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VOL S I, NO. 12 MERCYHURST COLLEGE MONDAY

Bedazzled - Hypno tist Lar ry Garrett, center , succeeded at convincing Jeanine Baas, lef t , and DianeParsons that they couldn't count the correct number of f ingers on their hands. ^ ^ ' ; ;

StudentsjVisit* Al te re d State i iCourtesy; Off Hypn otist Garrettby Vicki Martinago S c ^ ^ S v tEver I try, and fail, to j accurately count the fingers on yourhands, guide a cigarette towardsyourlQmouthT search -for buriedtreasure on an auditorium floor,or remember your name?Well, 18 students did all of thisand more last weekend whenLarryJ*'Mr* Hypnosis* J Garrettreturned tolthe 'HurstS for thesecond consecutive yea r. IGarrett, a clinical psychologistfrom Chicago who does his act onweekends, entertained and informed ia baffled audience ofsome 250 about hypnosis throughpresentation and a workshop."It's important?to include alittle bit of both," he said. "Withjust | a demonstration, amisconception arises as to mehaving strange I and I mysticalpowers." El I S jBAccording to Garrett, whenhypnotized, people are in analtered state of consciousness.But they are relaxed, whichenables them to do things that arenot usual.!: j 7. S I ^ "15was completely aware ofeverything II was doing," ifexplained Cathy Betcher, a junior

English major. "But I was totallyuninhibited. When he said I wasdrunk,.;! really was." _ _X .Diane Parsons, *a sophomorenursing majorT supported Bet-cher's statement and added, "Inhypnosis, you sort of look throughpeople or right over them. I couldvisualize the audience, but theydidn't really register j in .mymind." Jg| j JgGarrett stressed that hypnosisdepends a great deal on theperson a l i ty of an individua l .Those who are m ore open, havehigher I.Q.'s, are uninhibited andsensitive, are more conducive toable to concentrate." IAdditional theory shows thatfemale hypnotists are best formales , while male hypnotistshave best results with females.Be t chert agreed wi th tha ttheory. "I t works that way in theWriting Center ," she said. "Youtend to believe and accept > thesuggestions of the opposite sexmore readily. This would alsofollow in hypnosis." g&- | 8 After he closed his act, Garrettspoke l with! members of ;theaudience on additional insights

into the practice of hypnosis. Hepresented examples of famouspersonalities who had come to hi sclinic for help. One**such personwas a band member with thegroup "The Temptations/*"This keyboard player 's handkept freezing up when he tr ied toplay certain music," explainedGarrett . "After hypnosis, i i wasdiscovered that, as a child, hisparents had forced him to playclassical music, which he hated.So as anfadult, whenever heplayed music with a tendencytowards the classical, his handfroze in retaliation against!* hisparents . " 1 tffijfr 5 1 jGarrett also used pop singerJohnny Mathis as an examp le. Heindicated that Mathis was underhypnosis the first time he sang inpublic. "And look where he istoday," 1 Garrett f added with! alaugh, m I fESjS 3But mythical tales warn of therhythmic motion of the pendulumthat captures the eye and forcesit into a hypnotic state. Manypsychologists say this theoryVis* 'hogw a s h . " - So l does | "M rHypnosis." A S S s S f e ^ J S S E ESports Scholarships:Men 26 Women

by Tim SeltzerIn this age of reported equalitybetween the sexes, women'sathletics receives virtually noscholarship funds at Mercy hurst.Women's sports receive onlythe equivalent of two full tuitionscholarships compared to 26scholarships for men's athletics.In effect, $4400 is what is dividedbetween women's basketball ,volleyball and tennis and that'sover a four year period.Financial Aid Director NormBarber indicated that 16 of the 26scholarships for men's snortsinclude room and ^ board.Scholarships* for women'sathletics include no room andboard.*The men's scholarships aredivided four waysg* ten forbasketball, six to tennis, fourand a half to both soccer andbaseball and one to crew. J %

Barber explained that thewomen's scholarships are "allbased on need. All applicantsmust file for both state andfederal aidand are awarded afterthat. So no one gets more thanthey need." ?Athletic Director Mike Cusacksaid that with men's scholarships"we are trying to reward excellence."A He further stated that twooptions* in awarding men'sathletic scholarships * areparamount. One, that scholarships are given to those who needit to pay for school or, two, use itto recruit an athlete who doesn'tneed it at alls' *L[- Janet Price, assistantprofessor of phys ed, sees the gapnetween funds d ifferently.""We're trying %to keep awayfrom buying meat,'?,, she said."We don't want to *become5ra

women's NCAA or NCIA."fc fiShe stressed the fact thatwomen's athletics keepacademics! in the * foreground."That's why restarted theKeystone Conference," sheadded, "so we can help athletesget an education/' ^

Price further stated that bystressing academics, i moneywould be alloted by need factoronly add the recipients would bemainly athletes who otherwisemight not be able, to laffordcollege.* % % . *"We call them grants and aids -not scholarships, she concluded.Cusack summarized by saying-that he would "like to see womenget more funds. And if the timeschange and they want more, I'llbe behind them. I think what theyhave now is good, but I'm notagainst change." i .

MSG MeetingCampus'Center] % % JComplaints {Registeredby Sue Fuss 5}1$ 'utiiiL-iii

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m ~A %irmumato JANUARY 19,1979

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OpIlAM John B runo11 1 I U| l ,wf 111 I

