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The Malaysia Mar - Apr 2017 Intake starts on 4 March and the inal class is on 22 April.
No. Course ContactHrs
18th Intake(Mar - Apr 2017)
1a Introduction, New Consumer Journey & Digital Marketing Framework 4
Sat, 4 Mar
9am – 1pm
1b Integrated Marketing Strategies & Landing Page Optimization 4 1pm – 5pm
2a Email Marketing & Marketing Automation 2
Sat, 11 Mar
9am - 11am
2b Search Engine Optimization (SEO) Marketing 4 11am – 3pm
2c Content Marketing & Customer Experience 2 3pm – 5pm
3 Paid Search Advertising 8 Sat, 18 Mar 9am – 5pm
4 Google AdWords Fundamentals Certiication (Test) 8 Sat, 25 Mar 9am – 5pm
5a Social Media Marketing, Social Media Channels 4
Sat, 1 Apr
9am – 1pm
5b Key Considerations for Social Media Marketing 4 1pm – 5pm
6a Display Advertising, Programmatic Buying & Real-Time Buying (RTB) 4
Sat, 8 Apr
9am – 1pm
6b Google Display Advertising Certiication (Test) 4 1pm – 5pm
7a Digital Marketing Measurement & Analytics 4
Sat, 15 Apr
9am – 1pm
7b Analytics - Campaign Tracking, Multi-Attribution,Cross-Device 4 1pm – 5pm
8a Preparation for Final Project 4Sat, 22 Apr
9am – 1pm
8b Final Project Presentation 4 1pm – 5pm
TOTAL 64 hours
Some of the clients that have attended the Double Certiication Programme (Singapore & Malaysia)
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