The Music Industry & Audiences

The 70’s & The Noughties

Subcultures

•Hip HopBlock Parties

Beatboxing

MCing

Disco – ‘Disco Rap’

•Punk Rock Protopunk

Garage Rock

NYC – LDN

1977, Pop Punk

•Nazi RockLate 1970’s

Skinhead youth culture

Extreme Rock

•DiscoGloria Gaynor

Soul mixes with Dance

Sexual Revolution

Gay New York Clubs

70’s

ControversiesThe Disco Era• Sexual Revolution, bell-bottoms

and wild dance moves

• An opportunity to unapologetically ‘put the boogie in your butt’ – Robert Sickels

• Barry White, Diana Ross were also among the favourites alongside Gloria Gaynor

• Saturday Night Fever (1978)

• Appealed to social outcast like, Homosexuals, African-Americans, Hispanics

• Later influences RnB and Hip-Hop music

Punk Rock• Radical rejection of pop music

• 1976, London and New York

• Frustration of unemployed youth, inflation music, fashion, attitude

• The Sex Pistols – absurd lyrics, foul language, on-stage antics, contradictions of pop music

• Alternative social group, the ultimate deviation from social norms

70’s

Subcultures 00’s

• EmoAdolescent appeal

Fashion, Hair, Make-up, other aesthetics of culture

Post-Punk RockMixture of garage grunge

rock and punk rock

Came from artist’s/bands worldwide, expressing individual dress sense.

• 2000 onwards, society adapted to the variety of musical cultures adopting ones that fitted their values and beliefs.

• Society acknowledged its diversity and embraced it.

• Subcultures are not as deviated as they once were

Controversies

Web 2.0

• Napster & MP3’s & iPods

• There was no going back in the industry

• Blogs and Youtube challenge the role of money in advertisement and promotion

Record Industry

• Ultimate decline

• The need for CD’s has been lost

• Record Labels are selling less because of illegal downloading and file sharing

00’s