SAC Ut a high note last weekend with presenting Larry "Mr. Hyp-noris" Garrett.A psychologist who does his act on the weekends, Garrett w as apersonality w ho also happened to be a first-rate entertainer.who volunteered to be hypnotized made a memorablenot only for themselves, but for the audience as well. WhatGarrett had them doing was, at ti mes, hilarious. But the audience was^"fl^'W wtth th* harmless and comically frustrating d ilemmas withwhich the v olunteers were involved, not at the volunteers themselves*?It was a well-done show and those in the audience seemed to be enjoying themselves, as were those hypnotized, even though they mig htnot have been totally aw are of it . 5 S g f f j r a ^ f * 4Staff Speak Out S& | j \A few MSG reps seem a bit perturbed over Sue Fus s's staff editorial-that appeared in last week's Merciad. Sue wasn't impressed with whatMSG President Mike H eller discussed with her in an interview fromthe same issue. T >_* * J j m j j \ JSue says, and writes, what's on her mind. If she isn't gi ven all of thefacts at nice level, shell challenge those that appear vague to her. Shew as only expecting Heller to be more specific. She meant no direct at-tack on bis credibility. | S ^ . i $ $ W m mSue followed what many feel is the first rule of journalism she"checked her fa ds ." And after doing so , she felt it her duty to informthe reading public that th e Heller interview should have providedmore solid a n s w e r s . ^ i S S l S * $ ? 'i^g f w ? I i : ? *"Graduate" Magazine f J Iff i ITh e "Graduate" magazine is a rather interesting publication thatincludes a few choice articles like "After Superman, What?", whichattempts to tackle the "perils of being male in a liberated ag e.'' I BPerils? L iberated age? Not'in Erie. It's still Chauvinist City aroundthese parts, pardner. Consider the article on page one of this week'sMerciad that indicates the difference in the number of scholarshipsgiven to women's sports as compared to men's. Of course the standingargument for this inequality is that 'women's athletics i s a mediocrespectator sport.' Still, it shouldn't have to be that hard to be a womenand an athlet e. 8JT. I | \ 2$gBut off the tangent and back to the "Graduate" magazine. I have abone to pick with the photo section "Fifty Years of College Fads."Here the magazine neglected to recognize the "streaking" fad of themid-Seventies and the "mooning" craze of the Fifties. I guess censorship ruled once again. - ^9 i & B B n S Late Issue l & j p .:$ W f ''* I apologize for getting this is sue to the community three days late. Iknow some of you like to read the M erciad on Friday mornings withthat first cu p of coffee. However, I do have a legitimate excuse for theslip-up - remember the snow storm of last Thursday? ffif|g^86P BfrOkay. I won't let it happen again -s now or no snow. J H B I B J J J B I J ?

viewpoint

* # i *

The Student Union sponsored aCandle Dance after the Saturdaybasketball game against Geneva.I went because I saw >it:advertised on a poster on Friday. Iwas one of about 20 who attended.BISG, administration, SAC, and'Hurst students have all beenyelping about apathy on campus.I think this time, though, it'smore a g ame of follow the leader.E Fa ce it, nobody wants to be theonly one at an activity. Stud entstend to follow their friends. AndSaturday night they all bypassedthe Stud ent Union in their travelstoatownhouseparty.s I | But you can't blame the "bud

dy system." It works positivelyfor a lot of SAC activities. Saturday was Just an off night, z 3 ?' Everything wa s working agains t the union. Posters promotingthe dance didn't go up till late andthat's definitely a major factor..A lot of people are done early onFriday, while others don't haveany classes at all. They probablydidn't even see a poster.Whatever th e reason, 'Hurststudents missed the dance. B utdon't blame i t on apathy. It w asjust a bad J mixture off latepublicity and a g ame of follow theleader. ;'' ' ?*'. :^^, v v '* >WJ?z;'i\',y ,v: Vicki Martinagot h e *aK:&*menciE d i t o r . . John BrunoN e w s E d i t o r S u e F u s sF e a t u r e E d i t o r V i c k i M a r ti n ag oS p o r t s E d i t o r s ? . . . . B o b D e l i a R o c c a , C h r i s T o m c z a kContr ibu t ing W ri t er s JoAnn Alexander , K ev inD o w n e y ^r V ?f\*;Contr ibu t ing Ar t i s t s Jam ie Borow ic z , SuzanneR i e k e r \ &Photographer Diane Cranda11L a y o u t a n d D e s i g n J o h n B r u n o , K e v i n D o w n e yCopy Ed i tor s Ca thy Be t cher , Joyc e SparrowT y p i s t B e t h Y o u n gF a c u l t y A d v i s o r W i l li a m S h e l le yi T h e M e r c i ad a c c e p t s , in f a c t e n c o u r a g e s , t h e s v l ^m i s s i o n of ar t i c le s , l e t t er s , and s t or i e s f rom any anda l l m e m b e r s of t h e M e r c y h u r s t C o ll e g e c o m m u n i t y :s tuden t s , f a cu l t y , admin i s t ra tors , t ru s t ee s , and f r i en d s of the s choo l . However , as respons ib le journalistsw e mus t re serv e the fo l lowing r i g h t s :E g 1. The r i gh t t o rev i s e copy in to s tandard E ngl i sh ; . tEfi 2. The r i gh t t o rev i s e copy in to correc t journa l is t i cf o r m ; | k * #*- &.: . :s;A. 'A ^ ,' 3 . And, J f inally , the r i g h t to r e v i s e c o p y ( b u t notchang e mean ing ) t o f i ll layou t de s i gn . y-*\ ^ .kin add i t ion . Le t t er s to the Ed i tor mus t be s i g n e d ,m u s t be f a c tua l ly ver i f i ab le , and mus t be wr i t t en ingood ta s t e . Names wi l l be wi thhe ld upon reques t , bu tfalse names will not be used . .'MS!?' $& i^-^y-A

ondence. Concern nqiLastJWeekStaff/

Out.Dear Editor,Ms. Fuss's Staff Speak Ou tmessage really reinforces abelief Fsirongly holdjr11 Peoplenever cease to amaze me."fi t never ceases to amaze m ehow people can stand back andmake judgments without gettingclose enough to see' the wholesituation. M s. Fuss's commentsreally left me speechless. Iwonder what she w as looking for?If she was looking for a controversial issue that would leavethe campus burning with gossip,she w as looking in the wrongplace.'From working with MikeHeller last year through SAC andthis year through the Senate andMSG, I have discovered much tomy pleasure that Mike is aworker more than a talker. He ismore concerned with gettingthings accomplished thanmaking pretty speeches. I thinkthe school benefits much morefrom a president who takes ideasand then works side by side withthe students to get them accomplished than from one whostands on a soapbox and giveswordy speeches concerning allthe problems on campus.

