Liva Protégé ’16 started with the aim to provide exposure to the young fashion designers whoaspire to set a certain benchmark and make a name in the world of glitz, glamour and fashion.

After a huge success in 2015, The 2nd edition of Liva Protégé left everyone awestruck!Liva Protégé 2016 was initiated with posting recap videos from Liva Protégé ’15 and a

blogger activity where in bloggers spoke about their journey from Raw To Ramp encouraging budding designers to participate.

The journey began with a hunt for fashion designers studying across over 80 fashion institutes across India amongst which we received a large number of entries from major cities like Mumbai,

Delhi, Kolkata, Bangalore and Ahmedabad We received over 500 entries pan India out of which 50 were shortlisted keeping in mind 5 entries per city post

which our participants went through a mentor round

Extremely renowned and talented designers amongst the Indian fashion fraternity were a part of the panel of mentors who motivated and guided the participants. · Nachiket Barve – Mumbai · Shivan & Narresh – Delhi · Sounak Sen Barat – Bangalore · Dev R Nil – Kolkata · Anuj Sharma – Ahmedabad

Mentors

THE NATIONWIDE HUNT FOR INDIA’S NEXT

TOP FASHION DESIGNER

THE SHORTLISTING PROCESS

Pre Jury RoundThe finalists went through a pre-jury round where they were judged by a panel of jury including Blogger Stephanie Timmins, Design head Liva Nelson Jaffery, Head of Merchandising at Pantaloons Nisha Pikle and Bollywood costume designer Vaishali Menon.

Elimination RoundThe mentors reviewed each participant and shortlisted 2 deserving participants per city who would then go ahead and create breath-taking designs that would be ready to hit the ramp.

The evening was one glamorous affair showcasing the 10 breathtaking collections created by

the finalists. Esteemed panel of jury including the very elegant Ms. Ananya Birla, Ms. Malaika

Arora Khan and the celebrated faces of the fashion fraternity Mr. Narendra Kumar Ahmed and

Mr. Vikram Bawa

Winner, PARUL SUTHAR

2nd Runner Up, KETAKI TALEWALKAR

Creation by finalist,DEVINA BHARTIA

Creation by finalist,PRITAM SINGH

Creation by finalist, ABHISHEK KUMAR

Creation by finalist,SHERRY KHANNA

1st Runner Up, PRACHI BAFNA

Creation by finalist, SREELA SAHA

Creation by finalist, NIDHI HARIA

Creation by finalist,AKSHMEEN KATHURIA

GRAND FINALE

Creations by Finalist with their showstoppers

JURYBYTES

BLOGGER OUTREACH

The calibur was good, the techniques were good, there was a lot of attention

to details and I loved it. It’s wonderful to see LIVA come so far in such a short

time. Congratulations to the team.

I think there’s so much talent. So much hardwork and passion has gone into

this. I hope the best for everyone

They did I really great job, they lived up to all our expectations and beyond and with mentors like that I think they’re all in the right direction

Blogger Outreach Collaboration with Zivame gave us a reach of 18,500

What we saw over here was really up there, hats off to the designers, thementors, the platform. It was beautiful.

NARENDRA KUMAR AHMED

CAUGHTINACUFF Riya Jain

THE STYLE COCKTAIL Saily Patre

THESNOBJOURNALAashna Shroff

FEISTYFOXDIARIES Stephani Timmins

ANANYA BIRLA

MALAIKA ARORA KHAN

VIKRAM BAWA

TWITTER AT A GLANCE

TOP TWEETS

INSTAGRAM AT A GLANCE

FACEBOOK - FAN GROWTH TWITTER TRENDING

DIGITAL HIGHIGHTS

7,910

12,104

16,965

Overall unique users visited the website

Average pageview

Total number of visits

• We went LIVE on Facebook and Twitter during the grand finale• #LivaProtege2016 and #RawToRamp trended for 5 hours organically• A DIGITAL MEDIA REACH OF 16 MILLION.

• A 360-degree video was shot as a part of a contest.• This activity was covered by Campaign India as a part of India’s highest engagement meter for December 2016.• We designed GDN BANNERS for VOGUE AND SAAVN.• An infographic and Emailers were designed for students, participants, dignitaries and Jury• Created a hyper local advertising for the event day• Videos including Mentor Profiles, Elimination rounds, Recap Video

#RawToRamp #LivaProtege2016

India Trends achieved within the first Hour of the Activity.The hashtag trended

for 24 hours across India, Mumbai and other

Earned 313016 impressions

8 MILLION 16.5 MILLION 3517

1000 23444 18223

Total Reach Total impression Mentions

Total Engagement

Gained a total reach of 82,00,000 People as on 7th March 2017

Total Impressions Total Reach