8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 1/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

“SANTIAGO ANTUNEZ DE MAYOLO”

NATIONAL UNIVERSITY

LANGUAGE CENTER

___________________________________________

“ADVANCED V”

THEME : THE MEDIA

STUDENT : HUARAC SOLIS, Raul Felix

ROOM TEACHER : Mr. ZANABRIA EREZ, !al"er

HUARAZ # ANCASH # ERU

$%&'

S EECH !OR( RESENTATION

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 2/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

INDEX

INTRODUCTION

THE MEDIA…………………………………………………………………………….3

PURPOSE AND CHARACTERISTICS………………………………………………...4

CATEGORIES…………………………………………………………………………..5

CLASSIFICATION OF THE MEDIA…………………………………………………..6

1. Social me ia o! ail" i#!o$ma%io#……………………………………………….6

Ne&'(a(e$'………………………………………………………………………6

Ra io……………………………………………………………………………..)

T*………………………………………………………………………………..)

Social Ne%&o$+i#,……………………………………………………………….-

2. I#%e$(e$'o#al Me ia……………………………………………………………...-

Po'%al mail………………………………………………………………………..-

P o#e……………………………………………………………………………./

Fa0………………………………………………………………………………./

E1mail……………………………………………………………………………./

3. E#%e$%ai#me#% Me ia…………………………………………………………...2

Comic S%$i(……………………………………………………………………..2

Mo ie'………………………………………………………………………….2

I#%e$#e% a# e 'i%e'…………………………………………………………...22

THE MEDIA IN PERU………………………………………………………………...27

MANIPULATION OF THE MEDIA IN PERU……………………………………….23

T8PES OF MANIPULATION THAT E9ISTS TODA8……………………………..24HO CAN E FI9 THIS: ...........................................................................................25

OPTIMAL ALTERNATI*ES OF SOLUTION……………………………………….26

CONCLUSIONS

;I;LIOGRAPH8C REFERENCE

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 3/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

INTRODUCTION

T e me ia a$e co#'%a#%l" e ol i#, i#'%$<me#%'. *e$" ($o a l" % e !i$'% !o$m o!

comm<#ica%io# e%&ee# <ma#' &a' % a% o! % e'i,#' a# 'i,#al' <'e

i# ($e i'%o$" = & o'e $e!lec%io# o# % ema%e$ial c<l%<$e a$e i!!e$e#% ma#i!e'%a%io#'

o! ($e i'%o$ic a$% . T e a((ea$a#ce o! &$i%i#, i' %a+e# a' la# ma$+ i#i%ia%io#

o! i'%o$" . F$om % a% mome#%= % e eco#omic a# 'ocial c a#,e' &e$e $i i#, % e i$%

a# e elo(me#% o! a$io<' me ia= !$om % o'e $ela%e %o &$i%i#, a# mec a#i>a%io#

? ($i#%i#,1 9* ce#%<$" 1@ %o % ea< io i'<al me ia li#+e %o % ea,e o! elec%$ici%" ?!i$'%

al! o! % e %&e#%ie% ce#%<$" @ a# % e $e ol<%io# i# i#!o$ma%io#

%ec #olo," a# %elecomm<#ica%io#' ? 'cie#%i!ic1%ec #ical $e ol<%io# o$ % i$ i# <'%$ial

$e ol<%io# 1!$om % e 'eco# al! o! % e %&e#%ie% ce#%<$" 1@= eac e''e#%ial !o$ % e

a$io<' '%a,e' o! % e ($oce'' calle ,lo ali>a%io# .

THE MEDIA

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 4/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

T e Me ia $e!e$$i#, %o o$ !o$m o! co#%e#% " & ic % e comm<#ica%io# ($oce'' i'

(e$!o$me o$ comm<#ica%io#. T e %e$m i' <'<all" <'e %o $e!e$ %oma'' me ia ?MCM=

ma'' me ia o$ mass media); o&e e$= o% e$ me ia= '<c a'%ele( o#e = a$e #o% ma''i e

<% i#%e$(e$'o#al.T e me ia a$e a# <# e#ia le (o&e$ i# % e ,lo al 'ocie%" %o a".

T e me ia a$e % e i#'%$<me#%' % $o<, & ic i% i#!o$m' a# comm<#ica%e'

ma''i el" a$e % e &a" (eo(le= mem e$' o! a 'ocie%" o$ comm<#i%ie' lea$# & a%

a((e#' a$o<# % em i# eco#omic= (oli%ical= 'ocial= e%c. T e me ia a$e % e c a##el

% $o<, & ic i#!o$ma%io# i' collec%e = ($oce''e a# !i#all" e0($e''e'= comm<#ica%e'.

UR OSE AND CHARACTERISTICS

!"#$%&' T e mai# (<$(o'e o! % e me ia i' ($eci'el" comm<#ica%e = <% " %"(e o! i eolo," ca# '(eciali>e i#B

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 5/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

I#!o$m E <ca%e T$a#'mi% E#%e$%ai# Fo$m O(i#io#' Teac Mo#i%o$ E%c.

