34
8/19/2019 The NEWS - 07.03.2016 http://slidepdf.com/reader/full/the-news-07032016 1/34 ACCA CEO Predicts More Rules, Regulations in 2016 Carefully Correcting Disobedient Techs HVAC association remains a vocal participant in industry working groups Addressing technician missteps is challenging, especially when quality replacements are sparse HE HVACR CONTRACTOR’S WEEKLY NEWSMAGAZINE SINCE 1926 MARCH 7, 2016 | $5.00 | ONLINE AT WWW.ACHRNEWS.COM ly that allows contractors to more easily in by paying one price. Since the change, CCA has experienced significant mem- ership growth, and the organization xpects that trend to continue, said Paul alknecht, president and CEO of ACCA. ACCA also partnered with 12 state ontracting associations in 2015 to sup- ort advocacy efforts. “Partnerships like these help keep the dustry strong,” Stalknecht noted. “We eed to make our presence felt at the local, ate, and national levels.” Based on the association’s Contrac- r Comfort Index (CCI), which reached ores in the 80s in 2015, contractors were xtraordinarily optimistic last year. A CCI eater than 50 means contractors are xpecting short-term growth. In 2015, the CI never dropped below 72 and scored an 0 or higher for five months, which is the chs, they’re willing to go to great lengths keep them in their uniforms. However, even seasoned technicians ake mistakes. Thus, when disciplin- ary action is required, how strict can a contractor be without jeopardizing an employee’s future with the company? NOT AN EASY SUBJECT Employee discipline is a topic that few — not ownership, management, or employ- ees themselves — get excited to discuss. When the subject of employee discipline was raised, Matt Bergstrom, president of Thornton & Grooms in Farmington Hills, Michigan, said, “The fun part of all our jobs is discipline … not.” So, where do contractors start? How do they implement rules, procedures, and policies that encourage a positive working environment while also letting employees know that disobedience will not be over- looked or taken lightly? “Start by reviewing your rules to make sure they’re reasonable and contribute to the company culture you want,” said Carter Stanfield, author of the “Funda- mentals of HVAC/R” textbook. “Don’t build traps for yourself by having a lot of rules that employees cannot adhere to.” Those rules can vary wildly depend- ing on the company. In a previous article, some contractors said they instituted 2 015 was a busy year for ACCA. The contractor organization initiated a new open membership structure that went into effect in ualified HVAC technicians are desirable commodities. When HVAC contracting owners get their hands on good PRICE INCREASE Viega LLC (Wichita, Kansas) announced a 3 percent price increase on its ProPressG fittings; a 5 percent increase on ProRadiant™ select controls, PureFlow FostaPEX ® tubing, and PureFlow Risers; and a 2 percent increase on PureFlow PEX Press Zero Lead fittings, effective April 1. RESIDENTIAL CONTRACTORS Modern Mechanical LLC (Ashburn, Virginia) was named a finalist for the U.S. Chamber of Commerce’s (Washington) 2016 Dream Big Award. A#1 Air Inc. (Lewisville, Texas) donated $50,000 to the National Breast Cancer Foundation (NBCF). COMMERCIAL CONTRACTOR Indoor Environmental Services Inc. (Sacramento, California) donated $5,000 to the Mechanical Contract- ing Education & Research Founda- tion (MCERF). FYI HVAC BRIEFS BY NICOLE KRAWCKE THE NEWS  STAFF BY NICK KOSTORA THE NEWS  STAFF continued on Page 5 REGULATORY ROAD: Paul Stalknecht, president and CEO of ACCA, foresees an avalanche of new rules and regulations in 2016, due in part to the 2016 presidential elections and the Obama administration’s last stand. Stalknecht said ACCA will remain active in industry workgroups in hopes such proposed rules and regulations appropriately represent the needs and desires of HVAC contractors.  See DISCIPLINE | Page 22  See CEO | Page 10 http://dda.achrnews.com CALL FOR ENTRIES! 2016 AWAR DS PROGRA M DEALER DESIGN Entry Deadline March 28, 2016 ACCA CONVENTION ISSUE 01 PODCASTS www.achrnews.com NEWS  you can listen to for the latest NEWSUpdates and lively interviews. Catch our podcasts online at www.achrnews.com or subscribe at the iTunes store.

The NEWS - 07.03.2016

Embed Size (px)

Citation preview

Page 1: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 134

ACCA CEO Predicts MoreRules Regulations in 2016

Carefully Correcting Disobedient Techs

HVAC association remains a vocal participant in industry working groups

Addressing technician missteps is challenging especially when quality replacements are sparse

HE HVACR CONTRACTORrsquoS WEEKLY NEWSMAGAZINE SINCE 1926

MARCH 7 2016 | $500 | ONLINE AT WWWACHRNEWSCOM |

ly that allows contractors to more easilyin by paying one price Since the changeCCA has experienced significant mem-ership growth and the organization

xpects that trend to continue said Paulalknecht president and CEO of ACCAACCA also partnered with 12 state

ontracting associations in 2015 to sup-ort advocacy effortsldquoPartnerships like these help keep thedustry strongrdquo Stalknecht noted ldquoWeeed to make our presence felt at the localate and national levelsrdquo

Based on the associationrsquos Contrac-r Comfort Index (CCI) which reachedores in the 80s in 2015 contractors were

xtraordinarily optimistic last year A CCIeater than 50 means contractors are

xpecting short-term growth In 2015 theCI never dropped below 72 and scored an0 or higher for five months which is the

chs theyrsquore willing to go to great lengthskeep them in their uniformsHowever even seasoned technicians

ake mistakes Thus when disciplin-

ary action is required how strict can a

contractor be without jeopardizing anemployeersquos future with the company

NOT AN EASY SUBJECTEmployee discipline is a topic that few

mdash not ownership management or employ-ees themselves mdash get excited to discuss

When the subject of employee disciplinewas raised Matt Bergstrom president of

Thornton amp Grooms in Farmington Hills

Michigan said ldquoThe fun part of all ourjobs is discipline hellip notrdquo

So where do contractors start Howdo they implement rules procedures andpolicies that encourage a positive workingenvironment while also letting employeesknow that disobedience will not be over-looked or taken lightly

ldquoStart by reviewing your rules to make

sure theyrsquore reasonable and contribute

to the company culture you wantrdquo saidCarter Stanfield author of the ldquoFunda-mentals of HVACRrdquo textbook ldquoDonrsquotbuild traps for yourself by having a lot ofrules that employees cannot adhere tordquo

Those rules can vary wildly depend-ing on the company In a previous articlesome contractors said they instituted

2015 was a busy year for ACCA

The contractor organizationinitiated a new open membershipstructure that went into effect in

Q ualified HVAC techniciansare desirable commodities

When HVAC contractingowners get their hands on good

PRICE INCREASEViega LLC (Wichita Kansas)

announced a 3 percent price

increase on its ProPressG fittings

a 5 percent increase on ProRadianttrade

select controls PureFlow FostaPEXreg

tubing and PureFlow Risers and

a 2 percent increase on PureFlow

PEX Press Zero Lead fittings

effective April 1

RESIDENTIALCONTRACTORSModern Mechanical LLC (Ashburn

Virginia) was named a finalist for the

US Chamber of Commercersquos

(Washington) 2016 Dream Big Award

A1 Air Inc (Lewisville Texas) donated

$50000 to the National Breast

Cancer Foundation (NBCF)

COMMERCIALCONTRACTORIndoor Environmental Services Inc

(Sacramento California) donated

$5000 to the Mechanical Contract-

ing Education amp Research Founda-

tion (MCERF)

FYIHVAC BRIEFS

BY NICOLE KRAWCKE

THE NEWS STAFF

BY NICK KOSTORA

THE NEWS STAFF

continued on Page 5

REGULATORY ROAD Paul Stalknecht president and CEO of ACCA foresees an avalanche ofnew rules and regulations in 2016 due in part to the 2016 presidential elections and the Obamaadministrationrsquos last stand Stalknecht said ACCA will remain active in industry workgroups in hopes suchproposed rules and regulations appropriately represent the needs and desires of HVAC contractors

See DISCIPLINE | Page 22

See CEO | Page 10

httpddaachrnewscom

CALL FOR ENTRIES

2016AWARDS PROGRAM

DEALER DESIGN

EntryDeadline

March 28 2016

ACCA CONVENTIONISSUE01

PODCASTSwwwachrnewscom

NEWS you can listen to for the latest NEWSUpdatesand lively interviews Catch our podcasts online atwwwachrnewscom or subscribe at the iTunes store

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 234e Product 59 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 334CHRNEWSCOM | | MARCH 7 2016 3

THIS WEEK

InsideBUSINESS MANAGEMENT Carefully Correcting

Disobedi ent Techs 1

GUEST COMMENTARYThe CAZ Ra zzmatazz 20

HUDSON INK2016 HVAC Marketing Trends 23

REFRIGERATION ZONETHE PROFESSOR

In Spring Thoughts

Turn to Troubleshooting 25ICE BREAKER

When in Doubt Donrsquot

Just Change I t Out 26

REFRIGERANTS

Surviving Refrigerant

Transitions Part 2 27

DEPARTMENTSAchrnewscom 4

Advertise rs 29

Classifi eds 29

Facts + Figures 22

Guest Column 30

Newsline 5

Opinion 4

Survey 30

Whatrsquos New 8

14

09

01

wwwachrnewscom

25

The Air Conditioning Heating amp Refrigeration NEWS Vol 257 No 10 Serial No 4531 (ISSN Print 0002-2276 and Digita l 2328-1111) ispublished weekly 52 times a year by BNP Media Inc 2401 W Big Beaver Rd Suite 700 Troy MI 48084-3333 Telephone (248) 362-3700Fax (248) 362-0317 Annual rate for subscriptions in the USA $8700 USD Annual rate for subscriptions in Canada $11700 USD (includesGST amp postage) all other countries $16900 (intrsquol mail) payable in US funds Printed in the USA Copyright 2016 by BNP Media All rightsreserved The contents of this publication may not be reproduced in whole or in part without the consent of the publisher The publisher is not

responsible for product claims and representations Periodicals Postage Paid at Troy MI and at additional mailing offices For SINGLE COPYSALES OR BACK ISSUES ONLY contact Ann Kalb at (248) 244-6499 or KalbRbnpmediacom POSTMASTER Send address changes toAIR CONDITI ONING HEATING amp REFRIGERATION NEWS PO Box 15668 North Hollywood CA 91615-9230 Canada Post PublicationsMail Agreement 40612608 GST account 131263923 Send returns Canada) to IMEX Global Solutions PO Box 25542 London ON N6C6B2 Change of address Send old address label along with new address to AIR CONDITIONING HEATING amp REFRIGERATION NEWS POBox 15668 North Hollywood CA 91615-9230 For subscription information or service please contact Customer Service at (800)837-8337

ACCA Convention IssueFOCUS

March 7 2016

ACCA CEO PREDICTS MORERULES REGULATIONS IN 2016Paul Stalknecht CEO and president ACCAsaid the association is expecting regulatory rulesfrom multiple government agencies in 2016

NEW ACCA CHAIRMAN READY TOFACE INDUSTRY CHALLENGESSteve Lauten president and CEO of Total Airand Heat Co in Plano Texas will assume therole of ACCA chairman at ACCA 2016

LEARNING LABS A HIGHLIGHTOF ACCA 2016 CONVENTIONACCA 2016 will feature 35 Learning Lab coursesacross seven different tracks focusing on buildingperformance business operations and more

01

0914

ADVISORY BOARD

Paul Ainsworth ML Building Technologies

Brian Baker Custom Vac Limited

Matt Bergstrom Thornton amp GroomsHank Bloom Env Conditioning Systems

Greg Crumpton AirTight

Dave Dombrowski ARSRescue Rooter

Russ Donnici Mechanical Air Services

Roger Grochmal AtlasCare

Ann Kahn Kahn Mechanical

Bob Keingstein Boss Facility Service

Dave Kyle Trademasters Service Corp

Brian Leech Service Legends

Phil London Thermal Concepts Inc

Scott Merritt Fire amp Ice

Rob Minnick Minnickrsquos Inc

Ken Misiewicz Pleune Service

Steve Moon Moon Air Inc

Rich Morgan MagicTouch Mechani cal

Tim Paetz Bud Anderson Heating and Cooling

Bobby Ring Meyer amp Depew CoTravis Smith Sky Heating amp AC

Rick Tullis Capstone Mechanical

Butch Welsch Welsch Heating and Cooling

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

OPINION KYLE GARGAROEditor-in-Chief of The NEWS

Contact him at 248-244-1720 orkylegargaroachrnewscom

idential PAC Gary Busey forpresident anyone It might bethat kind of year

And while I donrsquot have onesilver bullet to solve the workforceproblem I did run into someone ata recent industry event in Atlantawho might have a small piece of

the solution George Nicholson is

the cofounder of Vet2Tech As thename might imply the organiza-tionrsquos sole purpose is to connectUS military veterans with jobsin the HVACR commercial foodequipment and residential appli-ance repair industries

The good news is the organi-

zation is quickly gaining momen-tum Last year it connected 400veterans to jobs In 2016 thatnumber reached 117 in Januaryand exceeded 200 in February Itrsquosonly March and the organizationis approaching last yearrsquos totals

And there is even better newsmdash I will give you a moment to getover the surprise as usually myeditorials focus on the negative

The best news was what Nichol-son said when the discussion wewere having turned to the topicof HVACR

ldquoWe are light on HVACR Wewould like to have more H VACRcompanies in our databaserdquoNicholson said ldquoThe vast major-ity of reacutesumeacutes end up going out

to commercial food equipmentand residential appliance com-panies Many candidates haveHVAC certificates and want towork in the HVAC spacerdquo

That has to be music to thisindustryrsquos ears Nicholson comesfrom the commercial food equip-ment industry so that part of theequation has been flourishing

ldquoIn the commercial food equip-ment industry a lot of repaircompanies need HVAC andrefrigeration technicians becauseof the ventilation and refrig-

eration systems in restaurantsThey were all interested in hiringHVAC technicians We startedgetting a lot of HVAC guyscoming in and saying they wantto connectrdquo Nicholson said

Currently Vet2Tech hasapproximately 1500 companiesfrom across the US signed up forthe program Every vet who takespart in the program has his or herresume sent to 25-30 employersIt is a pretty powerful program

Like anything in life there isno such thing as a free lunch This

is a fee-based placement programThough as a business there isno charge to sign up and receiveresumes However if a contractorhires a candidate the company islevied a $1000 placement fee

What many contractors mightnot know is there are tax cred-its available for hiring veter-ans Nicholson estimated the

tax credit varies from $2400to $9600 on the national leveldepending on the candidate

There are also state tax creditsthat average about $5000

ldquoThis is a great way to offset thecost of trainingrdquo Nicholson said

Nicholson started this pro-gram after he saw a stat in 2012that had the unemployment ratefor veterans under the age of 24 at

30 percent The HVAC industryis looking for disciplined youngpeople who have a core set ofmechanical skills that compa-nies can build on These types of

folks are coming right out of themilitary Perhaps they were onceaircraft crew chiefs or performedrepairs on utility equipment

These individuals are ready totransition out of the military life-style and donrsquot have a real goodidea of what they want to do

The HVAC industry is ripe toprovide them a career This willnot be a program that fills out yourentire roster but it can be a toolthat helps you fill out your team

For more information visit

wwwvet2techorg

Mike Murphy Publisher440-552-2607 | mikemurphyachrnewscom

BNP Media Helps People Succeed

in Business with Superior Information

CORPORATEDIRECTORS

NEWS subscription information or service pleasentact customer service at 800-837-8337 818-487-50 (fax) or email thenewsespcompcombscribers If the Post Office alerts us that your printgazine is undeliverable or if your digital edition isdeliverable we have no further obligation unless weeive a corrected address within one year

If I had a nickel for everytime a contractor lamentedfinding good employees I

could probably fund a pres-

John R Schrei Publishing

Rita M Foumia Corporate Strategy

Michael T Powell Creative

Scott Wolters Events

Lisa L Paulus Finance

Scott Krywko Information TechnologyMarlene J Witthoft Human Resources

Vincent M Miconi Production

Beth A Surowiec Clear Seas Research

DITORIAL STAFFle Gargaro Editor-in-Chief8-244-1720 | kylegargaroachrnewscom

rb Woerpel Managin g Editor8-786-1583 | herbwoerpelachrnewscom

eg Mazurkiewicz Web Editor8-244-6459 | gregmazurkiewiczachrnewscom

anna R Turpin Contributing Editor0-726-7121 | joannaturpinachrnewscom

mberly Schwartz | Contributing Editor8-703-3278 | kimberlyschwartzachrnewsc om

n Roby Legislation Editor8-244-6495 | jenrobyachrnewscom

ck Kostora Products and Education Editor8-244-6496 | nickkostoraachrnewscom

cole Krawcke Business Management Editor8-244-6475 | nicolekrawckeachrnewscom

n Rajecki Refrigeration Editor8-786-1707 | ronrajeckiachrnewscom

ndsey Lawson Art Directorwsonlbnpmediacom

chael Traver Graphic Designervermbnpmediacom

DVERTISING STAFF

chael OrsquoCallaghanuthwestWestern Advertising Manager0-967-9413 | michaelocallaghanachrnewscom

lipe Arias Eastern Advertising Manager4-918-0188 | felipeariasachrnewscom

thy Janes Central Region Advertising Manager8-244-6457 | kathyjanesachrnewscom

rrie Cypert Business Development Manager8-244-1278 | cypertcbnpmediacom

ke OrsquoConnor Classified Advertising Manager0-354-9552 | oconnormbnpmediacom

DVERTISING PRODUCTIONu Ann Morton Adv Production Manager8-853-5571 | mortonlbnpmediacom

ary E WrayACR Production Director Directory Publisher8-244-6488 | wraymbnpmediacom

thleen Peacock Production Services

ARKETING STAFFtra S Cadyrketing Communications Manager

8-244-6449 | cadypbnpmediacomeve Wassel Trade Show Coordinator8-786-1210 | wasselsbnpmediacom

L Devries Corporate Reprint Manager8-244-1726 | devriesjbnpmediacom

vin Collopy List Rental Sr Account Manager2-836-6265 | Toll Free 800-223-2194 ext 684vincollopyinfogroupcom

chael Costantino Senior Account Manager2-836-6266 | michaelcostantinoinfogroupcom

drea Littles Market Research8-786-1670 | littlesabnpmediacom

EVELOPMENTkki Smith Online Development Director3-248-0395 | smithnbnpmediacom

n Mygal Directories Development Manager

8-786-1684 | mygalebnpmediacom

VENTSnielle Belmont Interactive Media Manager8-786-1613 | belmontdbnpmediacom

UDIENCE DEVELOPMENTn Kalb Single Copy Sales8-244-6499 | kalbrbnpmediacom

thleen Koval Audience Development Manager

ristina Roth Audience Marketing Sr Specialist

tie Gamble Multimedia Specialist

afaa S Kashat PostalAudience Audit Coord

therine M Ronan Corp Audience Audit Mgr

NP CUSTOM MEDIA GROUPelanie Kuchma Publishing Manager0-383-7970 | kuchmambnpmediacom

Contractors Should Look

Toward the Armed Forces

NEWS amp FEATURES FROM OUR WEBSITE

FEATURED PRODUCTSWEP North America Incrsquos B35TDW is a double-

wall brazed-plate heat exchanger (BPHE) It offers

higher capacities (up

to 58 cubic meters per

hour) by combining

the brazed-plate

heat exchanger with

double-wall technology

SWEP reps saidBPHEs already have

the advantages of compactness and modularity

plus high thermal performance and safety

Double-wall technology further enhances safety

by ensuring that liquids in the BPHE cannot mix

and any internal leaks are easily detectable In

addition the B35TDW offers these features in a

higher capacity range Learn more about this heat

exchanger and many more featured products at

httpbitlyFeaturedHVACProduct

EXTRA EDITIONldquoThe reason windows sweat is because the

temperature of the window surface on the

inside is below the dew point temperature of

the air inside the houserdquo Bob said ldquoIt is verycold outside so the dew point of the window

surface would be rather cold today Most people

now have storm windows which is another set

of windows between

the outside air and the

inside air This is usually

enough to prevent

window sweating

However the home

could be generating

more moisture inside than normal for some

reasonrdquo Interested in learning more about how

BTU Buddy diagnosed these sweating windowsVisit httpbitlyExtraEdition

ACHR NEWS APPWant quick easy-to-read

HVACR news updates

on your smartphone or

mobile device Download

the latest version of

The NEWSrsquo mobile app

for free on iTunes or on

Google Play For more information

visit wwwachrnewscomnewapp

BREAKING NEWSTechnaviorsquos latest repor t on the global Internet

of Things (IoT) devices market predicts growthfrom $7 billion in 2014 to $45 billion by 2019

increasing at a compound annual growth rate

(CAGR) of almost 44 percent The market

is calculated

on the basis of

six products

smart ac smart

refrigerators

smart thermostats

smart watches smart glasses and smart

lighting To read more about IoT trends vis it

httpbitlyHVACBreakingNews

VIDEO2016 AHR Expo Recap

Nearly 61000

attendees visited

Orlando Florida for

the 2016 AHR Expo

Herersquos a quick look at

some of the sights from

the show floor httpbitlyAchrnewsVideos

PODCASTNeal Walsh senior vice

president of Aeroseal

Strategy and Commercial

Applications discusses

Aerosealrsquos 2016 AHR ExpoProduct of the Year Award

ventilation trends and more

httpbitlyNEWSMakersPodcast

Achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 534CHRNEWSCOM | | MARCH 7 2016 5

NEWSLINEACCA HonorsTop Contractors

A

RLINGTON Va mdash

ACCA recently recognizedMSI Mechanical Systems

Inc of Salem New Hampshireand Welsch Heating amp CoolingCo of St Louis as its 2016 Com-mercial and Residential Contrac-

tors of the Year respectfullyBoth contractors will for-

mally receive the awards March12 at the morning MainStageevent of ACCA 2016 in Char-lotte North Carolina

ldquoWe had more innovative com-mercial contractors apply for thisaward this year than ever beforerdquo

said Paul Stalknecht president and

CEO ACCA ldquoOur judges alwayshave an extremely tough decisionto make when they pick the recipi-ent This yearrsquos commercial winnerMSI Mechanical illustrates thecharacteristics that all the bestcommercial contractors in thecountry have in commonrdquo

MSI Mechanicalrsquos dedicationto recruiting and growing a newgeneration of quality employeesthrough a co-op program withlocal high schools made thecompany stand out to the judgesWith the demand for qualifiedemployees throughout the coun-try this unique program which

the company developed morethan a decade ago serves as agreat example for other contrac-tors to grow the workforce

ldquoOn behalf of the entire MSIMechanical team and especiallyto my father along with my wifeand family itrsquos with great honorI accept this prestigious award

from ACCArdquo said Brian Hoopervice president of operations MSI

ldquoNot one single person has madethis company what it is today itrsquosbeen a joint effort from a numberof dedicated and hardworkingindividuals Together our team

strives to be the best we can beIt is especially rewarding to be

recognized for our efforts by ourindustry peersrdquo

Welsch Heating amp Coolingwas the standout residential can-didate in 2016 due to the compa-nyrsquos dedication to the industry formore than 120 years Welschrsquos hasworked hard to create a culture ofservice that starts with its employ-ees being seen as a family and

empowering them to do the rightthing for the customer every time

ldquoWelsch Heating amp Cooling isan extremely deserving company

that truly exemplifies the qualitiesall of the best companies in theindustry sharerdquo Stalknecht said

ldquoWe at Welsch Heating andCooling Co are extremely pleased

to be honored as the ACCAResidential Contractor of theYearrdquo said owner Butch WelschldquoOur family of employees works

extremely hard to do the very bestfor every one of our customers andthis award goes to our employeesfor all of their hard workrdquo

Taco AnnouncesReorganization

CRANSTON RI mdash Inorder to diversify andfacilitate entry into new

industries and market channelsTacoreg Inc announced it hascompleted a major structuralreorganization that starts with

a change of name Taco Inc isnow Taco Comfort Solutionstradea Taco Group Company

The new name reflects Tacorsquoslong experience and commit-

ment to providing optimalindoor comfort while pursuingthe highly efficient products thatsave energy and resources

