CloudCon, Tuesday, October 2nd, 11am

Every Second – in over thousands of Categories

www.wallpapertimes.com

$’s per year in incremental revenue

Value > Cost

structured

incremental storage

processing

change

Volume

Variety Velocity

DATA

semi-structured

un-structured

Data Warehouse +

BehavioralData Warehouse

Semi-Structured

SQL++

Structured

SQL

Low End Enterprise-class System

Contextual-Complex Analytics

Deep, Seasonal, Consumable Data Sets

Production Data Warehousing

Large Concurrent User-base

Enterprise-class System

Unstructured

Java/C++/Pig/Hive

Structure the Unstructured

Detect Patterns

Commodity Hardware System

8+PB 60+PB 40+PB

Hadoop

Analyze & Report

Discover & Explore

Data Growing Faster

10

questions later

structure later

(<$0.04/GB, <$80/2TB)

single HDFS instances >50PB

Value > Cost

Data

Designing for the Unknown

>85% of analytical workload is NEW & Unknown

The metrics you know are cheap

The metrics you don’t know are expensive – but high in potential ROI

Exploration & Testing are core pillars of an analytics-driven

organization

• Impact

Site Key Expansion TopQuery Note

US diaries diary

US baggies baggyUS cranberries cranberry

US jogging jog

US fishingsticker fishstickersUK panels panelling

UK protection protecter

UK lining linedUK animation animated

UK trucks trucking

UK edging edgesUK nets netting

Site Key Expansion TopQuery Note

US diaries diary vampirediaries

US baggies baggy patagoniabaggies goodforpatagoniabaggy,notgoodaloneUS cranberries cranberry thecranberries

US jogging jog joggingstroller

US fishingsticker fishstickers fishingsticker sportsvs.kidsroomsUK panels panelling fencepanels

UK protection protecter mcafeetotalprotection2012 screenprotecteristopUSquery

UK lining lined pinkliningchangingbagUK animation animated animationcel

UK trucks trucking corgitrucks

UK edging edges gardenedgingUK nets netting pursenets

www.wallpapertimes.com

$’s per year in incremental revenue

Value > Cost

Toys and Hobbies

ATC > Artist trading card in ART

ATC > Automatic Tool Change in Business and Industrial

German Compound Words

• German compound words can be arbitrarily created and extremely longAdidastrainingsanzug (Adidas track suit)

Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz

(beef labeling regulation & delegation of supervision law)

• Syntactically, words can be combined and split in many ways.

• Some words shouldn’t be de-compounded.beiden (both) – bei(at) den(the)

• Too many candidates forGranitpflastersteine (granite paving stones)

Granit(granite) pflastersteine(cobblestones)

Granit(granite) pflaster(paving/band-aid) steine(stones)

• Binding characters

Hochzeitsschuhe (grammatically correct, 593 hits on ebay.de)

Hochzeitschuhe (129 hits on ebay.de).

Synonyms derived from top queries in item query clusterstexas instruments ba ii plus ti ba ii plusbrighton handbag brighton purselenovo x200 thinkpad x200king bedspread king coverletrockabilly dress swing dress1963 ford falcon 63 falconjessica simpson hair extensions jessica simpson hairdo

Abbreviations/acronym derived from query transitionsstanford ky stanford kentuckydc sub dc subwoofersnowboard helmet l snowboard helmet largemotorcycle cam motorcycle cameradiamond amp diamond amplifier