C()")*+&",%+,*%'

• $%,+, &. T e (o'i%i e !ea%<$e' o! % e me ia a$e % a% e#a le $oa co#%e#% o!

i#!o$ma%io# %o $eac e0%e# e (lace' o# % e (la#e% imme ia%el". T e me ia=

'imila$l"= ma+e i% (o''i le !o$ ma#" (e$'o#al $ela%io#' i(' '%a" %o,e% e$ o$ a%

lea'% #o% i'a((ea$ com(le%el". A#o% e$ (o'i%i e !ac%o$ i' ,i e# i# % e eco#omic

'( e$eB & o o&#' % e me ia <'e ca# ,e#e$a%e a ce$%ai# %"(e o! co#'cio<'#e'' o#

a +i# o! ($o <c% i% ca# ,e#e$a%e i%' o&# ema# = 'i#ce % e me ia o!%e# !<#c%io#

a' %$ai#e$' o! o(i#io#. T e# e 'ee# !$om % e <'i#e'' &o$l = i' a $oa l"

(o'i%i e %o ma+e (o''i le % e ma$+e%i#, a# a e$%i'i#, !o$ % e &o$l loo+.

• N& )+, &. T e #e,a%i e !ea%<$e' lie i# % e a# li#, o! i#!o$ma%io# a# <'e i% !o$

'el!1i#%e$e'% o! a '(eci!ic ,$o<(. I# ma#" ca'e'= %e# ' %o !o$m '%e$eo%"(e'=

!ollo&e " ma#" (eo(le <e %o % e e0%e#% % a% ac <i$e' % e me''a,e

i''emi#a%io# ?a' i# ,e#e$ali>i#, i# i i <al' o$ ,$o<('@.

CATEGORIES

Ma#!$e Fa le$ cla''i!ie me ia i#%o !o<$ ca%e,o$ie'B

1. ",/)" /& ,) $ 4 ' A$e li#+e %o % e <ma# o ". No% #ee % e <'e o! a#"

%ec #i <e !o$ comm<#ica%io#= & ic i# %<$# i' '"#c $o#o<'. E0am(le'B Na$$a%o$=

C<$a= T ea%$e.2. S&*$4 )" /& ,) /)*(,4&% ' Nee % e <'e o! %ec #i <e' ?%ec #olo,ie'@ 'i e

co#%e#% ($o <ce$. T e $eci(ie#% o! % e i#!o$ma%io# oe' #o% #ee a#" e ice %oeco e % e i#!o$ma%io#. E0am(le'B Ne&'(a(e$= ma,a>i#e'= e%c.

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 6/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

3. T&"+,)" /& ,) &6&*+"$4,* /& ,) ' Nee % e <'e o! %ec #i <e' ?%ec #olo,ie'@

'i e co#%e#% ($o <ce$ a# $ecei e$. E0am(le'B Tele,$a( "= %ele i'io#= m<'ic

i'c'= e%c.7. 8!)+&"4)" /& ,) , ,+)6 /& ,) ' Allo& o% '"#c $o#o<' a# a'"#c $o#o<'

comm<#ica%io# ?i#%e$ac%io#@. Re <i$e % e <'e o! %ec #i <e' ?%ec #olo,ie'@ 'i e

co#%e#% ($o <ce$ a# $ecei e$. T e i i'io# o! % e la%%e$ ?($o <ce$ a# $ecei e$@

%e# ' %o i'a((ea$ a' &ell a' %ime a# i'%a#ce. <a%e$#a$" me ia o$ i,i%al

me ia a$e (a$% o! % e Ne& Me ia.

CLASSI9ICATION O9 THE MEDIA

1. S$*,)6 /& ,) $: ),6 ,4:$"/)+,$4

T e'e mea#' <'<all" e#com(a'' a$io<' %ec #olo,ie' <'e %o eli e$ #e&' o!

'ocial i#%e$e'% o$ #e&' $ele a#% %o a la$,e #<m e$ o! (eo(le= o$#e o! &i e'($ea

im(e$'o#al a# ma#" i# i i <al'. T e'e me ia 'ome%ime' calle me ia 'ocial

i#!o$ma%io# ca# al'o e <'e !o$ me''a,e' % a% a$e #o% #ece''a$il" % e

%$a#'mi''io# o! #e&' $ela%e %o %o a"= 'o ca# e <'e i# a 'imila$ &a" %o o& i%

i' <'e ca$%oo# o$ !ilm % a% & ile %$a#'mi%%e 'ociall" $ele a#% me''a,e' a$e #o%

<'e %o % e ail" #e&' $ie!i#, %o a".

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 7/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

N& %#)#&"%

Ne&'(a(e$' a$e &$i%%e#

me ia= & ic o&e % ei$ #ame

%o e &$i%%e# $e,<la$l" i#

!i0e %ime i#%e$ al'. So

#e&'(a(e$'= ma,a>i#e' a#

"ea$ oo+' &e$e %"(e' o!

o<$#al' ail"= &ee+l" a#

a##<al a'i'. T e ail" "

i, !$e <e#c" a e ee#

<'e ($ima$il" !o$ %o a" a'icall" e e$" a" i''<e' a# le'' $ele a#% !o$ % e

a#al"'i' o! 'ocial i''<e'. I#'%ea &ee+lie' !oc<' o# 'ome $ele a#% 'ocial

i''<e' % a% a$e a#al">e i# ,$ea%e$ e(% a# i# & ic ma#" !ac%' o!

e e$" a" c<$$e#%l" le'' $ele a#% a$e le!% a'i e.

i% % e a e#% o! i#%e$#e% ma#" #e&'(a(e$' &e$e al'o (< li' e

elec%$o#icall"= 'ome%ime' e0cl<'i el" elec%$o#icall". Al% o<, ail" a'i'

&a' la$,el" $e%ai#e = o!!e$i#, i# 'ome ca'e' <( a%e' & o'e (e$io ici%" i'

le'' % a# 74 o<$'.