Under the privately-held com-panyrsquos new organizational struc-ture Taco Comfort Solutions isa part of the Taco Group Otherworldwide elements of the TacoGroup include Hydroflo Pumps Fluid Solutionstrade of Fairview Ten-

nessee AskollTaco Flow Solu-tionstrade of Sandrigo Italy and TacoTradingSupply Chain SolutionsLtdtrade of Kowloon Hong Kong

The Taco Group includesoperations and sales offices inthe US Canada Panama ItalyDubai South Korea China andVietnam making Taco a truly

global brandIn addition to expanding its

core business in heating andcooling through its acquisi-tion of Askollrsquos indoor heating

business and its entry into theEuropean HVAC market TacoComfort Solutions intends topursue growth and diversification

through additional partnershipsand acquisitions and to diversifyby branching out into verticalHVAC and non-HVAC marketsand channels

One such non-HVAC yetclosely related market is plumb-ing Taco has developed smartplumbing products that conserve

water and provide instant hotwater Drought in the WesternUS has opened up new marketsfor these products based on thepressing need to save water

Totally separate from HVACand plumbing Tacorsquos Hydroflo

PumpsFluid Solutions com-pany manufactures pumps used

in the irrigation and agricul-ture industries Hydroflo hasassembly operations in Indiana

SEND NEWS RELEASES TO NICOLEKRAWCKEACHRNEWSCOM

Danfoss recently received the Business Ambassador Award from Florida Gov Rick Scott (right) Ricardo

Schneider (second from right) president Danfoss Turbocor Compressors accepted the award during a

board of directors meeting of Enterprise Florida Inc a public-private partnership between Floridarsquos business

and government leaders and the principal economic development organization for the state

The Governorrsquos Business Ambassador Award is presented to individuals and businesses in recognition of

their efforts to create jobs and opportunities for Florida families Danfoss Turbocor Compressors based in Talla-

hassee Florida has been investing in the local economy since its manufacturing facilit y was built in 2011 Today

it employs nearly 200 people and designs and manufactures approximately 10000 award-winning efficient

compressors for air conditioning chillers annually

In December Danfoss announced further investment in the region and broke ground on its new Engineering

Tomorrow Application Development Center mdash a 22000-square-foot state-of-the-art laboratory for the testing of

HVACR equipment and research and development center which will expand the existing manufacturing facility

in Tallahassee and is estimated to be operational in 2016 The center is expected to draw additional traffic into

Tallahassee for collaboration and development of new innovative energy-efficient technologies

ldquoOur roots in the local economy run deep and we are growingrdquo said Schneider ldquoWe are proud to house

here in Florida the engineering and manufacture of high-efficiency technologies that impact the places we live

and work As the demand for energy continues to grow around the world the production of energy-efficient

technologies creates modern high-tech sustainable jobs that benefit both the national and local economies

Tallahassee is the global design center for magnetic and compressor technologies and our operations here play

a vital role in advancing technologyrdquo

ldquoIt was an honor to recognize Danfoss Turbocor with the Governorrsquos Business Ambassador Award for its

commitment to creating jobs for Florida families and I look forward to their continued successrdquo said Scott

Danfoss Receives Business AmbassadorAward from Florida Gov Rick Scott

MANUFACTURERSBeckett Gas Inc (Cleveland)

acquired Worgas Bruciatori

Srl (Modena Italy) and its

subsidiaries Worgas Burn-

ers Ltd and Worgas Inc

Calmac (Fair Lawn New

Jersey) founder Calvin Mac-

Cracken was posthumously

inducted into the ASHRAE

(Atlanta) Hall of Fame

AO Smith (Ashland City

Tennessee)

regional vicepresident John

Altepeter

announced

his intention to

launch A6 Sales an indepen-

dent manufacturer representa-

tive agency representing the

AO Smith brand in Tennessee

DISTRIBUTORABCO HVACR Supply +

Solutionsrsquo (Long Island City

New York) 35th annual ABCO

Expo will be held March 9

at the Terrace on the Park in

Flushing New York

MANUFACTURERrsquoSREPJacco amp Associates ( Hudson

Ohio) was appointed a rep-

resentative of Suburban

Manufacturing (Dayton

Tennessee)

ORGANIZATIONSThe Air-Conditioning Heat-

ing amp

Refrigera-

tion Insti-

tute (AHRI)

appointed

John Kramerpresident and CEO of Cam-

bridge Engineering (St

Louis) to its board of directors

HVAC Excellence (Washing-

ton) has granted certified

master HVACR educator

(CMHE) status to Douglas

Broughamn of Augusta

Technical College (Thom-

son Georgia)

SOFTWAREBirdDogHR (Des Moines

Iowa) announced its Talent

Management System was

named to the 2016 residen-tial top products list by Con-

structech magazine

FYIHVAC BRIEFS

mdash compiled by Nicole Krawcke

ALTEPETER

KRAMER

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

NEWSLINEArkansas Texas and California

and a salesdistribution office inPanama City Panama

Tacorsquos 96-year history reflects

continual product advancementsin controlling the flow of water inhydronic-based systems As a solu-tions provider Taco has developeda broad portfolio of electroniccontrols valves tanks pumps

heat exchangers high-efficiencyvariable-speed drives electroni-cally commutated motor (ECM)circulators and a wide array ofancillary product and accessories

ldquoThis is a dynamic and excit-ing time for Tacordquo said JohnHazen White Jr owner andchairman for Taco ldquoWe are

taking these actions from a posi-

tion of strength and confidence toensure Tacorsquos continuing successAs we do so we will remain everfaithful and committed to thepeople and the core values thattogether have made Taco a greatcompany As Taco approaches its100th anniversary in business weare no longer an American com-pany based in Rhode Island but aglobal company based in the USrdquo

AHRI NRDCAlign onRefrigerantPhaseout

ARLINGTON Va mdash TheAir-Conditioning Heatingand Refrigeration Institute

(AHRI) and the Natural ResourcesDefense Council (NRDC) issued

a joint letter to the US Environ-mental Protection Agency (EPA) insupport of changing the status ofcertain refrigerants used in liquidchillers under the EPArsquos SignificantNew Alternatives Policy (SNAP)program effective Jan 1 2025The two groups took this actionfollowing lengthy discussions on

the importance of moving beyondhigh-GWP (global warmingpotential) refrigerants used in chill-ers and consideration of factorssuch as the safety of alternativesthe continued improvement ofsystem efficiency reasonable prod-uct development timelines and theavoidance of market migration

The effective date was negotiatedwith those factors in mind

ldquoThis is another example ofindustry and efficiency advocatesworking together toward environ-mental progress while allowingsufficient time and predictability

for manufacturersrdquo said StephenYurek president and CEO AHRI

ldquoWe are grateful to the members ofAHRIrsquos Liquid Chillers ProductSection who worked diligently to

reach this agreementrdquoThe EPA is expected to decide

in the coming months whether ornot to accede to this consensusrecommendation

ACCA Vice ChairTestifies onDOE Standards

ARLINGTON Va mdashACCA vice chair JerryBosworth of Galveston

Texas testified before the HouseCommittee on Science Space andTechnology at a Feb 10 hearing on

federal regulations His testimony

focused on recent US Depart-ment of Energy (DOE) appliancestandards for residential furnacesand boilers central air condition-ers and heat pumps US Envi-ronmental Protection Agency(EPA) rules on refrigerants andthe lack of regard for installation

practices for HVACR equipmentChairman Lamar Smith

R-Texas called the hearing toexamine the issue of ldquomid-nightrdquo regulations that oftenappear during the last fewmonths of a presidentrsquos termIn his statement regarding the pro-

posed 92 percent AFUE furnacestandard Bosworth said ldquoTherulemaking process is broken andneeds changes to ensure that newappliance standards designed

to save energy realize thoseexpected savings without adding

unnecessary burdens to manu-facturers distributors and con-tractors These standards mustalso promote choice amongstconsumers and provide a posi-tive payback on the investmentA standard that would negativelyimpact 31 percent of homeown-ers who purchase a new furnace

should not be proposedrdquoldquoThe aggressive approach in

the last few years to increase theenergy conservation standards forHVACR equipment has impactedmore than just the OEMsrdquo saidPaul Stalknecht president and

CEO ACCA ldquoIt affects smallbusiness contractors and their

customers The proposed 92 per-cent AFUE nationwide standardis a good example By the DOErsquosown accounting nearly one-thirdof homeowners in Southern stateswould never see a positive paybackon the purchase of a new furnacerdquo

Also testifying before thecommittee were Kateri Calla-

han president of the Allianceto Save Energy Karen Kerriganpresident and CEO of the SmallBusiness and Entrepreneur-ship Council and Sam Batkins

director of Regulatory Policy ofAmerican Action Forum

The full recording of the tes-timony is available online at

http1usagov1oMIYqe

John Redner (left) vice president and Bob Abraham (right) presi-

dent and CEO General Filters presented the Soaring Eagle Awardto Mid Atlantic Sales during its annual sales representative meeting at

the AHR Expo in Orlando Tony Blanton (second from left) and Robert

Pelkey (second from right) of Mid Atlantic Sales accepted the award

which is given to the sales team that best meets key business objec-

tives during the previous year

ldquoIt was a tough decision as there were several companies whose

efforts were outstanding in 2015rdquo said Redner ldquoWe truly appreciate

everyonersquos hard workrdquo

The crystal award rotates each year and is therefore accompanied by

a Soaring Eagle plaque that the winning sales representative company

will keep Last yearrsquos winners Halfpenny Sales turned in the crystal

award for this yearrsquos event

General Filters HonorsMid Atlantic Sales Inc

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designed forHVACrefrigeration

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bull MEMS sensingbull High Accuracybull Long Lifebull Wide Temp Rangebull Outdoor Usebull Integrated Connector

DunAn Sensing Pressure Transducersare specifically designed for HVACrefrigeration applications where highaccuracy long term reliability long lifeand low cost are needed

LP amp HP Series are for use inmeasuring freon pressure on the lowandor high pressure side of any HVACrefrigeration application

408-613-1015Fax 408-503-6308infodunansensingcom

wwwdunansensingcom

Applications(CommercialResidential)

bull HVACbull Refrigerationbull Heat Pumpsbull Dehumidifiers

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No braze permits

ZoomLock TM Braze-Free

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ZoomLock braze-free fittings enable HVACR technicians to seal copper pipes without

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commitment to solving the worldrsquos greatest engineering challenges

parkercomzoomlocke Product 47 at achrnewscom

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WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

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other remote device With the Sim-

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be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

refrigerant gauges or temperature

probes are not required for trouble-

shooting because FDD provides

all the required sensor fault anddiagnostics data

Contact 877-874-7378

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eProduct 185

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digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

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Contact 847-259-2344

wwwtru-vumonitorscom

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Description These microelectro-

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and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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FREE Healthy Home Duo

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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using your smart device

No wires--clean simple accurate testing

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

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httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

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gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

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Lower Capacity Higher Impact

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

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NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

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MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

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ePRODUCT PAGE

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59 LG Electronics - Comp amp Motor wwwlgcom 2

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TURN YOUR SURPLUS HVACR

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Portable Air Conditioning and Heating

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

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For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 2: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 334CHRNEWSCOM | | MARCH 7 2016 3

THIS WEEK

InsideBUSINESS MANAGEMENT Carefully Correcting

Disobedi ent Techs 1

GUEST COMMENTARYThe CAZ Ra zzmatazz 20

HUDSON INK2016 HVAC Marketing Trends 23

REFRIGERATION ZONETHE PROFESSOR

In Spring Thoughts

Turn to Troubleshooting 25ICE BREAKER

When in Doubt Donrsquot

Just Change I t Out 26

REFRIGERANTS

Surviving Refrigerant

Transitions Part 2 27

DEPARTMENTSAchrnewscom 4

Advertise rs 29

Classifi eds 29

Facts + Figures 22

Guest Column 30

Newsline 5

Opinion 4

Survey 30

Whatrsquos New 8

14

09

01

wwwachrnewscom

25

The Air Conditioning Heating amp Refrigeration NEWS Vol 257 No 10 Serial No 4531 (ISSN Print 0002-2276 and Digita l 2328-1111) ispublished weekly 52 times a year by BNP Media Inc 2401 W Big Beaver Rd Suite 700 Troy MI 48084-3333 Telephone (248) 362-3700Fax (248) 362-0317 Annual rate for subscriptions in the USA $8700 USD Annual rate for subscriptions in Canada $11700 USD (includesGST amp postage) all other countries $16900 (intrsquol mail) payable in US funds Printed in the USA Copyright 2016 by BNP Media All rightsreserved The contents of this publication may not be reproduced in whole or in part without the consent of the publisher The publisher is not

responsible for product claims and representations Periodicals Postage Paid at Troy MI and at additional mailing offices For SINGLE COPYSALES OR BACK ISSUES ONLY contact Ann Kalb at (248) 244-6499 or KalbRbnpmediacom POSTMASTER Send address changes toAIR CONDITI ONING HEATING amp REFRIGERATION NEWS PO Box 15668 North Hollywood CA 91615-9230 Canada Post PublicationsMail Agreement 40612608 GST account 131263923 Send returns Canada) to IMEX Global Solutions PO Box 25542 London ON N6C6B2 Change of address Send old address label along with new address to AIR CONDITIONING HEATING amp REFRIGERATION NEWS POBox 15668 North Hollywood CA 91615-9230 For subscription information or service please contact Customer Service at (800)837-8337

ACCA Convention IssueFOCUS

March 7 2016

ACCA CEO PREDICTS MORERULES REGULATIONS IN 2016Paul Stalknecht CEO and president ACCAsaid the association is expecting regulatory rulesfrom multiple government agencies in 2016

NEW ACCA CHAIRMAN READY TOFACE INDUSTRY CHALLENGESSteve Lauten president and CEO of Total Airand Heat Co in Plano Texas will assume therole of ACCA chairman at ACCA 2016

LEARNING LABS A HIGHLIGHTOF ACCA 2016 CONVENTIONACCA 2016 will feature 35 Learning Lab coursesacross seven different tracks focusing on buildingperformance business operations and more

01

0914

ADVISORY BOARD

Paul Ainsworth ML Building Technologies

Brian Baker Custom Vac Limited

Matt Bergstrom Thornton amp GroomsHank Bloom Env Conditioning Systems

Greg Crumpton AirTight

Dave Dombrowski ARSRescue Rooter

Russ Donnici Mechanical Air Services

Roger Grochmal AtlasCare

Ann Kahn Kahn Mechanical

Bob Keingstein Boss Facility Service

Dave Kyle Trademasters Service Corp

Brian Leech Service Legends

Phil London Thermal Concepts Inc

Scott Merritt Fire amp Ice

Rob Minnick Minnickrsquos Inc

Ken Misiewicz Pleune Service

Steve Moon Moon Air Inc

Rich Morgan MagicTouch Mechani cal

Tim Paetz Bud Anderson Heating and Cooling

Bobby Ring Meyer amp Depew CoTravis Smith Sky Heating amp AC

Rick Tullis Capstone Mechanical

Butch Welsch Welsch Heating and Cooling

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

OPINION KYLE GARGAROEditor-in-Chief of The NEWS

Contact him at 248-244-1720 orkylegargaroachrnewscom

idential PAC Gary Busey forpresident anyone It might bethat kind of year

And while I donrsquot have onesilver bullet to solve the workforceproblem I did run into someone ata recent industry event in Atlantawho might have a small piece of

the solution George Nicholson is

the cofounder of Vet2Tech As thename might imply the organiza-tionrsquos sole purpose is to connectUS military veterans with jobsin the HVACR commercial foodequipment and residential appli-ance repair industries

The good news is the organi-

zation is quickly gaining momen-tum Last year it connected 400veterans to jobs In 2016 thatnumber reached 117 in Januaryand exceeded 200 in February Itrsquosonly March and the organizationis approaching last yearrsquos totals

And there is even better newsmdash I will give you a moment to getover the surprise as usually myeditorials focus on the negative

The best news was what Nichol-son said when the discussion wewere having turned to the topicof HVACR

ldquoWe are light on HVACR Wewould like to have more H VACRcompanies in our databaserdquoNicholson said ldquoThe vast major-ity of reacutesumeacutes end up going out

to commercial food equipmentand residential appliance com-panies Many candidates haveHVAC certificates and want towork in the HVAC spacerdquo

That has to be music to thisindustryrsquos ears Nicholson comesfrom the commercial food equip-ment industry so that part of theequation has been flourishing

ldquoIn the commercial food equip-ment industry a lot of repaircompanies need HVAC andrefrigeration technicians becauseof the ventilation and refrig-

eration systems in restaurantsThey were all interested in hiringHVAC technicians We startedgetting a lot of HVAC guyscoming in and saying they wantto connectrdquo Nicholson said

Currently Vet2Tech hasapproximately 1500 companiesfrom across the US signed up forthe program Every vet who takespart in the program has his or herresume sent to 25-30 employersIt is a pretty powerful program

Like anything in life there isno such thing as a free lunch This

is a fee-based placement programThough as a business there isno charge to sign up and receiveresumes However if a contractorhires a candidate the company islevied a $1000 placement fee

What many contractors mightnot know is there are tax cred-its available for hiring veter-ans Nicholson estimated the

tax credit varies from $2400to $9600 on the national leveldepending on the candidate

There are also state tax creditsthat average about $5000

ldquoThis is a great way to offset thecost of trainingrdquo Nicholson said

Nicholson started this pro-gram after he saw a stat in 2012that had the unemployment ratefor veterans under the age of 24 at

30 percent The HVAC industryis looking for disciplined youngpeople who have a core set ofmechanical skills that compa-nies can build on These types of

folks are coming right out of themilitary Perhaps they were onceaircraft crew chiefs or performedrepairs on utility equipment

These individuals are ready totransition out of the military life-style and donrsquot have a real goodidea of what they want to do

The HVAC industry is ripe toprovide them a career This willnot be a program that fills out yourentire roster but it can be a toolthat helps you fill out your team

For more information visit

wwwvet2techorg

Mike Murphy Publisher440-552-2607 | mikemurphyachrnewscom

BNP Media Helps People Succeed

in Business with Superior Information

CORPORATEDIRECTORS

NEWS subscription information or service pleasentact customer service at 800-837-8337 818-487-50 (fax) or email thenewsespcompcombscribers If the Post Office alerts us that your printgazine is undeliverable or if your digital edition isdeliverable we have no further obligation unless weeive a corrected address within one year

If I had a nickel for everytime a contractor lamentedfinding good employees I

could probably fund a pres-

John R Schrei Publishing

Rita M Foumia Corporate Strategy

Michael T Powell Creative

Scott Wolters Events

Lisa L Paulus Finance

Scott Krywko Information TechnologyMarlene J Witthoft Human Resources

Vincent M Miconi Production

Beth A Surowiec Clear Seas Research

DITORIAL STAFFle Gargaro Editor-in-Chief8-244-1720 | kylegargaroachrnewscom

rb Woerpel Managin g Editor8-786-1583 | herbwoerpelachrnewscom

eg Mazurkiewicz Web Editor8-244-6459 | gregmazurkiewiczachrnewscom

anna R Turpin Contributing Editor0-726-7121 | joannaturpinachrnewscom

mberly Schwartz | Contributing Editor8-703-3278 | kimberlyschwartzachrnewsc om

n Roby Legislation Editor8-244-6495 | jenrobyachrnewscom

ck Kostora Products and Education Editor8-244-6496 | nickkostoraachrnewscom

cole Krawcke Business Management Editor8-244-6475 | nicolekrawckeachrnewscom

n Rajecki Refrigeration Editor8-786-1707 | ronrajeckiachrnewscom

ndsey Lawson Art Directorwsonlbnpmediacom

chael Traver Graphic Designervermbnpmediacom

DVERTISING STAFF

chael OrsquoCallaghanuthwestWestern Advertising Manager0-967-9413 | michaelocallaghanachrnewscom

lipe Arias Eastern Advertising Manager4-918-0188 | felipeariasachrnewscom

thy Janes Central Region Advertising Manager8-244-6457 | kathyjanesachrnewscom

rrie Cypert Business Development Manager8-244-1278 | cypertcbnpmediacom

ke OrsquoConnor Classified Advertising Manager0-354-9552 | oconnormbnpmediacom

DVERTISING PRODUCTIONu Ann Morton Adv Production Manager8-853-5571 | mortonlbnpmediacom

ary E WrayACR Production Director Directory Publisher8-244-6488 | wraymbnpmediacom

thleen Peacock Production Services

ARKETING STAFFtra S Cadyrketing Communications Manager

8-244-6449 | cadypbnpmediacomeve Wassel Trade Show Coordinator8-786-1210 | wasselsbnpmediacom

L Devries Corporate Reprint Manager8-244-1726 | devriesjbnpmediacom

vin Collopy List Rental Sr Account Manager2-836-6265 | Toll Free 800-223-2194 ext 684vincollopyinfogroupcom

chael Costantino Senior Account Manager2-836-6266 | michaelcostantinoinfogroupcom

drea Littles Market Research8-786-1670 | littlesabnpmediacom

EVELOPMENTkki Smith Online Development Director3-248-0395 | smithnbnpmediacom

n Mygal Directories Development Manager

8-786-1684 | mygalebnpmediacom

VENTSnielle Belmont Interactive Media Manager8-786-1613 | belmontdbnpmediacom

UDIENCE DEVELOPMENTn Kalb Single Copy Sales8-244-6499 | kalbrbnpmediacom

thleen Koval Audience Development Manager

ristina Roth Audience Marketing Sr Specialist

tie Gamble Multimedia Specialist

afaa S Kashat PostalAudience Audit Coord

therine M Ronan Corp Audience Audit Mgr

NP CUSTOM MEDIA GROUPelanie Kuchma Publishing Manager0-383-7970 | kuchmambnpmediacom

Contractors Should Look

Toward the Armed Forces

NEWS amp FEATURES FROM OUR WEBSITE

FEATURED PRODUCTSWEP North America Incrsquos B35TDW is a double-

wall brazed-plate heat exchanger (BPHE) It offers

higher capacities (up

to 58 cubic meters per

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double-wall technology

SWEP reps saidBPHEs already have

the advantages of compactness and modularity

plus high thermal performance and safety

Double-wall technology further enhances safety

by ensuring that liquids in the BPHE cannot mix

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httpbitlyFeaturedHVACProduct

EXTRA EDITIONldquoThe reason windows sweat is because the

temperature of the window surface on the

inside is below the dew point temperature of

the air inside the houserdquo Bob said ldquoIt is verycold outside so the dew point of the window

surface would be rather cold today Most people

now have storm windows which is another set

of windows between

the outside air and the

inside air This is usually

enough to prevent

window sweating

However the home

could be generating

more moisture inside than normal for some

reasonrdquo Interested in learning more about how

BTU Buddy diagnosed these sweating windowsVisit httpbitlyExtraEdition

ACHR NEWS APPWant quick easy-to-read

HVACR news updates

on your smartphone or

mobile device Download

the latest version of

The NEWSrsquo mobile app

for free on iTunes or on

Google Play For more information

visit wwwachrnewscomnewapp

BREAKING NEWSTechnaviorsquos latest repor t on the global Internet

of Things (IoT) devices market predicts growthfrom $7 billion in 2014 to $45 billion by 2019

increasing at a compound annual growth rate

(CAGR) of almost 44 percent The market

is calculated

on the basis of

six products

smart ac smart

refrigerators

smart thermostats

smart watches smart glasses and smart

lighting To read more about IoT trends vis it

httpbitlyHVACBreakingNews

VIDEO2016 AHR Expo Recap

Nearly 61000

attendees visited

Orlando Florida for

the 2016 AHR Expo

Herersquos a quick look at

some of the sights from

the show floor httpbitlyAchrnewsVideos

PODCASTNeal Walsh senior vice

president of Aeroseal

Strategy and Commercial

Applications discusses

Aerosealrsquos 2016 AHR ExpoProduct of the Year Award

ventilation trends and more

httpbitlyNEWSMakersPodcast

Achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 534CHRNEWSCOM | | MARCH 7 2016 5

NEWSLINEACCA HonorsTop Contractors

A

RLINGTON Va mdash

ACCA recently recognizedMSI Mechanical Systems

Inc of Salem New Hampshireand Welsch Heating amp CoolingCo of St Louis as its 2016 Com-mercial and Residential Contrac-

tors of the Year respectfullyBoth contractors will for-

mally receive the awards March12 at the morning MainStageevent of ACCA 2016 in Char-lotte North Carolina

ldquoWe had more innovative com-mercial contractors apply for thisaward this year than ever beforerdquo

said Paul Stalknecht president and

CEO ACCA ldquoOur judges alwayshave an extremely tough decisionto make when they pick the recipi-ent This yearrsquos commercial winnerMSI Mechanical illustrates thecharacteristics that all the bestcommercial contractors in thecountry have in commonrdquo