Bad mouthing is not what thiscollege needs. Instead, it needssomeone who cares, about,believes in and is willing to workfor what this school stands for.Mike Heller is such aperson.I agree that an issue is not"going to jump ou t of nowhereand beg to be acted upon", but Idon't think Mike should make upone just so we have something togripe about.Mike Heller may be trying to

light a fire underneath thestudent body, as M s. Fuss put it ,but I don't think he has to burnthe school down to do so.Mike Heller is president ofMSG, not God He is to be workedwith, not worshipped. PerhapsMs. Fuss, along with the rest ofthe student body, should support:Heller's efforts and,} together,find something to stand up for.Maybe you don't hear a lot ofpretty phrases from M ike H eller,but perhaps that's because he isbusy working on improving thisschool. Why don't you join him? fI m S S E ^ ? Alda Walker

Dear Ms. Fuss,I beg to differ w ith you on yourrecent editorial on Mikejttellerand MSG. w " * w **">W**|P|?J First , you* chose an inappropriate time to comment on the.activity of MSG. Currently, w eare exploring new avenues ofeffic iency through subcommittee formation. At theJanuary 15 meeting, Mike Heller,for the first time in his term aspresident, delegated ' noauthority, but placed- thedec is ion-making task in thehands of the governmentrepresentatives.If you had chosen to stay theentire length of the meeting, youwould nave seen the representatives brainstorming productivity on issues that affect thestudent body as a whole.: * Secondly, at the moment therear e no presentable pressingissues with which MSG has beenconfronted. I agree that "no issueis going to jump out of nowhereand beg to be acted upon." Bu tyou place the responsibility ofpresenting the issue in the wronghands. Mike Heller is indeed"trying to light a fire underneaththe student body." Bu t it is thes tudent 's ^responsibility, xindividually and collectively, toinitiate theaction and, moreimportantly, the responsibility ofthe student governmentrepresentatives to relate theirc o n s t i t u e n c i e s ' c o n c e r n s .Unfortunately, many students donot recognize the available toolMSG represents.

Lastly, I feel something shouldbe concretely stated about theMike Heller administration(which is long overdue.) Mike is apresident for the students. Hispriorities are there and onlythere. In my four & years atMercyhurst, and two years as aMSG representative, I havenever seen an executive officerwith more l concern anddedication than Mike has shown.In the past five months, he hasfunctioned extremely well in hisleadership role. More importantly, Mike I Heller * ha sbrought innovative and feasibleconcepts into his administration,thus insuring effective functioning of MSG for the students ofMercyhurs t. *& :, K S '-ilKte* *:JoAnnDeSantis

Dear Ed itor:Ms. Fuss's Staff Speak Outarticle in last week's M erciadaroused* strong r feeling^ ofresentment on my part as aloyal f supporter! of MikeHeller, who has the arduoustask of heading MSG. '^% 1 |. Ms. Fuss's blatant attack("dubious honor", come on!)on M r. Heller, number onedisappointed m e and numbertw o offended m e because it unfairly represented Mr. Helleras negligent in his duties asMSG president. " .y , *:.'

It appears as if M s. Fuss hasforgotten that MSG's duties(as outlined in the MercyhurstStudent Catalog) includesoperating through elected officials and members as the official representative of ? th estudent body, not as adomineering, . totalitariangovernment which spoonfeeds it s ideas to the studentpopulation, ^v.-.-ii*" - Granted, no "issue" is goingto jump ou t of nowhere andbeg to be acted upon, but it isup to us, the student body ofMercyhurst, to transmit ou rconcerns to MSG. j * * ':}' *v Singling out Mr. Heller andindicating that ? he is notfulfilling his job obligations asMSG president not only ringsfaintly of "scapeg oat" but it isalso so totally off base as to beunbelieveable. V-t v :.r< ;', y&jjj&A In my opinion, there is not amore dedicated, reliable, notto mention effective studentleader on this campus - or onewho i s so genuinely liked andrespected for his contributionsto Mercyhurst by those w hohave had the opportunity toreally get to know him. j E 3f m J f ^ m l ^ ' Sincerely,fflBgiS (Name withheld uponK g i B j g ^ i & l r a S f f ^ request)

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JANUARY 29,1979 THE MEROAD< Graduate'SMagazineAvailable"flie Graduate"'magazine cannow be ~ obtained ' free to allgraduating seniors in thePlacement Office, complimentsof the alumni association. /|j- The 120-page "Handbook forLeaving School'' is an feasy-reading, educational magazine.It includes information oncareers, job-hunting and lifestyles, as well as numerous otherarticles idesigned to prepa reseniors for life after college. .The article, "The AU-Purpose,Practically Painless Job Finder'sKit," provides tips from j? theexperts on how to best approachthe job hunt while "Careers for aSmall 'Planet" fjexploresfascinating new careers that arebeing ^'created by alternativetechnologies such a s | solarenergy,J waste recycling, andorganic*farming. Other careerarticles^ include: "Jum ping Offthe Career Ladde r", "The Powerof Office Pontics," "TemporaryJobs", and "My First Job,"finwhich celebrities from DanRather to Gloria Steimen talkabout their first encounters with

the job market^ | J |ST Whether 5 to go J directly tograduate school or take sometime off to gain job experience isdiscussed in the article "Can YouAfford To Delay ProfessionalSchool?"IOnithe lighter side,"After Superman, What?" takesa humorous look at being > areasonably enlightened male in aliberated age. * 5 j 5Other articles $in "TheGraduate" are: "How WomenMeasure-, Up in the M.B.A.Classroom , "Wide-eyed andWorking in j Washington,""Travel ing" to Europe, and"Fifty Years of College Fads.""The Graduate" magazine ispublished by 13-30 Corporation,Knoxville, Tennessee, a ten yearold *marketing and publishingfirm specializing in educationalprograms.

