributed to prosperous and well-off group of people.

Conclusion: the leading position in range of readership, confirms that the number of prosperous and well-off readers of the magazine «Itogy» (128 100 people) is significantly bigger than in other weekly business publications.

average

no answer

high

low

prosperous

well-off

average

no answer

poor high ppl.) in Moscow

average ppl.) in Moscow

low in Moscow

no answer

prosperous ppl.) in Moscow

well-off ppl.)

average ppl.)

poor

no answer

(17,1% – 31 400 (10,9%)

(33,5% – 61 600 (34,8%)

(13,2%) (22,3%)

(36,2%)

(30,7% – 56 500 (22,0%)

(38,9% – 71 600

(17,8% – 32 700

(6,0%)

(6,5%)

9

0 10 20 30 40 50

THE

MAGA

ZINE

«ITOG


have enough money for food and clothes

can afford expensive items

have enough money only for food

do not have enough money for food

no answer

can afford anything

Itogy ppl.)

Expert ppl.)

Vlast ppl.)

Russriy reporter ppl.)

Dengy ppl.)

Profil ppl.)

can afford anything ppl.)

can afford expensive items ppl.)

have enough money for food and clothes

ppl.)

have enough money only for food

do not have enough money for food

no answer

9. Family purchasing capacity The data on the quantity of readers of the magazine among well-off Muscovites (they can afford expensive items):

Conclusion: almost 50% of readers of the magazine «Itogy» – 93 400 people – are people who have a high income, and 3,6% of the readership – 6 600 people – can afford anything they want. These indicators also confirm the leading position of the magazine «Itogy» in terms of quantity of prosperous readers.

(2,7% – 93 400

(2,0% – 67 600

(1,9% – 66 800

(1,9% – 64 100

(1,6% – 53 900

(0,7% – 23 300

(3,6% – 6 600

(50,8% – 93 400

(39,3% – 72 200

(4,3%)

(0,7%)

(1,3%)

10

THE

MAGA

ZINE

«ITOG

Y» P R O F I L E O F T H E R E A D E R S H I P O F T H E M A G A Z I N E « I T O G Y »

Affinity index=100 (Muscovites 16+)

SEX/AGE

FINANCIAL STATUS

SOCIAL STATUS

11

THE

MAGA

ZINE

«ITOG

Y»V. CONSUMER CHARACTERISTICS OF THE READERSHIP

1. Availability of a car in the household

69,7% of readers of the magazine «Itogy» have cars, 62,0% have foreign-made cars. On the whole for Moscow this number is 45,2%.

2. Trips abroad

In the last half a year 7,7% of readers took business trips abroad (3,3% of the total were Muscovites) and 30,8% spent holidays abroad (16,0% of the total were Muscovites).

3. Leisure (within the last month)

We have compared the figures for how readers of the magazine «Itogy» and Muscovites in general spend their time:

Readers of the magazine Muscovites «Itogy»visit theatres cinemas cafe, restaurants sport clubs beauty salons

4. Usage of a computer (within the last month)

87,1% of readers of the magazine «Itogy» use computers, for Moscow this number is 77,1%.Besides, 80,5% of readers have personal computer at home, that indicates high income of «Itogy» magazine audience.

5. Usage of Internet (within the last month)

85,2% of readers of the magazine «Itogy» use Internet, for Moscow this number is 75,3%.Besides, 69,3% of readers use Internet every or almost every day.

Conclusion: consumer characteristics of the readership of the magazine «Itogy» is supported by the higher standard of living of the readers compared to the standard of living average in Moscow.

T H E R E A D E R S H I P O F T H E W E E K L Y M A G A Z I N E « I T O G Y »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

33,8% 17,0% 50,6% 36,7% 70,3% 52,8% 20,9% 16,8% 26,3% 16,9%

12

0 200 400 600 800 1000

0 2 4 6 8 10 12

THE

MAGA

ZINE

«ITOG


VI. EXCLUSIVE READERSHIP OF BUSINESS MAGAZINES

Exclusive readership is a part of average issue readership, which comprises people, who read or look through only magazine X from a group of magazines.