MSI Mechanicalrsquos dedicationto recruiting and growing a newgeneration of quality employeesthrough a co-op program withlocal high schools made thecompany stand out to the judgesWith the demand for qualifiedemployees throughout the coun-try this unique program which

the company developed morethan a decade ago serves as agreat example for other contrac-tors to grow the workforce

ldquoOn behalf of the entire MSIMechanical team and especiallyto my father along with my wifeand family itrsquos with great honorI accept this prestigious award

from ACCArdquo said Brian Hoopervice president of operations MSI

ldquoNot one single person has madethis company what it is today itrsquosbeen a joint effort from a numberof dedicated and hardworkingindividuals Together our team

strives to be the best we can beIt is especially rewarding to be

recognized for our efforts by ourindustry peersrdquo

Welsch Heating amp Coolingwas the standout residential can-didate in 2016 due to the compa-nyrsquos dedication to the industry formore than 120 years Welschrsquos hasworked hard to create a culture ofservice that starts with its employ-ees being seen as a family and

empowering them to do the rightthing for the customer every time

ldquoWelsch Heating amp Cooling isan extremely deserving company

that truly exemplifies the qualitiesall of the best companies in theindustry sharerdquo Stalknecht said

ldquoWe at Welsch Heating andCooling Co are extremely pleased

to be honored as the ACCAResidential Contractor of theYearrdquo said owner Butch WelschldquoOur family of employees works

extremely hard to do the very bestfor every one of our customers andthis award goes to our employeesfor all of their hard workrdquo

Taco AnnouncesReorganization

CRANSTON RI mdash Inorder to diversify andfacilitate entry into new

industries and market channelsTacoreg Inc announced it hascompleted a major structuralreorganization that starts with

a change of name Taco Inc isnow Taco Comfort Solutionstradea Taco Group Company

The new name reflects Tacorsquoslong experience and commit-

ment to providing optimalindoor comfort while pursuingthe highly efficient products thatsave energy and resources

Under the privately-held com-panyrsquos new organizational struc-ture Taco Comfort Solutions isa part of the Taco Group Otherworldwide elements of the TacoGroup include Hydroflo Pumps Fluid Solutionstrade of Fairview Ten-

nessee AskollTaco Flow Solu-tionstrade of Sandrigo Italy and TacoTradingSupply Chain SolutionsLtdtrade of Kowloon Hong Kong

The Taco Group includesoperations and sales offices inthe US Canada Panama ItalyDubai South Korea China andVietnam making Taco a truly

global brandIn addition to expanding its

core business in heating andcooling through its acquisi-tion of Askollrsquos indoor heating

business and its entry into theEuropean HVAC market TacoComfort Solutions intends topursue growth and diversification

through additional partnershipsand acquisitions and to diversifyby branching out into verticalHVAC and non-HVAC marketsand channels

One such non-HVAC yetclosely related market is plumb-ing Taco has developed smartplumbing products that conserve

water and provide instant hotwater Drought in the WesternUS has opened up new marketsfor these products based on thepressing need to save water

Totally separate from HVACand plumbing Tacorsquos Hydroflo

PumpsFluid Solutions com-pany manufactures pumps used

in the irrigation and agricul-ture industries Hydroflo hasassembly operations in Indiana

SEND NEWS RELEASES TO NICOLEKRAWCKEACHRNEWSCOM

Danfoss recently received the Business Ambassador Award from Florida Gov Rick Scott (right) Ricardo

Schneider (second from right) president Danfoss Turbocor Compressors accepted the award during a

board of directors meeting of Enterprise Florida Inc a public-private partnership between Floridarsquos business

and government leaders and the principal economic development organization for the state

The Governorrsquos Business Ambassador Award is presented to individuals and businesses in recognition of

their efforts to create jobs and opportunities for Florida families Danfoss Turbocor Compressors based in Talla-

hassee Florida has been investing in the local economy since its manufacturing facilit y was built in 2011 Today

it employs nearly 200 people and designs and manufactures approximately 10000 award-winning efficient

compressors for air conditioning chillers annually

In December Danfoss announced further investment in the region and broke ground on its new Engineering

Tomorrow Application Development Center mdash a 22000-square-foot state-of-the-art laboratory for the testing of

HVACR equipment and research and development center which will expand the existing manufacturing facility

in Tallahassee and is estimated to be operational in 2016 The center is expected to draw additional traffic into

Tallahassee for collaboration and development of new innovative energy-efficient technologies

ldquoOur roots in the local economy run deep and we are growingrdquo said Schneider ldquoWe are proud to house

here in Florida the engineering and manufacture of high-efficiency technologies that impact the places we live

and work As the demand for energy continues to grow around the world the production of energy-efficient

technologies creates modern high-tech sustainable jobs that benefit both the national and local economies

Tallahassee is the global design center for magnetic and compressor technologies and our operations here play

a vital role in advancing technologyrdquo

ldquoIt was an honor to recognize Danfoss Turbocor with the Governorrsquos Business Ambassador Award for its

commitment to creating jobs for Florida families and I look forward to their continued successrdquo said Scott

Danfoss Receives Business AmbassadorAward from Florida Gov Rick Scott

MANUFACTURERSBeckett Gas Inc (Cleveland)

acquired Worgas Bruciatori

Srl (Modena Italy) and its

subsidiaries Worgas Burn-

ers Ltd and Worgas Inc

Calmac (Fair Lawn New

Jersey) founder Calvin Mac-

Cracken was posthumously

inducted into the ASHRAE

(Atlanta) Hall of Fame

AO Smith (Ashland City

Tennessee)

regional vicepresident John

Altepeter

announced

his intention to

launch A6 Sales an indepen-

dent manufacturer representa-

tive agency representing the

AO Smith brand in Tennessee

DISTRIBUTORABCO HVACR Supply +

Solutionsrsquo (Long Island City

New York) 35th annual ABCO

Expo will be held March 9

at the Terrace on the Park in

Flushing New York

MANUFACTURERrsquoSREPJacco amp Associates ( Hudson

Ohio) was appointed a rep-

resentative of Suburban

Manufacturing (Dayton

Tennessee)

ORGANIZATIONSThe Air-Conditioning Heat-

ing amp

Refrigera-

tion Insti-

tute (AHRI)

appointed

John Kramerpresident and CEO of Cam-

bridge Engineering (St

Louis) to its board of directors

HVAC Excellence (Washing-

ton) has granted certified

master HVACR educator

(CMHE) status to Douglas

Broughamn of Augusta

Technical College (Thom-

son Georgia)

SOFTWAREBirdDogHR (Des Moines

Iowa) announced its Talent

Management System was

named to the 2016 residen-tial top products list by Con-

structech magazine

FYIHVAC BRIEFS

mdash compiled by Nicole Krawcke

ALTEPETER

KRAMER

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

NEWSLINEArkansas Texas and California

and a salesdistribution office inPanama City Panama

Tacorsquos 96-year history reflects

continual product advancementsin controlling the flow of water inhydronic-based systems As a solu-tions provider Taco has developeda broad portfolio of electroniccontrols valves tanks pumps

heat exchangers high-efficiencyvariable-speed drives electroni-cally commutated motor (ECM)circulators and a wide array ofancillary product and accessories

ldquoThis is a dynamic and excit-ing time for Tacordquo said JohnHazen White Jr owner andchairman for Taco ldquoWe are

taking these actions from a posi-

tion of strength and confidence toensure Tacorsquos continuing successAs we do so we will remain everfaithful and committed to thepeople and the core values thattogether have made Taco a greatcompany As Taco approaches its100th anniversary in business weare no longer an American com-pany based in Rhode Island but aglobal company based in the USrdquo

AHRI NRDCAlign onRefrigerantPhaseout

ARLINGTON Va mdash TheAir-Conditioning Heatingand Refrigeration Institute

(AHRI) and the Natural ResourcesDefense Council (NRDC) issued

a joint letter to the US Environ-mental Protection Agency (EPA) insupport of changing the status ofcertain refrigerants used in liquidchillers under the EPArsquos SignificantNew Alternatives Policy (SNAP)program effective Jan 1 2025The two groups took this actionfollowing lengthy discussions on

the importance of moving beyondhigh-GWP (global warmingpotential) refrigerants used in chill-ers and consideration of factorssuch as the safety of alternativesthe continued improvement ofsystem efficiency reasonable prod-uct development timelines and theavoidance of market migration

The effective date was negotiatedwith those factors in mind

ldquoThis is another example ofindustry and efficiency advocatesworking together toward environ-mental progress while allowingsufficient time and predictability

for manufacturersrdquo said StephenYurek president and CEO AHRI

ldquoWe are grateful to the members ofAHRIrsquos Liquid Chillers ProductSection who worked diligently to

reach this agreementrdquoThe EPA is expected to decide

in the coming months whether ornot to accede to this consensusrecommendation

ACCA Vice ChairTestifies onDOE Standards

ARLINGTON Va mdashACCA vice chair JerryBosworth of Galveston

Texas testified before the HouseCommittee on Science Space andTechnology at a Feb 10 hearing on

federal regulations His testimony

focused on recent US Depart-ment of Energy (DOE) appliancestandards for residential furnacesand boilers central air condition-ers and heat pumps US Envi-ronmental Protection Agency(EPA) rules on refrigerants andthe lack of regard for installation

practices for HVACR equipmentChairman Lamar Smith

R-Texas called the hearing toexamine the issue of ldquomid-nightrdquo regulations that oftenappear during the last fewmonths of a presidentrsquos termIn his statement regarding the pro-

posed 92 percent AFUE furnacestandard Bosworth said ldquoTherulemaking process is broken andneeds changes to ensure that newappliance standards designed

to save energy realize thoseexpected savings without adding

unnecessary burdens to manu-facturers distributors and con-tractors These standards mustalso promote choice amongstconsumers and provide a posi-tive payback on the investmentA standard that would negativelyimpact 31 percent of homeown-ers who purchase a new furnace

should not be proposedrdquoldquoThe aggressive approach in

the last few years to increase theenergy conservation standards forHVACR equipment has impactedmore than just the OEMsrdquo saidPaul Stalknecht president and

CEO ACCA ldquoIt affects smallbusiness contractors and their

customers The proposed 92 per-cent AFUE nationwide standardis a good example By the DOErsquosown accounting nearly one-thirdof homeowners in Southern stateswould never see a positive paybackon the purchase of a new furnacerdquo

Also testifying before thecommittee were Kateri Calla-

han president of the Allianceto Save Energy Karen Kerriganpresident and CEO of the SmallBusiness and Entrepreneur-ship Council and Sam Batkins

director of Regulatory Policy ofAmerican Action Forum

The full recording of the tes-timony is available online at

http1usagov1oMIYqe

John Redner (left) vice president and Bob Abraham (right) presi-

dent and CEO General Filters presented the Soaring Eagle Awardto Mid Atlantic Sales during its annual sales representative meeting at

the AHR Expo in Orlando Tony Blanton (second from left) and Robert

Pelkey (second from right) of Mid Atlantic Sales accepted the award

which is given to the sales team that best meets key business objec-

tives during the previous year

ldquoIt was a tough decision as there were several companies whose

efforts were outstanding in 2015rdquo said Redner ldquoWe truly appreciate

everyonersquos hard workrdquo

The crystal award rotates each year and is therefore accompanied by

a Soaring Eagle plaque that the winning sales representative company

will keep Last yearrsquos winners Halfpenny Sales turned in the crystal

award for this yearrsquos event

General Filters HonorsMid Atlantic Sales Inc

e Product 2 at achrnewscom

e Product 6 at achrnewscom

e Product 5 at achrnewscom

Specifically

designed forHVACrefrigeration

Features

bull MEMS sensingbull High Accuracybull Long Lifebull Wide Temp Rangebull Outdoor Usebull Integrated Connector

DunAn Sensing Pressure Transducersare specifically designed for HVACrefrigeration applications where highaccuracy long term reliability long lifeand low cost are needed

LP amp HP Series are for use inmeasuring freon pressure on the lowandor high pressure side of any HVACrefrigeration application

408-613-1015Fax 408-503-6308infodunansensingcom

wwwdunansensingcom

Applications(CommercialResidential)

bull HVACbull Refrigerationbull Heat Pumpsbull Dehumidifiers

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 734

THIS IS INCREASINGPRODUCTIVITY

Huge labor and time savingsMore flexible access to job sites

No braze permits

ZoomLock TM Braze-Free

Fittings for High Pressure

HVACR Applications

ZoomLock braze-free fittings enable HVACR technicians to seal copper pipes without

brazing while creating a clean secure leak-proof connection This reflects Parkerrsquos

commitment to solving the worldrsquos greatest engineering challenges

parkercomzoomlocke Product 47 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

sible anytime from a smartphone or

other remote device With the Sim-

plicity SE Controls Mobile Access

Portal (MAP) gateway alerts can

be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

refrigerant gauges or temperature

probes are not required for trouble-

shooting because FDD provides

all the required sensor fault anddiagnostics data

Contact 877-874-7378

wwwyorkcom

eProduct 185

five-wire resistive touchscreen

video graphics array (VGA) and

digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

less steel panel-mount enclosure

Contact 847-259-2344

wwwtru-vumonitorscom

eProduct 183

PressureTransducers

Company DunAn Sensing LLCProduct LP and HP Series

Description These microelectro-

mechanical (MEMS) -based LP

and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

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e Product 101 at achrnewscom

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httpslidepdfcomreaderfullthe-news-07032016 1034

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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FREE Healthy Home Duo

Get yours todayfieldcontrolscomhealthy

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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SPECIALIZING IN CHILLER RETUBING Eddy Current Analysis Video Probe Inspection Complete Chiller Retubing ASME Repair Tubesheet amp Support

Replacement Thousands of Tubes in Stock Protective Epoxy Coatings Tube Plugs - All Alloys and Sizes

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

More is better More reliable More efficient More intelligent

More accessible More affordable More competitive More profitable

Itrsquos a big story about an increasingly comprehensive line and

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You asked for a revolution We delivered it Again

Learn more at YORKcomExpandedLX-ACHR

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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No wires--clean simple accurate testing

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

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httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

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G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

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67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

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Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

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Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

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New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

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low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

e Product 12 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

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MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

SHURTAPECOM

1888442TAPE

SMOOTH START

FAST FINISH

CRACK PEEL APPLY

1 2 3

MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

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Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

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CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

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BUSiNESSiNSURANCE

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Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

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DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

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EQUIPMENTFOR RENT

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EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 3: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 334CHRNEWSCOM | | MARCH 7 2016 3

THIS WEEK

InsideBUSINESS MANAGEMENT Carefully Correcting

Disobedi ent Techs 1

GUEST COMMENTARYThe CAZ Ra zzmatazz 20

HUDSON INK2016 HVAC Marketing Trends 23

REFRIGERATION ZONETHE PROFESSOR

In Spring Thoughts

Turn to Troubleshooting 25ICE BREAKER

When in Doubt Donrsquot

Just Change I t Out 26

REFRIGERANTS

Surviving Refrigerant

Transitions Part 2 27

DEPARTMENTSAchrnewscom 4

Advertise rs 29

Classifi eds 29

Facts + Figures 22

Guest Column 30

Newsline 5

Opinion 4

Survey 30

Whatrsquos New 8

14

09

01

wwwachrnewscom

25

The Air Conditioning Heating amp Refrigeration NEWS Vol 257 No 10 Serial No 4531 (ISSN Print 0002-2276 and Digita l 2328-1111) ispublished weekly 52 times a year by BNP Media Inc 2401 W Big Beaver Rd Suite 700 Troy MI 48084-3333 Telephone (248) 362-3700Fax (248) 362-0317 Annual rate for subscriptions in the USA $8700 USD Annual rate for subscriptions in Canada $11700 USD (includesGST amp postage) all other countries $16900 (intrsquol mail) payable in US funds Printed in the USA Copyright 2016 by BNP Media All rightsreserved The contents of this publication may not be reproduced in whole or in part without the consent of the publisher The publisher is not

responsible for product claims and representations Periodicals Postage Paid at Troy MI and at additional mailing offices For SINGLE COPYSALES OR BACK ISSUES ONLY contact Ann Kalb at (248) 244-6499 or KalbRbnpmediacom POSTMASTER Send address changes toAIR CONDITI ONING HEATING amp REFRIGERATION NEWS PO Box 15668 North Hollywood CA 91615-9230 Canada Post PublicationsMail Agreement 40612608 GST account 131263923 Send returns Canada) to IMEX Global Solutions PO Box 25542 London ON N6C6B2 Change of address Send old address label along with new address to AIR CONDITIONING HEATING amp REFRIGERATION NEWS POBox 15668 North Hollywood CA 91615-9230 For subscription information or service please contact Customer Service at (800)837-8337

ACCA Convention IssueFOCUS

March 7 2016

ACCA CEO PREDICTS MORERULES REGULATIONS IN 2016Paul Stalknecht CEO and president ACCAsaid the association is expecting regulatory rulesfrom multiple government agencies in 2016

NEW ACCA CHAIRMAN READY TOFACE INDUSTRY CHALLENGESSteve Lauten president and CEO of Total Airand Heat Co in Plano Texas will assume therole of ACCA chairman at ACCA 2016

LEARNING LABS A HIGHLIGHTOF ACCA 2016 CONVENTIONACCA 2016 will feature 35 Learning Lab coursesacross seven different tracks focusing on buildingperformance business operations and more

01

0914

ADVISORY BOARD

Paul Ainsworth ML Building Technologies

Brian Baker Custom Vac Limited

Matt Bergstrom Thornton amp GroomsHank Bloom Env Conditioning Systems

Greg Crumpton AirTight

Dave Dombrowski ARSRescue Rooter

Russ Donnici Mechanical Air Services

Roger Grochmal AtlasCare

Ann Kahn Kahn Mechanical

Bob Keingstein Boss Facility Service

Dave Kyle Trademasters Service Corp

Brian Leech Service Legends

Phil London Thermal Concepts Inc

Scott Merritt Fire amp Ice

Rob Minnick Minnickrsquos Inc

Ken Misiewicz Pleune Service

Steve Moon Moon Air Inc

Rich Morgan MagicTouch Mechani cal

Tim Paetz Bud Anderson Heating and Cooling

Bobby Ring Meyer amp Depew CoTravis Smith Sky Heating amp AC

Rick Tullis Capstone Mechanical

Butch Welsch Welsch Heating and Cooling

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

OPINION KYLE GARGAROEditor-in-Chief of The NEWS

Contact him at 248-244-1720 orkylegargaroachrnewscom

idential PAC Gary Busey forpresident anyone It might bethat kind of year

And while I donrsquot have onesilver bullet to solve the workforceproblem I did run into someone ata recent industry event in Atlantawho might have a small piece of

the solution George Nicholson is

the cofounder of Vet2Tech As thename might imply the organiza-tionrsquos sole purpose is to connectUS military veterans with jobsin the HVACR commercial foodequipment and residential appli-ance repair industries

The good news is the organi-

zation is quickly gaining momen-tum Last year it connected 400veterans to jobs In 2016 thatnumber reached 117 in Januaryand exceeded 200 in February Itrsquosonly March and the organizationis approaching last yearrsquos totals

And there is even better newsmdash I will give you a moment to getover the surprise as usually myeditorials focus on the negative

The best news was what Nichol-son said when the discussion wewere having turned to the topicof HVACR

ldquoWe are light on HVACR Wewould like to have more H VACRcompanies in our databaserdquoNicholson said ldquoThe vast major-ity of reacutesumeacutes end up going out

to commercial food equipmentand residential appliance com-panies Many candidates haveHVAC certificates and want towork in the HVAC spacerdquo

That has to be music to thisindustryrsquos ears Nicholson comesfrom the commercial food equip-ment industry so that part of theequation has been flourishing

ldquoIn the commercial food equip-ment industry a lot of repaircompanies need HVAC andrefrigeration technicians becauseof the ventilation and refrig-

eration systems in restaurantsThey were all interested in hiringHVAC technicians We startedgetting a lot of HVAC guyscoming in and saying they wantto connectrdquo Nicholson said

Currently Vet2Tech hasapproximately 1500 companiesfrom across the US signed up forthe program Every vet who takespart in the program has his or herresume sent to 25-30 employersIt is a pretty powerful program

Like anything in life there isno such thing as a free lunch This

is a fee-based placement programThough as a business there isno charge to sign up and receiveresumes However if a contractorhires a candidate the company islevied a $1000 placement fee

What many contractors mightnot know is there are tax cred-its available for hiring veter-ans Nicholson estimated the

tax credit varies from $2400to $9600 on the national leveldepending on the candidate

There are also state tax creditsthat average about $5000

ldquoThis is a great way to offset thecost of trainingrdquo Nicholson said

Nicholson started this pro-gram after he saw a stat in 2012that had the unemployment ratefor veterans under the age of 24 at

30 percent The HVAC industryis looking for disciplined youngpeople who have a core set ofmechanical skills that compa-nies can build on These types of

folks are coming right out of themilitary Perhaps they were onceaircraft crew chiefs or performedrepairs on utility equipment

These individuals are ready totransition out of the military life-style and donrsquot have a real goodidea of what they want to do

The HVAC industry is ripe toprovide them a career This willnot be a program that fills out yourentire roster but it can be a toolthat helps you fill out your team

For more information visit

wwwvet2techorg

Mike Murphy Publisher440-552-2607 | mikemurphyachrnewscom

BNP Media Helps People Succeed

in Business with Superior Information

CORPORATEDIRECTORS

NEWS subscription information or service pleasentact customer service at 800-837-8337 818-487-50 (fax) or email thenewsespcompcombscribers If the Post Office alerts us that your printgazine is undeliverable or if your digital edition isdeliverable we have no further obligation unless weeive a corrected address within one year

If I had a nickel for everytime a contractor lamentedfinding good employees I

could probably fund a pres-

John R Schrei Publishing

Rita M Foumia Corporate Strategy

Michael T Powell Creative

Scott Wolters Events

Lisa L Paulus Finance

Scott Krywko Information TechnologyMarlene J Witthoft Human Resources

Vincent M Miconi Production

Beth A Surowiec Clear Seas Research

DITORIAL STAFFle Gargaro Editor-in-Chief8-244-1720 | kylegargaroachrnewscom

rb Woerpel Managin g Editor8-786-1583 | herbwoerpelachrnewscom

eg Mazurkiewicz Web Editor8-244-6459 | gregmazurkiewiczachrnewscom

anna R Turpin Contributing Editor0-726-7121 | joannaturpinachrnewscom

mberly Schwartz | Contributing Editor8-703-3278 | kimberlyschwartzachrnewsc om

n Roby Legislation Editor8-244-6495 | jenrobyachrnewscom

ck Kostora Products and Education Editor8-244-6496 | nickkostoraachrnewscom

cole Krawcke Business Management Editor8-244-6475 | nicolekrawckeachrnewscom

n Rajecki Refrigeration Editor8-786-1707 | ronrajeckiachrnewscom

ndsey Lawson Art Directorwsonlbnpmediacom

chael Traver Graphic Designervermbnpmediacom

DVERTISING STAFF

chael OrsquoCallaghanuthwestWestern Advertising Manager0-967-9413 | michaelocallaghanachrnewscom

lipe Arias Eastern Advertising Manager4-918-0188 | felipeariasachrnewscom

thy Janes Central Region Advertising Manager8-244-6457 | kathyjanesachrnewscom

rrie Cypert Business Development Manager8-244-1278 | cypertcbnpmediacom

ke OrsquoConnor Classified Advertising Manager0-354-9552 | oconnormbnpmediacom

DVERTISING PRODUCTIONu Ann Morton Adv Production Manager8-853-5571 | mortonlbnpmediacom

ary E WrayACR Production Director Directory Publisher8-244-6488 | wraymbnpmediacom

thleen Peacock Production Services

ARKETING STAFFtra S Cadyrketing Communications Manager

8-244-6449 | cadypbnpmediacomeve Wassel Trade Show Coordinator8-786-1210 | wasselsbnpmediacom

