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The Mediterranean DietThe Mediterranean Diet
Katie CaldesiKatie Caldesi
The Caldesi’sThe Caldesi’s
• Restaurants/cookeryRestaurants/cookery schools schools
• Chefs & teachersChefs & teachers
• Television and radioTelevision and radio
• Live eventsLive events
• BooksBooks
• Brand ambassadorsBrand ambassadors
• Branded productsBranded products
Our InspirationOur Inspiration
La Cucina ContadinaLa Cucina Contadina
• Small supportive communitiesSmall supportive communities
• Growing their own or buying locally Growing their own or buying locally
• Eating with the seasonsEating with the seasons
• Being active into old ageBeing active into old age
• Olive oil, tomatoes, red wine and Olive oil, tomatoes, red wine and garlicgarlic
• Less red meatLess red meat
• Long fermentation breadsLong fermentation breads
• More fish, game, fruit, vegetables More fish, game, fruit, vegetables and pulsesand pulses
Living theLiving the ContadinI Way ContadinI Way
• Fresh air and exerciseFresh air and exercise
• Reducing stressReducing stress
• Training the children to eat properlyTraining the children to eat properly
• Growing our own & preserving our ownGrowing our own & preserving our own
• Getting to know local producersGetting to know local producers
• Foraging for foodForaging for food
• Eating & cooking together as a familyEating & cooking together as a family
• Three generational mealsThree generational meals
Contadina @ CaldesiContadina @ Caldesi
• Staff involvement & Staff involvement & trainingtraining
• Framework to our menusFramework to our menus
• Cucina contadina coursesCucina contadina courses
• Literature for customersLiterature for customers
• Presentations at live eventsPresentations at live events
• Press & PR campaignPress & PR campaign
Cucina ContadinaCucina Contadina
Contadina DishesContadina Dishes
ConclusionConclusion
• Healthy and ‘On Trend’Healthy and ‘On Trend’
• ProfitableProfitable
• Beneficial to customersBeneficial to customers
• A ‘USP’ for our A ‘USP’ for our businessesbusinesses
• The secret of longevity?The secret of longevity?
www.caldesi.com