The Majority of Today's Mobile Apps Development Business Are Not Worthwhile

Mobile application development is on the rise. The industry can be expected to grow

further as smartphones and tablets gain popularity in tier-II and tier-III countries.

However, whenever the supply falls behind the demand in any industry, there emerges

the scope for downgraded quality. The digital technology seems to advance at

exponential rate and mobile apps developers have to change at a great pace too.

However, there has to be certain code of ethics to control process of any development

so that illegitimate measures are not introduced into it. That is where the mobile

application development has fallen short of the need.

Android and iOS are the leading mobile OS in the smartphone industry. The application

stores of both Apple and Android have more than a million applications, yet the demand

is not satisfied. The rapid increase in demand is definitely a factor for the shortfall of the

supply but that alone cannot be attributed as the sole cause. The lack of efficiency is

certainly the main factor. If that is ignored, the tremendous favouritism that a few

applications enjoy over the rest at the store cannot be explained. Though Android is the

leader in mobile OS with around 80% of the smartphone OS market-share, the trend is

not exclusive to Android apps development alone.

The abundance of opportunities has resulted in the emergence of numerous

smartphone applications development companies throughout the world, especially in

developing countries. However, many of the companies have adopted sub-par standards

for development in order to meet the demand in terms of numbers and get more

business as result of it. Their services may range from affordable to inexpensive to

downright cheap. However, what matters is the quality, which cannot be evaluated

without comparison with other applications. It is notable that determining the efficiency

of the application from the reviews and ratings has become untrustworthy since the

expose of the illegitimate promotional means adopted by some iOS apps developers,

who hired black-hat promotional companies.

One of the iOS developers revealed the truth after he was told that an automated

programme will download his applications on different devices with different Ids and

rate them 5 stars. A few iOS application developers had benefitted from the service of

the company that called this developer. Indeed, iOS enjoys the second-largest market-

share and the competition is stiff on the platform. However, the possibility of such

incidents cannot be ruled out from Windows apps development or BlackBerry

application development either. Other businesses have been affected by similar wrong

approaches earlier. SEO is a good example of it.

Majority of the today’s mobile applications development businesses are not worth the

investment. So, companies or individuals who hire other mobile apps developers have

to be careful of their development process. Same is true in case of hiring promotional

companies. Ignorance towards the codes of ethics in development or promotion is likely

to attract strict and repressive measures by the platform developers like it has

happened in the case of SEO.