L Devries Corporate Reprint Manager8-244-1726 | devriesjbnpmediacom

vin Collopy List Rental Sr Account Manager2-836-6265 | Toll Free 800-223-2194 ext 684vincollopyinfogroupcom

chael Costantino Senior Account Manager2-836-6266 | michaelcostantinoinfogroupcom

drea Littles Market Research8-786-1670 | littlesabnpmediacom

EVELOPMENTkki Smith Online Development Director3-248-0395 | smithnbnpmediacom

n Mygal Directories Development Manager

8-786-1684 | mygalebnpmediacom

VENTSnielle Belmont Interactive Media Manager8-786-1613 | belmontdbnpmediacom

UDIENCE DEVELOPMENTn Kalb Single Copy Sales8-244-6499 | kalbrbnpmediacom

thleen Koval Audience Development Manager

ristina Roth Audience Marketing Sr Specialist

tie Gamble Multimedia Specialist

afaa S Kashat PostalAudience Audit Coord

therine M Ronan Corp Audience Audit Mgr

NP CUSTOM MEDIA GROUPelanie Kuchma Publishing Manager0-383-7970 | kuchmambnpmediacom

Contractors Should Look

Toward the Armed Forces

NEWS amp FEATURES FROM OUR WEBSITE

FEATURED PRODUCTSWEP North America Incrsquos B35TDW is a double-

wall brazed-plate heat exchanger (BPHE) It offers

higher capacities (up

to 58 cubic meters per

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the brazed-plate

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double-wall technology

SWEP reps saidBPHEs already have

the advantages of compactness and modularity

plus high thermal performance and safety

Double-wall technology further enhances safety

by ensuring that liquids in the BPHE cannot mix

and any internal leaks are easily detectable In

addition the B35TDW offers these features in a

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exchanger and many more featured products at

httpbitlyFeaturedHVACProduct

EXTRA EDITIONldquoThe reason windows sweat is because the

temperature of the window surface on the

inside is below the dew point temperature of

the air inside the houserdquo Bob said ldquoIt is verycold outside so the dew point of the window

surface would be rather cold today Most people

now have storm windows which is another set

of windows between

the outside air and the

inside air This is usually

enough to prevent

window sweating

However the home

could be generating

more moisture inside than normal for some

reasonrdquo Interested in learning more about how

BTU Buddy diagnosed these sweating windowsVisit httpbitlyExtraEdition

ACHR NEWS APPWant quick easy-to-read

HVACR news updates

on your smartphone or

mobile device Download

the latest version of

The NEWSrsquo mobile app

for free on iTunes or on

Google Play For more information

visit wwwachrnewscomnewapp

BREAKING NEWSTechnaviorsquos latest repor t on the global Internet

of Things (IoT) devices market predicts growthfrom $7 billion in 2014 to $45 billion by 2019

increasing at a compound annual growth rate

(CAGR) of almost 44 percent The market

is calculated

on the basis of

six products

smart ac smart

refrigerators

smart thermostats

smart watches smart glasses and smart

lighting To read more about IoT trends vis it

httpbitlyHVACBreakingNews

VIDEO2016 AHR Expo Recap

Nearly 61000

attendees visited

Orlando Florida for

the 2016 AHR Expo

Herersquos a quick look at

some of the sights from

the show floor httpbitlyAchrnewsVideos

PODCASTNeal Walsh senior vice

president of Aeroseal

Strategy and Commercial

Applications discusses

Aerosealrsquos 2016 AHR ExpoProduct of the Year Award

ventilation trends and more

httpbitlyNEWSMakersPodcast

Achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 534CHRNEWSCOM | | MARCH 7 2016 5

NEWSLINEACCA HonorsTop Contractors

A

RLINGTON Va mdash

ACCA recently recognizedMSI Mechanical Systems

Inc of Salem New Hampshireand Welsch Heating amp CoolingCo of St Louis as its 2016 Com-mercial and Residential Contrac-

tors of the Year respectfullyBoth contractors will for-

mally receive the awards March12 at the morning MainStageevent of ACCA 2016 in Char-lotte North Carolina

ldquoWe had more innovative com-mercial contractors apply for thisaward this year than ever beforerdquo

said Paul Stalknecht president and

CEO ACCA ldquoOur judges alwayshave an extremely tough decisionto make when they pick the recipi-ent This yearrsquos commercial winnerMSI Mechanical illustrates thecharacteristics that all the bestcommercial contractors in thecountry have in commonrdquo

MSI Mechanicalrsquos dedicationto recruiting and growing a newgeneration of quality employeesthrough a co-op program withlocal high schools made thecompany stand out to the judgesWith the demand for qualifiedemployees throughout the coun-try this unique program which

the company developed morethan a decade ago serves as agreat example for other contrac-tors to grow the workforce

ldquoOn behalf of the entire MSIMechanical team and especiallyto my father along with my wifeand family itrsquos with great honorI accept this prestigious award

from ACCArdquo said Brian Hoopervice president of operations MSI

ldquoNot one single person has madethis company what it is today itrsquosbeen a joint effort from a numberof dedicated and hardworkingindividuals Together our team

strives to be the best we can beIt is especially rewarding to be

recognized for our efforts by ourindustry peersrdquo

Welsch Heating amp Coolingwas the standout residential can-didate in 2016 due to the compa-nyrsquos dedication to the industry formore than 120 years Welschrsquos hasworked hard to create a culture ofservice that starts with its employ-ees being seen as a family and

empowering them to do the rightthing for the customer every time

ldquoWelsch Heating amp Cooling isan extremely deserving company

that truly exemplifies the qualitiesall of the best companies in theindustry sharerdquo Stalknecht said

ldquoWe at Welsch Heating andCooling Co are extremely pleased

to be honored as the ACCAResidential Contractor of theYearrdquo said owner Butch WelschldquoOur family of employees works

extremely hard to do the very bestfor every one of our customers andthis award goes to our employeesfor all of their hard workrdquo

Taco AnnouncesReorganization

CRANSTON RI mdash Inorder to diversify andfacilitate entry into new

industries and market channelsTacoreg Inc announced it hascompleted a major structuralreorganization that starts with

a change of name Taco Inc isnow Taco Comfort Solutionstradea Taco Group Company

The new name reflects Tacorsquoslong experience and commit-

ment to providing optimalindoor comfort while pursuingthe highly efficient products thatsave energy and resources

Under the privately-held com-panyrsquos new organizational struc-ture Taco Comfort Solutions isa part of the Taco Group Otherworldwide elements of the TacoGroup include Hydroflo Pumps Fluid Solutionstrade of Fairview Ten-

nessee AskollTaco Flow Solu-tionstrade of Sandrigo Italy and TacoTradingSupply Chain SolutionsLtdtrade of Kowloon Hong Kong

The Taco Group includesoperations and sales offices inthe US Canada Panama ItalyDubai South Korea China andVietnam making Taco a truly

global brandIn addition to expanding its

core business in heating andcooling through its acquisi-tion of Askollrsquos indoor heating

business and its entry into theEuropean HVAC market TacoComfort Solutions intends topursue growth and diversification

through additional partnershipsand acquisitions and to diversifyby branching out into verticalHVAC and non-HVAC marketsand channels

One such non-HVAC yetclosely related market is plumb-ing Taco has developed smartplumbing products that conserve

water and provide instant hotwater Drought in the WesternUS has opened up new marketsfor these products based on thepressing need to save water

Totally separate from HVACand plumbing Tacorsquos Hydroflo

PumpsFluid Solutions com-pany manufactures pumps used

in the irrigation and agricul-ture industries Hydroflo hasassembly operations in Indiana

SEND NEWS RELEASES TO NICOLEKRAWCKEACHRNEWSCOM

Danfoss recently received the Business Ambassador Award from Florida Gov Rick Scott (right) Ricardo

Schneider (second from right) president Danfoss Turbocor Compressors accepted the award during a

board of directors meeting of Enterprise Florida Inc a public-private partnership between Floridarsquos business

and government leaders and the principal economic development organization for the state

The Governorrsquos Business Ambassador Award is presented to individuals and businesses in recognition of

their efforts to create jobs and opportunities for Florida families Danfoss Turbocor Compressors based in Talla-

hassee Florida has been investing in the local economy since its manufacturing facilit y was built in 2011 Today

it employs nearly 200 people and designs and manufactures approximately 10000 award-winning efficient

compressors for air conditioning chillers annually

In December Danfoss announced further investment in the region and broke ground on its new Engineering

Tomorrow Application Development Center mdash a 22000-square-foot state-of-the-art laboratory for the testing of

HVACR equipment and research and development center which will expand the existing manufacturing facility

in Tallahassee and is estimated to be operational in 2016 The center is expected to draw additional traffic into

Tallahassee for collaboration and development of new innovative energy-efficient technologies

ldquoOur roots in the local economy run deep and we are growingrdquo said Schneider ldquoWe are proud to house

here in Florida the engineering and manufacture of high-efficiency technologies that impact the places we live

and work As the demand for energy continues to grow around the world the production of energy-efficient

technologies creates modern high-tech sustainable jobs that benefit both the national and local economies

Tallahassee is the global design center for magnetic and compressor technologies and our operations here play

a vital role in advancing technologyrdquo

ldquoIt was an honor to recognize Danfoss Turbocor with the Governorrsquos Business Ambassador Award for its

commitment to creating jobs for Florida families and I look forward to their continued successrdquo said Scott

Danfoss Receives Business AmbassadorAward from Florida Gov Rick Scott

MANUFACTURERSBeckett Gas Inc (Cleveland)

acquired Worgas Bruciatori

Srl (Modena Italy) and its

subsidiaries Worgas Burn-

ers Ltd and Worgas Inc

Calmac (Fair Lawn New

Jersey) founder Calvin Mac-

Cracken was posthumously

inducted into the ASHRAE

(Atlanta) Hall of Fame

AO Smith (Ashland City

Tennessee)

regional vicepresident John

Altepeter

announced

his intention to

launch A6 Sales an indepen-

dent manufacturer representa-

tive agency representing the

AO Smith brand in Tennessee

DISTRIBUTORABCO HVACR Supply +

Solutionsrsquo (Long Island City

New York) 35th annual ABCO

Expo will be held March 9

at the Terrace on the Park in

Flushing New York

MANUFACTURERrsquoSREPJacco amp Associates ( Hudson

Ohio) was appointed a rep-

resentative of Suburban

Manufacturing (Dayton

Tennessee)

ORGANIZATIONSThe Air-Conditioning Heat-

ing amp

Refrigera-

tion Insti-

tute (AHRI)

appointed

John Kramerpresident and CEO of Cam-

bridge Engineering (St

Louis) to its board of directors

HVAC Excellence (Washing-

ton) has granted certified

master HVACR educator

(CMHE) status to Douglas

Broughamn of Augusta

Technical College (Thom-

son Georgia)

SOFTWAREBirdDogHR (Des Moines

Iowa) announced its Talent

Management System was

named to the 2016 residen-tial top products list by Con-

structech magazine

FYIHVAC BRIEFS

mdash compiled by Nicole Krawcke

ALTEPETER

KRAMER

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

NEWSLINEArkansas Texas and California

and a salesdistribution office inPanama City Panama

Tacorsquos 96-year history reflects

continual product advancementsin controlling the flow of water inhydronic-based systems As a solu-tions provider Taco has developeda broad portfolio of electroniccontrols valves tanks pumps

heat exchangers high-efficiencyvariable-speed drives electroni-cally commutated motor (ECM)circulators and a wide array ofancillary product and accessories

ldquoThis is a dynamic and excit-ing time for Tacordquo said JohnHazen White Jr owner andchairman for Taco ldquoWe are

taking these actions from a posi-

tion of strength and confidence toensure Tacorsquos continuing successAs we do so we will remain everfaithful and committed to thepeople and the core values thattogether have made Taco a greatcompany As Taco approaches its100th anniversary in business weare no longer an American com-pany based in Rhode Island but aglobal company based in the USrdquo

AHRI NRDCAlign onRefrigerantPhaseout

ARLINGTON Va mdash TheAir-Conditioning Heatingand Refrigeration Institute

(AHRI) and the Natural ResourcesDefense Council (NRDC) issued

a joint letter to the US Environ-mental Protection Agency (EPA) insupport of changing the status ofcertain refrigerants used in liquidchillers under the EPArsquos SignificantNew Alternatives Policy (SNAP)program effective Jan 1 2025The two groups took this actionfollowing lengthy discussions on

the importance of moving beyondhigh-GWP (global warmingpotential) refrigerants used in chill-ers and consideration of factorssuch as the safety of alternativesthe continued improvement ofsystem efficiency reasonable prod-uct development timelines and theavoidance of market migration

The effective date was negotiatedwith those factors in mind

ldquoThis is another example ofindustry and efficiency advocatesworking together toward environ-mental progress while allowingsufficient time and predictability

for manufacturersrdquo said StephenYurek president and CEO AHRI

ldquoWe are grateful to the members ofAHRIrsquos Liquid Chillers ProductSection who worked diligently to

reach this agreementrdquoThe EPA is expected to decide

in the coming months whether ornot to accede to this consensusrecommendation

ACCA Vice ChairTestifies onDOE Standards

ARLINGTON Va mdashACCA vice chair JerryBosworth of Galveston

Texas testified before the HouseCommittee on Science Space andTechnology at a Feb 10 hearing on

federal regulations His testimony

focused on recent US Depart-ment of Energy (DOE) appliancestandards for residential furnacesand boilers central air condition-ers and heat pumps US Envi-ronmental Protection Agency(EPA) rules on refrigerants andthe lack of regard for installation

practices for HVACR equipmentChairman Lamar Smith

R-Texas called the hearing toexamine the issue of ldquomid-nightrdquo regulations that oftenappear during the last fewmonths of a presidentrsquos termIn his statement regarding the pro-

posed 92 percent AFUE furnacestandard Bosworth said ldquoTherulemaking process is broken andneeds changes to ensure that newappliance standards designed

to save energy realize thoseexpected savings without adding

unnecessary burdens to manu-facturers distributors and con-tractors These standards mustalso promote choice amongstconsumers and provide a posi-tive payback on the investmentA standard that would negativelyimpact 31 percent of homeown-ers who purchase a new furnace

should not be proposedrdquoldquoThe aggressive approach in

the last few years to increase theenergy conservation standards forHVACR equipment has impactedmore than just the OEMsrdquo saidPaul Stalknecht president and

CEO ACCA ldquoIt affects smallbusiness contractors and their

customers The proposed 92 per-cent AFUE nationwide standardis a good example By the DOErsquosown accounting nearly one-thirdof homeowners in Southern stateswould never see a positive paybackon the purchase of a new furnacerdquo

Also testifying before thecommittee were Kateri Calla-

han president of the Allianceto Save Energy Karen Kerriganpresident and CEO of the SmallBusiness and Entrepreneur-ship Council and Sam Batkins

director of Regulatory Policy ofAmerican Action Forum

The full recording of the tes-timony is available online at

http1usagov1oMIYqe

John Redner (left) vice president and Bob Abraham (right) presi-

dent and CEO General Filters presented the Soaring Eagle Awardto Mid Atlantic Sales during its annual sales representative meeting at

the AHR Expo in Orlando Tony Blanton (second from left) and Robert

Pelkey (second from right) of Mid Atlantic Sales accepted the award

which is given to the sales team that best meets key business objec-

tives during the previous year

ldquoIt was a tough decision as there were several companies whose

efforts were outstanding in 2015rdquo said Redner ldquoWe truly appreciate

everyonersquos hard workrdquo

The crystal award rotates each year and is therefore accompanied by

a Soaring Eagle plaque that the winning sales representative company

will keep Last yearrsquos winners Halfpenny Sales turned in the crystal

award for this yearrsquos event

General Filters HonorsMid Atlantic Sales Inc

e Product 2 at achrnewscom

e Product 6 at achrnewscom

e Product 5 at achrnewscom

Specifically

designed forHVACrefrigeration

Features

bull MEMS sensingbull High Accuracybull Long Lifebull Wide Temp Rangebull Outdoor Usebull Integrated Connector

DunAn Sensing Pressure Transducersare specifically designed for HVACrefrigeration applications where highaccuracy long term reliability long lifeand low cost are needed

LP amp HP Series are for use inmeasuring freon pressure on the lowandor high pressure side of any HVACrefrigeration application

408-613-1015Fax 408-503-6308infodunansensingcom

wwwdunansensingcom

Applications(CommercialResidential)

bull HVACbull Refrigerationbull Heat Pumpsbull Dehumidifiers

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 734

THIS IS INCREASINGPRODUCTIVITY

Huge labor and time savingsMore flexible access to job sites

No braze permits

ZoomLock TM Braze-Free

Fittings for High Pressure

HVACR Applications

ZoomLock braze-free fittings enable HVACR technicians to seal copper pipes without

brazing while creating a clean secure leak-proof connection This reflects Parkerrsquos

commitment to solving the worldrsquos greatest engineering challenges

parkercomzoomlocke Product 47 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

sible anytime from a smartphone or

other remote device With the Sim-

plicity SE Controls Mobile Access

Portal (MAP) gateway alerts can

be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

refrigerant gauges or temperature

probes are not required for trouble-

shooting because FDD provides

all the required sensor fault anddiagnostics data

Contact 877-874-7378

wwwyorkcom

eProduct 185

five-wire resistive touchscreen

video graphics array (VGA) and

digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

less steel panel-mount enclosure

Contact 847-259-2344

wwwtru-vumonitorscom

eProduct 183

PressureTransducers

Company DunAn Sensing LLCProduct LP and HP Series

Description These microelectro-

mechanical (MEMS) -based LP

and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

eProduct 184e Product 8 at achrnewscom

e Product 7 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 934

e Product 101 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1034

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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SPECIALIZING IN CHILLER RETUBING Eddy Current Analysis Video Probe Inspection Complete Chiller Retubing ASME Repair Tubesheet amp Support

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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Our continuing commitment to quality products may mean a change in specifications without notice

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httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

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For all your cooling and heating needs visit carriercomhomecomfort

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on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

SHURTAPECOM

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SMOOTH START

FAST FINISH

CRACK PEEL APPLY

1 2 3

MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

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EQUIPMENTFOR RENT

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FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

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or visit tranecomrentalservices

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copy 2014 Trane All rights reserved

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CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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Got Spots

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

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INDUSTRY LEADING WARRANTY

Page 4: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

OPINION KYLE GARGAROEditor-in-Chief of The NEWS

Contact him at 248-244-1720 orkylegargaroachrnewscom

idential PAC Gary Busey forpresident anyone It might bethat kind of year

And while I donrsquot have onesilver bullet to solve the workforceproblem I did run into someone ata recent industry event in Atlantawho might have a small piece of

the solution George Nicholson is

the cofounder of Vet2Tech As thename might imply the organiza-tionrsquos sole purpose is to connectUS military veterans with jobsin the HVACR commercial foodequipment and residential appli-ance repair industries

The good news is the organi-

zation is quickly gaining momen-tum Last year it connected 400veterans to jobs In 2016 thatnumber reached 117 in Januaryand exceeded 200 in February Itrsquosonly March and the organizationis approaching last yearrsquos totals

And there is even better newsmdash I will give you a moment to getover the surprise as usually myeditorials focus on the negative

The best news was what Nichol-son said when the discussion wewere having turned to the topicof HVACR

ldquoWe are light on HVACR Wewould like to have more H VACRcompanies in our databaserdquoNicholson said ldquoThe vast major-ity of reacutesumeacutes end up going out

to commercial food equipmentand residential appliance com-panies Many candidates haveHVAC certificates and want towork in the HVAC spacerdquo

That has to be music to thisindustryrsquos ears Nicholson comesfrom the commercial food equip-ment industry so that part of theequation has been flourishing

ldquoIn the commercial food equip-ment industry a lot of repaircompanies need HVAC andrefrigeration technicians becauseof the ventilation and refrig-

eration systems in restaurantsThey were all interested in hiringHVAC technicians We startedgetting a lot of HVAC guyscoming in and saying they wantto connectrdquo Nicholson said

Currently Vet2Tech hasapproximately 1500 companiesfrom across the US signed up forthe program Every vet who takespart in the program has his or herresume sent to 25-30 employersIt is a pretty powerful program

Like anything in life there isno such thing as a free lunch This

is a fee-based placement programThough as a business there isno charge to sign up and receiveresumes However if a contractorhires a candidate the company islevied a $1000 placement fee

What many contractors mightnot know is there are tax cred-its available for hiring veter-ans Nicholson estimated the

tax credit varies from $2400to $9600 on the national leveldepending on the candidate

There are also state tax creditsthat average about $5000

ldquoThis is a great way to offset thecost of trainingrdquo Nicholson said

Nicholson started this pro-gram after he saw a stat in 2012that had the unemployment ratefor veterans under the age of 24 at

30 percent The HVAC industryis looking for disciplined youngpeople who have a core set ofmechanical skills that compa-nies can build on These types of

folks are coming right out of themilitary Perhaps they were onceaircraft crew chiefs or performedrepairs on utility equipment

These individuals are ready totransition out of the military life-style and donrsquot have a real goodidea of what they want to do

The HVAC industry is ripe toprovide them a career This willnot be a program that fills out yourentire roster but it can be a toolthat helps you fill out your team

For more information visit

wwwvet2techorg

Mike Murphy Publisher440-552-2607 | mikemurphyachrnewscom

BNP Media Helps People Succeed

in Business with Superior Information

CORPORATEDIRECTORS

NEWS subscription information or service pleasentact customer service at 800-837-8337 818-487-50 (fax) or email thenewsespcompcombscribers If the Post Office alerts us that your printgazine is undeliverable or if your digital edition isdeliverable we have no further obligation unless weeive a corrected address within one year

If I had a nickel for everytime a contractor lamentedfinding good employees I

could probably fund a pres-

John R Schrei Publishing

Rita M Foumia Corporate Strategy

Michael T Powell Creative

Scott Wolters Events

Lisa L Paulus Finance

Scott Krywko Information TechnologyMarlene J Witthoft Human Resources

Vincent M Miconi Production

Beth A Surowiec Clear Seas Research

DITORIAL STAFFle Gargaro Editor-in-Chief8-244-1720 | kylegargaroachrnewscom

rb Woerpel Managin g Editor8-786-1583 | herbwoerpelachrnewscom

eg Mazurkiewicz Web Editor8-244-6459 | gregmazurkiewiczachrnewscom

anna R Turpin Contributing Editor0-726-7121 | joannaturpinachrnewscom

mberly Schwartz | Contributing Editor8-703-3278 | kimberlyschwartzachrnewsc om

n Roby Legislation Editor8-244-6495 | jenrobyachrnewscom

ck Kostora Products and Education Editor8-244-6496 | nickkostoraachrnewscom

cole Krawcke Business Management Editor8-244-6475 | nicolekrawckeachrnewscom

n Rajecki Refrigeration Editor8-786-1707 | ronrajeckiachrnewscom

ndsey Lawson Art Directorwsonlbnpmediacom

chael Traver Graphic Designervermbnpmediacom

DVERTISING STAFF

chael OrsquoCallaghanuthwestWestern Advertising Manager0-967-9413 | michaelocallaghanachrnewscom

lipe Arias Eastern Advertising Manager4-918-0188 | felipeariasachrnewscom

thy Janes Central Region Advertising Manager8-244-6457 | kathyjanesachrnewscom

rrie Cypert Business Development Manager8-244-1278 | cypertcbnpmediacom

ke OrsquoConnor Classified Advertising Manager0-354-9552 | oconnormbnpmediacom

DVERTISING PRODUCTIONu Ann Morton Adv Production Manager8-853-5571 | mortonlbnpmediacom

ary E WrayACR Production Director Directory Publisher8-244-6488 | wraymbnpmediacom

thleen Peacock Production Services

ARKETING STAFFtra S Cadyrketing Communications Manager

8-244-6449 | cadypbnpmediacomeve Wassel Trade Show Coordinator8-786-1210 | wasselsbnpmediacom

L Devries Corporate Reprint Manager8-244-1726 | devriesjbnpmediacom

vin Collopy List Rental Sr Account Manager2-836-6265 | Toll Free 800-223-2194 ext 684vincollopyinfogroupcom

chael Costantino Senior Account Manager2-836-6266 | michaelcostantinoinfogroupcom

drea Littles Market Research8-786-1670 | littlesabnpmediacom

EVELOPMENTkki Smith Online Development Director3-248-0395 | smithnbnpmediacom

n Mygal Directories Development Manager

8-786-1684 | mygalebnpmediacom

VENTSnielle Belmont Interactive Media Manager8-786-1613 | belmontdbnpmediacom

UDIENCE DEVELOPMENTn Kalb Single Copy Sales8-244-6499 | kalbrbnpmediacom

thleen Koval Audience Development Manager

ristina Roth Audience Marketing Sr Specialist

tie Gamble Multimedia Specialist

afaa S Kashat PostalAudience Audit Coord

therine M Ronan Corp Audience Audit Mgr

NP CUSTOM MEDIA GROUPelanie Kuchma Publishing Manager0-383-7970 | kuchmambnpmediacom