Some 'cie#%i!ic (< lica%io#' a$e al'o (e$io ical'= <% #o% %o % e

%$a#'mi''io# o! i#!o$ma%io# a o<% ail" %o a" <% o# 'cie#%i!ic a# 'ocial

i''<e' o! i#%e$e'% a' &ell a' % e (< lica%io# o! o$i,i#al $e'ea$c " i, l"

'+ille .

R) ,$

Ra io i' a %ec #olo," % a%

e#a le' % e %$a#'mi''io# o!

'i,#al' " mo <la%i#,

elec%$oma,#e%ic &a e'. ;" i%'

elec%$oma,#e%ic $eac im &a'

m<c ea'ie$ %o $eac i'%a#%

(lace'. Co$$e'(o# %o % e

'o<# %"(e. I% i' a# a< io1

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 8/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

o#l" mea#' % a% %o a" i' $e,ai#i#, (o(<la$i%". Acco$ i#, %o Lam = Hai$=

a# McDa#iel= li'%e#i#, %o $a io a' a a (a$allel %o % e (o(<la%io# ,$o&%

e'(eciall" !o$ i' imme ia%e #a%<$e= & ic me' e' 'o &ell &i% a !a'%

li!e'%"le. F<$% e$mo$e= acco$ i#, %o % e'e a<% o$'= li'%e#e$' %e# %o %<$# o#% e $a io $e,<la$l" a# a% ($e ic%a le %ime'. T e mo'% (o(<la$ %ime' a$e

% o'e o! o<$' o! $i i#, & e# "o< a$e i# "o<$ e icle co#'%i%<%i#, a la$,e

ca(%i e a< ie#ce. I%' mai# a a#%a,e' a$eB Goo local acce(%a#ce

,eo,$a( ic a# emo,$a( ic i, 'elec%i i%". Al'o= i% ' ($e%%" c ea(

com(a$e %o o% e$ me ia a# i' a# a a(%a le me i<m= % e me''a,e ca# e

c a#,e <ic+l". I%' mai# limi%a%io#' a$eB o#l" a< io e( eme$al e0(o'<$e

lo& ca$e ?% e mi le ea$ al!&a"@ !$a,me#%e a< ie#ce'.

TV

T e &o$ %ele i'io# i' a " $i

o! % e G$ee+ &o$ Tele

? i'%a#ce@ a# % e La%i# i'io

? i'io#@. T* T e %e$m $e!e$' %o

all a'(ec%' o! $oa ca'%i#, a#

($o,$ammi#, % a% 'ee+' %o

e#%e$%ai# a# i#!o$m ie&e$'

&i% a &i e a$ie%" o! ($o,$am'. Tele i'io# li#+' i!!e$e#% a ' % a% (eo(le

<'e %o '%a" i#!o$me o! all % e e e#%'. T i' i' al'o <'e %o (< lici>e a

($o <c% o$ 'e$ ice.

S$*,)6 N&+ $";,4

Amo#, % e a$ie%" o! !o$m' o!

i#%e$#e% a'e comm<#ica%io#=

'ome i$%<al 'ocial #e%&o$+'

li+e T&i%%e$ a# Face oo+ a e

($o e# %o !<#c%io# a' <'e " a

la$,e #<m e$ o! i# i i <al' %o

+ee( i#!o$me a o<% ail"

#e&'= a# e e# a' a mea#' o!

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 9/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

!il%e$i#, a# 'elec%io# o! me''a,e' $ele a#% &a"' . I# '<c me ia ca# e % e

e0c a#,e o! i#!o$ma%io# o# c<$$e#% ail" alo#, &i% o% e$ mo$e %"(ical o!

% e e#%e$%ai#me#% me ia me''a,e'.

2. I4+&"#&"%$4)6 M& ,)

$%+)6 /),6

T e le%%e$' a# % e e0c a#,e o!

le%%e$' o# (a(e$ &a' o#e o! % e

!i$'% mea#' o! i#%e$(e$'o#al

i'%a#ce comm<#ica%io#. Fo$

ce#%<$ie' i% &a' % e o#l" mea#' o!

$emo%e comm<#ica%io# e%&ee#

i# i i <al'= a# &i% % e a e#% o!

mo$e imme ia%e= !a'% a# e!!icie#%

%ec #olo,ie'= % e <'e o! ca$ ' a# le%%e$' a' ee# ,$ea%l" $e <ce . To a"=

la$,el" <'e !o$ % e %$a#'mi''io# o! (<$el" a e$%i'i#, me''a,e' a# o!!icial

comm<#ica%io#'.

($4&

T e ( o#e i' a e ice e'i,#e %o

%$a#'mi% % $o<, % e co# e$'a%io#

e%&ee# %&o o$ mo$e (eo(le a% a%ime i# i!!e$e#% (a$%' o! elec%$ical

'i,#al'. T e ( o#e &a' c$ea%e "

A#%o#io Me<cci i# 2-)). Fo$ a lo#,

%ime Ale0a# e$ G$a am ;ell &a'

co#'i e$e % e i# e#%o$ o! % e

%ele( o#e. ;<% ;ell &a' #o% % e

i# e#%o$ o! % i' e ice= <% o#l" % e !i$'% (a%e#% i%.