PAGE 3

Cindy HainesYou OughtfTo\BeIns Pictures. I.I .111Last August, Cindy Haines, a'Hurst law enforcements majorwhose minor is theatre, workedas an extra in the movie "TheFish That Saved Pittsburgh."Cindy hails from the "SteelCity'f where! the movie wasfilmed SheT worked 5 with suchcelebrities as Jonathan Winters,Meadowlark Lemon * andKareem-Abdul Jabbar. Thecomedy feature will be releasedthis spring. ^iwore Teceliriyl^.'ffld^^'aschosen for a featured role in the

made for television movie"Death Penalty", which starsnoted stage and screen actressColleen Dewhurst. The film ispresently!beingTshot, in cPitt-sburgh. j w * f** j \i |k Cindy j has signed with anagency called the Fars TalentSearch and is on file with themfor possible future movie*; con-.siderations. 3 J .The Merciad acknowledgesRichard Bachmaier for bringingI hisTof eworthy facro onartention. 7"**'' ^^ "

^*f ^ Ron Borczyk HfaffiSflEffS Ron Borczyk, a junior! accounting la nd business lad-ministration major, is currentlyemploy edW at Joseph B.Danlkemper's Catalog Showroom la s a salesman in 5 theCamera ? and ElectronicsDepartment. f_He has beenworking on the co-op related jobfor four months. - ;5 Borczyk said that the job notonly earned him six credits withthe business department, but thatit has also given him ''pricelessexperience in J the businessworld" and has also helped himto "develop skill in* communicating with people." WM "As a salesman at Danlkemper's, I shave had to acquire adeep knowledge of the products inmy department." he said. Theseproducts ^include cameras ,televisions, stereos, radios, videogames and many accessories."My particular'function wasnot to push the product on|thecustomer with nigh ^pressurehelp the customer select^'the

(correct items by fitting it to his or(her needs."Since the corporate offices ofDanlkemper's are contained inthe same building, Borczyk wasalso exposed to the executives ofthe company. A **j"I saw how they came aboutsome of their decisions and howproblems on the showroom floorwere handled," ^recalled Borc-'zyk. L"I have been quite happy withmy co-op experience," he concluded. r'It has not only helpedme acquire needed experience inthe business field, but has helpedease the burden of rising tuition.And since my employer waspaying me, I was treated nodifferently than any other employee, where previously underthe internships, you could avoidcertain chores." 3&

Borowicz ' Riddle

Inquiring Reporter asks.C an \You^Name Your Ma jor 's M S G J Rep?

: Walt Green, History'We don't have one." Patty TaccL Foods & Nutrition"No. Who is it anyway?"^ /; - Dave LaFuria, Communications"VickiMartinago."^ Jfc* ^& '/f? Denise Ricci, Business Major I5 "Business has two - Reggie O'Connor and Kevin Rozich." '-I^SSs

Nick Grandinetti, Political Science"Yes - Pierre Priestley." J&to3*w '' */v Carol Kramer, Art"Karen KeUy."f*^v g$a Sharon Anderson, Elementary Ed."I don't even know. I'm a transfer, so I don't know much about it."

Chuck Farina, Law Enforcement"No, I don't know."l ir* f r\%^ 11 tt 1 *,11 it / * * it f iii

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JANUARY 29,1979

Ad

Sr. Celine Sums Up Math Labby JeAan AlexanderFreshmen at the 'Hurst undoubtedly remember the batteryof tests they took during theorientation weekend last summer. The results of one of thosetests w as of particular interest toSr. Marie Celine. i[Sh e is the director of themathematics lab and in herduties instructs basic math tothose students who showed a lackof those skills on their tests takenthis summer.r "I'm very grateful that freshmen are taking advantage of themath lab," she said. "By the endof winter term, fifty-sevenstudents will have attended th eclasses twice a week for a fullterm." g 3j |The results of the basic mathskills course, eiven free of chargeand on a voluntary, basis, im-K ressed Sr. Celine, According toer, during fall term ' everystudent "increased his_ or herbasic math skills remarably."; "Students take five diagnosticand five post tests on differentareas of math within ten weeks ."she explained. "At the end of theterm, the students take one finaltest* E very student had increased

Sr. Marie Celinehis or her grade from 20 or 30 to 80or 90. I feel this is due to thesincerity of their purpose."Students, involved with th ecourse received one credit.Sr. Celine, who is also coordinator of tutorial services, saidshe feels the PAC E Program with

which she is inv olved is "bound tomake a difference in a student's:skills."She added that "PACE assistsstudents in i building \ on theirstrengths an d remedying theirdifferences as well a s help th estudent achieve optimal success.I am very impressed with thededicated facultyfand studentswho ar e sincerely interested inlearning." |Sr. Celine holds tw o mastersdegrees, one from the Universityof Notre Dame in theology an dthe other in mathematics fromYoungstown State. 2, \She received several NationalScience Foundation grants tostudy at the University of NotreDame and at Knox ^College inIllinois. | 3 % %Prior to taking her job at the.'Hurst, Sr. Celine was head of themath department and taughtcollege prep courses at KennedyChristian High School in Sharon,Pa. Last y ear she taught math atBishop Guertin prep school inNashua, New Hampshire. 5 *For the past four years , she hastaught in the summer PACEprogram and was hired for themath lab this past fall. ?MSG Still BrainstormingThe formation of short and longterm goals within M SG sub-committees wa s one of several topicsd i s c u s s e d at ? last Monday' smeeting. _::Reportedly,^reps an d officerswil l funct ion in the subcommittees for a few \weeks atwhich time they will thenevaluate their ow n productiveness. 3Individual members of the foursub-committees, alcohol on cam-

f rus, teacher evaluat ion anday off, student # survey an dresidence halls, defined theirobjectives. They also made plansto research the issues as soon a spossible in order to present theacquired information at the nextmeeting. * S4"JW * T(Ti n . other business , M SGmembers voted unanimously i tosponsor a volleyball marathon inconjunct ion with the LawEnforcement club, r in order to

contribute to the James V .Kinnane Scholarship, which willbe awarded to a student in theCriminal Justice grad program., Letters have supposedly beensent nationwide to various lawenforcement contacts in supportfor contributions. The marathon,scheduled for M arch, will act asthe student's way o f supportingthe fund drive, j j. ?On th e i ssue of the academiccalendar, Director of StudentServices E . William * Kennedyintroduced a short summary ofpossible calendar changes whichwill be presented* for Senateapproval. MSG President MikeHeller suggested that Dean of theCollege John Millar be invited tothe next M SG meet ing in order to"provide additional Insight intothe issue.1* 9$ *\ Another issue discussed at thegovernment meeting concernedthe English Condition (E.C.)