Contractors Should Look

Toward the Armed Forces

NEWS amp FEATURES FROM OUR WEBSITE

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EXTRA EDITIONldquoThe reason windows sweat is because the

temperature of the window surface on the

inside is below the dew point temperature of

the air inside the houserdquo Bob said ldquoIt is verycold outside so the dew point of the window

surface would be rather cold today Most people

now have storm windows which is another set

of windows between

the outside air and the

inside air This is usually

enough to prevent

window sweating

However the home

could be generating

more moisture inside than normal for some

reasonrdquo Interested in learning more about how

BTU Buddy diagnosed these sweating windowsVisit httpbitlyExtraEdition

ACHR NEWS APPWant quick easy-to-read

HVACR news updates

on your smartphone or

mobile device Download

the latest version of

The NEWSrsquo mobile app

for free on iTunes or on

Google Play For more information

visit wwwachrnewscomnewapp

BREAKING NEWSTechnaviorsquos latest repor t on the global Internet

of Things (IoT) devices market predicts growthfrom $7 billion in 2014 to $45 billion by 2019

increasing at a compound annual growth rate

(CAGR) of almost 44 percent The market

is calculated

on the basis of

six products

smart ac smart

refrigerators

smart thermostats

smart watches smart glasses and smart

lighting To read more about IoT trends vis it

httpbitlyHVACBreakingNews

VIDEO2016 AHR Expo Recap

Nearly 61000

attendees visited

Orlando Florida for

the 2016 AHR Expo

Herersquos a quick look at

some of the sights from

the show floor httpbitlyAchrnewsVideos

PODCASTNeal Walsh senior vice

president of Aeroseal

Strategy and Commercial

Applications discusses

Aerosealrsquos 2016 AHR ExpoProduct of the Year Award

ventilation trends and more

httpbitlyNEWSMakersPodcast

Achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 534CHRNEWSCOM | | MARCH 7 2016 5

NEWSLINEACCA HonorsTop Contractors

A

RLINGTON Va mdash

ACCA recently recognizedMSI Mechanical Systems

Inc of Salem New Hampshireand Welsch Heating amp CoolingCo of St Louis as its 2016 Com-mercial and Residential Contrac-

tors of the Year respectfullyBoth contractors will for-

mally receive the awards March12 at the morning MainStageevent of ACCA 2016 in Char-lotte North Carolina

ldquoWe had more innovative com-mercial contractors apply for thisaward this year than ever beforerdquo

said Paul Stalknecht president and

CEO ACCA ldquoOur judges alwayshave an extremely tough decisionto make when they pick the recipi-ent This yearrsquos commercial winnerMSI Mechanical illustrates thecharacteristics that all the bestcommercial contractors in thecountry have in commonrdquo

MSI Mechanicalrsquos dedicationto recruiting and growing a newgeneration of quality employeesthrough a co-op program withlocal high schools made thecompany stand out to the judgesWith the demand for qualifiedemployees throughout the coun-try this unique program which

the company developed morethan a decade ago serves as agreat example for other contrac-tors to grow the workforce

ldquoOn behalf of the entire MSIMechanical team and especiallyto my father along with my wifeand family itrsquos with great honorI accept this prestigious award

from ACCArdquo said Brian Hoopervice president of operations MSI

ldquoNot one single person has madethis company what it is today itrsquosbeen a joint effort from a numberof dedicated and hardworkingindividuals Together our team

strives to be the best we can beIt is especially rewarding to be

recognized for our efforts by ourindustry peersrdquo

Welsch Heating amp Coolingwas the standout residential can-didate in 2016 due to the compa-nyrsquos dedication to the industry formore than 120 years Welschrsquos hasworked hard to create a culture ofservice that starts with its employ-ees being seen as a family and

empowering them to do the rightthing for the customer every time

ldquoWelsch Heating amp Cooling isan extremely deserving company

that truly exemplifies the qualitiesall of the best companies in theindustry sharerdquo Stalknecht said

ldquoWe at Welsch Heating andCooling Co are extremely pleased

to be honored as the ACCAResidential Contractor of theYearrdquo said owner Butch WelschldquoOur family of employees works

extremely hard to do the very bestfor every one of our customers andthis award goes to our employeesfor all of their hard workrdquo

Taco AnnouncesReorganization

CRANSTON RI mdash Inorder to diversify andfacilitate entry into new

industries and market channelsTacoreg Inc announced it hascompleted a major structuralreorganization that starts with

a change of name Taco Inc isnow Taco Comfort Solutionstradea Taco Group Company

The new name reflects Tacorsquoslong experience and commit-

ment to providing optimalindoor comfort while pursuingthe highly efficient products thatsave energy and resources

Under the privately-held com-panyrsquos new organizational struc-ture Taco Comfort Solutions isa part of the Taco Group Otherworldwide elements of the TacoGroup include Hydroflo Pumps Fluid Solutionstrade of Fairview Ten-

nessee AskollTaco Flow Solu-tionstrade of Sandrigo Italy and TacoTradingSupply Chain SolutionsLtdtrade of Kowloon Hong Kong

The Taco Group includesoperations and sales offices inthe US Canada Panama ItalyDubai South Korea China andVietnam making Taco a truly

global brandIn addition to expanding its

core business in heating andcooling through its acquisi-tion of Askollrsquos indoor heating

business and its entry into theEuropean HVAC market TacoComfort Solutions intends topursue growth and diversification

through additional partnershipsand acquisitions and to diversifyby branching out into verticalHVAC and non-HVAC marketsand channels

One such non-HVAC yetclosely related market is plumb-ing Taco has developed smartplumbing products that conserve

water and provide instant hotwater Drought in the WesternUS has opened up new marketsfor these products based on thepressing need to save water

Totally separate from HVACand plumbing Tacorsquos Hydroflo

PumpsFluid Solutions com-pany manufactures pumps used

in the irrigation and agricul-ture industries Hydroflo hasassembly operations in Indiana

SEND NEWS RELEASES TO NICOLEKRAWCKEACHRNEWSCOM

Danfoss recently received the Business Ambassador Award from Florida Gov Rick Scott (right) Ricardo

Schneider (second from right) president Danfoss Turbocor Compressors accepted the award during a

board of directors meeting of Enterprise Florida Inc a public-private partnership between Floridarsquos business

and government leaders and the principal economic development organization for the state

The Governorrsquos Business Ambassador Award is presented to individuals and businesses in recognition of

their efforts to create jobs and opportunities for Florida families Danfoss Turbocor Compressors based in Talla-

hassee Florida has been investing in the local economy since its manufacturing facilit y was built in 2011 Today

it employs nearly 200 people and designs and manufactures approximately 10000 award-winning efficient

compressors for air conditioning chillers annually

In December Danfoss announced further investment in the region and broke ground on its new Engineering

Tomorrow Application Development Center mdash a 22000-square-foot state-of-the-art laboratory for the testing of

HVACR equipment and research and development center which will expand the existing manufacturing facility

in Tallahassee and is estimated to be operational in 2016 The center is expected to draw additional traffic into

Tallahassee for collaboration and development of new innovative energy-efficient technologies

ldquoOur roots in the local economy run deep and we are growingrdquo said Schneider ldquoWe are proud to house

here in Florida the engineering and manufacture of high-efficiency technologies that impact the places we live

and work As the demand for energy continues to grow around the world the production of energy-efficient

technologies creates modern high-tech sustainable jobs that benefit both the national and local economies

Tallahassee is the global design center for magnetic and compressor technologies and our operations here play

a vital role in advancing technologyrdquo

ldquoIt was an honor to recognize Danfoss Turbocor with the Governorrsquos Business Ambassador Award for its

commitment to creating jobs for Florida families and I look forward to their continued successrdquo said Scott

Danfoss Receives Business AmbassadorAward from Florida Gov Rick Scott

MANUFACTURERSBeckett Gas Inc (Cleveland)

acquired Worgas Bruciatori

Srl (Modena Italy) and its

subsidiaries Worgas Burn-

ers Ltd and Worgas Inc

Calmac (Fair Lawn New

Jersey) founder Calvin Mac-

Cracken was posthumously

inducted into the ASHRAE

(Atlanta) Hall of Fame

AO Smith (Ashland City

Tennessee)

regional vicepresident John

Altepeter

announced

his intention to

launch A6 Sales an indepen-

dent manufacturer representa-

tive agency representing the

AO Smith brand in Tennessee

DISTRIBUTORABCO HVACR Supply +

Solutionsrsquo (Long Island City

New York) 35th annual ABCO

Expo will be held March 9

at the Terrace on the Park in

Flushing New York

MANUFACTURERrsquoSREPJacco amp Associates ( Hudson

Ohio) was appointed a rep-

resentative of Suburban

Manufacturing (Dayton

Tennessee)

ORGANIZATIONSThe Air-Conditioning Heat-

ing amp

Refrigera-

tion Insti-

tute (AHRI)

appointed

John Kramerpresident and CEO of Cam-

bridge Engineering (St

Louis) to its board of directors

HVAC Excellence (Washing-

ton) has granted certified

master HVACR educator

(CMHE) status to Douglas

Broughamn of Augusta

Technical College (Thom-

son Georgia)

SOFTWAREBirdDogHR (Des Moines

Iowa) announced its Talent

Management System was

named to the 2016 residen-tial top products list by Con-

structech magazine

FYIHVAC BRIEFS

mdash compiled by Nicole Krawcke

ALTEPETER

KRAMER

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

NEWSLINEArkansas Texas and California

and a salesdistribution office inPanama City Panama

Tacorsquos 96-year history reflects

continual product advancementsin controlling the flow of water inhydronic-based systems As a solu-tions provider Taco has developeda broad portfolio of electroniccontrols valves tanks pumps

heat exchangers high-efficiencyvariable-speed drives electroni-cally commutated motor (ECM)circulators and a wide array ofancillary product and accessories

ldquoThis is a dynamic and excit-ing time for Tacordquo said JohnHazen White Jr owner andchairman for Taco ldquoWe are

taking these actions from a posi-

tion of strength and confidence toensure Tacorsquos continuing successAs we do so we will remain everfaithful and committed to thepeople and the core values thattogether have made Taco a greatcompany As Taco approaches its100th anniversary in business weare no longer an American com-pany based in Rhode Island but aglobal company based in the USrdquo

AHRI NRDCAlign onRefrigerantPhaseout

ARLINGTON Va mdash TheAir-Conditioning Heatingand Refrigeration Institute

(AHRI) and the Natural ResourcesDefense Council (NRDC) issued

a joint letter to the US Environ-mental Protection Agency (EPA) insupport of changing the status ofcertain refrigerants used in liquidchillers under the EPArsquos SignificantNew Alternatives Policy (SNAP)program effective Jan 1 2025The two groups took this actionfollowing lengthy discussions on

the importance of moving beyondhigh-GWP (global warmingpotential) refrigerants used in chill-ers and consideration of factorssuch as the safety of alternativesthe continued improvement ofsystem efficiency reasonable prod-uct development timelines and theavoidance of market migration

The effective date was negotiatedwith those factors in mind

ldquoThis is another example ofindustry and efficiency advocatesworking together toward environ-mental progress while allowingsufficient time and predictability

for manufacturersrdquo said StephenYurek president and CEO AHRI

ldquoWe are grateful to the members ofAHRIrsquos Liquid Chillers ProductSection who worked diligently to

reach this agreementrdquoThe EPA is expected to decide

in the coming months whether ornot to accede to this consensusrecommendation

ACCA Vice ChairTestifies onDOE Standards

ARLINGTON Va mdashACCA vice chair JerryBosworth of Galveston

Texas testified before the HouseCommittee on Science Space andTechnology at a Feb 10 hearing on

federal regulations His testimony

focused on recent US Depart-ment of Energy (DOE) appliancestandards for residential furnacesand boilers central air condition-ers and heat pumps US Envi-ronmental Protection Agency(EPA) rules on refrigerants andthe lack of regard for installation

practices for HVACR equipmentChairman Lamar Smith

R-Texas called the hearing toexamine the issue of ldquomid-nightrdquo regulations that oftenappear during the last fewmonths of a presidentrsquos termIn his statement regarding the pro-

posed 92 percent AFUE furnacestandard Bosworth said ldquoTherulemaking process is broken andneeds changes to ensure that newappliance standards designed

to save energy realize thoseexpected savings without adding

unnecessary burdens to manu-facturers distributors and con-tractors These standards mustalso promote choice amongstconsumers and provide a posi-tive payback on the investmentA standard that would negativelyimpact 31 percent of homeown-ers who purchase a new furnace

should not be proposedrdquoldquoThe aggressive approach in

the last few years to increase theenergy conservation standards forHVACR equipment has impactedmore than just the OEMsrdquo saidPaul Stalknecht president and

CEO ACCA ldquoIt affects smallbusiness contractors and their

customers The proposed 92 per-cent AFUE nationwide standardis a good example By the DOErsquosown accounting nearly one-thirdof homeowners in Southern stateswould never see a positive paybackon the purchase of a new furnacerdquo

Also testifying before thecommittee were Kateri Calla-

han president of the Allianceto Save Energy Karen Kerriganpresident and CEO of the SmallBusiness and Entrepreneur-ship Council and Sam Batkins

director of Regulatory Policy ofAmerican Action Forum

The full recording of the tes-timony is available online at

http1usagov1oMIYqe

John Redner (left) vice president and Bob Abraham (right) presi-

dent and CEO General Filters presented the Soaring Eagle Awardto Mid Atlantic Sales during its annual sales representative meeting at

the AHR Expo in Orlando Tony Blanton (second from left) and Robert

Pelkey (second from right) of Mid Atlantic Sales accepted the award

which is given to the sales team that best meets key business objec-

tives during the previous year

ldquoIt was a tough decision as there were several companies whose

efforts were outstanding in 2015rdquo said Redner ldquoWe truly appreciate

everyonersquos hard workrdquo

The crystal award rotates each year and is therefore accompanied by

a Soaring Eagle plaque that the winning sales representative company

will keep Last yearrsquos winners Halfpenny Sales turned in the crystal

award for this yearrsquos event

General Filters HonorsMid Atlantic Sales Inc

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Specifically

designed forHVACrefrigeration

Features

bull MEMS sensingbull High Accuracybull Long Lifebull Wide Temp Rangebull Outdoor Usebull Integrated Connector

DunAn Sensing Pressure Transducersare specifically designed for HVACrefrigeration applications where highaccuracy long term reliability long lifeand low cost are needed

LP amp HP Series are for use inmeasuring freon pressure on the lowandor high pressure side of any HVACrefrigeration application

408-613-1015Fax 408-503-6308infodunansensingcom

wwwdunansensingcom

Applications(CommercialResidential)

bull HVACbull Refrigerationbull Heat Pumpsbull Dehumidifiers

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THIS IS INCREASINGPRODUCTIVITY

Huge labor and time savingsMore flexible access to job sites

No braze permits

ZoomLock TM Braze-Free

Fittings for High Pressure

HVACR Applications

ZoomLock braze-free fittings enable HVACR technicians to seal copper pipes without

brazing while creating a clean secure leak-proof connection This reflects Parkerrsquos

commitment to solving the worldrsquos greatest engineering challenges

parkercomzoomlocke Product 47 at achrnewscom

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WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

sible anytime from a smartphone or

other remote device With the Sim-

plicity SE Controls Mobile Access

Portal (MAP) gateway alerts can

be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

refrigerant gauges or temperature

probes are not required for trouble-

shooting because FDD provides

all the required sensor fault anddiagnostics data

Contact 877-874-7378

wwwyorkcom

eProduct 185

five-wire resistive touchscreen

video graphics array (VGA) and

digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

less steel panel-mount enclosure

Contact 847-259-2344

wwwtru-vumonitorscom

eProduct 183

PressureTransducers

Company DunAn Sensing LLCProduct LP and HP Series

Description These microelectro-

mechanical (MEMS) -based LP

and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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FRESH ampCLEAN

FREE Healthy Home Duo

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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HEAT E XCHANGER SERVICES N ATIONWIDE

SPECIALIZING IN CHILLER RETUBING Eddy Current Analysis Video Probe Inspection Complete Chiller Retubing ASME Repair Tubesheet amp Support

Replacement Thousands of Tubes in Stock Protective Epoxy Coatings Tube Plugs - All Alloys and Sizes

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

More is better More reliable More efficient More intelligent

More accessible More affordable More competitive More profitable

Itrsquos a big story about an increasingly comprehensive line and

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You asked for a revolution We delivered it Again

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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No wires--clean simple accurate testing

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

LEARN MORE AT

YELLOWJACKETCOMASSEMBLED

IN THE USA

67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1734ARCH 7 2016

eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

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New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

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low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

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MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

CPS Global Headquarters

1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

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HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

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PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

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t h e m a l l

businessinsurance

commercial autoinsurance

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BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

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COVERAGE THAT KEEPS YOUR

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INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

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DX Packaged Units

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Wersquore here for you ndash talk to a rental specialist

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or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

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CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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WANTED - Territory Sales Rep for established Independent

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 5: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 534CHRNEWSCOM | | MARCH 7 2016 5

NEWSLINEACCA HonorsTop Contractors

A

RLINGTON Va mdash

ACCA recently recognizedMSI Mechanical Systems

Inc of Salem New Hampshireand Welsch Heating amp CoolingCo of St Louis as its 2016 Com-mercial and Residential Contrac-

tors of the Year respectfullyBoth contractors will for-

mally receive the awards March12 at the morning MainStageevent of ACCA 2016 in Char-lotte North Carolina

ldquoWe had more innovative com-mercial contractors apply for thisaward this year than ever beforerdquo

said Paul Stalknecht president and

CEO ACCA ldquoOur judges alwayshave an extremely tough decisionto make when they pick the recipi-ent This yearrsquos commercial winnerMSI Mechanical illustrates thecharacteristics that all the bestcommercial contractors in thecountry have in commonrdquo

MSI Mechanicalrsquos dedicationto recruiting and growing a newgeneration of quality employeesthrough a co-op program withlocal high schools made thecompany stand out to the judgesWith the demand for qualifiedemployees throughout the coun-try this unique program which

the company developed morethan a decade ago serves as agreat example for other contrac-tors to grow the workforce

ldquoOn behalf of the entire MSIMechanical team and especiallyto my father along with my wifeand family itrsquos with great honorI accept this prestigious award

from ACCArdquo said Brian Hoopervice president of operations MSI

ldquoNot one single person has madethis company what it is today itrsquosbeen a joint effort from a numberof dedicated and hardworkingindividuals Together our team

strives to be the best we can beIt is especially rewarding to be

recognized for our efforts by ourindustry peersrdquo

Welsch Heating amp Coolingwas the standout residential can-didate in 2016 due to the compa-nyrsquos dedication to the industry formore than 120 years Welschrsquos hasworked hard to create a culture ofservice that starts with its employ-ees being seen as a family and

empowering them to do the rightthing for the customer every time

ldquoWelsch Heating amp Cooling isan extremely deserving company

that truly exemplifies the qualitiesall of the best companies in theindustry sharerdquo Stalknecht said

ldquoWe at Welsch Heating andCooling Co are extremely pleased

to be honored as the ACCAResidential Contractor of theYearrdquo said owner Butch WelschldquoOur family of employees works

extremely hard to do the very bestfor every one of our customers andthis award goes to our employeesfor all of their hard workrdquo

Taco AnnouncesReorganization

CRANSTON RI mdash Inorder to diversify andfacilitate entry into new

industries and market channelsTacoreg Inc announced it hascompleted a major structuralreorganization that starts with

a change of name Taco Inc isnow Taco Comfort Solutionstradea Taco Group Company

The new name reflects Tacorsquoslong experience and commit-

ment to providing optimalindoor comfort while pursuingthe highly efficient products thatsave energy and resources

Under the privately-held com-panyrsquos new organizational struc-ture Taco Comfort Solutions isa part of the Taco Group Otherworldwide elements of the TacoGroup include Hydroflo Pumps Fluid Solutionstrade of Fairview Ten-

nessee AskollTaco Flow Solu-tionstrade of Sandrigo Italy and TacoTradingSupply Chain SolutionsLtdtrade of Kowloon Hong Kong

The Taco Group includesoperations and sales offices inthe US Canada Panama ItalyDubai South Korea China andVietnam making Taco a truly

global brandIn addition to expanding its

core business in heating andcooling through its acquisi-tion of Askollrsquos indoor heating

business and its entry into theEuropean HVAC market TacoComfort Solutions intends topursue growth and diversification

through additional partnershipsand acquisitions and to diversifyby branching out into verticalHVAC and non-HVAC marketsand channels

One such non-HVAC yetclosely related market is plumb-ing Taco has developed smartplumbing products that conserve

water and provide instant hotwater Drought in the WesternUS has opened up new marketsfor these products based on thepressing need to save water

Totally separate from HVACand plumbing Tacorsquos Hydroflo

PumpsFluid Solutions com-pany manufactures pumps used

in the irrigation and agricul-ture industries Hydroflo hasassembly operations in Indiana

SEND NEWS RELEASES TO NICOLEKRAWCKEACHRNEWSCOM

Danfoss recently received the Business Ambassador Award from Florida Gov Rick Scott (right) Ricardo

Schneider (second from right) president Danfoss Turbocor Compressors accepted the award during a

board of directors meeting of Enterprise Florida Inc a public-private partnership between Floridarsquos business

and government leaders and the principal economic development organization for the state

The Governorrsquos Business Ambassador Award is presented to individuals and businesses in recognition of

their efforts to create jobs and opportunities for Florida families Danfoss Turbocor Compressors based in Talla-

hassee Florida has been investing in the local economy since its manufacturing facilit y was built in 2011 Today

it employs nearly 200 people and designs and manufactures approximately 10000 award-winning efficient

compressors for air conditioning chillers annually

In December Danfoss announced further investment in the region and broke ground on its new Engineering

Tomorrow Application Development Center mdash a 22000-square-foot state-of-the-art laboratory for the testing of

HVACR equipment and research and development center which will expand the existing manufacturing facility

in Tallahassee and is estimated to be operational in 2016 The center is expected to draw additional traffic into

Tallahassee for collaboration and development of new innovative energy-efficient technologies

ldquoOur roots in the local economy run deep and we are growingrdquo said Schneider ldquoWe are proud to house

here in Florida the engineering and manufacture of high-efficiency technologies that impact the places we live

and work As the demand for energy continues to grow around the world the production of energy-efficient

technologies creates modern high-tech sustainable jobs that benefit both the national and local economies

Tallahassee is the global design center for magnetic and compressor technologies and our operations here play

a vital role in advancing technologyrdquo

ldquoIt was an honor to recognize Danfoss Turbocor with the Governorrsquos Business Ambassador Award for its

commitment to creating jobs for Florida families and I look forward to their continued successrdquo said Scott

Danfoss Receives Business AmbassadorAward from Florida Gov Rick Scott

MANUFACTURERSBeckett Gas Inc (Cleveland)

acquired Worgas Bruciatori

Srl (Modena Italy) and its

subsidiaries Worgas Burn-

ers Ltd and Worgas Inc

Calmac (Fair Lawn New

Jersey) founder Calvin Mac-

Cracken was posthumously

inducted into the ASHRAE

(Atlanta) Hall of Fame

AO Smith (Ashland City

Tennessee)

regional vicepresident John

Altepeter

announced

his intention to

launch A6 Sales an indepen-

dent manufacturer representa-

tive agency representing the

AO Smith brand in Tennessee

DISTRIBUTORABCO HVACR Supply +

Solutionsrsquo (Long Island City

New York) 35th annual ABCO

Expo will be held March 9

at the Terrace on the Park in

Flushing New York

MANUFACTURERrsquoSREPJacco amp Associates ( Hudson

Ohio) was appointed a rep-

resentative of Suburban

Manufacturing (Dayton

Tennessee)