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 10/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

9)<

Fa0 ?' o$% !o$ !ac'imile@= 'ome%ime'

calle %ele co(" i' % e %ele( o#e

%$a#'mi''io# 'ca# ($i#%e ma%e$ial

? o% %e0% a# ima,e'@= <'<all" a

( o#e #<m e$ co##ec%e %o a ($i#%e$

o$ o% e$ o<%(<% e ice. T e o$i,i#al

oc<me#% i' 'ca##e &i% a !a0 mac i#e= & ic ($oce''e' % e co#%e#% ?%e0%

o$ ima,e'@ a' a 'i#,le !i0e ,$a( ic ima,e= %<$#i#, i% i#%o a i%ma( % e

i#!o$ma%io# i' %$a#'mi%%e a' elec%$ical 'i,#al' % $o<, % e ( o#e '"'%em.

E-/),6

Elec%$o#ic mail ?o$ e1mail@ ' a$e'

'ome o! % e c a$ac%e$i'%ic' o! % e ol

e(i'%ola$" e0c a#,e= al% o<, ,i e#

% e !o$m o! elec%$o#ic %$a#'mi''io# % e

%ime e%&ee# '<cce''i e

comm<#ica%io#' %e# ' %o e m<clo&e$= a% & ic #e& &a"' o! <'i#,

a# 1mail % a% co<l #o% e <'e i# a

%"(ical e(i'%ola$" e0c a#,e. I# !ac%=

% e e1mail !o$ i%' imme iac" ' a$e' 'ome %"(ical !ea%<$e' % a% <'<all" a'

% e i#%e$(e$'o#al comm<#ica%io# " ( o#e.

3. E4+&"+),4/&4+ M& ,)

Ma#" e#%e$%ai#me#% me ia a$e #o% i#%e# e %o co# e" e e$" a" i#!o$ma%io#= <%

ca# 'e$ e %$a#'mi%%i#, 'ocial me''a,e'= a&a$e#e'' o! 'ocial i''<e' a# c$ea%i#,

(< lic '%a%eme#%'.

C$/,* S+",#

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 11/20

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 12/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

&o$l &i e ma+e' % e I#%e$#e% a ma'' me i<m= & e$e e e$"o#e ca# lea$#

a$io<' %o(ic' i# % e i,i%al e i%io#' o! #e&'(a(e$'= o$ &$i%e acco$ i#, %o

% ei$ i ea' lo, o$ <(loa a< io i'<al ma%e$ial a' i# % e (o(<la$ 'i%e

8o<T< e. Some 'a" % i' ecome' % e mai# ac%o$' o! i#%e$#e% <'e$'% em'el e'.

THE MEDIA IN ERU

A' i# all co<#%$ie'= % e me ia (la" i# Pe$< i#'%$<me#%al !o$ o% c<l%<$al a# (oli%ical

li!e. Alo#, &i% me ia a i#, a 'e$io<' a# o#e'% %$ea%me#% <$i#, % e la'% eca e'

% e$e a e ee# o% e$ mo$e ea'" $ea i#, o! < io<' <ali%" a# c$e i ili%"= a' &ell a'

c ea(e$ a# mo$e acce''i le %o ci%i>e#' &i% !e&e$ eco#omic $e'o<$ce'. T e ol e'%

#e&'(a(e$' a%e !$om % e #i#e%ee#% ce#%<$" a' El Come$cio = & ic i' '%ill i#

ci$c<la%io#. O% e$ &i el" $ea #e&'(a(e$' a$eB T e Re(< lic = E0($e'' = Co<$ie$ =

El Pe$<a#o = T e Na%io# = Li e$a%io# = El C a%o ...

Some &ee+l" a# i&ee+l" ma,a>i#e' al'o a$e e$" (o(<la$ !o$ % ei$ e$'a%ili%"

a# a$ie%"B % e$e a$e (oli%ic'= eco#om"= %o<$i'm= e <ca%io#= !a' io#= a$ie%ie'= e%c. ea e= !o$ e0am(le &i% Ma'+' = Peo(le = Eco#omic Ne&' = A,$o#o%icia' =

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 13/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

C<$$e#c" = U' = ... Tele i'io# i' al'o e$" i e$'e. Fe& c a##el' o(e# 'i,#al= <% i% i'

% e" & o co#'<me mo$e (o(<la%io# o#e i' RTP= C a##el )= a mi#i'%e$e " % e '%a%e.

T e $a io i' clo'e'% %o % e (eo(le= i' % e mo%%o % a% all Pe$< ia# $a io '%a%io#' $e(ea%

lea e % ei$ ($o,$ammi#,. I# Pe$< m<c $a io li'%e#i#,= a% ome= a% &o$+= o# <'e'. T emo'% li'%e#e $a io 'i,#al' a$e % o'e % a% i#cl< e a a$ie ($o,$ammi#,B #e&'= a$%=

,o''i(= e#%e$%ai#me#%= m<'ic= i#%e$ ie&'= e%c. T e$e a$e %&o $a io' !o$ '<($emac"

#a%io#&i eB RPP ?Ra io P$o,$ama' el Pe$<@ a# CPN ?Ca e#a Pe$<a#a e No%icia'@.