English representative CathyBetcher asked for input from thegoverning body before th e i ssuewent to the Senate. She explainedthat as of now the E.C. is "fullyup to the discretion of theprofessor." ~ % jfeAn E.C. i s given to the studentwho is not writing at a collegelevel and needs to improve his orher writing skills. Supposedly,the point seems to be thatgranting EC's to stud ents doesn'tinc reas e j their f writi ngcapabilities. S rM Wjf. H o w e v e r , the* Senate willdecide whether to eliminate th eE . C ^ develop the Englishcompetency test to give tostudents at' the end of theisophomore year, make Writing amandatory course for freshmen,or dev elop a standardizedleacher'handbook featuringguidelines f for distributing! theE.C. :? h '':, 1 B E?

o_ Amy McNicholas tooksecond and!i rst place, respectiv ely, in an egg eating contest heldlast week in Egan dining hall. Photo by Diane CrandallCoors Goes Pub licFor years, Coors beer was th euntouchable cult beer in America, particularly among collegestudents in the Rockies and theWest., Profits, if not growth, weremore than comfortable. And for 105 years, the AdolphCoors Co. manufactured nothingbut its-light, premium beer andthe cans and Bottles to put it in.The beer w as marketed only inthe West, and Easterners wereleft to bootleg the beer. *But the company faces stiffer-than-ever competition from beergrandaddy Anneuser-Busch andthe fast-rising Miller company.As a result, Adolph Coors Co. isdiversifying in and outside of thebeer market. j5 " 3 3S The company earlier wentthrough a major change when itwas forced to distr ibutenat ionwide by the federalgovernment. Perhaps th e aurat he I beer .lost when it g lost i t sscarcity in the East signaled theend of the old style of corporatemanagement at the Adolph CoorsCo. j \Now instead of relying on thequality and reputation of itsproduct, the company hascreated an aggressive marketingdepartment. 5 - 1That department decided tocreate Coors Light, afjate entryIfito the crowded lower caloriebeer market. The lighter settling,lower calorie Coors Light firstmarketed last May is similarin taste to Coors regular, whichbills itself as "Americas greatHght beer." *? a Jj

Coors Light is only thebeginning of a company expansion into the beer market. Asuper-premium beer is also in theworks, and industry insiders sayCoors will not stop there.' Darkbeer and ales, which are gainingpopularity in the beer market,are being considered as well.Coors already has a superiorbottling and distribution set-up,which makes expansion in thebeer market drastically easier.Company officials Ifeel Coorsbeer, which is still held in highesteem by beer consumers, willnot be adversely effected by theexpansion into other : types ofbeer. gp B 8BP Anheuser-Busch, -which isbeing j heavily pushed by anaggressive Miller beer companypany, took over the lead in thekey market I in ; California.Anheuser-Busch, gpushingBudweiser, Michelob and Buschbeers along with its own "light"beers, used heavy advertisingefforts-to surpass the conservative Coors brand.The loss in the market toAnheuser-Busch prompted ^ themove by C oors into expansion, anew stress on marketing and theheavy use of outside advertisingagencies in place of its family-run, in-house a jtdvertising staftwinch "used to do the bulk of thework. ""r ""'*5^So the Adolph Coors Co. oncean anomaly among mod ern corporations i s shedding its imageas a one-dimensional familybrewery. J B S I S B L K

1H O R O S C O P E^ F 0 M T H E * W E E K , 0 F JANUARY 29

By I QIN A, Campus I D i g e s tNews Serv ic e S M M NIARIES: ( March 21 to April10) -A k in d of "business a su s u a l " g w e e k figw i t h J t h epossib il i ty of romance an din crea sed soc ia l ! l i f e .v Takecare o f projects i requiringdetail work, s ince y o u a r enow more patient than usual.U se your ar t i s t i c c rea t iv i t y .TAURUS: ( Ap r i l !20 t o M a y80)--Concentrate on { c a r e e ran d finish J up "any (projectscarried over from last month.Catch u p o n correspondenceand "contact advert i s ing o rpubl ic ity people. Get i nvolvedin a new artistic hobbyhavefun! SsSSsBfo^ iGEMINI : (May 211 to June20)-Coordinate your previousefforts ^ ^ an d : jworkcooperatlvely^wlth others .Guard* aga ins t { impul s iveactions. This is the time tolook' carefully J before I youleap. Enjoy the performingar ts and u se j your owncreativity. f K ^ i JL,^ *^^MCANCER: (June 21 to July22)--Go over money matterswith an eye to how they canbe lmproved-don't just worryabout it! Be available to talkwith close relatives, make

contacts with the advertisingand communications media.Tour personality is vibrant.LEO: (July 23 to Aug. 22)--Tou are in top form now, andeven difficult tasks can bea c c o m p l i s h e d ^ e a s i l y .Associates could complimentand honor you. Channel youre n e r g i e s ! t o w a r d B yourcrea t ive J ambitions andhandle'authorities tactfully.VIRGO: (Aug. 28 to Sept. 22)--Don'tj reachj conclu s ionsbased on rumor c or gossip.W ait until the "official word"comes through . Main ta incaution and your usual factual1! analysis when makingdecisions. New I people I youmeet .socially J may be Im portant in your future. *^iJSLIBRA: (Sept. 23 to Oct. 22 )-You can accompl i shsomething now that succeedsbeyond your!fondest ex pectations.* Tune in;to whatdid and dldn t work t in thepast. 'You L can ; make^ marvelous Impression on othersand your popularity zooms!SCORPIO: (Oct. 23 to Nov.21)-Your energy is high andyou could feel pressure frommany demands. Curb impatience and adopt a positiveoutlook with courage. K E R B S