ORGANIZATIONSThe Air-Conditioning Heat-

ing amp

Refrigera-

tion Insti-

tute (AHRI)

appointed

John Kramerpresident and CEO of Cam-

bridge Engineering (St

Louis) to its board of directors

HVAC Excellence (Washing-

ton) has granted certified

master HVACR educator

(CMHE) status to Douglas

Broughamn of Augusta

Technical College (Thom-

son Georgia)

SOFTWAREBirdDogHR (Des Moines

Iowa) announced its Talent

Management System was

named to the 2016 residen-tial top products list by Con-

structech magazine

FYIHVAC BRIEFS

mdash compiled by Nicole Krawcke

ALTEPETER

KRAMER

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

NEWSLINEArkansas Texas and California

and a salesdistribution office inPanama City Panama

Tacorsquos 96-year history reflects

continual product advancementsin controlling the flow of water inhydronic-based systems As a solu-tions provider Taco has developeda broad portfolio of electroniccontrols valves tanks pumps

heat exchangers high-efficiencyvariable-speed drives electroni-cally commutated motor (ECM)circulators and a wide array ofancillary product and accessories

ldquoThis is a dynamic and excit-ing time for Tacordquo said JohnHazen White Jr owner andchairman for Taco ldquoWe are

taking these actions from a posi-

tion of strength and confidence toensure Tacorsquos continuing successAs we do so we will remain everfaithful and committed to thepeople and the core values thattogether have made Taco a greatcompany As Taco approaches its100th anniversary in business weare no longer an American com-pany based in Rhode Island but aglobal company based in the USrdquo

AHRI NRDCAlign onRefrigerantPhaseout

ARLINGTON Va mdash TheAir-Conditioning Heatingand Refrigeration Institute

(AHRI) and the Natural ResourcesDefense Council (NRDC) issued

a joint letter to the US Environ-mental Protection Agency (EPA) insupport of changing the status ofcertain refrigerants used in liquidchillers under the EPArsquos SignificantNew Alternatives Policy (SNAP)program effective Jan 1 2025The two groups took this actionfollowing lengthy discussions on

the importance of moving beyondhigh-GWP (global warmingpotential) refrigerants used in chill-ers and consideration of factorssuch as the safety of alternativesthe continued improvement ofsystem efficiency reasonable prod-uct development timelines and theavoidance of market migration

The effective date was negotiatedwith those factors in mind

ldquoThis is another example ofindustry and efficiency advocatesworking together toward environ-mental progress while allowingsufficient time and predictability

for manufacturersrdquo said StephenYurek president and CEO AHRI

ldquoWe are grateful to the members ofAHRIrsquos Liquid Chillers ProductSection who worked diligently to

reach this agreementrdquoThe EPA is expected to decide

in the coming months whether ornot to accede to this consensusrecommendation

ACCA Vice ChairTestifies onDOE Standards

ARLINGTON Va mdashACCA vice chair JerryBosworth of Galveston

Texas testified before the HouseCommittee on Science Space andTechnology at a Feb 10 hearing on

federal regulations His testimony

focused on recent US Depart-ment of Energy (DOE) appliancestandards for residential furnacesand boilers central air condition-ers and heat pumps US Envi-ronmental Protection Agency(EPA) rules on refrigerants andthe lack of regard for installation

practices for HVACR equipmentChairman Lamar Smith

R-Texas called the hearing toexamine the issue of ldquomid-nightrdquo regulations that oftenappear during the last fewmonths of a presidentrsquos termIn his statement regarding the pro-

posed 92 percent AFUE furnacestandard Bosworth said ldquoTherulemaking process is broken andneeds changes to ensure that newappliance standards designed

to save energy realize thoseexpected savings without adding

unnecessary burdens to manu-facturers distributors and con-tractors These standards mustalso promote choice amongstconsumers and provide a posi-tive payback on the investmentA standard that would negativelyimpact 31 percent of homeown-ers who purchase a new furnace

should not be proposedrdquoldquoThe aggressive approach in

the last few years to increase theenergy conservation standards forHVACR equipment has impactedmore than just the OEMsrdquo saidPaul Stalknecht president and

CEO ACCA ldquoIt affects smallbusiness contractors and their

customers The proposed 92 per-cent AFUE nationwide standardis a good example By the DOErsquosown accounting nearly one-thirdof homeowners in Southern stateswould never see a positive paybackon the purchase of a new furnacerdquo

Also testifying before thecommittee were Kateri Calla-

han president of the Allianceto Save Energy Karen Kerriganpresident and CEO of the SmallBusiness and Entrepreneur-ship Council and Sam Batkins

director of Regulatory Policy ofAmerican Action Forum

The full recording of the tes-timony is available online at

http1usagov1oMIYqe

John Redner (left) vice president and Bob Abraham (right) presi-

dent and CEO General Filters presented the Soaring Eagle Awardto Mid Atlantic Sales during its annual sales representative meeting at

the AHR Expo in Orlando Tony Blanton (second from left) and Robert

Pelkey (second from right) of Mid Atlantic Sales accepted the award

which is given to the sales team that best meets key business objec-

tives during the previous year

ldquoIt was a tough decision as there were several companies whose

efforts were outstanding in 2015rdquo said Redner ldquoWe truly appreciate

everyonersquos hard workrdquo

The crystal award rotates each year and is therefore accompanied by

a Soaring Eagle plaque that the winning sales representative company

will keep Last yearrsquos winners Halfpenny Sales turned in the crystal

award for this yearrsquos event

General Filters HonorsMid Atlantic Sales Inc

e Product 2 at achrnewscom

e Product 6 at achrnewscom

e Product 5 at achrnewscom

Specifically

designed forHVACrefrigeration

Features

bull MEMS sensingbull High Accuracybull Long Lifebull Wide Temp Rangebull Outdoor Usebull Integrated Connector

DunAn Sensing Pressure Transducersare specifically designed for HVACrefrigeration applications where highaccuracy long term reliability long lifeand low cost are needed

LP amp HP Series are for use inmeasuring freon pressure on the lowandor high pressure side of any HVACrefrigeration application

408-613-1015Fax 408-503-6308infodunansensingcom

wwwdunansensingcom

Applications(CommercialResidential)

bull HVACbull Refrigerationbull Heat Pumpsbull Dehumidifiers

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 734

THIS IS INCREASINGPRODUCTIVITY

Huge labor and time savingsMore flexible access to job sites

No braze permits

ZoomLock TM Braze-Free

Fittings for High Pressure

HVACR Applications

ZoomLock braze-free fittings enable HVACR technicians to seal copper pipes without

brazing while creating a clean secure leak-proof connection This reflects Parkerrsquos

commitment to solving the worldrsquos greatest engineering challenges

parkercomzoomlocke Product 47 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

sible anytime from a smartphone or

other remote device With the Sim-

plicity SE Controls Mobile Access

Portal (MAP) gateway alerts can

be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

refrigerant gauges or temperature

probes are not required for trouble-

shooting because FDD provides

all the required sensor fault anddiagnostics data

Contact 877-874-7378

wwwyorkcom

eProduct 185

five-wire resistive touchscreen

video graphics array (VGA) and

digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

less steel panel-mount enclosure

Contact 847-259-2344

wwwtru-vumonitorscom

eProduct 183

PressureTransducers

Company DunAn Sensing LLCProduct LP and HP Series

Description These microelectro-

mechanical (MEMS) -based LP

and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

eProduct 184e Product 8 at achrnewscom

e Product 7 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 934

e Product 101 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1034

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

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Our continuing commitment to quality products may mean a change in specifications without notice

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httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

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httpslidepdfcomreaderfullthe-news-07032016 2134

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on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

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MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

eProduct 135 at achrnewscom

1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

AVAILABLE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 6: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

NEWSLINEArkansas Texas and California

and a salesdistribution office inPanama City Panama

Tacorsquos 96-year history reflects

continual product advancementsin controlling the flow of water inhydronic-based systems As a solu-tions provider Taco has developeda broad portfolio of electroniccontrols valves tanks pumps

heat exchangers high-efficiencyvariable-speed drives electroni-cally commutated motor (ECM)circulators and a wide array ofancillary product and accessories

ldquoThis is a dynamic and excit-ing time for Tacordquo said JohnHazen White Jr owner andchairman for Taco ldquoWe are

taking these actions from a posi-

tion of strength and confidence toensure Tacorsquos continuing successAs we do so we will remain everfaithful and committed to thepeople and the core values thattogether have made Taco a greatcompany As Taco approaches its100th anniversary in business weare no longer an American com-pany based in Rhode Island but aglobal company based in the USrdquo

AHRI NRDCAlign onRefrigerantPhaseout

ARLINGTON Va mdash TheAir-Conditioning Heatingand Refrigeration Institute

(AHRI) and the Natural ResourcesDefense Council (NRDC) issued

a joint letter to the US Environ-mental Protection Agency (EPA) insupport of changing the status ofcertain refrigerants used in liquidchillers under the EPArsquos SignificantNew Alternatives Policy (SNAP)program effective Jan 1 2025The two groups took this actionfollowing lengthy discussions on

the importance of moving beyondhigh-GWP (global warmingpotential) refrigerants used in chill-ers and consideration of factorssuch as the safety of alternativesthe continued improvement ofsystem efficiency reasonable prod-uct development timelines and theavoidance of market migration

The effective date was negotiatedwith those factors in mind

ldquoThis is another example ofindustry and efficiency advocatesworking together toward environ-mental progress while allowingsufficient time and predictability

for manufacturersrdquo said StephenYurek president and CEO AHRI

ldquoWe are grateful to the members ofAHRIrsquos Liquid Chillers ProductSection who worked diligently to

reach this agreementrdquoThe EPA is expected to decide

in the coming months whether ornot to accede to this consensusrecommendation

ACCA Vice ChairTestifies onDOE Standards

ARLINGTON Va mdashACCA vice chair JerryBosworth of Galveston

Texas testified before the HouseCommittee on Science Space andTechnology at a Feb 10 hearing on

federal regulations His testimony

focused on recent US Depart-ment of Energy (DOE) appliancestandards for residential furnacesand boilers central air condition-ers and heat pumps US Envi-ronmental Protection Agency(EPA) rules on refrigerants andthe lack of regard for installation

practices for HVACR equipmentChairman Lamar Smith

R-Texas called the hearing toexamine the issue of ldquomid-nightrdquo regulations that oftenappear during the last fewmonths of a presidentrsquos termIn his statement regarding the pro-

posed 92 percent AFUE furnacestandard Bosworth said ldquoTherulemaking process is broken andneeds changes to ensure that newappliance standards designed

to save energy realize thoseexpected savings without adding

unnecessary burdens to manu-facturers distributors and con-tractors These standards mustalso promote choice amongstconsumers and provide a posi-tive payback on the investmentA standard that would negativelyimpact 31 percent of homeown-ers who purchase a new furnace

should not be proposedrdquoldquoThe aggressive approach in

the last few years to increase theenergy conservation standards forHVACR equipment has impactedmore than just the OEMsrdquo saidPaul Stalknecht president and

CEO ACCA ldquoIt affects smallbusiness contractors and their

customers The proposed 92 per-cent AFUE nationwide standardis a good example By the DOErsquosown accounting nearly one-thirdof homeowners in Southern stateswould never see a positive paybackon the purchase of a new furnacerdquo

Also testifying before thecommittee were Kateri Calla-

han president of the Allianceto Save Energy Karen Kerriganpresident and CEO of the SmallBusiness and Entrepreneur-ship Council and Sam Batkins

director of Regulatory Policy ofAmerican Action Forum

The full recording of the tes-timony is available online at

http1usagov1oMIYqe

John Redner (left) vice president and Bob Abraham (right) presi-

dent and CEO General Filters presented the Soaring Eagle Awardto Mid Atlantic Sales during its annual sales representative meeting at

the AHR Expo in Orlando Tony Blanton (second from left) and Robert

Pelkey (second from right) of Mid Atlantic Sales accepted the award

which is given to the sales team that best meets key business objec-

tives during the previous year

ldquoIt was a tough decision as there were several companies whose

efforts were outstanding in 2015rdquo said Redner ldquoWe truly appreciate

everyonersquos hard workrdquo

The crystal award rotates each year and is therefore accompanied by

a Soaring Eagle plaque that the winning sales representative company

will keep Last yearrsquos winners Halfpenny Sales turned in the crystal

award for this yearrsquos event

General Filters HonorsMid Atlantic Sales Inc

e Product 2 at achrnewscom

e Product 6 at achrnewscom

e Product 5 at achrnewscom

Specifically

designed forHVACrefrigeration

Features

bull MEMS sensingbull High Accuracybull Long Lifebull Wide Temp Rangebull Outdoor Usebull Integrated Connector

DunAn Sensing Pressure Transducersare specifically designed for HVACrefrigeration applications where highaccuracy long term reliability long lifeand low cost are needed

LP amp HP Series are for use inmeasuring freon pressure on the lowandor high pressure side of any HVACrefrigeration application

408-613-1015Fax 408-503-6308infodunansensingcom

wwwdunansensingcom

Applications(CommercialResidential)

bull HVACbull Refrigerationbull Heat Pumpsbull Dehumidifiers

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 734

THIS IS INCREASINGPRODUCTIVITY

Huge labor and time savingsMore flexible access to job sites

No braze permits

ZoomLock TM Braze-Free

Fittings for High Pressure

HVACR Applications

ZoomLock braze-free fittings enable HVACR technicians to seal copper pipes without

brazing while creating a clean secure leak-proof connection This reflects Parkerrsquos

commitment to solving the worldrsquos greatest engineering challenges

parkercomzoomlocke Product 47 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

sible anytime from a smartphone or

other remote device With the Sim-

plicity SE Controls Mobile Access

Portal (MAP) gateway alerts can

be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

refrigerant gauges or temperature

probes are not required for trouble-

shooting because FDD provides

all the required sensor fault anddiagnostics data

Contact 877-874-7378

wwwyorkcom

eProduct 185

five-wire resistive touchscreen

video graphics array (VGA) and

digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

less steel panel-mount enclosure

Contact 847-259-2344

wwwtru-vumonitorscom

eProduct 183

PressureTransducers

Company DunAn Sensing LLCProduct LP and HP Series

Description These microelectro-

mechanical (MEMS) -based LP

and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

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e Product 7 at achrnewscom

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e Product 101 at achrnewscom

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httpslidepdfcomreaderfullthe-news-07032016 1034

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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FRESH ampCLEAN

FREE Healthy Home Duo

Get yours todayfieldcontrolscomhealthy

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The Healthy Home Duo combines a powerful

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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SPECIALIZING IN CHILLER RETUBING Eddy Current Analysis Video Probe Inspection Complete Chiller Retubing ASME Repair Tubesheet amp Support

Replacement Thousands of Tubes in Stock Protective Epoxy Coatings Tube Plugs - All Alloys and Sizes

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

More is better More reliable More efficient More intelligent

More accessible More affordable More competitive More profitable

Itrsquos a big story about an increasingly comprehensive line and

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You asked for a revolution We delivered it Again

Learn more at YORKcomExpandedLX-ACHR

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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using your smart device

No wires--clean simple accurate testing

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

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httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

LEARN MORE AT

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67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

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Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

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low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

e Product 12 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

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NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

SHURTAPECOM

1888442TAPE

SMOOTH START

FAST FINISH

CRACK PEEL APPLY

1 2 3

MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

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BUYINGSURPLUS

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businessinsurance

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BUSiNESSiNSURANCE

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INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

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Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

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EQUIPMENTFOR RENT

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EQUIPMENTFOR RENT

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 7: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 734

THIS IS INCREASINGPRODUCTIVITY

Huge labor and time savingsMore flexible access to job sites

No braze permits

ZoomLock TM Braze-Free

Fittings for High Pressure

HVACR Applications

ZoomLock braze-free fittings enable HVACR technicians to seal copper pipes without

brazing while creating a clean secure leak-proof connection This reflects Parkerrsquos

commitment to solving the worldrsquos greatest engineering challenges

parkercomzoomlocke Product 47 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

sible anytime from a smartphone or

other remote device With the Sim-

plicity SE Controls Mobile Access

Portal (MAP) gateway alerts can

be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

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Contact 877-874-7378

wwwyorkcom

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video graphics array (VGA) and

digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

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Contact 847-259-2344

wwwtru-vumonitorscom

eProduct 183

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Company DunAn Sensing LLCProduct LP and HP Series

Description These microelectro-

mechanical (MEMS) -based LP

and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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FRESH ampCLEAN

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Get yours todayfieldcontrolscomhealthy

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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SPECIALIZING IN CHILLER RETUBING Eddy Current Analysis Video Probe Inspection Complete Chiller Retubing ASME Repair Tubesheet amp Support

Replacement Thousands of Tubes in Stock Protective Epoxy Coatings Tube Plugs - All Alloys and Sizes

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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More accessible More affordable More competitive More profitable

Itrsquos a big story about an increasingly comprehensive line and

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You asked for a revolution We delivered it Again

Learn more at YORKcomExpandedLX-ACHR

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

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CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

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G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

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gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

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For all your cooling and heating needs visit carriercomhomecomfort

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on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

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MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

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1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

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COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

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business MOVING FORWARD

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Business MOVING FORWARD

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Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

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ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

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EQUIPMENTFOR RENT

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EQUIPMENTFOR RENT

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AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 8: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

WHATrsquoS NEWJob SiteStorage

Company Knaack

Product THERMOSTEELtradeDescription This heated job site

storage box designed specifically

for contractors working in cold

environments and is engineered to

keep supplies at optimal tempera-

tures Plug in the heating element

when the job site temperature

drops below 40degF to ensure

supplies are safe from extreme

temperatures The door and

blanket help keep everything

at the optimal temperature

With the raised chest floor

contractors can reach and

find any tools at the bottom

of the chest without havingto search or overreach

Contact 800-456-7865

wwwknaackcom

eProduct 181

LightMeter

Company Intl Light Technologies Inc

Product ILT2400

Description This product supports

numerous light measurement appli-

cations including audience-scan-

ning laser safety general purpose

light measurements research ster-

ilizationUVGI solar photoresist ndash

lithography optical radiation hazard

phototherapy photo-degradation

photosynthetic photon flux (PPF)

and photosynthetic photon flux

density (PPFD) plant studies and

more It comes equipped with ILTrsquos

Accuspan software that automati-

cally sets the averaging while mea-

suring more than 8 decades of light

intensities This software allows

users to capture a peak as brief as

100microS and to store up to 16 read-

ings per second Also included are

a carrying case the software and

customer-configured detector filter

optic and calibrationContact 978-818-6180

wwwintl-lighttechcom

eProduct 182

WaterproofMonitor

Company Tru-Vu Monitors Inc

Product VMWTRPM-17C-SS

Description This 17-inch touch-

screen comes in a waterproof

panel-mount enclosure and is best

suited for use in wash-down envi-

ronments such as food process-

ing food and beverage plants andother manufacturing or process-

ing facilities that must withstand

frequent water spray It features

1280-by-1029-pixel resolution a

RooftopDiagnostics

Company York reg a division of

Johnson Controls Inc

Product Fault Detection and Diag-

nostics (FDD)

Description Available exclusively

with Simplicityreg Smart Equipment

(SE) Controls FDD technology

monitors refrigeration circuit tem-

peratures and pressures econo-

mizer operation outdoor humidity

and temperatures If issues ariseFDD provides access to detailed

alerts speeding up response

to situations before they lead to

possible equipment performance

issues Detailed alerts are acces-

sible anytime from a smartphone or

other remote device With the Sim-

plicity SE Controls Mobile Access

Portal (MAP) gateway alerts can

be viewed on a Web browser All

system data are in-hand before

anyone sees the equipment and

refrigerant gauges or temperature

probes are not required for trouble-

shooting because FDD provides

all the required sensor fault anddiagnostics data

Contact 877-874-7378

wwwyorkcom

eProduct 185

five-wire resistive touchscreen

video graphics array (VGA) and

digital visual interface (DVI) inputs

and a NEMA 4X waterproof stain-

less steel panel-mount enclosure

Contact 847-259-2344

wwwtru-vumonitorscom

eProduct 183

PressureTransducers

Company DunAn Sensing LLCProduct LP and HP Series

Description These microelectro-

mechanical (MEMS) -based LP

and HP Series of pressure trans-

ducers are available in multiple

combinations of materials and

or pressure ports configurations

DURAsensetrade patent pending

technology enables measurement

in media applications without the

use of oil-filled cavities a metal dia-

phragm or welds Designed spe-

cifically for HVACR applications

these transducers have 05- to 45-

Vdc outputs digitally compensated

over the extended temperaturerange of minus 20deg to 125degC

Contact 408-613-1015

wwwdunansensingcom

eProduct 184e Product 8 at achrnewscom

e Product 7 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 934

e Product 101 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1034

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

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Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

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httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

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For all your cooling and heating needs visit carriercomhomecomfort

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on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

SHURTAPECOM

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SMOOTH START

FAST FINISH

CRACK PEEL APPLY

1 2 3

MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

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Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

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businessinsurance

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BUSiNESSiNSURANCE

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INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

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983150 Portable Units

983150 Pumps

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DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

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ACHRNEWSCOM

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CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

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All inquiries kept confidentialSend resume to RSANORMaolcom

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

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INDUSTRY LEADING WARRANTY

Page 9: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 934

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httpslidepdfcomreaderfullthe-news-07032016 1034

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

e Product 9 at achrnewscom

FRESH ampCLEAN

FREE Healthy Home Duo

Get yours todayfieldcontrolscomhealthy

Available in

120V and 24V

PURE

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The Healthy Home Duo combines a powerful

UVC germicidal light with our patented PRO-Celltrade

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and just one part of the Healthy Home Systemtrade by

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httpslidepdfcomreaderfullthe-news-07032016 1234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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SPECIALIZING IN CHILLER RETUBING Eddy Current Analysis Video Probe Inspection Complete Chiller Retubing ASME Repair Tubesheet amp Support

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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More accessible More affordable More competitive More profitable

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You asked for a revolution We delivered it Again

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

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gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

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httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

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Lower Capacity Higher Impact

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New low-capacity furnaces from Carrier provide more options and less hassle

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low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

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For all your cooling and heating needs visit carriercomhomecomfort

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httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

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is the same code compliant tape that delivers airtight performance and adds the

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Visit ShurtapecomEasyPEEL to learn more

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

CPS Global Headquarters

1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

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ePRODUCT PAGE

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2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

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135 Progressive Insurance wwwProgressiveCommercialcom 29

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5 Service Roundtable wwwservicer oundtable com 6

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47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

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7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

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102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

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BUSiNESSiNSURANCE

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INSURANCE INSURANCE

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CONTACT

Mike OrsquoConnor

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Portable Air Conditioning and Heating

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NEED COOLINGAND HEATING

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How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

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direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

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INDUSTRY LEADING WARRANTY

Page 10: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1034

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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FRESH ampCLEAN

FREE Healthy Home Duo

Get yours todayfieldcontrolscomhealthy

Available in

120V and 24V

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The Healthy Home Duo combines a powerful

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and just one part of the Healthy Home Systemtrade by

Field Controls

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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More accessible More affordable More competitive More profitable

Itrsquos a big story about an increasingly comprehensive line and

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You asked for a revolution We delivered it Again

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

e Product 13 at achrnewscom

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50 REAL LIFESERVICE CALL SCENARIOS

Testo Smart ProbesThe Smart World of Testo HVAC Instruments

Connect up to 6 probes wirelessly to the Smart Probes App

Easy-to-use App is pre-loaded with all tests and reports

Automatic tests calculations and reports save hoursof work

Share data and reports with photos via text or email

using your smart device

No wires--clean simple accurate testing

wwwtestocomsmartprobes 800-227-0729 infotestocom

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

wwwgoodmanmfgcome Product 75 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

LEARN MORE AT

YELLOWJACKETCOMASSEMBLED

IN THE USA

67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1734ARCH 7 2016

eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

short cycling more closely matching the needs of apartments as well as multi-family and

low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

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NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

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President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

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Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

CPS Global Headquarters

1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

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ePRODUCT PAGE

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2 ICOR International wwwicorvtccom 6 12 20

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TURN YOUR SURPLUS HVACR

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Portable Air Conditioning and Heating

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How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

