The Most Important PR of All?What Is Your Personal Brand?

Kevin M. BrettJ452

May 16, 2012

What Is Your Personal Brand?• What is Your Look and Feel?• What is Your Tag? Theme?

-- “Communications Chorography”

Sweating the Details• What are Your Colors?

• What is Your Style?

• What is Your Font?

• You as the Budding Pro?

• What is Your Reputation?

Famous Brand

Famous Brand

Jail Blazers to Trail Blazers?

Famous Brand(s)

Famous Brand(s)

Greatest Brand?

(In)Famous Brand

Notorious Brand

Preparing the E-Portfolio/Conventional Portfolio

• Base Question: Where Do You Want to Be in 10 Years?– Agency?– Corporation?– Non-Profit?– Team?– Government?

How Does Your Portfolio Illustrate Your Goals?

• Social Media • Conventional Media• Infographics• Written Expression• Verbal Expression• Design Expression

E-Portfolio Candidates• Social Media Plan• Infographic• Video Screen Shots• Brief Video Segment*• In-Design Work• Blog Screen Shot• Journalistic Photography

• * Fool Proof

Conventional Portfolio Candidates

• Cover Letter/Resume• J440 News Releases/Assignments• J452 CEO Letter, CSR, Employee Letter• Infographic• J453 PR Campaign• Emerald, Flux, PRSSA, AHPR• J350 Project

Your Progression?• Your Opening: Your Goal

• Your Background

• Your Expertise

• Your Game Plan

• The Headlines/Takeaways