SAGITTARIUS: (Nov. 22 toD e c . 21)--You're fee l ingcontent and gratified withyour life, (.but don't boastabout f your victories. Somem ay | be f moving .2 theirresidence and it is a pleasantexperience. S A project youfinish now could bring futureprestige and money. > & L | %CAPRICORN:I (Deo. 22 toJan. 1 9 ) - T h e r e fi s grea tsatisfaction in your work, aawell as a possible bonus orraise. Others look up to youand you have gained respectfo r jj your i ab i l i t ie s inmanagement. Inspire otherswith your enthusiasm.AQUARIUS: (Jan. 20 to Feb.l8)-Y ou could feel frustratedwhen cooperation la lackingand C you &< cannot E g etagreement on your plans.Don't force the issue, becomeoverly agreesive and cause afight. Compuls ive sel f-wil lcould bring negative results.PISCES: (Feb. 19 to March20)-Creative ideas come toyou one after another-writethem down! With so manydiverse activities you couldrrfeetprourself coming andgoing, so organize your time.Work step by step toward agoal j instead of', aking onehuge leap. l &P j \

Before!Or After] ClassHTOSHTi I

McDonald's1

CUT O UT COUPON^ *v 4SS8SKttft#WV

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BuyOne,Get On FreeM t D O N f l L D ' S B I G M f l C ,Two 100% beef patties.*sharp American cheeselettuce, pickles, onions, and McOonald's special sauce served on a lightly toasted triple Idecker sesame seed bun. Truly a meal disguised as a sandwich

grass m x

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JANUARY 2 , 1979 THE MERCIAD PAGES

PLACEMENT O FFICE A list'of career opportunitieswith certified public accountingfirms in the state is available atthe Placement Office. The listingincludes the -firms, their addresses and the principal contactin each. ?! ?r*& * h

301 Main. The initiation day hasbeen set for February 18.DEVELOPMENTAL EDUCATION IAnystudent whoahas neverbeen assigned anfacademicadvisor should contact MiriamMashank in 215 Main. 2&

productions.For more information and - or1f you are interested, leave yourname, address (or room number)and phone number in Box 29,Egan. *

A Q U A R I U M / P E T S U P P L I E SALL NEW MERCHANDISING ATK f NEAR WHOLESALE PRICES " ml | | j Tanks, Hoods, Standi, FiHtrs, | g fFood, Ornamoirts, firml, Hoatort, B |I f m& Cajot, Eto. m^W1 %m

SAC I a n )SAC is in?need of help inmaking decorationsj for theFebruary I6 th | Winter Formal.Interested students can check formore info and details in theStudent Union.3ZfisSS6i

ECONOMY SPECIAL| $ | 10 GAL-SET-UP | 9 |H f (Tank J Etc.) &S1

OR WRITE|FOR A HPRICE LIST:CALL 454-5914TRW ENTERPRISES& | | P.O. BOX 738 | *ERIE, PA. 16512

^ READING LAB I f * mThe Reading Lab, located onthird floor Main, will present aVocabulary Improvement Classtwice a week. Hours are from 9 to10 a.m. or 2 to 3 p.m. on Mondayand Wednesday. The hours onTuesday and Thursday will befrom 11 a.m. to noon or from 2 to 3p.m.? 3 < f The Reading Lab will also holda Reading Comprehension andRate Improvement Class twice aweek. The Monday land Wednesday times ar e from 11 a.m. tonoon or from 1 to 2 p.m. The hourson Tuesday and Thursday arefrom 10 to 11 a.m. or from 1 to 2p.m. 4 $ ^?

FREE DELIVERY -15 MILE RADIUS OF ERIESORORITY 'The-second meeting of theeducation sorority. LambdaEpsilon Delta,

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Y H IMMWKD JANUARY 29,1979

- &&* houses -" *K I t*ltnk show's 1$ Soup Ktchn JBft

j center %r ^b r e i $r > |^t&BllNflf Students

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V-". "'*'.,'.MM . rr j I # iJANUARY 2 9 , 1 9 7 9 THE MERCIAtStudy fShows Faculty!Can B oost E nr ollmentj Over 40 percent of the studentswho enroll in American Universities drop out before recievinga degree. IWhile this problem is not new,it is becoming increasinglypainful for universities. Collegeenrollments are expected todecline in the next 20 yearsbecause of the decreasing pool ofcollege-age people the childrenof the post-World War II babyboom have all grown up.T IAdministrators know decliningenrollment | means financialdisasters at universities, 3EjBut universities, if they wereable to cut their attrition rates,could conceivably} keep theirenrollment level despite the decline in college-age people..- *2According to a report by twoSvracuse University researchers, Ttying to keep students inschool is a better idea than tryingto recruit new types of students tomaintain enrollment. %The researchers, Patrick T.

Terenzini | and Ernes t T.Pascarella, wrote in 1976 that"policies aimed at retainingstudents may be much more costeffectived than M seekingreplacements for ; the studentswho come and then leave." ^r; Making classwork and gradingeasier would not solve the dropout problems. Research showsthat academics is :- not theprimary reason students leave,but rather various difficultiesstudents have in fitting into acampus are to blame. jgg 1Terenzini and Pascarella wrote

that "there appears to be nosingle area that can be addressedin institutional efforts to reducesubstantially the rate of attritionamong freshmen. Rather, major'savings' may be realizable onlythrough broadly conceived andacademic environments of aninstitution."| 'jRg j jffiOne strategy universities havebegun to use is improved informal contact between studentsand faculty a major source ofsatisfaction or dissatisfaction forstudents. 3 a M wr' IJSteSB Faculty , t the researcherswrote, are crucial to students'adjustment to the campus bothacademically and socially. Theirstudy showed that students whohad increased contact withfaculty consist ant ly were happierat the university. rjgS ai The Syracuse study went as faras to suggest university money beset aside for faculty members toentertain students in their homes,

and a reward system j bedeveloped for faculty who do thebest job of communicating withstudents.1 Sf t^ SS f B EThe larger the junivers ity,logically, the more difficult theproblem of student-facultyrelations becomes. The freshmanstudents, who are most likely todrop out, are typically put in thelargest classes minimizingcontact with faculty and puttingthe burden of instructing youngstudents on teaching assistants.Greg Fawcetl, a researcher at