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INDUSTRY LEADING WARRANTY

Page 11: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1134CHRNEWSCOM | | MARCH 7 2016 9

ustrious career as he assumese role of ACCA National Chair-an of the Board during ACCArsquos

nnual conference March 10-13Charlotte North Carolina

FAMILY AFFAIRLauten president and CEO of

otal Air and Heat Co in Planoexas started working in histherrsquos residential HVAC busi-ess as a teenager During high

hool and college he gainedmployment with a commercialontractor spending 13 yearsorking with one large mechani-al contractor before joining themily business in 1987Under Lautenrsquos third-genera-

on leadership Total Air amp Heatcuses on both residential and

ommercial service and replace-ent work The company which

mploys 35 individuals averages5-20 percent growth annuallyid LautenldquoIn Texas everybody needsr conditioning in the summerrdquoauten said ldquoTo be honest Texasas not nearly as populated prior

air conditioning becomingidely available This is a greatace to live and itrsquos growing veryst mdash you donrsquot see many retiredlks moving Northrdquo

AKING ONNEW ROLELautenrsquos father Fred intro-

uced him to ACCA manyoons agoldquoMy dad certainly influenced myreer He was and is part of theeatest generation everrdquo Lautenid ldquoI learned to stop complain-g about things I didnrsquot like and

et involved I was very fortunatehave strong leaders who were

volved with ACCA that helpede understand the importance of

aving representation locally ate state level and on Capitol HillrdquoLauten has served as presi-

ent of the North Texas Chapter

f ACCA three times and wasected to the Texas Air Condi-oning Contractors of America

TACCA) board as wellldquoIrsquom very excited to represent

ACCArsquos members as incomingchairmanrdquo Lauten said ldquoIrsquom

also very grateful for the sup-port of my peers Therersquos neverbeen a more important time tobe involved The furnace AFUErulings are being discussed bythe US Department of Energy(DOE) Occupational Safetyand Health Administrationrsquos(OSHArsquos) Confined Spaces ruling

for residential work is beingdebated and the refrigerantrecovery and handling rules andrequirements are being revised bythe US Environmental Protec-tion Agency (EPA) The list is verylong for actions that will impactthe industry and determine therole HVAC serves in the futurerdquo

Paul Stalknecht presidentand CEO of ACCA said Lautenhas the experience necessary tolead the organization havingserved on ACCArsquos Board ofDirectors for many years

ldquoSteve truly understandswhere ACCA is how it got here

and where it needs to go in thenext monthsrdquo Stalknecht said

ldquoHe is the right leader at the righttime for the association He hasa strong vision to push ACCAforward and with the supportof the rest of the board andACCArsquos staff he will undoubt-edly be extremely successful Asthe association continues to face

challenges from outside sourcesSteversquos vast knowledge of theindustry will help ACCA con-tinue to be the strong voice thatcontractors needrdquo

Phil London vice president

of residential services for Ther-mal Concepts in Davie Floridaand current ACCA chairmansaid ACCA is fortunate to have

Lauten as its incoming chairmanldquoWhile there are many profes-

sionals in our industry willing toserve Steversquos ability to motivateenergize and lead has preparedhim to be a leader among lead-ersrdquo London said ldquoSteve willquickly learn that in his role aschairman he will have ACCArsquos

lsquoClass Arsquo support staff readyand willing to assist him at anymoment In addition to ACCArsquos

staff working closely with Paul[Stalknecht] will be an expe-rience he will cherish foreverTogether with staff and the sup-port of the board of directors

Steve will be able to face dealwith and tackle many of thechallenges our members are con-fronted with on a daily basis

ldquoWhile the current board hasdealt with a complete revampingof ACCArsquos business model there

will be ongoing challenges asso-ciated with that change With anemphasis on growing member-ship Steve will also be the voice

of ACCA when meeting with ourindustry partners and will con-tinually present the value-added

resources of our association Ourindustry is rapidly evolving andour business models are chang-ing Our shortage of qualitytechnicians is a continuing prob-lem social media puts everyoneand everything under a micro-scope and government interven-

tion is increasing daily With allthat said I feel confident that asan industry leader Steve will be

an outstanding chairman whowill guide our board of directorsthrough this maze of confusionrdquo

FUTURE OFTHE INDUSTRY

While Lauten has overcomemany challenges in the indus-try the things that worry himmost are those he canrsquot controlor anticipate

ldquoThatrsquos where ACCA comesinto the picturerdquo he said

ldquoACCA is specifically focused on

contractorsrsquo best interests Irsquove

survived all of my challenges inbusiness with ACCA contractorsby my side Thatrsquos something

Steve Lauten a 48-yearHVAC industry vet-eran is preparing forthe next chapter of his

New ACCA Chairman Ready

to Face Industry ChallengesBY NICOLE KRAWCKE

THE NEWS STAFF

Steve Lauten will be sworn in as the associationrsquos new chairman at ACCA 2016

ACCA CEO PREDICTS MORE RULES REGULATIONS IN 2016HVAC association remains a vocal participant in industry working groups

LEARNING LABS A HIGHLIGHT OF ACCA 2016 CONVENTIONMore than 35 classes will occur across seven tracks

0114

ACCA Convention Issue

FOCUS

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FRESH ampCLEAN

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you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

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You asked for a revolution We delivered it Again

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httpslidepdfcomreaderfullthe-news-07032016 1434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

wwwgoodmanmfgcome Product 75 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

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Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

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New low-capacity furnaces from Carrier provide more options and less hassle

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low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

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For all your cooling and heating needs visit carriercomhomecomfort

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

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Wersquore turning the traditional trade show

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NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

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ePRODUCT PAGE

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59 LG Electronics - Comp amp Motor wwwlgcom 2

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TURN YOUR SURPLUS HVACR

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Portable Air Conditioning and Heating

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

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8192019 The NEWS - 07032016

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WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

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The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

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For more information on Commercial Water Heating Solutions Maintenance Services

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INDUSTRY LEADING WARRANTY

Page 12: The NEWS - 07.03.2016

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httpslidepdfcomreaderfullthe-news-07032016 1234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

you canrsquot get anywhere elseWhat makes ACCA even betteris its industry partnershipsrdquo

The HVAC industry facesnumerous challenges in thecoming years and Lauten is

urging contractors to take noticeand get involved

ldquoTechnology is changing ata rate that is faster than manycontractors can keep pace withwhich is leaving the door openfor others such as communica-tions and cable companies toget involvedrdquo Lauten said ldquoWe

donrsquot have enough support fromall HVAC contractors across thecountry We need every contrac-tor to get involved in helping uscontrol the future to ensure the

EPA OSHA and DOE donrsquotmake decisions without our inputTherersquos not enough room to coverall those topics today

ldquoI urge anyone who reads thisarticle to get involved PresidentObama said lsquoItrsquos not your busi-nessrsquo and our government is

moving ahead with that state-ment in mind I respectfully dis-agree and intend to help makethe HVAC industryrsquos voice heardon Capitol Hill

ldquoAs things stand today costsused for many of the decisionsmade by these agencies areflawed and inaccuraterdquo Lauten

continued ldquoProgress has beenmade to hold up some of theseregulations from being imple-

mented without a consensusbeing reached by the affectedparties However there is noassurance the end productwill be acceptable ACCA hasurgently reached out to theleaders of these governmentaldepartments to have productive

dialogue and that will continueAdditionally ACCA is in theprocess of working with industrypartners to develop scholarshipsto attract qualified applicantsto the industry and I hope tosee that project go live in 2016Irsquom proud to say now morethan ever all parties within theindustry have united to put forth

a concentrated effort to act inthe industryrsquos best interestsrdquo

FOLLOW THE LEADERS Current ACCA chairman Phil London (left) vice president of residential services ThermalConcepts Inc in Davie Florida will hand over the chairman title to Steve Lauten (right) president and CEO of Total Air ampHeat Co in Plano Texas at ACCArsquos 2016 conference in Charlotte North Carolina

streak in the five-plus years ACCAhas conducted the survey

ldquoFrom what contractorstell us they had a great yearrdquoStalknecht said ldquoThere was

record cold weather in the winterand high temperatures in thesummer across most of the coun-try While weather is a factorin contracting success itrsquos notthe biggest factor Contractorsespecially ACCA members con-tinue to become savvier aboutthe ways they do business They

have taken the control fromthe weather and have focusedon solid business practices thatkeep them busy 12 months ofthe year Itrsquos the savvy business

person who is going to experi-

ence long-term successrdquo

REGULATORYHURDLES

While ACCA and its mem-bers had a successful year therewere a number of challenges

the industry faced as a wholeSome of the biggest were keep-ing up with the regulatory pro-posals and bills in CongressStalknecht said

ACCA sat on three work-ing groups that negotiatednew standards for commercialwarm-air furnaces and com-

mercial unitary air conditionerswalk-in coolers and freezersand central air conditioners andheat pumps It also participatedin stakeholder negotiations

aimed to uncover an alterna-

tive to the proposed 92 percentAFUE standard for residentialnatural gas furnaces

ldquoNo one regulatory issue tookcommand of the industry in 2015but several significant proposedrules from the US Departmentof Energy [DOE] the US Envi-ronmental Protection Agency

[EPA] and the OccupationalSafety and Health Administra-tion [OSHA] left their markrdquoStalknecht said ldquoIn March 2015the DOE released a proposal toset national energy-conservationstandards for residential natu-

ral gas furnaces at 92 percentAFUE This after a 2013 court

settlement threw out a proposedregional standard that wouldhave set the AFUE minimum at

CEOContinued from Page 1

FOCUS

e Product 49 at achrnewscom

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HEAT E XCHANGER SERVICES N ATIONWIDE

SPECIALIZING IN CHILLER RETUBING Eddy Current Analysis Video Probe Inspection Complete Chiller Retubing ASME Repair Tubesheet amp Support

Replacement Thousands of Tubes in Stock Protective Epoxy Coatings Tube Plugs - All Alloys and Sizes

We are the 1 West Coast Stocking

Distributor of Goodway Tube

Cleaning Systems

Call us Toll-Free at

1-800-356-1932wwwccs-tubescom

E-mail chillercyberg8Tcom

Condenser amp Chiller Services Inc

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Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

More is better More reliable More efficient More intelligent

More accessible More affordable More competitive More profitable

Itrsquos a big story about an increasingly comprehensive line and

therersquos more to know about it including an even stronger warranty

You asked for a revolution We delivered it Again

Learn more at YORKcomExpandedLX-ACHR

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90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

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Share data and reports with photos via text or email

using your smart device

No wires--clean simple accurate testing

wwwtestocomsmartprobes 800-227-0729 infotestocom

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

wwwgoodmanmfgcome Product 75 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

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67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

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eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

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EASYINSTALLATION

FASTESTGROWING

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New low-capacity furnaces from Carrier provide more options and less hassle

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low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

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httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

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NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

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is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

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MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

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PROGRESSIVEcom

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i n c l u d e

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businessinsurance

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BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

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Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

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983150 Air Handlers

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983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

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or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

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ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

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EQUIPMENTFOR RENT

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AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

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httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 13: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1334

Deliver more of it

H O W D O Y O U I M P R O V E O N G R E AT N E S S

The newly expanded LX Series

Residential Split Systems17 SEER 1-Stage AC 16 SEER Modulating Technology Heat Pump

More is better More reliable More efficient More intelligent

More accessible More affordable More competitive More profitable

Itrsquos a big story about an increasingly comprehensive line and

therersquos more to know about it including an even stronger warranty

You asked for a revolution We delivered it Again

Learn more at YORKcomExpandedLX-ACHR

e Product 102 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

e Product 13 at achrnewscom

e Product 2 at achrnewscom

50 REAL LIFESERVICE CALL SCENARIOS

Testo Smart ProbesThe Smart World of Testo HVAC Instruments

Connect up to 6 probes wirelessly to the Smart Probes App

Easy-to-use App is pre-loaded with all tests and reports

Automatic tests calculations and reports save hoursof work

Share data and reports with photos via text or email

using your smart device

No wires--clean simple accurate testing

wwwtestocomsmartprobes 800-227-0729 infotestocom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1534

At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

wwwgoodmanmfgcome Product 75 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

LEARN MORE AT

YELLOWJACKETCOMASSEMBLED

IN THE USA

67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1734ARCH 7 2016

eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

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Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

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httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

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MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

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Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

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SMOOTH START

FAST FINISH

CRACK PEEL APPLY

1 2 3

MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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Patented CPS Linktrade Wireless Technology

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A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

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FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

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8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

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131 Spot Coolers wwwspot-coolerscom 29

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132 Trane Rental wwwwtranecomrentalservices 29

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 14: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

90 percent in only the Northernhalf of the country Last yearrsquos

92 percent proposal is still work-ing its way through the regula-tory process and a large group

of stakeholders are currentlyworking to find an alternative topreserve the option for noncon-densing furnaces nationwide

ldquoThis past summer a specialworking group of stakeholders

finalized negotiations under theDOE ASRAC [Appliance Stan-dards and Rulemaking FederalAdvisory Committee] process toset new standards for commer-cial heating and air conditioningequipment that will save tremen-dous amounts of energy over thenext 30 yearsrdquo he continued

ldquoFinally at the end of the year a

different working group success-fully negotiated new standardsfor central air conditioners andheat pumps that will go intoeffect in 2023 in the hopes ofaligning the new standards withany future refrigerant changesThis is important because weknow the EPA has big plans for

refrigerants Late last year theagency proposed to amend Sec-tion 608 refrigerant recoveryrules to cover HFC [hydrofluo-rocarbon] refrigerants This ispart of a longer goal of eventu-ally transitioning to new refrig-erants that donrsquot trap heat when

itrsquos emittedrdquoHowever the biggest surprise

last year came from OSHArsquos

Confined Spaces in Construc-tion rule which dictates preven-tive measures contractors mayhave to take when working inattics and crawl spaces

ldquoThis rule is being challengedin court by the National Asso-ciation of Home Builders andto date the compliance deadlinehas been extended several timesrdquoStalknecht noted

LOOKING AHEADIN 2016

ACCA is going to continuedown the path the board ofdirectors has set said Stalknechtwhich includes participatingin industry working groups on

rules and regulations that gov-ernment agencies are proposing

ldquoIn 2015 ACCA participatedin a number of working groupsand will participate in morein 2016 as this is likely thenew norm for how rules willbe created moving forwardrdquoStalknecht said

Additionally ACCA will con-duct its popular conference forservice professionals the 2016Service Leadership Forum onOct 27-28 Immediately preced-ing that ACCA will present theBusiness Technology and Opera-tions Forum which offers twodays of targeted education forcontractors and their top manag-

ers on Oct 25-26 Both of theseevents will be held in Cincinnati

ACCA is also focusing on its

Quality Assured Programs in 2016ldquoOne of the primary reasons

HVAC contractors apply foraccreditation is to participate

in energy-efficiency programs

mdash most notably the Energy StarCertified Homes programrdquo saidWes Davis vice president of qual-ity assured programs ACCA

ldquoContractors must be credentialedin order for the home to earn anEnergy Star label Furthermoreother program sponsors have seen

the benefit and there are otherregional efforts that also point tothe QA Contractor Accreditationas a requirement to participaterdquo

ACCArsquos accredited contrac-tors have access to distinctivelogos marketing and advertis-ing have access to technical sup-

port from ACCA staff membersand will be able to use the orga-nizationrsquos new HVAC QualityInstallation (QI) mobile app

ldquoThe app is designed to sim-plify the collection of informationwhen it comes to HVAC systeminstallationsrdquo Davis said ldquoIt willhave built-in verification supportfor elements associated with a

quality HVAC system installa-tion This mobile app offers theaccredited contractor a level ofthird-party in-the-field oversightThe app doesnrsquot replace goodmanagement but it providesgood managers with the records

they need to increase sales iden-tify top performers and reducecallbacks and warranty claimsrdquo

ACCA will also offer itsaccredited contractors access toan online training course thatreviews the basics of buildingscience this year Davis noted

FUTURE CHALLENGESWith the upcoming 2016 elec-

tion this is the last year the Obamaadministration will control theregulatory process and Stalknechtsaid he expects an avalanche of

new rules to be released by fall

ldquoCongress has only a lim-ited time to vote to lsquodisapproversquorules that have an impact ofmore than $100 million on theeconomyrdquo Stalknecht explained

ldquoSo the existing administrationwill release the rules before anydisapproval vote could land on

the desk of a Republican in theWhite House in 2017 We knowthe DOE will finalize a new rulefor natural gas residential fur-naces we just donrsquot know if it willallow for the continued manufac-ture of noncondensing furnacesthrough a size limit We can also

expect several rules from OSHAandor the Department of Laborthat will impact overtime rulesunion organizing activities andjoint employer rulesrdquo

FOCUS

e Product 13 at achrnewscom

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50 REAL LIFESERVICE CALL SCENARIOS

Testo Smart ProbesThe Smart World of Testo HVAC Instruments

Connect up to 6 probes wirelessly to the Smart Probes App

Easy-to-use App is pre-loaded with all tests and reports

Automatic tests calculations and reports save hoursof work

Share data and reports with photos via text or email

using your smart device

No wires--clean simple accurate testing

wwwtestocomsmartprobes 800-227-0729 infotestocom

8192019 The NEWS - 07032016

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At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

wwwgoodmanmfgcome Product 75 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

LEARN MORE AT

YELLOWJACKETCOMASSEMBLED

IN THE USA

67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1734ARCH 7 2016

eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

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httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

short cycling more closely matching the needs of apartments as well as multi-family and

low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

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wearing gloves So you get a smooth start for a fast finish to save you time money

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Visit ShurtapecomEasyPEEL to learn more

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

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co l l e ct

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cov e r ag e s

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businessinsurance

commercial autoinsurance

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BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

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983150 Air Handlers

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983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

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or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

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CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 15: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1534

At Goodmanreg

we believe in American dependability

Units are designed engineered and assembled in the USA

Our continuing commitment to quality products may mean a change in specifications without notice

copy 2016 Goodman Manufacturing Company LP middot Houston Texas middot USA

wwwgoodmanmfgcome Product 75 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

LEARN MORE AT

YELLOWJACKETCOMASSEMBLED

IN THE USA

67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1734ARCH 7 2016

eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

short cycling more closely matching the needs of apartments as well as multi-family and

low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

e Product 12 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

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MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

eProduct 135 at achrnewscom

1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

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COMMERCiAL AutOiNSURANCE

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business MOVING FORWARD

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business MOVING FORWARD

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Business MOVING FORWARD

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Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

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DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

AVAILABLE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 16: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1634AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

CCArsquos 2016 conference and IE3

xpo The annual event will feature

earning Labs MainStage sessions

th panel discussions and keynote

eakers the IE3 Indoor Environ-

ent amp Energy Expo and more

ldquoThis event will offer informa-

on that will help contractorsmprove their operations andottom linesrdquo said Paul Stalknecht

president and CEO of ACCA ldquoIget excited to see so many contrac-tors take the time to leave their

businesses for a couple of days tomeet with other contractors andget new ideas to make themselvesmore professional and to take theirbusinesses to the next level of suc-cess That shows true commitmentto not only a better business but toa strong industry overallrdquo

LEARNING LABS

PROMOTE SUCCESSldquoWe have once again built adiverse Learning Lab program that

covers almost every area of a con-tracting businessrdquo said Stalknecht

ACCA has arranged for some

of the best contractors in thecountry to share their top-secrettechniques for business success atACCA 2016 This yearrsquos programfeatures 35 classes in seven differ-ent tracks including building per-formance business operationscommercial contracting innova-tion and leadership radiant and

hydronics residential contract-

ing and quality assurance Jolene Methvin customerservice supervisor at Bay Area

HVAC contractors large

and small will gather

March 10-13 in Char-

lotte North Carolina for

Learning Labs a Highlight

of ACCA 2016 ConventionBY NICOLE KRAWCKE

THE NEWS STAFF

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 14 at achrnewscom

GAINING INSIGHT This yearrsquos ACCA conference will feature 35 classes inseven different tracks building performance business operations commercialcontracting innovation and leadership radiant and hydronics residentialcontracting and quality assurance

TOP TEN TIPS Ray Isaac president of Isaac Heating amp Air Conditioning inRochester New York will discuss what it takes to run a successful HVACRbusiness during the ACCA 2016 conference in Charlotte North Carolina

SUCCESS STRATEGIES Rich Biava vice president of GAC Services inGaithersburg Maryland will present ldquoBest Practices for Successrdquo at the ACCA2016 conference

N E W

W I R E L E S S

V A C U U M

G A U G E

INTRODUCING THE MANTOOTH WIRELESSDIGITAL VACUUM GAUGE

THE MANTOOTH WIRELESS DIGITAL VACUUM GAUGE

LEARN MORE AT

YELLOWJACKETCOMASSEMBLED

IN THE USA

67020 ndash The YELLOW JACKET ManTooth V (Vacuum Only)

67023 - The Y ELLOW JACKET ManTooth PTV

Monitor the vacuum process wirelessly with the new ManTooth wireless vacuum

gauge This new state-of-the-art tool utilizes the ManTooth RSA app that accurately

calculates and displays a systemrsquos actual readings conveniently on your iPhone iPad

or Android device Combine it with the ManTooth pressuretemperature gauge and you

have a full system analysis tool with data logging and improved connectivity In other

words HVAC techs everywhere have a new favorite high-tech tool VISIT THE APP

STORE OR GOOGLE PLAY TO DOWNLOAD THE YELLOW JACKETreg MANTOOTHtrade RSA APP

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1734ARCH 7 2016

eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

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Lower Capacity Higher Impact

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httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

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NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

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MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

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ePRODUCT PAGE

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43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

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59 LG Electronics - Comp amp Motor wwwlgcom 2

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TURN YOUR SURPLUS HVACR

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Portable Air Conditioning and Heating

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

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bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 17: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1734ARCH 7 2016

eating amp Air Conditioningc in Crystal River Florida

ill present ldquoTight HomesIAQ ndash How They Work

ogetherrdquo in the building per-

rmance track Methvin willscuss the impact tightening a

ome can have on IAQldquoI actually chose the topic

ecause itrsquos something that oftenets overlooked a bit including

y myselfrdquo Methvin said ldquoItrsquosomething I really needed tosearch anyways for what we doere [at Bay Area Heating amp Aironditioning] Itrsquos been a chal-nge for me and it was some-ing I wanted to tackle Timese changing and we really needstart paying closer attention

fresh-air makeup Irsquom really

oking forward to attendingnd getting some interactionom the other people who areresenting too Itrsquos not uncom-on for them to teach me thingswellrdquoMatt Marsiglio operations

anager for Flame Heating Cool-g Plumbing and Electrical in

arren Michigan has presentedn behalf of ACCA several timeshis year he will discuss promot-g employees from within the

ompany and what contractorsn do to help them make success-l transitions from the field toanagement positions

ldquoIn our structure wersquove hiredom the outside and oftenatched those employees failrdquo

Marsiglio said ldquoI was a field guyr more than 10 years before Ias promoted and we just pro-oted a field guy into an installa-on coordinator position Theseuys donrsquot have to learn the sys-ms and processes because they

ready know all of thatrdquoAdditionally promoting from

ithin is good for employee sat-faction and company morale

Marsiglio notedldquoInternal promotions are good

r not only the person being pro-oted but also for the rest of theam because it gives everyone

sense of security and confirmserersquos an avenue to grow Wersquorea physically demanding busi-

ess and as the body breaksown guys start to wonder whatill happen to them Know-g therersquos an area for personalowth within the company helps

uild a stronger teamrdquo

Marsiglio said the ACCA con-rence is a great place to learnldquoSometimes itrsquos about get-

ng outside of our four walls

nd seeing how those who areore successful than we are doregardless of their size or rev-

nue The neat thing about it isverybody is willing to share

and the information that isexchanged is great

ldquoThis is one of the mostimportant events in the industryrdquohe continued ldquoItrsquos important to

get to this one There are alwaysgoing to be guys who are smallerthan you guys who are bigger

than you and the questions arealways going to be the same mdashno matter where the company is

in terms of growth So you canget the answers you need with-out having to reinvent the wheelrdquo

Sam DeAngelis CEO of Col-orado Climate Maintenance Inc

in Englewood Colorado hasattended the last nine ACCAconferences but will present forthe first time this year offer-

ing up a course on ldquoLeverageMobile Technology in Commer-

cial Contractingrdquo

ldquoWersquove really focused onchange and development over thepast five years and the benefitswersquove seen have been pretty dra-

maticrdquo DeAngelis said ldquoI knowa lot of smaller contractors donrsquothave the resources internally tofigure out their options and theyarenrsquot necessarily sharing with

other companies So Irsquom look-

ing to bridge that gap betweenpeople doing things lsquoold schoolrsquo

with the old paper method towhat potentially is out there Irsquominterested in showing how easy it

is to achieve some of these advan-tages with mobile technologies

ldquoWersquove been doing mobiledispatching for about nineyears now which is a long time

n See CONVENTION | Page 18

e Product 15 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1834

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 1934

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

short cycling more closely matching the needs of apartments as well as multi-family and

low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

e Product 12 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

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Work and earn more money with CPS wireless

