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The Morgan Stanley Central Maryland Complex
7272 Wisconsin AvenueBethesda, Maryland 20814
301-657-6300 / Main
800-455-6622 / Toll-Free 301-656-1510 / Fax
morganstanleybranch.com/bethesda
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Welcome to the Morgan Stanley Central Maryland Complex
Welcome to the Morgan Stanley Central Maryland Complex. It is with great pride that I invite you to meet our complex management team and Financial Advisors.
One of our primary objectives is to assemble a team of experienced, self-motivated, insightful Financial Advisors who are dedicated to the needs of their clients. While we believe that the professionals in our office are of the highest caliber, we continually seek to add talent and broaden our capabilities.
Culturally, the Central Maryland Complex values collaboration and entrepreneurship. We believe Financial Advisors thrive in our environment because integrity and professionalism are evident in every relationship, both within the office and with our clients. No less important, we are dedicated to promoting diversity, partnership and leadership.
We firmly believe in open-architecture, wherein our Financial Advisors are encouraged to take the helm of deciding what works best for their clients and for their practice. Our Financial Advisors enjoy the full support of branch management, as well as the firm, throughout their careers. Our unique approach to the business enables us to build meaningful, long-lasting bonds with our Financial Advisors, who are consistently among the most productive in our region and division. We also have many multigenerational client relationships, which is a source of great pride.
I am confident that you will discover numerous opportunities with us to take your practice to the next level. I look forward to continuing the process of exploring how our staff can most effectively serve you and clients.
Robert G. MeredithExecutive DirectorComplex Manager
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Meet Our Management Team
Left to right: Robert G. Meredith, John Allen, Fely J. Cieza, Rhonda L. Viapiano, John R. Tinsley, Jonathon K. Hubbard, Timothy Kane
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Robert Meredith began his career in the financial services industry as a Global Cash Manager with the Trust Department of Mellon Bank. In 1995, Rob joined Morgan Stanley as a Financial Advisor in Pittsburg, Pa. and in 1999 was appointed Associate Vice President, Investments.
In 2000, Rob began his managerial career when he assumed the role of Sales Manager in Morgan Stanley’s Western Pennsylvania Complex. Rob and his family moved to Atlanta in Feb-ruary 2004 where he was appointed Vice President, Branch Manager of the Atlanta Galleria office.
In January 2006, Rob was named First Vice President, Branch Man-ager of Morgan Stanley’s Peachtree Dunwoody office.
Rob and his family returned to Pittsburgh in February 2008 when he was appointed Senior Vice President, Complex Manager for Western Penn-sylvania/Central Ohio. Upon successful completion of Morgan Stanley’s joint venture with Smith Barney in 2009, Rob
Robert G. MeredithExecutive DirectorComplex Manager
led the eight locations of The Greater Pittsburgh Complex.
In 2014, Rob was appointed as Executive Director, Complex Manager of Morgan Stanley’s Central Maryland Complex in Bethesda with 160 advi-sors in five office locations. In 2008 and 2010, Rob was named as one of America’s Top 100 Branch Mangers by On Wall Street magazine. Rob also has served as a member of Morgan Stanley Wealth Management’s National Manager Advisory Council.
A native West Virginian, Rob graduated in 1993 from West Virginia University with a B.S. in finance. Presently, Rob and his wife, Susan, reside in Bethesda with their two sons, Robby and Ryan.
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Meet Our Management Team
Jonathon Hubbard is a native of Charlotte, N.C. and a graduate of Davidson College where he was a four-year letterman in football. After attending graduate school at the Babcock School of Management at Wake Forest University, Jonathon joined Wachovia Securities as the na-tional manager of the Financial Advisor Training Program in Palm Beach, Fla. As program manager he managed and developed over 150 financial advisors in Wachovia’s Investment Services Group.
In 2010, Jonathon returned to Charlotte, N.C. and became an invest-ment manager in the flagship Uptown Charlotte office of the Wells Fargo Private Bank.
