Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
© 2009 Cisco Systems, Inc. All rights reserved. 1
The Mobile Internet Edge
Jay Iyer Distinguished EngineerMobile Internet Technology Group13 January 2010
© 2009 Cisco Systems, Inc. All rights reserved. 2
BroadbandHigh Speed Networks Based
on HSPA, EV-DO, andWiMAX Are Now Available
in Many Geographies
PricingFlat Rate Data Plans
Accelerating Consumption;Personalized Services
HandsetsPowerful New Devices
with Compelling UI(iPhone, BBerry, Droid, Pre, Nexus, N97, …)
Mobile Internet is at an Inflection Point
ApplicationsApps Moving from Wired World;
Emerging LBS Services; Application Ecosystems
66 Fold Increase in Data Traffic by 2013–14
© 2009 Cisco Systems, Inc. All rights reserved. 3
The Need for Speed + Scale + Services
Bandwidth Demand
Skyrocketing
Traffic to increase 66x
from 2008–2013
Driven by broadband
Service Mix Changing
Video will be 64% of the
mobile traffic by 2013
Service velocity and quality key
IP Devices Multiplying
Tens of Billions by
2013
Increase further with machine-to-machine
network
The Network is the Platform Source: Cisco VNI Study, MWRF
© 2009 Cisco Systems, Inc. All rights reserved. 4
Service Provider Business Imperatives
Cost ofTraffic
Revenue
Rapidly Changing
Competitive Environment
Monetize InfrastructureInvestments
CostOptimization
© 2009 Cisco Systems, Inc. All rights reserved. 5
Devices and Applications
Mobile Packet Core
WiFiFemto
Radio
Unified ServiceDelivery
Wimax
4G3G3GLTE
IP RAN(Access & Aggregation)
IP/MPLSCore
DataCenter
IMSFMC
Comprehensive End-to-End Mobile Internet Network Architecture
Next Generation
Network
Enabling Next-Generation Mobile Multimedia Applications and Services
CloudCloud
© 2009 Cisco Systems, Inc. All rights reserved. 6
VisualIntegratedUbiquitous
MonetizationPersonalization
IP NGN Architecture
Transforming the Mobile Internet
Next GenerationNetwork
BusinessModels
UserExperience
The IP network is the engine for network monetization having thegreatest impact on operator revenue and profits
© 2009 Cisco Systems, Inc. All rights reserved. 7
IP NGN 2.0: Innovation Architecture Addressing the Major Operator Opportunity Areas
IP NGN 2.0
VideoServices
MobileServices
Cloud / ManagedServices
VideoEnabler
MobileEnabler
Cloud/ManagedEnabler
Consumer / Business Experiences
IP Infrastructure
Service Intelligence
Applications
Medianet Mobile Internet USD
© 2009 Cisco Systems, Inc. All rights reserved. 8Fixed Mobile Convergence
• Any device• End-to-end security• Seamless Interoperability • Improved in-home coverage • Zero-touch provisioning
BTS
Service Usage
Time Roaming
DeviceApplicationP2P
Personalization• Cisco Unified
Communications• Cisco Compatible Extensions
(CCX)• Connection Management• Cisco VPN Client• Cisco WebEx Meeting
Multi-Device Support
Integrated Communications
• Rich communications suite • Presence• Enhanced voice & messaging• Mobile video
Delivering Quality of Mobile Experience
Services Anywhere, Anytime, on Any Device
User Experience
© 2009 Cisco Systems, Inc. All rights reserved. 9
Mobile Video
PersonalizedServices
Cisco IP NGNIntelligent
Networking Content Inspection
Service-Aware ChargingApplication OptimizationDynamic Policy Control
Quality of Service Traffic Steering
IPv6
Business Models
Intelligent IP Networking for New Markets and Services
M2M Application
ServicesCollaboration
Cloud Services
© 2009 Cisco Systems, Inc. All rights reserved. 10
MobileInternet
Mobile Internet: InnovationIndustry-Leading Portfolio
Femtocell
Cisco7600
ASR-9000
ASR-1000
Embedded Mobile Gateway Card
© 2009 Cisco Systems, Inc. All rights reserved. 11
More on Cisco SP Mobility @ http://www.cisco.com/go/mobile