VII. LOYAL READERS OF BUSINESS MAGAZINES

The proportion of Muscovites in the readership of the magazine, who read all or almost all of the issues regularly:

Russkiy reporter

Itogy

Expert

Vlast

Dengy

Profil

Kompania

Russkiy reporter

Itogy

Vlast

Expert

Dengy

Profil

Kompania

(73,3%)

(71,6%)

(65,1%)

(62,6%)

(56,6%)

(47,6%)

(45,2%)

(0,9%)

(0,8%)

(0,8%)

(0,7%)

(0,6%)

(0,4%)

(0,1%)

13

THE

MAGA

ZINE

«ITOG

Y» T H E E F F E C T I V E N E S S O F A D V E R T I S I N G I N T H E M A G A Z I N E « I T O G Y »

The effectiveness of advertising in the magazine «Itogy» is shown as a coefficient of CPT which is determined by dividing the price of one page in the publication by the average issue readership (quantity of people). The coefficient of CPT is shown as the expenses of the advertiser in Roubles per 1 000 readers.

Based on the data from «TNS Russia» NRS-Moscow (16+),March 2011 – July 2012

CPTItogy Vlast Russkiy reporter Expert Dengy Profil Kompania

Conclusion: placing advertisements in the magazine «Itogy» allows the advertiser to reach the maximum number of readers with minimal expenditure, which is confirmed by the lowest value of the CPT coefficient of the magazine «Itogy».

2 148 2 577 2 770 3 360 3 714 8 899 17 449

14

THE

MAGA

ZINE

«ITOG

Y»TH

E MA

GAZIN

E «IT

OGY»

Full ColourDouble page 1/1 page 2/3 (2 columns) 1/2 horizontal/vertical 1/3 (1 column) 1/4 page (2nd half of magazine) 1/6 (1/2 column) 1/12 (1/4 column) 1/24 (1/8 column)

Premium positionsDouble pages to the second coverFirst double page (before «Photo of the week» heading) Second double page (after «Telegraph» heading) Central double page 1/1 next to “Interjections” heading 1/1 next to “Those who…” heading 1/1 next to “Business-Climate” heading

CoversSecond cover Third cover Fourth cover

Black/WhiteDouble page 1/1 page 2/3 (2 columns) 1/2 horizontal 1/3 (1 column) 1/4 (only for 4-columns layout) 1/6 (1/2 column) 1/12 (1/4 column) 1/24

Not including VAT.Advertising rates do not include the layouts production.Deadlines: for a request – 12 days before the issue date, for original layouts production – 18 days before the issue date, for ready digital layouts – 11 days before the issue date.

Markups at positioningFirst half of the magazine, on the right Placement of 2 -3 layouts successively Placement of 2 layouts on spread Placement in a definite column First advertising of a definite product category Non-standard size advertising

Attention! Special placement of layouts with size of 1/6 page and less is not performed.

DISCOUNTS FOR PLACING THE ADVERTISEMENTS, 2012

Quantity of insertions Discount2 3 – 5 6 – 11 12 – 19 20 – 29 30 – 39 40 and more

Advertising agencies are granted with 15% discount.

Maximum total discount for all covers in Itogi magazine is 40%.

A D V E R T I S I N G I N T H E M A G A Z I N E « I T O G Y » , R U R , 2 0 1 2 – 2 0 1 3

720 000 395 000 320 000 255 000 175 000 140 000 100 000 52 500 30 000

850 000 820 000 775 000 775 000 440 000 440 000 440 000

490 000 430 000 570 000

440 000 250 000 200 000 150 000 120 000 90 000 73 000 48 000 27 000

10% 10% 10% 10% 10% 10%

3% 5% 10% 15% 18% 22% 25%

15

THE

MAGA

ZINE

«ITOG

Y»TERMS OF PLACING THE ADVERTISEMENTS IN SPECIALISED THEMATIC PROJECTS OF THE MAGAZINE «ITOGY»

I. Special project – is a editorial material initiating determined themes. In problematic articles different aspects of the main theme of Special Section are interpreted. It’s possible to use the сompanies advertisers materials (interviews with the leaders and the specialists, photographs etc.).

This project - it's guaranteed and professional blend of editorial material with the interests of advertisers


2012 – 2013

2/1 page 1/1 page 1/2 page 1/3 page 1/4 page

Not including VAT (18%).

Advertising rates do not include the layouts production.Deadlines: for a request – 3 weeks before the issue date, for original layouts production – 18 days before the issue date, for ready digital layouts – 14 days before the issue date.