In 2013, Jonathon and his family moved to St. Louis, Mo. where Jona-thon took another national role as busi-ness development manager and head of Experienced FA Sourcing for Wells Fargo Advisors. In this role, Jonathon developed and ran the firm’s sourcing strategy as well as key relationships with external vendors.
Fely J. CiezaVice PresidentComplex Business Development Manager
Fely Cieza joined Morgan Stanley in July 2014. She has over 25 years of financial services experience. Fely began her career at Lehman Brothers in equity research marketing, and subsequently moved on to PaineWebber in 1991. At PaineWebber, she held a succession of progressively responsible positions in sales and marketing and asset man-agement sales. After the acquisition of PaineWebber by UBS, Fely was named national sales manager for the securi-tized lending group.
Fely is a native New Yorker. She holds a B.A. in American history and journal-ism from New York University.
Prior to becoming Associate Complex Manager in Morgan Stanley’s Central Maryland Complex, Jonathon man-aged a team of financial advisors that focused on Wells Fargo Advisors Mass Affluent and Emerging Affluent book of business.
Jonathon now resides in Rockville with his wife, Jocelynn, son, Jace, and daughter, Kobi Anne.
Jonathon K. HubbardVice PresidentAssociate Complex Manager
Rhonda L. ViapianoExecutive DirectorBranch Manager
With 30 years of experience in the Wealth Management industry, Rhonda Viapiano is currently the Branch Manager of the Bethesda Morgan Stanley office located at 7500 Old Georgetown Road.
Prior to this role, she spent three years with JP Morgan’s Private Bank as a senior private banker. Before join-ing JP Morgan, she was with UBS/PaineWebber for 19 years in a variety of roles, including as assistant branch manager of the New York City Private Wealth Management office.
Additionally, Rhonda served as head of Client Reporting, as regional sales manager for the Mountain Region, as-sociate national sales manager and head of Taxable Fixed Income Strategy.
Rhonda began her career at Drexel Burnham Lambert in Taxable Fixed In-come sales, and later joined Smith Barney Harris Upham as a registered sales as-sociate. Rhonda has a B.A. in marketing from Fairfield University and an MBA from Fordham University.
John Allen CFP®, CIMA®Senior Vice PresidentBranch Manager
John grew up on the Choptank River in Cambridge on Maryland’s Eastern Shore. He graduated from East Carolina University where he played football for the Pirates while earning a degree in finance/investments. John started his wealth management career with Mer-rill Lynch in 1993 as an unpaid intern in Greenville, N.C. He spent the next 18 years in several offices (Greenville, N.C., Salisbury, Md., and Ocean City Md.) as a financial advisor, financial advisor in charge, resident director and senior resident director in Columbia, Md. for BofA/Merrill Lynch (2008-2011). John joined Morgan Stanley in 2011 as Branch Manager of the Annapolis West St. office and has been the Branch Manager in Columbia, Md. since July of last year. John earned the Certified Financial Planner (CFP) designation in 2002 and the Certified Investment Management Analyst (CIMA) designa-tion in 2005. John is actively involved in several community organizations
including Big Brothers Big Sisters of Greater Maryland, Centennial High School Boosters, Salisbury University – Perdue School of Business, and East Carolina University. John currently resides in Ellicott City with his wife of 19 years, Josephine, and their three daughters – Emily (16), Camryn (15) and Sarah (12). When away from work and not watching his girls play softball or volleyball (a rare occurrence), John enjoys fishing and other outdoor activi-ties with family and friend.
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Timothy Kane, a native of Simsbury, Conn.; has been a Financial Advisor with Morgan Stanley and legacy companies since August 2009. A graduate of the University of Maryland, Tim was a four-year letterman in men’s golf. Tim has been a member of Morgan Stanley’s Pacesetter’s Club consistently since 2001. As Branch Manager of Central Mary-land’s Park Potomac Branch, Tim also serves as Tournament Director for the American Junior Golf Association and is a member of the University of Maryland’s Terrapin Club.
Timothy KaneVice President Producing Branch Manager
Rob Tinsley grew up in Tidewater, Va. and Montgomery County, Md. He earned a Bachelor of Science, with a minor in economics from the College of Wil-liam and Mary in 1993, where he was a four-year letterman in football. Rob also received a Master of Science from the University of Georgia in 1995.