MANI ULATION O9 THE MEDIA IN ERU

T e <'e o! % e me ia %o a" i' !<# ame#%al a# #ece''a$" !o$ % e e elo(me#% o! o%

% e i# i i <al a# 'ocie%". ;<%= o& $elia le i' % e i#!o$ma%io# ($e'e#%e i# % e me ia:

I' i% %$<e % a% e e$" i#!o$ma%io# 'e% i' ($o(e$l" i# e'%i,a%e a# a#al">e co$$ec%l": I'

% e i#!o$ma%io# !il%e$e i# % e me ia #ece''a$il" $e($e'e#%' % e $eali%" o! % e co<#%$":

A' 'ee#= % e$e a$e ma#" <e'%io#' % a% ma+e o#e o< % i! % e me ia a# le

i#!o$ma%io# o ec%i el". Ho&e e$= % e$e a e ee# 'e e$al ca'e' % a% a e #o% come %o

e ($e'e#%e a' '<c = im(o$%a#% e%ail' a$e o ia%e = a# % e !i#al me''a,e i' i'%o$%e

a# ca##o% ,e% %o +#o& a %$<e $e($e'e#%a%io# o! a '(eci!ic 'i%<a%io#. T i' i' ,i e# "

,$ea% i#!l<e#ce a# (o&e$ % e" (o''e'' ce$%ai# i# i i <al'= e#%i%ie'= e%c.

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 14/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

Le% ' '%a$% " e!i#i#, % i' i#!l<e#ce a' % e a ili%" %o e0e$ci'e (o&e$ o e$

'ome% i#,= 'omeo#e= e%c. A le %o co#%$ol a# c a#,e (e$ce(%io#'= %a'%e'= +#o&le ,e o!

o% e$' % i' i' & e$e % e i''<e o! comm<#ica%io#'= & e$e "o< e,i# %o a((l" i!!e$e#%

+i# o! i#!l<e#ce ca# e e0e$%e '<c a' i#%e$(e$'o#al i#!l<e#ce= (e$'<a'io#= a#i#!l<e#ce o! a< io i'<al me ia come' i#. T e'e me ia a$e i#'%$<me#%' <'e %o i#!o$m

a# comm<#ica%e i# a ma''i e &a"= a e a# im(o$%a#% $ole i# % e li e' o! "o<#, (eo(le

i# ' a(i#, i e#%i%ie' i# li!e ($o ec%'= i# !amilie'= i# $eam' (lace= e%c.

T e (o&e$ o! % e me ia i' e$" '%$o#, i# o<$ co<#%$"= a' % i' e(e# ' 'ocial=

(oli%ical a# eco#omic 'i%<a%io#' a# % o'e & o a$e clo'el" $ela%e % e'e !ac%'= % o'e

& o e0e$ci'e a# %o & om i% i' a $e''e . T e$e!o$e= i% i' 'ai % a% e e$"% i#, % a%

occ<$' i' #o% 2 J %$<e a' % e$e ma" e #o% acc<$a%e= i e# a# e e# #e,lec%e i#ma#" ca'e' !al'e i#!o$ma%io#. No%e % a% al'o % e (o&e$ o! % e me ia i' 'o '%$o#, "

i!!e$e#% me ia %"(e' % a% e0i'%B ma'' me ia ?%ele i'io#= $a io= #e&'(a(e$'= ma,a>i#e'=

i#%e$#e% a# ci#ema@= ai ' ?($o(a,a# a ai$ mail maili#, e%c.@= a# al%e$#a%i e me ia

?a e$%i'i#, i# a ,i e# (lace o$ ( "'ical '(ace@.

I% i' <# e$'%oo % a% a (e$'o# & o #e,o%ia%e' e0(o'<$e a# !il%e$ ce$%ai# %"(e' o!

i#!o$ma%io# eca<'e '<c i#!o$ma%io# a' a# <#!a o$a le co#%e#% !o$ % a% i# i i <al o$

e#%i%" a# % e$e!o$e eci e' %o co$$<(% % o'e & o e0e$ci'e % e &o$+ o! $e(o$%i#, amo#,

& ic a$e o<$#ali'%'= ($o <ce$' a# #e&' i$ec%o$'.

TY ES O9 MANI ULATION THAT EXISTS TODAY

1. $6,+,*)6 $" ,%*!"%, & /)4,#!6)+,$4' T e'e a$e (eo(le & o elo#, %o % e

(oli%ical eli%e & o a <'e % e (o&e$ % e" (o''e''= !o$ i% mea#' !o$ (eo(le %o % i#+

a ce$%ai# &a" a o<% % e'e (eo(le a$e ma#i(<la%e . T e &a" mo'% e#e!i% o<% a#

,e% % ei$ o&# i#%e$e'%'.

2. ?$!"4)6,%+,* $" ,4:$"/)+, & /)4,#!6)+,$4' occ<$' & e# % e o<$#ali'%

$e'(o#'i le !o$ i#!o$mi#, <' o! a '%o$"= &e i e !ac%'.

3. N$4 &">)6 /)4,#!6)+,$4' % i' %"(e o! ma#i(<la%io# i' (e$!o$me & e# a

o<$#ali'% ma+e' ,e'%<$e' %o $a& (< lic a%%e#%io# i# a i'<al me i<m.