A D V E R T I S I N G I N S P E C I A L I S E D T H E M A T I C S E C T I O N S O F T H E M A G A Z I N E « I T O G Y »

420 000 250 000 180 000 130 000 90 000

16

THE

MAGA

ZINE

«ITOG

Y»II. Company Profile is a project aimed at the most full representation of companies and includes information exclusively about these companies. It is a bright image advertisement and formulated as a single company’s style study of the stage of development of the company, the direction of its activities, its place in the market, new achievements in engineering and technology, and specialties of production etc. Additionally, 1 000 copies of the Company Profile booklets are printed which can be used by the company in exhibitions, presentations, etc.The Company Profile project consist of 4, 8 or 12 pages.

2012 – 2013Full Color

1/1 page 395 000Black/White

1/1 page 250 000

Not including VAT (18%).

When calculating the costs of the Company Profile project it is necessary to realise that there are special discounts depending on the size of the project:

4 pages 15%8 pages 20%12 pages 25%


Above mentioned rates are used in calculating the cost of a standard project: A4 format, paper 65 g/m2, etc.The use of non-standard formats, with curves, cut-outs, coupons, and etc. as well as the increase of the quantity of booklets over 1 000 copies result in an increase of the project price.

A D V E R T I S I N G R A T E S I N T H E C O M PA N Y P R O F I L E P R O J E C T , R U R

17

2/3126x250

1/362x250

1/294x250

1/494x120

1/662x120

1/2192x120

1/3 126x120, 192x81

1/1262x60

1/6126x60

THE

MAGA

ZINE

«ITOG

Y» S I Z E S O F T H E O R I G I N A L L A Y O U T S

NON-BLEED SIZES

Page 192х250* 2/3 vertical 126х2501/2 vertical 94х2501/2 horizontal 192х1201/3 vertical 62х2501/3 horizontal 126х120, 192х811/4 vertical 94х1201/6 vertical 62х1201/6 horizontal 126х601/12 horizontal 62х601/24 horizontal 62х30

BLEED SIZES (TRIM SIZE)

Page 210х280 + 5 mm for the trimmingDouble page 420х280 + 5 mm2/3 vertical 135х280 + 5 mm1/2 vertical 103х280 + 5 mm1/2 horizontal 210х139 + 5 mm1/3 vertical 71х280 + 5 mm1/3 horizontal 210х100 + 5 mm

BASIC ADVERTISING OPTIONS

1/1210x280 (trim size)

18

THE

MAGA

ZINE

«ITOG

Y»№ Issue date Deadline Deadline for providing for providing layouts (with layouts (without proof confirmation) proof confirmation)1-2 10 January 26 December 2011 26 December 20113 16 January 10 January 10 January4 23 January 12 January 12 January5 30 January 19 January 19 January6 06 February 26 January 26 January7 13 February 02 February 02 February8 20 February 09 February 09 February9 27 February 16 February 16 February10 05 March 22 February 22 February11 12 March 01 March 01 March12 19 March 07 March 07 March13 26 March 15 March 15 March14 02 April 22 March 22 March15 09 April 29 March 29 March16 16 April 05 April 05 April17 23 April 12 April 12 April18 30 April 19 April 19 April19 07 May 26 April 26 April20 14 May 03 May 03 May21 21 May 10 May 10 May22 28 May 17 May 17 May23 04 June 24 May 24 May24 11 June 31 May 31 May25 18 June 07 June 07 June26 25 June 14 June 14 June27 02 July 21 June 21 June28 09 July 28 June 28 June29 16 July 05 July 05 July30 23 July 12 July 12 July

31 30 July 19 July 19 July32 06 August 26 July 26 July33 13 August 02 August 02 August34 20 August 09 August 09 August35 27 August 16 August 16 August36 03 September 23 August 23 August37 10 September 30 August 30 August38 17 September 06 September 06 September39 24 September 13 September 13 September40 01 October 20 September 20 September41 08 October 27 September 27 September42 15 October 04 October 04 October43 22 October 11 October 11 October44 29 October 18 October 18 October45 05 November 25 October 25 October46 12 November 01 November 01 November47 19 November 08 November 08 November48 26 November 15 November 15 November49 03 December 22 November 22 November50 10 December 29 November 29 November51 17 December 06 December 06 December52 24 December 13 December 13 December

Changes are possible during the year.

I S S U E D A T E S A N D T H E D E A D L I N E S F O R P R O V I D I N G T H E I N S E R T I O N O R D E R S A N D O R I G I N A L L A Y O U T S I N T H E M A G A Z I N E « I T O G Y » I N 2 0 1 2

Documents

THE MAGAZINE «ITOGY» · 2 THE MAGAZINE «ITOGY» «Itogy» is a weekly social and political magazine. The magazine is of high print quality and superbly designed. The magazine proposes