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MALAYSIAN BRAND Certification Scheme >> Sharing the power of global advantage

The MALAYSIAN BRAND MarkYour passport toworldwide acceptance

The MALAYSIAN BRAND Certification Scheme Assessment CriteriaDeveloped based on requirements accepted worldwide, the assessment criteria adopt a comprehensive and holistic approach that combine:

Through the efforts of two prominent government organizations – SME Corporation Malaysia and SIRIM QAS International, a unique next-generation branding strategy for local products and services was formulated, with the vision to promote and reinforce the values of individual brands from Malaysia. With this vision, the MALAYSIAN BRAND Certification Scheme was born. The Scheme will help brand owners both from manufacturing and service sectors to meet global requirements, whilst providing them with tangible commercial benefits worldwide.

Assessment Criteria

Organizations applying for MALAYSIAN BRAND Certification must meet the following prerequisites:

1. A minimum 3-STAR rating under the SME Corp. Malaysia SCORE programme.

2. Certified to any of the following Standards:• ISO 9001• ISO 22000• HACCP• ISO/TS 16949• ISO 13485• Or equivalent

3. Own a Registered Brand of Malaysian origin.

The MALAYSIAN BRAND mark, which depicts quality, excellence and distinction of local products and services is not only designed for global recognition but also to promote and enhance domestic acceptance.

The criteria can serve as part of your business management tools to improve your company’s performance and meet the growing demands of customers.

This unique mark developed by SME Corp. Malaysia and SIRIM, will cause a dramatic shift in the way we and rest of the world see Malaysian brands in the near future. The MALAYSIAN BRAND depicts Quality, Excellence and Distinction. This new certification scheme will provide significant benefits to Malaysian companies.

YBhg Dato’ Hafsah HashimCEO of SME Corporation Malaysia

MALAYSIAN BRAND Certification Scheme >> Sharing the power of global advantage

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3www.smecorp.gov.my www.sirim-qas.com.my

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“In the competitive near future Globalretailers and consumers will only consider businesswith suppliers who have gained certification to the

MALAYSIAN BRAND”.

• Quality Management System requirements

• Local and global customer needs• Product and service quality• Financial capability• Corporate social responsibility• Marketing and branding strategy

MALAYSIAN BRAND >>Harnessing the power of globalisation05

Benefits of MALAYSIAN BRAND CertificationThe MALAYSIAN BRAND certification provides a wide spectrum of benefits to organizations who seek global recognition of their brands. Organizations certified under this scheme will be entitled to the following incentives:

i) Incentives from SME Corp. Malaysia for qualifying SMEs only.

ii) Access to on-going local and international trade promotion activities and advertising & promotion (A&P) activities by MATRADE.

iii) Special access passes to MICCI-SME Corp. Malaysia mentoring programmes to facilitate qualifying SMEs to participate in the global marketplace directly or become suppliers to internationally diverse corporations.

iv) Invitation to specific training opportunities organised by SME Corp. Malaysia and its partners.

v) Privileged media coverage

01Sharing the power of global advantage

Sharing the power of global advantage

So, you’ve got what it takes and have chosen to certify your enterprise with MALAYSIAN BRAND. Excellent decision. Now it’s time to make an equally important move – make that call, and take the next bold move that will make you GLOBAL.

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MALAYSIAN BRAND Certification Scheme >> Sharing the power of global advantage

Sales & Customer Service Section Management System Certification DepartmentSIRIM QAS International Sdn. Bhd.Building 4, SIRIM ComplexNo. 1, Persiaran Dato’ Menteri,Section 2, 40911 Shah Alam,Selangor, MALAYSIA.Tel: 60-3-5544 6400Fax: 60-3-5544 6787Email: scsmsc@sirim.mywww.sirim-qas.com.my

>>ahead: thinking ahead, looking ahead, being ahead. Meet the challenges of the future – a future in which you plan to extend your position as a market leader in your industry.

make your BRAND global >>

>> take the next bold move that will make your brand globally

recognized.

THE MALAYSIAN BRAND CERTIFICATION SCHEME APPLICATION PROCESS

Submit Questionnaire

Submission of questionnaire. A quotation giving details of the cost of each stage of the certification process will be issued if all the prerequisites have been met.

Submit Application

Upon acceptance of the quotation, company is required to submit the application together with the application fee.

Stage 1 Audit To review the company’s documentation against the Malaysian Brand certification scheme criteria and to evaluate the company’s readiness to proceed to Stage 2 Audit.

Stage 2 Audit To evaluate whether the criteria of the Malaysian Brand certification scheme have been effectively implemented.

Recommendation The assessment team shall recommend based on the findings of Stage 2 Audit and the Certification Panel shall review and approve the recommendation.

Issuance of Certificate

The certificate will be issued upon payment of all fees due and the signing of the Certification Agreement. The certificate is valid for 2 years from the date of approval.

Renewal Assessment

The certificate shall be renewed for a further 2 year period based on the results of the renewal assessment which shall be carried out prior to the expiry of the certificate.

“MALAYSIAN BRAND is a powerful door-opener to bigger and better business, worldwide. Brand owners that have achieved this respected standard for quality, excellence and distinction know that they can deal with their business partners in complete confidence. Discover today how MALAYSIAN BRAND can help your brand acquire the vital “plus”.”

The MALAYSIAN BRAND is aimed at increasing the awareness on the importance of branding to manufacturers and service providers. The Mark will give unequalled capability to create and build a strong brand presence towards customer recognition and increase regional and global market penetration. It is designed to create the highest standard in products and services amongst Malaysian Brand owners. The Mark enhances the recognition that organizations achieve with the coveted ISO 9000 certification.

YBhg Dato’ Hafsah HashimCEO of SME Corporation Malaysia

SME

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11SME Corporation MalaysiaLevel 6, SME 1, Block B Lot E, Jalan Stesen Sentral 2 Kuala Lumpur Sentral 50470 Kuala Lumpur MALAYSIA.Infoline: 1-300-30-6000Tel: 60-3-2775 6181 / 6170 / 6177Fax: 60-3-2775 6314Email: brandsmeright@ smecorp.gov.mywww.smecorp.gov.my