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Partnering with you to navigate the latest in nutrition therapy. The New ARC : Abbott Recloseable Container & Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

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Page 1: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

Partnering with you to navigate the latest in nutrition therapy.

The New ARC™: Abbott Recloseable Container & Label System

ABBOTTTHERAPEUTICNUTRITION

January2017

©2017AbbottLaboratories161893a(1)/January2017

Page 2: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 2

CONTENTOVERVIEW

• TheNewARC™:AbbottRecloseable Container&LabelSystemReview• CustomerBenefits• PackagingTransitionScope• Communications&ProductRolloutPlan

• TheAbbottNutritionEngage Initiative

Page 3: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 3

INTRODUCINGTHENEWARC™:ABBOTTRECLOSEABLE CONTAINER

Page 4: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 4

THENEWARC:ABBOTTRECLOSEABLE CONTAINERMEETINGEVOLVINGCUSTOMERNEEDS

Inafocusgroupstudy,theARCwaspreferredovermetalcansbybothhealthcareprofessionalsandpatients.

The ARCis easy toopen andeasy touse.

TheARChasnosharpmetaledges.

TheARChelpspreserveunfinishedformulaandreducesproductwaste.

ARChasalowerenvironmentalimpactthanmetalcans.

BPA(Bisphenol-A)isnotusedinthemanufactureoftheARC.

TheARCcasehasamoreefficientpackageshapewhichallowsforfewerpalletconfigurationsandstreamlinedpalletmanagement.

Intransportation/distributiontests,theARCsustainedlessdamagecomparedtometalcans.

ü

ü

ü

ü

ü

ü

ü

ARC:AbbottRecloseable ContainerbyTetraPak®

ü

Page 5: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 5

OURNEW PORTFOLIOLOOK!

ThenewAbbottlabelsystemwasdeveloped,testedandrefinedwith

morethan300healthcareprofessionalstoimprove

clarityandaccuracyofuse.

Page 6: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 6

ACONSISTENT,SIMPLIFIED LABELSYSTEM

LargeProductName

ImagetoHelpIdentifyProduct

Color-CodedCaloricDensity

Color-CodedCaloricDensitySystem

1.0CAL

1.2CAL

1.3CAL

1.5CAL

1.8CAL

2.0CAL

Color-codedcaloricdensitysystemdesigned

toimproveaccuracyofuse.

Page 7: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 7

NEWPACKAGINGTRANSITION&LABELSYSTEMSCOPE

PackageType

InstitutionalAdultAllCans

Institutional EnsureClear*

Institutional Ready-To-Hang PrefilledEnteralFeedingContainers

PackagingChanges

NoChange

ü

ü

LabelChanges

ü

ü

NewProductCode

NoChange

ü

ü

*Movingfrom6.8oz to8oz

ü

Page 8: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 8

COMMUNICATIONS&PRODUCTROLLOUTPLAN

Communications&Tools• DetailChangeGrid• FAQs• Pallet/Case/Carton

Specifications• DedicatedWebPage• CustomerLetters

Communications&Tools• Customer&PatientLetters• NewSKUReferenceGuide• CrosswalkPoster(print-on-demand)• NotificationReports• ARCSamples• In-serviceMaterials• CustomerServiceSupport

Note:IfyoupurchaseAbbottNutritionproductsthroughadistributor,itisrecommendedthatyouworkdirectlywithyourdistributorforguidanceontiming.IfyoupurchaseproductsdirectlyfromAbbottNutrition,pleasecontactyourAbbottrepresentativeorcustomerservice.

Readiness Implementation

Jan‘17 Feb‘17 Mar‘17 Apr‘17 May‘17 June‘17 July‘17 August‘17

• ImplementARC:AbbottRecloseableContainerTransitionPlan• AbbotttobeginshippingQ2 2017andconcludeQ42017

• BeginPreparingfortheARC:AbbottRecloseableContainerTransition

Page 9: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 9

ATABBOTT,WECONTINUALLYSTRIVETOSTRENGTHENOURENGAGEMENT…

...withhealthcareprofessionalsandinstitutionalcustomerstohelpthempracticestate-of-the-artnutritiontherapy.

...withpatientstogaininsightstobetterunderstandtheirneedsandprovidenutritionsolutionsthatmatter.

...withdistributorpartnerstohelpthemconsistentlydeliverqualityproducts.

Page 10: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 10

THEABBOTTNUTRITIONENGAGEINITIATIVE

Becauseweunderstandthetremendousvalueofconsistentand

transparentcommunicationswithourpartners,wearepleasedtoannounce

anewcommunicationsinitiative:Partnering with you to navigate the latest in nutrition therapy.

Page 11: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 11

PROVIDINGYOUWITHTHERIGHTINFORMATIONATTHERIGHTTIME

Partnering with you to navigate the latest in nutrition therapy.

CustomerLetters

Presentations&Webinars

Videos Newsletters DedicatedWebsite

EducationTools

FAQ

FrequentlyAsked

Questions

CustomerServiceSupport

Page 12: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

©2016AbbottLaboratories161893a(1)/January2017 12

PARTNERINGWITHYOUTOASSUREASMOOTHTRANSITION

• Werecognizethatourcustomersanddistributorpartnersplayavitalroleinmakingthisasmoothandefficienttransition.

• Wehaveactivateddedicatedresourcestohelpindevelopingspecificimplementationplans.

• Wewillprovideyouwithongoinginformationandtoolstosupportyouinthecomingmonths.

• Formoreinformationvisitwww.engage.abbottorcontactcustomerserviceat1-800-551-5838.

Page 13: The New ARC : Abbott RecloseableContainer & Label System · 2017-09-18 · Label System ABBOTT THERAPEUTIC NUTRITION January 2017 ©2017 Abbott Laboratories 161893a(1) / January 2017

Partnering with you to navigate the latest in nutrition therapy.

Thank YouJanuary2017

ABBOTTTHERAPEUTICNUTRITION

©2017AbbottLaboratories161893a(1)/January2017