Rob has been a producer with the firm since 1998. Rob focuses on vari-ous planning-related issues for clients including: retirement income plan-ning, estate planning, long-term care and life insurance planning, as well as full-service asset allocation and investment management.
He earned the Certified Financial Planner designation in 2001, and be-came Branch Manager of the Frederick Branch in June 2013.
Rob is also a member of the Rock Creek Council of the Knights of Co-lumbus, and volunteer coach with the Maplewood Youth Football Association.
For the past 16 years, Rob has made his home in Kensington, Md. with his wife of 18 years and three children.
John R. Tinsley CFP®Senior Vice President Producing Branch Manager
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Our Financial Advisors
The Financial Advisors at the Central Maryland Complex exemplify professionalism, objectivity and integrity in the way they establish and maintain their business relationships with individuals, families and institutional clients. Our Financial Advisors are well equipped to handle the business challenges they face every day.
Following are highlights of their key accomplishments:*
• Excellence: 40% of the Financial Advisors in the complex hold club appointments (a Morgan Stanley recognition for professionalism, success and dedication to clients).
• Teamwork: 65% of our Financial Advisors and staff are on teams.
*As of December 2014, as published in the firm’s Focus Report.
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Morgan Stanley — one of the nation’s leading managers of personal wealth — offers opportunity that is limited only by your ambition. The firm continually leverages its intellectual capital and global resources to create and deliver targeted strategies for your clients. From simple financial strategies to the most sophisticated investments and advice, we believe Morgan Stanley’s offering is unparalleled. You will serve as your clients’ gateway to:
1 A Premier Managed-Money Platform
An offering that comprises investment consulting and advisory programs with separately managed accounts, unified managed accounts and discretion-ary and nondiscretionary programs. Morgan Stanley houses one of the larg-est money manager research teams in the industry — dozens of analysts who average 14 years of experience and follow rigorous processes to vet and analyze over 1,300 investment vehicles and strategies.
A World-Class Platform
2 Two of Wall Street’s Highest-Rated Research Departments
Our research affiliates — consisting of award-winning analysts, economists and strategists — have earned their stel-lar reputations through their timely, in-depth coverage of more than 3,000 companies, industries, markets and worldwide economies.
3 Our Global Investment Committee The Global Investment Committee is made up of seasoned Morgan Stanley professionals with deep levels of exper-tise spanning the global spectrum of asset classes, instruments and invest-ment techniques. The Global Invest-ment Committee provides guidance to Morgan Stanley Financial Advisors
and our clients through a disciplined process of fundamental research and a comprehensive analysis of economic and market conditions.
4 Broad Capital Markets Coverage A leader in the global capital markets, Morgan Stanley provides access to equity markets around the world and the full range of fixed income offerings, via a trading system designed to deliver best execution. Our capital markets trading capabilities include:
• Cash Management Securities • Certificates of Deposit • Closed-End Funds • Convertible Securities • Corporate Bonds • Emerging Market Debt • Equities
• Exchange-Traded Funds • Foreign-Denominated • Foreign Exchange • High-Yield Bonds • Mortgage-Backed Securities • Municipal Bonds • Precious Metals • Preferred Securities • Secondary Structured Notes • Strategic Equity Portfolios • Structured Investments • TLGP / FDIC Debt • Agency Securities • U.S. Treasury Securities • Zero-Coupon Bonds
5 Wealth Planning Financial pl anning resources Beyond the full range of essential capi-tal markets products, Morgan Stanley Financial Advisors have access to a full range of financial planning resources to help you better understand your cli-ents’ financial objectives. Our planning platform enables the Financial Advisor to create analyses to help clients plan for — and achieve — their financial goals such as: retirement, education fund-ing, and major purchases. In addition, strategies for goal protection utilizing life, disability or long-term care insur-ance and the capability to introduce and analyze different estate planning strategies are available.