the University off Missouri -Columbia, wrote in 1977: "Mostcolleges know very little aboutwhy their students withdraw. . . even when records aremaintained .. f the reasons forwithdraw! arejusually summarized as financial, academic,personal and unknown, with thelast two being marked most often." |"A key element in a student'sdecision to leave or stay revolvesaround the; requirements andacademic services of the ji institution and the s individual'sfeeling of worth among facultyand studen ts," he wrote, j 1J "For a student?to remain incollege: You have to have onemeaningful professor who cares ;second you have got to be part ofa ^meaningful group and thatcould very likely be, and often is,a part time j ob , ' Fawcett wrote.uninspired teaching classworkthat overlaps with what studentsdid in high school, and a "wereally don't-know why J we arehere" attitude are specificreasons cited in Fawcett's reportfor student alienation, M LE Students are isolated, he said,when there "isi a |"lack of, involvement In a worthwhile waywith a group" and af"lack of as i g n i f i c a n t , m e a n i n g f u lrelationship with an adult whocares." * * ifcyFaculty, then, hold the keywhich could unlock the attritionproblems and help universitiesand colleges maintain goodenrollment levels. JttrciES ihi

Mass M edia Internships AvailableA guide to student internshipsoffered by v ario us! media is

available at the tareerPlanningandnPlacement Offlee ^ P ^ " 8The book offers a listing ofinternships > available atnewspapers, magazines, radioand television J stationsthroughout the country. : t g $ 9 |

Locally, the Erie Times NewsPublishing Company .is ^seekinglw- ^^Qternship positions,Appucationsl^from ^c oll egesophomores and juniors arebeing accepted, although Erieresidents are preferred. ^^The deadline for Japplications

for these positions is February 28.Work samples iand a. letter ofapplication, ace required? alongwith a personamnterview withthe paper's managing editor. ^Two local television . stationsare also accepting applicationsfor interns, with special attentionbeing given to area colleges.

| an exhibition of student paintings H E(reasonably priced) created during Intercession 1978BRIAN WALK |LARRY SIMMONSGARY BARON ^

TIM WARD m$m hJOHN OLESS 1MICHAEL HAGMANNLARRY KOHLEk SJEANNE STEIGMEYER

L e a r n i n g R e s o u r c e C e n t e rI ArtGallery *J A N . 9 F E B . 14C O L L E G E P O E T R Y R E V I E W

T h e N A T ION A L POET R Y PR ESSannounces

The closing date for the submission of manuscripts by College Students isFebruary 15thANY STUDENT attending either junior o r senior college is eligible to submithis verse. There is no limitation as to form or theme. Shorter works are preferred because of space limitations.Each poem must be TYPED or PRINTED on a separate sheet, andlmustbear the NAME and HOME ADDRESS oftthe student, and the COLLEGEADDRESS a s well. I 41 IMANUSCRIPTS should b e sent to t h e OFFICE O F THE PRESS. *

N A T I O N A L POETRY4PRESSBox 21 a Agoura, C a . 91301

PAGE 7

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nobodyasked!He was in hie twent ies .S o w a s s h e . *B o t h w e r e C a t h o l i c , u n m a r r i e d ,p r a y e r f u l , c r e a t i v e .Both cared about peopleand cared f o r t h e m .H o w c o m e h e n e v e r t h o u g h tof t h e priesthood? .H o w c o m e s h e n e v e r t h o u g h tof being a nun?" N o o n e ever asked me' /t h e y said.Is this your story?No one ever asked you?W e l l , we' re ask ing.

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Lakers Blow-OFFjGeneva,Get Nipped!By Buff:Stateg by Bob Delia Rocca g v Last weekend, Geneva College!came to the 'Hurst [ to playDistrict 18's hottest team but thevisitors did nothing to cool themoff.The Lakers, after a close firsthalf, totally dominated the final20 minutes e n route to a one-sided90-72 win over an undermannedGeneva team. 3 @ | *u* In the first half, Bruce Hen-nings decided to take mattersinto his own hands. And with anassortment of jumps and dunks,h e kept the 'Hurst o n to p b y 3,40-3 7 . fcJ | 5 f grv5E Even though the Lakers wereunable to pull away from theiropponents in the first half,-thesecond half proved to be a different story. *Hennings, who scored a gamehigh 22 points on 7-7 shooing,teamed with Jim M cElrath, with.1 6 points, a n d Danny Brown, with1 3 , to break the game wide openi n t h e last 2 0 minutes and sent theLakers to their seventh straightvictory at the Campus Center. |yT h e victory allowed th e surgingLakers their 5 game homestanda n d become an im portant part ofthe District 18 playoff picture.T he 'Hurst's toughestchallenge may b e just around thecorner ihougn^s they&o*bn' theroad for four straight games.Their opponents are BuffaloState, University of Pittsburgh, Dick Brickell

Point Park and Edinboro before aFebruary 3 home date with St.Vincent, tivitei'}*: i'^''^^LtLaker Streak Stopped' JC *The Lakers went on the roadlast Monday for the first timesince I D ecember' 30 and I theunusual surroundings of theBuffalo- State gym seemed nohave a n Erie effect on the 'Hurst.They lost 6*66. . : *^ Without the hometown crowdf lulling for them they looked ait tie tight lit the outset andquickly Tell behind 15-5 and soonby 25-11. But as the first halfended, they w ere only down by 11with the score 43-32.As i t w a s in thefirsthalf it wasin the second. T h e Lakers startedturning the ball over again andfound themselves on the shortend of a 57-46 score. Suddenlysomething woke them up andthey scored 8 quick points to cutthe lead to 57-54. : *:> Before long the 'Hurst, neverone to give up, finally went intothe lead64-63 on a Danny Brownlay-up. jj-'^ -The lead see-sawed back andforth, and with 10 seconds leftt heir last at tempt b y Greg Powellrolled off the r i m . A n d after a foulwas recorded o n the rebound, theBengal shooter made o n e shot forthe final 2 point margin"! ^ ^ ^Bruce Hennings was h ighscorer for the Lakers with 22.t * vn had 18^ &

VJw

#f ITaking Command - Sherrad Bermard is all style as he attemptsa bucket in the game against Geneva. $$Sg %'^ t