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 15/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

7. E#,%$ ,* /)4,#!6)+,$4 B % e o<$#ali'% & o i' %elli#, <' a '%o$"= ma+e' <'e o! i'

memo$ie'= e0(e$ie#ce'= e e#%' % a% a e a((e#e i# "o<$ li!e= le% <' +#o&.

5. M)4,#!6)+,$4 $: %$*,)6 *$ 4,+,$4' ma#i(<la%io# !oc<'e' o# % i' %"(e i#

i eolo,"= % e ie& o! m<c o! 'ocie%"= a# % e co#'e <e#ce' ca# e $eac e

($o <ce ca# e a$m!<l %o 'ocie%" & e# %al+i#, a o<% ce$%ai# %o(ic'= '<c i!

% e$e i' a ma o$i%" % a% i' a,ai#'% immi,$a%io# a# '(ea+ e il o! % e'e (eo(le=

% e# % e$e &ill e $e($i'al'.

Gi e# % i' i#!o$ma%io#= (l<' % e (<$(o'e' o! (e$'<a'io# a# a ocac"= % e $ea'o#

o$a%o$io a# a e$%i'i#, % a% & ile ca'e' o! i# i i <al' ei#, a le %o i'%o$% % ei#!o$ma%io# %o % ei$ a a#%a,e o$ <'% i e occ<$= % e i#!o$ma%io# &e a$e e0(o'e i' #o

lo#,e$ $elia le= i' & e$e mi'%$<'% c$ea%e " % e i''<e$ #o% '($ea i#, #e&' co$$ec%l".

Ta+i#, % e clea$e'% i#!o$ma%io# &e ca# 'ee & o % e $eal (a$%ici(a#%' o! % e

($o lem. I# % i' ca'e= % e$e a$e % $ee mai# e0(o#e#%' o! % e '%a%e i# <e'%io#B % e me ia=

'ocie%" a# a# le$' a# o$ co$$<(% i# i i <al'. T e me ia a$e % o'e & o ,i e % e

i#!o$ma%io# 'ocie%" i' o#e & o $ecei e' a# i#%e$($e%' a# co$$<(% o#e' & o &a#%

i#!o$ma%io# % a% i' emi%%e i' #o% a$mi#, % e mi'$e($e'e#%' ma e (< lic.

T e $ea'o# !o$ % e ac%io# %a+e# " % e'e a,e#%' i# % i' 'i%<a%io# e(e# ' o# % e

e a io$ a# % e <l%e$io$ mo%i e % a% i' i# ol e . U'<all" % e me ia 'ee+i#, (e$'o#al

,ai# %o e i#!l<e#ce " co$$<(% ac%i#, i# a &a" %o e#e!i% #o% e#%i$el" %$<% !<l

i#!o$ma%io#. Socie%" i' % e mo'% a!!ec%e eca<'e a' co#'<me$'= o#l" !ee % e c<$io'i%"

a# c<$io'i%" &i% i$$ele a#% a# i#acc<$a%e i#!o$ma%io# a# #o% %o i#!o$ma%io# % a% ca#

i$ec%l" a!!ec% % i'= & ic co<l e mo$e i$ec%e a% e e#%' % a% a$e o! ,e#<i#e (< lic

i#%e$e'% a# <'e!<l.

T e'e a$e 'ome o! % e ca'e' % a% a e a % e ,$ea%e'% im(ac% i# Pe$<= i#%e$e'%

,$o<(' e i# 'ome lea+e i#!o$ma%io#= % e +#o&# 'mo+e'c$ee#' %o i e$% a%%e#%io#

!$om ce$%ai# im(o$%a#% !ac%' o$ & o a e '<((o$%e ce$%ai# ca<'e' ' o&# !o$ lo#,1%e$m

e#e!i%'.

E0am(le'B

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 16/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

A% % e %ime o! F< imo$i i# 7 #e&'(a(e$' C ic a &e$e i'%$i <%e

%o i e$% (< lic a%%e#%io# o# % e (oli%ical 'i%<a%io# % a% e0i'%e ac+

% e#.

T e G$o<( El Come$cio &a' i# ol e i# % e cam(ai,# !o$ % e

($e'i e#%ial elec%io#' o! 7 22= a,ai#'% % e c<$$e#% P$e'i e#% Olla#%a

H<mala. Ma#" %o(ic' o! co# e$'a%io# &e$e i e$%e a# a$io<'

co#!lic%' % a% &e#% a,ai#'% P$e'i e#% H<mala i' c$ea%e = i% ' o<l e

#o%e % a% % e G$o<( T$a e a# le' almo'% - J o! T e Me ia i# Pe$<

a# e e# a# le' Tele i'io# a# Ra io C a##el'.

HO= CAN =E 9IX THIS@

Si#ce %a+i#, e a io$' a,e#%' a o<% % e ($o lem= % e !ollo&i#, al%e$#a%i e' a$e

($e'e#%e %o e0e$ci'e a 'ol<%io#B

E'%a li' co e' o! e% ic' i# % e me ia $e,a$ i#, % e i#!o$ma%io# ($e'e#%e =

' o&i#, % e %$<% a# e %$a#'(a$e#% %o $e($e'e#% % e $eali%" a' i% i' a# #o% a

!o$ce o$ o e$loo+e $eali%".