Wealth planning centers in major cities nationwide that provide access to professionals with highly specialized knowledge who can work collabora-tively with your clients’ existing tax and legal advisors. The centers deliver sophisticated plans for wealthy clients analyzing their income, investments, liabilities, risks, philanthropy, estate planning, trust structures, and more.
the Morgan stanley retireMent standard, creates a tangible client experience based on 10 key elements of successful retirement planning, in-cluding a lifestyle review, a family re-cords organizer and retirement income planning. Supported by many tools and resources, the Retirement Standard is an excellent way for Financial Advisors to capitalize on the growing retire-ment market.
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Morgan Stanley’s technology platform features robust, flexible tools designed to help you efficiently manage the portfolios of affluent and high-net-worth clients.
Technology: The Tools to Help You Build Your Business
Through a variety of desktop resources you can simplify workflow and exchange information easily among client data systems, online tools and applications, including:
• Account inquiry • Account servicing • Business management • Client reporting • Order management • Planning • Research and Market Data • Utilities (BlackBerry, Local Ad
Builder, T&E, Travel Services, etc.)You can obtain a consolidated view
of revenue generation, net new assets and expenses for your entire book, all of which you can segregate by account and product over predetermined or
custom time frames. You also have easy access to capital markets resources, sophisticated analytics and multilay-ered reporting resources. Our client management systems provide a simple way to analyze your current business, design a meaningful growth plan and create actionable campaigns.
Center for Investment Excellence Morgan Stanley is committed to main-taining a culture of investment excellence for you and your clients. To continue to drive this vision, the firm has developed an online portal where you can find the tools, resources and products to help address your clients’ needs and grow your practice.
The Center for Investment Excel-lence (CIE) includes:
• Research & Strategy Insights: Firm and third-party investment content
• External Insights: Perspectives of highly regarded industry professionals
• Advisor Insights: A forum to collaborate and share information and ideas
• Product Insights: The latest investment information paired with actionable ideas
The CIE is an innovative place for you to learn, share and act.
Morgan Stanley’s technology platform is a powerful business-intelligence re-source designed to help you unleash the full potential of your book of business.
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To facilitate your transition, a specialized team handles every detail of your move, from due diligence reviews and license transfers to product specialists, transition specialists and technology training.
You will be able to conduct business on day one at Morgan Stanley. From orderly account opening and transfers to ready-to-mail client transition kits, you and your team will have full access to the firm’s systems and business-building resources.
To ensure your comfort with the firm’s intellectual capital, dedicated professionals provide on-site training, consulting and support services to newly boarded Financial Advisors and Client Service Associates.
Knowledgeable support professionals assist Branch Managers, Financial Advisors, Client Service Associates and complex operations staff in the effective and efficient transition of your practice to Morgan Stanley. The ultimate goal is to ensure a superior experience for both your clients and your team.
Transition Services: We Help Make Your Move Easier
A Comprehensive Transition Management Services Model
• Proactive pre-arrival planning with Complex
Management, as requested
• Setting expectations and delegating responsibilities
• Operational due diligence assessment
• End-to-end standardized operational
guidelines and tools
• New account opening
• Account transfers
• Client announcements
• ACATS processing
• Documentation and issue tracking
Organization
Processes
• On-site transition specialists for qualified Financial Advisors (based on availability) provide integration
assistance and as-needed training to Financial Advisors
and Client Service Associates.
Training
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Morgan Stanley is widely recognized for fostering the growth of the firm’s female and minority professionals.
Our commitment to diversity per-meates all levels of our organization. By fostering a corporate culture that is open and inclusive, our employees can achieve their individual profes-sional goals. We focus on enhancing the careers of our employees by offering a variety of educational and professional development programs. Some of these events include:
Women’s Business exchange. The Multicultural Business Exchange (MBE) is a forum within the firm’s Global Wealth Management Group of ethni-cally diverse Financial Advisors and Branch Managers who gather to share
ideas, personal experiences and new approaches to building a successful career at Morgan Stanley.