B e n n a r d l i g n i t e s T e a m P l a yLadylLakers!Look Lively

by Chris TomczakMark the Lady Lakers l-l du eto contests held last weekend.Pitt-Johnstown clobbered the'Hurst squad 91-52 last;; Friday,but the home team bounced backSaturdayt for a close, but impressive, 51-42 .; win overJamestown Community College.A strong Pitt-Johnstown teamtook a commanding 51-21 lead atthe halfway mark. But theLakers came out of thelockerroom inspired and playedthe Pitt team evenly the second

twenty minutes, ss H gfc*3Lindy M cCartney' s! sharp-shooting led the Lakers with 22points. D ebbie Chilcott hit for 10,while D iane M asterson and TinaTomczak sc ored 6 points apiece.Mary A n n King hit fo r 5 and MaryMahon added 3 f ;Pitt-Johnstown outhit the'Hurst at the free Stripe 11-2 and40-25 from the field.t The second half of the Pittgame set the stage for the Saturday Jamestown encounter. The'Hurst took an early 18-6 lead inthis game, only to see it disap-L a k e r s T o p W e s t m i n s t e r

Once again the ;Lakers oer-formed a bit of magic as,theyupset top ranked W estminsterCollege 84-79 last week.'- * In the early, moments of thegame. Waft Clark got the 'Hurstrolling as he hit 4 quick basketsbefore leaving with a dislocatedshoulder which will keep him outof action for at least two weeks.'(* But Bill Link, who has beenplaying extremely well of late,picked up the slack and led theLakers to a halftime lead of 4242.T h e Titans, led by high scoringguard Tim G lass, made a strongcomeback in the second half andcut the home team's lead down to1 at 68-67.But the 'Hurst regained theirtouch and with a balancedscoring ^attack (Link, 18, DanBrown, 14, Greg Powell, 13,Sherrad Bennard, 13 and BruceHennings, |l2) held off Westminsters rally and won goingaway by the five point margin.Laker F ootnoteLaker point guard SherradBennard set a school record,during the Westminster encounter by collecting 15 assists,many of which brought th e crowdto their feet* 5SF; i

pear to a 1 point halftime deficit.For the first 16 minutes of thesecond half, the Lakers playedlackluster and, at one time, w erebehind by seven points. * i 2jHowever, with three^minutesleft in the contest, the home teamplayed a hustling full court pressand rattled the Jamestown team.The Lakers outscored their opponents 11-0 in the final minutesfor the win. f ? g T j ^ ' ^Chilcott led the 'Hurst inscoring with 16, while pullingdown 1 0 rebounds. King hit for 10,including a 3 point play in thefinal minutes which iced thegame. Tomczak added ninecounters and McCartney eight,with 17 rebounds. M asterson hadthree field goals for 6 points, andLani Krantz added a bucket. ?t. The women's team saw actionagainst local rivals Gannon andVilla last week. Tomorrow nightthey travel to Allegheny for theirfirst away game of the season. 1

by Andy FindlayIt may look like G eneral Pattoncommanding his f troops on atough battlefielcfbut, sports fans,its not. I t's Sherrad^ "TheGen era l" ! Bennard g& w hospearheaded f the; Later icageteam to five consecutive victories on the home cou rtBennard is j fireworks -J aflamboyant character who has away of converting a combinationof floor sense, individuality andteamwork ; into i winningbasketball. - * ^$1 He is tfast - probably theswiftest point guard in District1 8 , and is the most exciting addition to Laker basketball thisseason. He came to the 'Hurst byway of M cKinley H igh in Buffaloand jJamestown CommunityCollege, where he played in theregional finals of the nationaljunior college competition.

"I feel that the competition isbetter at Mercyhurst and theplayers are of a higher calibre,"Bennard noted. * %Back in November Bennardwanted out and looked into thepossibility , of 2 transferring,perhaps locally, b u t ; somethingkept him here. ** . * ?"I felt somewhat uncomfortable thenar and Ideveloped a poor attitude,"Bennard recalled. "But I have

since learned to adapt to theatmosphere and I feel good now. "Bennardvs main statistics arein the assists category. H e s e t theschool assists record at is atJamestown and last week,against W estminster, repeatedthe feat here. feg"I like to bring m y teammatesinto play before myself," Bennard said. "I love to set up theoffense from the point guardposition. Basketball i s 9 0 per centmental and 10 per cent physicaland everyone nere is trying tolearn the game instead of justplaying il. %Clarion,I Point Park, SienaHeights , Westminster ?andGeneva have recently returnedhome after experiencing defeatat the 'Hurst; Bennard has beeninstrumental in breaking downthese opponents to set a winningstreak of five games for theLakers. ^"We're still a rising team andhaven'( vet played to our peak,"Bennard * assured. "I play mybest against the best a n d I hope tobe doing more than I have beendoing." *"With the attitude? w e * haveknow," he concluded, "we areprepared fo r victory at Pitt and itis a definite possibility for us towin the D istrict 18 title."

Laker Game Record

Bill Link

GAMES66 - Clarion79 - Scranton . .fr85 - Queens ...57 - Behrend . &.66 - Slippery Rock65 - Edinboro...68 - Fredonia . . . .95 - Waynesburg.*.70 - Westminster. .198 - Clarion I 9755 - Point Park 5289 - Siena Heights 7384 - Westminster... 7 990 - Geneva 7266 - Buffalo State.. 68

74 (o/t) W82 (o/t) W

As OfJanuary 2 4[. Leading Scorerj Hennings/Clark 10Hennings | . . 28Kurt 16Link/Brown/Powell 12Powell | . . . . 14Hennings 17Hennings 11Link J, 22Hen./Ben./Powell 12Hennings.. 3. 30Link*. 15Brickell 22Link 18Hennings 22Hennings 22

- Leading RebounderLink 6Link 15Link/Hennings 9Hennings 13Powell 9Powel l . . . *. 91Powell?. . , . . .10Hennings/Link/Powell. |&6Powel l . .1 . . . * . ] &.* . . .9Henningsjf f . 10Hennings 7Link 10Hennings 8Link 12Link A 11