I#cl< e co<$'e' o# e% ic' a# al<e' &i% i# % e c<$$ic<l<m o! comm<#ica%io#

'%< ie' a# o<$#ali'm a% % e <#i e$'i%ie' o! Pe$<.

E'%a li' a $e,<la%o$" o " %o e#'<$e % e <ali%" o! i#!o$ma%io# i# i!!e$e#% &a"'

a# ca# ($o e % e e$aci%" o! % e i#!o$ma%io# co#%ai#e i# % em.

Pe$!o$m ($o(e$ '<(e$ i'io# o e$ i#!o$ma%io# % a% i' (o<$e i#%o % e me ia=

'<((o$% % e 'o<$ce a# e$i!" % e a<% e#%ici%" o! i% &i% o<% % i' e mo i!ie o$

a a(%e %o a# e0i'%i#, $eali%".

E al<a%e % e i#!o$ma%io# $ecei e a# ca$i#, a o<% im(o$%a#% i''<e' % a% ma"

a!!ec% <' a' a co<#%$" o$ 'ocie%" <% #o% %o i''<e' o! (< ic (eo(le & o ca# !i#i'

e'%$o"i#, % e '%al+i#, a# a$a''me#% o! % e ($e'' %o&a$ ' % em.

T i#+ e!o$e "o< ac% a' ce$%ai# ac%io#' a e co#'e <e#ce' a# i! % e" lea+e

i#%o % e (< lic eca<'e &e a e %o !ace % e co#'e <e#ce'.

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 17/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

O TIMAL ALTERNATIVES O9 SOLUTION

;" 'e%%i#, i!!e$e#% al%e$#a%i e' &ill 'ee & a% i' '<i%e o$ a a(%e %o % e e a io$ o! % e

a,e#%' 'o "o< ca# '%a$% ,e#e$a%i#, 'ome 'o$% o! 'ol<%io#.

M& ,)

Amo#, % e'e= o#e % a% e'% !i%' % e e a io$ o! % i' a,e#% i'B E'%a li' a

$e,<la%o$" o " %o e#'<$e % e <ali%" o! i#!o$ma%io# i# i!!e$e#% &a"' a# ca#

($o e % e e$aci%" o! % e i#!o$ma%io# co#%ai#e i# % em. K<'% a' % e$e a$e

$e,<la%o$" com(a#ie' li+e O'i#e$,mi# $e,a$ i#, % e (e$!o$ma#ce a# 'e$ ice

($o i e " com(a#ie' i'%$i <%i#, e#e$," a# mi#e' co<l e a((lie i# % e

co<#%$" % e 'ame !o$ % e me ia= c ec+ i! $e(o$%e acco$ i#, %o % e co<#%$" '

$eali%"= i! % a% #o% a# le = mo i!" 'ome i#!o$ma%io# o$ i! % e" a$e #o% i,#o$i#,

e%ail' o! i#%e$e'% %o 'ocie%".

A#o% e$ $ecomme# a%io# % a% co<l e co#'i e$e i'B E'%a li' co e' o! e% ic'

i# % e me ia $e,a$ i#, % e i#!o$ma%io# ($e'e#%e = ' o&i#, % e %$<% a# e

%$a#'(a$e#% %o $e($e'e#% % e $eali%" a' i% i' a# #o% a !o$ce o$ o e$loo+e $eali%".T <'= #o% o#l" &o<l e mi''i#, % e e$" mo$al <% i' a i$ec% lac+ o! &o$+e$

(<$'<i#, % e &$o#, &a" %$a#'mi''io# o! i#!o$ma%io# i# % e me ia a# &o<l e

mi''i#, % e e#%i%" & ic (e$!o$m' &o$+.

I# a $ela%e !o$m al'o co#'i e$B I#cl< e o$ i! co<$'e' em( a'i>e e% ic' a# al<e'

&i% i# % e c<$$ic<l<m o! comm<#ica%io# '%< ie' a# o<$#ali'm a% % e

<#i e$'i%ie' o! Pe$<. T <'= i% ca# e i#'%illi#, al<e' i# ($o!e''io#al !<%<$e

a,$eeme#% &o<l e'%a li' ($i#ci(le' %o % ei$ &o$+ a# %a+e i#%o acco<#%

& e% e$ i! e i' %em(%e o$ i#!l<e#ce %o o % ei$ &o$+ '< ec%i el".

C$4%!/&"%

P$o a l" % e mo'% a(($o($ia%e al%e$#a%i e &o<l e %o !oc<' % ei$ a%%e#%io# o#

i#!o$ma%io# % a% i' $ele a#% a# a!!ec%' % e co<#%$" o$ 'ocie%" <% i' !i#all"

co#'<me & a% i#!o$ma%io# i' im(o$%a#% %o co#'i e$ im'el! #o ma%%e$ % e

$ecomme# a%io#' a$e (<%. T i' &ill e e0(o'i#, i#!o$ma%io# % a% ma" e

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 18/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

!a o$a le ei% e$ lo#, o$ ' o$% %e$m= % e com(a#" &ill o(% %o ,i e mo$e a%%e#%io#

%o & a% "o< !ee "o<$ !<##" !eeli#, a# e#%e$%ai# mo$e.