employee netWorking groups. The firm recognizes the importance of employee networks and the rich resources that can be reaped for both employees and the organization through the exchange of ideas and relation-ship building. Employee Networking Groups (ENGs) are firm-sponsored organizations which are designed to bring together employees with similar goals and interests and to have these groups support the firm’s overall mis-sion of recruiting and developing the
most diverse workforce possible. The firm formally supports the following Employee Networking Groups:
• American Indian Employee Networking Group
• Asian Employee Networking Group • Black Employee Networking Group • Pride Employee Networking Group • Latino Employee Networking Group • Working Parent Employee
Networking Group • Women’s Employee
Networking Group
Morgan Stanley’s success depends on the talent and passion of our people, who share a common set of professional values and bring integrity to every interaction. By fostering a corporate culture that is open and inclusive, our Financial Advisors pursue their professional goals in a comfortable, welcoming environment.
Diversity
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Talent Management and Professional Development
Morgan Stanley emphasizes accessible, solutions-based professional development opportunities for field talent. They are able to enhance their skills and learn new strategies through a variety of resources and programs.
Financial Advisors
Our strategy is focused on business, professional and personal growth. The turnkey menu of learning is organized against four pillars: Wealth, Practice, Investment, and Life Management. It includes national events, local resources and tools, and business development and accountabilities. We provide the resources to drive team formation and effective team practices for Financial Advisor and Complex Management.
Financial Advisor Associates
Our strateg y is designed to help Morgan Stanley Associates succeed in launching and growing their businesses. The program consists of instructor-led training, self-paced workbooks and online training, as well as in-branch coaching, mentoring and training. The FAA Program focuses on six key skill sets: knowledge of the industry, Morgan Stanley, and the branch; business planning and niche
Morgan Stanley’s Professional Develop-ment offering is built on a framework based on industry and proprietary re-search that provides timely, relevant, and useful information and ideas. Re-search is conducted on top financial advisors, client needs and market trends. Through strategic partnerships, we make available and orchestrate preeminent professional development resources.
Field Leadership
Our strategy incorporates sourcing, se-lection, and new / experienced manager development. These programs empower field leadership to lead effective teams and coach Financial Advisors. We le-verage coaching systems that drive business results whereby Financial Advisors achieve organic, long-term and sustainable growth. We focus on coaching, succession planning and build-ing leadership capability.
marketing skills; selling and relationship building skills; financial planning skills; knowledge of Morgan Stanley client solutions; knowledge and adherence to Morgan Stanley / industry regulations and guidelines.
Support Staff
Our strategy is focused on building a culture of World-Class Service in the field and home office. A business re-engineering strategy teaches Client Service Associates to focus on business building of Financial Advisor practices. Content includes integration efforts, enhancing professionalism of support staff, supporting Business Process Re-engineering, and career planning.
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The Lines of Communication Are Open
The decision to move to another firm can be very difficult. There are a number of factors that may weigh on your mind — the growth of your practice, the state of your client relationships, your personal financial obligations, just to name a few. Our entire management team is available and eager to address your concerns candidly, fully and in the strictest confidence.
Please contact us for more information and an in-depth discussion about how the Central Maryland Complex can help you succeed, professionally and personally. We look forward to working with you.
We believe that our clients deserve Financial Advisors who understand their vision, and work diligently to identify a range of innovative strategies that help address their goals, while delivering a highly personalized experience.
Our entire management team is committed to helping you succeed professionally and personally, as you help your clients pursue their financial goals.
On Wall Street’s Top 100 BranchManager Honorees [March 2008, March 2011] as identified by onwallstreet using criteria such as achievements during the year, ability to identify, recruit, develop, retain and reward talented Financial Advisors and dedication to the goal of providing superior client service. The Honorees are selected from the pool of nominees by judges chosen by onwallstreet. The rating may not be representative of any one client’s experience and is not indica-tive of the Branch Manager’s future performance. Neither Morgan Stanly Smith Barney LLC nor its Branch Managers pay a fee to onwallstreet in exchange for the rating.Morgan Stanley Smith Barney is an equal opportunity employer M/F/D/V.Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and
Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.The investments listed may not be suitable for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment will depend upon an investor’s individual circumstances and objectives.Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
© 2015 Morgan Stanley Smith Barney LLC. Member SIPC. CRC1227861 6/15 CS 8231605 07/15