I4 , , !)6% /& ,) /)4,#!6)+$"%

I% i' lo,ical %o 'a" % a% % e mo$e a a(%a le al%e$#a%i e %o % e'e (eo(le i'B T i#+

e!o$e "o< ac% a' ce$%ai# ac%io#' a e co#'e <e#ce' a# i! % e" lea+e i#%o % e

(< lic eca<'e &e a e %o !ace % e co#'e <e#ce'. ;<% i# i%'el! % i' al%e$#a%i e

!i%' i$ec%l" %o a#" (e$'o# &i% $e'(ec% %o a#" ac%io# % a% ca# ma+e a# lea %o

'ome +i# o! #e,a%i e im(ac% a# $e(e$c<''io#'.

CONCLUSIONS

I# co#cl<'io# % e me ia a$e e$" im(o$%a#% a# % e'e a e e0i'%e !o$ ma#"

"ea$'= 'e$ e %o +ee( <' i#!o$me o% #a%io#all" a# i#%e$#a%io#all". T e mo'%

(o(<la$ comm<#ica%io# me ia a$e $a io= %ele i'io#= #e&'(a(e$ a# i#%e$#e%. T e

i#!l<e#ce o! % e'e me ia i' ,$ea% eca<'e 'ocie%ie' a' ecome acc<'%ome %o

oi#, #o% i#, a# 'o i#'%ea o! %a+i#, a oo+ o$ !i# % e i#!o$ma%io# "o< #ee

o#l" %<$# o# % e T* o$ % e $a io !o$ i#!o$ma%io#= % i' ma+e' ma# i# a (a''i e

a# ea'" ma#i(<la%e (e$'o#.

I% a' ee# ($o e % a% eac me ia a' o# % ei$ a< ie#ce' i!!e$e#% %"(e' o!

i#!l<e#ce' $a#,i#, !$om % e (e$'<a'i e !<#c%io#= alie#a%i#, a# ma#i(<la%i e= %o

(oli%ic' a# a e$%i'i#,. Al'o % e me ia a$e a (e$'<a'i e %ool %o allo& <' %o '%a"

i# co#'%a#% comm<#ica%io# &i% % e i!!e$e#% 'ocial= (oli%ical a# eco#omic

e e#%' o% #a%io#all" a# i#%e$#a%io#all".

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 19/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1

T e Me ia i#!l<e#ce' % e &a" o! ac%i#, o$ % i#+i#, o! (eo(le= oe' c a#,e % e

&a" % a% me# +#o& a# <# e$'%a# % e $eali%" % a% '<$$o<# ' % em.

T a#+' %o % e me ia ca# %al+ a o<% % a% %o a" % e$e !$ee om o! e0($e''io#.

Ho&e e$ % e'e me ia al'o e,$a e 'ocie%" a# a e ecome < ,e' a# eci e

a# ic%a%e !a' io#' a# li!e'%"le'.

Ma+e a (la# o! ac%io# %o com a% ma#i(<la%io# i# % e me ia i' e$" com(le0 %o

ca$$" i% o<% %o a" !o$ m<c co$$<(%io# ($e'e#%. Ho&e e$= o<$ <%" a' ci%i>e#' %o

e#o<#ce % e'e ac%' i! &e +#o& % a% % e" ca$$" o<% a# #o% i,#o$e i% <# e$mi#e

% e a<% e#%ici%" o! % e !ac%<al i#!o$ma%io# a# (eo(le % a% e0e$%' i%' &o$+ i# % e

me ia co$$ec%l" a# o ec%i el".

Mo$eo e$= %o !ace % i' !ac% #o% o#l" '<!!icie#% %o e'%a li' a# ac%io# (la# &i% % e

a$io<' al%e$#a%i e 'ol<%io#'= % i' c a#,e m<'% e,i# a% ome a# &e all

(a$%ici(a%e i# % i' ($o lem. Socie%" m<'% '%a$% (a"i#, a%%e#%io# %o 'i%<a%io#' % a%

a!!ec% i$ec%l" a# #o% !ee "o<$ c<$io'i%" &i% !a$a# <le$a i#!o$ma%io# oe'

#o% ($o i e a (o'i%i e c a#,e %o 'ocie%" & ile o<$#ali'%'= ($o <ce$' a# ($e''

o!!ice$' m<'% co#'i e$ & a% i% %oo+ %o ecome ($o!e''io#al' %o '%ai# i' o#o$ a'

(eo(le a# ($o!e''io#al' lac+i#, %o i' ($i#ci(le' a# ($o!e''io#al e% ic'.

I LIOGRA HYC RE9ERENCE

%%('B c<e'%io#e''ociale'.&o$ ($e''.com 7 24 6 2- ma#i(<lacio#1 e1lo'1me io'1 e1

com<#icacio#1e#1el1(e$<

%%(B &&&.ama<%a'(a#i' .com ama<%a'(a#i' '(a#i' (e$< #e&'.a'(

%%('B i'me772 .&o$ ($e''.com cla'i!icacio#1 e1lo'1me io'1 e1com<#icacio#

%%(B %$a#'la%e.,oo,le.com.(e %$a#'la%e:

l e# 'l e' < %%(B e'.&i+i(e ia.o$, &i+i Me io e com<#icaci

J75C3J75;3# ($e 'ea$c

8/9/2019 THE MEDIA.doc

http://slidepdf.com/reader/full/the-mediadoc 20/20

THE MEDIA – “LANGUAGE CENTER - UNASAM” 2015

1