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Patented CPS Linktrade Wireless Technology

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Send data instantly tocustomers or to the office

STAY ORGANIZED

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PATENTED TECHNOLOGY

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Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

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ePRODUCT PAGE

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EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 18: The NEWS - 07.03.2016

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8192019 The NEWS - 07032016

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httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

short cycling more closely matching the needs of apartments as well as multi-family and

low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

e Product 12 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

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Patented CPS Linktrade Wireless Technology

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Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

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SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

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ePRODUCT PAGE

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ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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Got Spots

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WANTED - Territory Sales Rep for established Independent

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 19: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

short cycling more closely matching the needs of apartments as well as multi-family and

low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

e Product 12 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

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Work and earn more money with CPS wireless

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Patented CPS Linktrade Wireless Technology

Patented

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CLOUD STORAGE

Record retrieve and archivedata

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Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

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ePRODUCT PAGE

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983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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WANTED - Territory Sales Rep for established Independent

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 20: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 2016

hen it comes to mobile tech-ologyrdquo he continued ldquoWersquove

ken advantage of new mobileevices and applications whichas allowed us to give our fieldchs a lot more informationn the job site with very littlefort and memorization We

e a number of different apps create inspection forms andformation sheets for our cus-mers Technicians can com-ete those forms in the field

uicker and more accurately andresent them to customers in auch more professional manneran we ever did beforerdquo

DeAngelis said there are

umerous benefits available toontractors who attend the ACCAonference ldquoThere are alwayschnical or administrative learn-g sessions that I certainly getlue out of Irsquom always bringingmething back and applying itour company which makes us

etter and more efficient I rsquom alsoble to make connections withher contractors and people ine industry and share informa-

on and best practices Irsquove builtany relationships with peopleom across the country who Iever would have had the oppor-nity to meet

ldquoThe other part is looking athat the trends are and whatrsquosew in the industry from thepect of tools and how people

are approaching certain aspectsof business to what equipmentmanufacturers are coming outwithrdquo he continued ldquoIt givesus a little glimpse of what may

be coming in the future so thatwhen it comes wersquore not com-pletely blindsidedrdquo

IE3 EXPO AND MOREIn addition to Learning Lab

sessions attendees will also havethe opportunity to interact withmanufacturers and suppliers atthe IE3 Indoor Environment ampEnergy Expo This year IE3 willfeature more than 200 exhibi-tors Attendees will get hands-on experience with the latest andgreatest products in the HVACR

industry granting them an edge

over their competitionAdditionally the confer-ence will feature ACCArsquos widelyanticipated MainStage sessions

ldquoOur MainStages will blowaway anyone attending ACCA2016rdquo Stalknecht said ldquoOuropening session will feature

Carey Lohrenz who was thefirst female F-14 Tomcat pilotShersquos going to share her storyand how critical it is to staycool under pressure And clos-ing things out will be Tim Kighttalking about the R FactorThese MainStage sessions arereally going to push attendees to

think about how they respondto the good and bad things thathappen in the daily course ofdoing businessrdquo

Methvin said her favorite thingabout the conference is the open-ing session ldquoThey always have agreat speaker and the message isusually pretty inspirationalrdquo

Other MainStage sessions willinclude the annual CEOCon-tractor Forum Big Bang Banquet

and back for a second year theldquoWhatrsquos Your Problemrdquo contrac-tor panel which will feature alive question-and-answer session

Additionally the conferencewill also feature a Legislative

amp Policy Forum and live LegalToolbox with Brooke Duncan ofAdams and Reese LLP to discussthe many laws contractors mustfollow Industry Roundtableswill also make a reappearance

ldquoIndustry Roundtables willgive contractors a chance to gettogether with contractors who

operate businesses that are verysimilar to their own for somesector-specific networkingrdquoStalknecht said ldquoItrsquos really aunique opportunity and contrac-

tors can choose whichever round-table they want to go to or theycan hop around them mdash itrsquos up tothem which is yet another thing

that makes ACCA 2016 so great

Each attendee can create his orher own experiencerdquo

ldquoI think a lot of people look at

the expense of attending confer-ences and the time away from theoffice as a deterrent from beingable to attend these conferencesrdquoDeAngelis said ldquoUntil they attendone and see what they can takeaway from it they canrsquot reallyassess the value of the time andmoney spent Itrsquos really well worthit I would encourage contractors to

attend and that there is certainly aROI [return on investment] Thatrsquoswhy I continue to attend Itrsquos not

the same thing every year mdash itrsquossomething new and different andyou take away something differentevery time I couldnrsquot get that anyother wayrdquo

CONVENTIONContinued from Page 15

ACCA Convention IssueFOCUS FOR MORE ARTICLES ON THIS TOPIC VISIT HTTPBITLYACCA-2016

e Product 18 at achrnewscom

INFORMATION EXCHANGE Steve Saunders CEO of Tempo Mechanical in Irving Texas was one of many contractors whoattended last yearrsquos ACCA conference The annual event offers contractors of all sizes the opportunity to network and learn bestpractices from each other

PRODUCT SHOWCASE ACCArsquos IE3 Indoor Environment amp Energy Expo willfeature more than 200 exhibitors Attendees will get hands-on experience withthe latest and greatest products in the HVACR industry allowing them to gaininsights and an edge over their competition

THE FUTURE OF GAUGES IS HERE

Responsive capacitivetouchscreen providessuperior usability

Replaceable andrechargeable lithium-ion batteries helpprevent downtime

Future-proof technologyallows for software updatesas they are released

Learn more about the DG-1000

by visiting DG-1000com

energyconservatorycom | 612-827-1117

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

copy Carrier Corporation 102015 A unit of United Technologies Corporation Stock symbol UTX

26K BTUHR

EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

short cycling more closely matching the needs of apartments as well as multi-family and

low-energy homes Capitalize on the fastest-growing HVAC market with the right size unit for

every size project

For all your cooling and heating needs visit carriercomhomecomfort

e Product 12 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

CPS Global Headquarters

1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

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ePRODUCT PAGE

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COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

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Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

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at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

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CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

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continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

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For more information on Commercial Water Heating Solutions Maintenance Services

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INDUSTRY LEADING WARRANTY

Page 21: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2134

Lower Capacity Higher Impact

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EASYINSTALLATION

FASTESTGROWING

HVACMARKET

New low-capacity furnaces from Carrier provide more options and less hassle

With longer vent lengths new low-capacity furnaces from Carrier are easy to install and eliminate

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every size project

For all your cooling and heating needs visit carriercomhomecomfort

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

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NEWDIFFERENTBOLDINNOVATIVE

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

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Patented CPS Linktrade Wireless Technology

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Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

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Display as much or as littleinformation as you like

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A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

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FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

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43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

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59 LG Electronics - Comp amp Motor wwwlgcom 2

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48 Rinnai America wwwrinnai us 32

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TURN YOUR SURPLUS HVACR

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

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How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

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theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

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bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 22: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

on appliance in it Tightening aomersquos envelope may reduce ther supply needed for combustion

and when therersquos not enoughcombustion air equipment couldhave combustion ventilationproblems Thus the people whosealed up homes (often referred

to as the weatherization industry)needed a way to determine if seal-ing a home up would underminethe safe operation of combustion

equipment To meet this safetyneed they embraced combustionappliance zone (CAZ) depressur-ization testing

The basis for the CAZ test

as we now know it was twodocuments ASTM InternationalStandard Guide for Assess-ing Depressurization-InducedBackdrafting and Spillage fromVented Combustion Appliancesmdash designated as E1998-02 mdash thathas been reapproved numeroustimes Additionally a Canadiandepressurization test standard

CANCGSB-5171 was recalledand is no longer in useLike many tests done in the

field the results of a CAZ test areonly good for the conditions inplace on the day and time it wasperformed Kind of like judgingthe whole yearrsquos weather aroundconditions you saw from the

porch at sunset on Oct 3 Thusfor CAZ testing the result is Itis safe today hopefully whichmeans it will be safe later todayand for ever more

Fortunately if the combus-tion system is operating unsafelyall of the time or at the time of

testing the combustion equip-ment will fail the CAZ testWhen one of the three maincombustion problem indicatorsare found mdash backdraft com-bustion spillage or flame roll-out mdash weatherization specialistshave generally called in HVACexperts to resolve the issue Inmany instances there may be a

point score provided The testscommonly used do not reportfailures at equivalent levels ofdepressurization However afailure is a failure and the under-lying cause needs to be fixed

After any failed CAZ test allHVAC-related equipment evalu-ations and the related combus-

tion analysis testing should becompleted by a professionallylicensed HVAC contractor whoemploys qualified technicianswith the appropriate certifica-tions and training Hence theCAZ razzmatazz since theoriginal conditions for the testcan rarely be duplicated and may

not be the same when an HVACtechnician gets there FurtherHVAC technicians should betold how the failure was deter-

mined and what the operatingconditions were (outside temper-ature wind direction and speedwhat combustion equipment wasoperating etc)

When called to a CAZ testthat has failed the HVAC expertmay need to become a home-performance expert to diagnosethe real problem For example afailed CAZ test indicates there isa problem not where the problemis or what is causing it Often the

potential performance problemcan be with the venting in theappliance or it can be related tothe way appliances were installed

andor the operating conditionsOnce identified the cause of aCAZ test failure may be a combi-nation of unrelated factors Thusthe furnace is often operating

properly If the HVAC techni-cian does a combustion analysisand simply reports the furnace isOK and leaves the homeownerstill has a problem Why miss theopportunity to investigate andfind a cause and a solution forthe customer

For example one set of new

homes was failing the CAZ testsand worse yet homeowners

were suffering from carbon mon-oxide poisoning You should beable to guess who got the blameand the first callback The homeshad condensing furnaces with

their own combustion air andexhaust venting so they were

not the problem Unfortunatelywhen it comes to CO HVACcontractors are often consideredguilty until proven innocent Inthe case of these new homes thehot water heaters gas dryersand gas ovens did not have anycombustion air provided whenthey were installed Thus the

solution was to design a venting

system that could provide morecombustion air when the otherappliances were in use (or openthe windows when they were inuse) By identifying the problemand developing a solution theHVAC contractor avoided thedanger of letting the judicial

system try to figure out who wasat fault Additionally their rela-tionship with the homeownerswas repaired and strengthened

For detailed information onCAZ testing ACCA members candownload the ldquoUnderstandingCAZ Depressurization Testingrdquo

technical bulletin The CAZ test-ing information is also included aspart of ACCArsquos Qtech basic home-performance training coursewhich is available online

Everyone has now fig-ured out what happenswhen you tightly seal up

a room with a combus-

The CAZ Razzmatazz

DONALD PRATHERTechnical services manager for ACCAHe is the author of ldquoTechnicianrsquos Guide for QualityInstallationsrdquo and ldquoManual B Balancing and TestingAir and Hydronic Systemsrdquo licensed as a masterHVAC contractor in Florida and holds a first-classstationary engineer license in Maryland Contact himat donpratheraccaorg or 703-824-8867

AUTHOR NOTESBY DONALD PRATHER

FOR THE NEWS

Failed CAZ tests should be evaluated by licensed professionals

FAULTY COMBUSTION Backdrafting shown with a smoke stick

COMMENTARYGUEST

e Product 2 at achrnewscom

e Product 20 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

Wersquore turning the traditional trade show

on itrsquos head

NEWDIFFERENTBOLDINNOVATIVE

wwwServiceWorldExpocom

BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

SHURTAPECOM

1888442TAPE

SMOOTH START

FAST FINISH

CRACK PEEL APPLY

1 2 3

MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

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FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

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Wersquore here for you ndash talk to a rental specialist

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copy 2014 Trane All rights reserved

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CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

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bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 23: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2334

o

iQ Drivereg is a registered trademark of Nortek Global HVAC LLC WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of

Westinghouse Electric Corporation Used under license copy Nortek Global HVAC LLC 2016 All Rights Reserved (The News-WH Heat Pump)

10-YEARWARRANTY

e Product 95 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

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Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

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MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

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is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

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Visit ShurtapecomEasyPEEL to learn more

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

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Patented CPS Linktrade Wireless Technology

Patented

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CLOUD STORAGE

Record retrieve and archivedata

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Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

eProduct 135 at achrnewscom

1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

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COMMERCiAL AutOiNSURANCE

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COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

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business MOVING FORWARD

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Business MOVING FORWARD

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Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

AVAILABLE

EQUIPMENTFOR RENT

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EQUIPMENTFOR RENT

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EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 24: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2434AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20162

ldquozero-tolerancerdquo policy forthings like smoking on or near

the job site having visible tat-toos or interacting with cus-tomers when their work clotheswere dirty Others were moreflexible putting the trustwor-thiness and honesty of employ-

ees above implementable rulesldquoThere are a couple of com-

ponents such as safety per-formance related to skillknowledge and overall job per-formance that some may includeor exclude when generalizingand saying rulesrdquo said John RSmith Jr operations manager

of the University City Science

Center in Philadelphia ldquoThenthere are issues such as attireexcessive absence lateness lan-guage etc which I categorize asprofessionalismrdquo

Smith believes some areasallow for flexibility while otherssimply donrsquot

ldquoThe lsquotraprsquo one creates is set-ting past practice both from alegal standpoint and then tryingto change the practiceculturelater if conditions changerdquo hesaid ldquo[Employers need to have]clear and concise documenta-tion of issues and reduce towriting any discussion while

including the reasoning for theactions taken because it canprove extremely useful downthe roadrdquo

Matt Rutland HVAC servicemanager at Brothers Air Heat ampPlumbing in Rock Hill SouthCarolina said if there has been atransgression there needs to be a

corrective actionldquoThe key to me is the correc-

tive partrdquo he said ldquoMy goal asa manager is not to punish anemployee but rather to correctthe improper behavior The ideais to help him or her improve and

get past the improper behavior Iwill not take unnecessary actionto correct the behavior and I will

use progressive discipline prin-ciples once an action has beentaken if the behavior continuesrdquo

DEFININGTHE CULTURE

The culture aspect is an espe-cially intriguing one because asSmith said each company createsand maintains its own unique envi-ronment within the workplace

Bergstrom believes thathaving a set of core values that

does not waiver in the face of atechnician shortage or any otherform of adversity is critical to thesuccess of a company

ldquoWe got a lot better at

[employee discipline] when wedecided to clearly define ourculturerdquo he said ldquo[That culture

includes] our core values [whoare we what we stand for] vision

[where are we going] and mission[how are we going to get there]rdquo

For Bergstrom recognizingand defining those three valuesmade discipline a lot easierbecause it gave him somethingto consistently point back to

and made it about working withthe employee to tackle a corevalue ldquoIt takes a good portionof the onus off the manager andpoints it to a core value that ispart of the organizationrsquos DNArdquohe said

Thomas Krygsheld ownerof Illiana Heating amp Air Con-

ditioning Inc in Cedar LakeIndiana and a 2015 winner ofThe NEWSrsquo Best Contractor toWork For contest said there areusually issues under the surfacewith any new hire because of thestate of the job market but itrsquosstill important to see if they havethe right skills and attitude to bea part of the team

ldquoWe just hired someone andwe will have him with our techsfor a few months train him theway we want him trained mdash theIlliana way mdash and allow him toask questions and get any train-ing that he needsrdquo he said ldquoWe

look for soft skills and the law-abiding kind of things drugs

alcohol etc We look for peoplewith great personalities who cancome from anywhererdquo

And when dealing with thepersonalities of each employeeBergstrom said staying consis-tent while not nagging anyonecan be difficult

ldquoDiscipline has to make sense

to your organization becauseif it doesnrsquot then no one under-stands whatrsquos right and account-ability to discipline becomesso hardrdquo he said ldquoWe battled

this confusion area for a longtime and at times we still doItrsquos always hard to clearly com-municate in a growing organi-

zation that is also adding newleaders as wellrdquo

THE COMPANY VANRutland detailed one of the

most common examples ofimproper behavior is an unkemptcompany van

ldquoI expect my vehicles to beclean and organizedrdquo he said

ldquoAnd apparently my definitionof a clean and organized vehicle

differs dramatically from that ofthe technicianrsquos

ldquoPoint blank a company vehi-cle is a privilege and it sends a

DISCIPLINEContinued from Page 1

n See DISCIPLINE | Page 24

SOURCE Information contained in these graphs are courtesy of the Air-Conditioning Heatingand Refrigeration Institute (AHRI) Industry figures are estimates that are derived from the bestavailable figures supplied by a sample of AHRI member companies

YEAR-TO-DATE Year-to-date US shipments of residential gas storage water heaters decreased 08 percent

residential electric storage water heater shipments decreased 44 percent commercial gas storage water heat-

ers decreased 02 percent commercial electric storage water heaters increased 388 percent gas warm air fur-

naces increased 37 percent oil warm air furnaces increased 110 percent central air conditioners increased 19

percent and heat pumps decreased 18 percent

Oil Furnace Numbers

Leap in November

FIGURESFACTS amp

US shipments of central air conditioners and air-source heat pumps totaled 334907 units in November2015 down 66 percent from 358479 units shippedn November 2014 US shipments of air conditioners

decreased 42 percent to 218076 units downrom 227523 units shipped in November 2014 USshipments of air-source heat pumps decreased 108percent to 116831 units down from 130956 unitsshipped in November 2014

US shipments of residential gas storage waterheaters for November 2015 decreased 173 percentto 299338 units down from 362082 units shippedin November 2014 Residential electric storagewater heater shipments decreased 218 percentin November 2015 to 264885 units down f rom338796 units shipped in November 2014

US shipments of gas warm-air furnaces forNovember 2015 decreased 62 percent to 248953units down from 265299 units shipped in November2014 Oil warm air furnace shipments increased 320

percent to 5379 units in November 2015 up from4076 units shipped in November 2014

Commercial gas storage water heater shipmentsdecreased 02 percent in November 2015 to 7157units down from 7169 units shipped in November2014 Commercial electric storage water heatershipments increased 388 percent in November2015 to 7237 units up from 5213 units shipped inNovember 2014

CENTRAL AC ANDAIR-SOURCE HEAT PUMPS

RESIDENTIAL STORAGEWATER HEATERS

GAS AND OILWARM-AIR FURNACES

COMMERCIAL STORAGEWATER HEATERS

248953

Gas Warm-Air

Furnaces

5379

Oil Warm-Air

Furnaces

NOV 2015

265299

Gas Warm-Air

Furnaces

NOV 2014

4076

Oil Warm-Air

Furnaces

264885

Residential

Electric

NOV 2015

362082Residential Gas

338796

Residential

Electric

NOV 2014

299338Residential Gas

334907

AC amp HPCombined Total

218076 AC Only

116831

HP Only

NOV 2015

358479

AC amp HPCombined Total

227523 AC Only

130956

HP Only

NOV 2014

NOV 2015

5213

Commercial

Electric

NOV 2014

7169Commercial Gas

7157Commercial Gas

7237

Commercial

Electric

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

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MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

CPS Global Headquarters

1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

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FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

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1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

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httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

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Page 25: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2534CHRNEWSCOM | | MARCH 7 2016 23

2016 HVAC Marketing Trends

Fads trends and move-

ents come and go Thoughf course once a movementecomes rooted it becomese new normal When I was

oung anyone seen jogging waslsquohealth nutrsquo with emphasis

n the nut part Then a move-ent began and now jogging isnormal and laudable way to

xtend health and happiness

Fads are dismissible Mostcognize their fleeting naturend scarcely take the energy tombrace them since theyrsquoll be goneke light-up shoes faintly aglownder a Snuggie Fads are harder

leverage in the home-contract-g industry yet their flash-in-

e-pan newsiness can make themarketable The decline of R-12e advent of 13 SEER energy taxedits and several moreMovements are on the other

nd hoping to stay aloft in newsnd acceptance while the foun-ation hardens Solar power andome-performance contracting

ome to mind whereas poorAQ never gained market legiti-acy for self-sufficiency Thereen movement actually wasnrsquotLordy there were two ACCA

onferences in a row where itemed every third vendor hade word green in their banner

et there wasnrsquot a sustainable

nancial advantage for theomeowner or a compellingory to move them to withdraweir credit cards so the Greenovement became a govern-ent-versus-manufacturer cage-ght smackdown and it still is

r that matterCaught right in the middle

e the trends mdash those mag-ficent swales of thought that

ollect into a discernable forceuilding momentum that mostiss until itrsquos too late to capital-e (Note to the overabundantpor shop owners If you canll your business do so now mdash

ke by lunch tomorrow)

REND SPOTTING 101Trends are a delight to me and

her marketing psychos becausene of the 22 Immutable Mar-

eting Laws is lsquobeing firstrsquo in aarket before itrsquos a full-fledgedovement That position ande financial windfall that accom-

anies it are like catching that

perfect wave riding instead ofpaddling furiously only to trail it

Social media was an obvi-ous trend turned movement Solarge it caught no one off-guard

but as a marketing medium forcontractors it was also magnifi-cently overpromised (For therecord Hudson Ink has con-tinued to warn against its time-

absorption versus microscopiccommercial validity) Mostagree with a begrudging admis-sion that itrsquos best keep socialmedia time to under an hour per

day If I could get you to load 30pre-done messages at the first ofeach month and only respond tocomments you could cut that toa few minutes

Everything is a progres-sion or a cycle depend-ing on your particularphilosophical slant

e Product 23 at achrnewscom

he new normal has taken over the old normal

Las Vegas at Tropicana | October 26ndash27 2016

Reserve Your Booth NOW ExhibitServiceWorldExpocom

Get RESULTS with the RIGHT contractors

Book Exhibitor Space Now

Held where contractors want to go

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BOOK SPACE TODAY

MARKETING MAGICHUDSON INK ADAMS HUDSON

President of Hudson Ink The company is a creative marketing firm for contractorsContact Adams at FreeNEWSstuffhudsoninkcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

You know hard-to-start liners on tape can be frustrating and waste time Thatrsquos

why Shurtape enhanced its trusted AF 100 UL 181A-PB-FX Listed aluminum foil

tape with EasyPEELtrade an innovative split liner technology AF 100 with EasyPEEL

is the same code compliant tape that delivers airtight performance and adds the

convenience of a crack and peel liner that is quick and easy to start even while

wearing gloves So you get a smooth start for a fast finish to save you time money

and frustration on the job

Visit ShurtapecomEasyPEEL to learn more

copy 2016 Shurtape Technologies LLC

SHURTAPECOM

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SMOOTH START

FAST FINISH

CRACK PEEL APPLY

1 2 3

MARKETING MAGICHUDSON INK

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

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digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

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CLOUD STORAGE

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STAY ORGANIZED

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SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

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1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

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businessinsurance

commercial autoinsurance

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BUSiNESSiNSURANCE

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business MOVING FORWARD

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Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

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DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

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EQUIPMENTFOR RENT

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EQUIPMENTFOR RENT

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EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

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For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 26: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2634

Online reviews took longercatch but were obvious to

ny early Amazon shoppersho wondered ldquoWhat areose star thingiesrdquo or saw that

ngiersquos List became a highlyechanized word-of-mouthachine Any early detectionf this movement became offi-al when Google bought Zagathe review giant that began

1979) Google thoroughlyotched its integration into theirorld but the message remainsviews rule reputation rank

nd referrals

UTURE TRENDSLetrsquos review some trends on

eir way to movementsMarketing Integration mdash Irsquove

een harping about this to pri-te clients since 2013 and it isow far more formed There is no

such thing as online and offlinemarketing as entities They are aunited blend of media pure and

simple Neither is good nor badand there are as many has-beens

online as offline The point is touse your online and offline mediaas common force with a singularlyimpactful message to a focusedtarget Integration also allows youto force a compounding effect Useemail and social media to point

to the Web to sign up for mailednewsletters TV and radio to refer-ence online video and more Dueto societal attention deficit disor-der think deep and repetitiousnot wide and scattered

The old disjointed Letrsquos-just-throw-something-out-there mes-saging is over Sell one thing at a

time across the media channelsdriving your point home in tor-rents of common recognition

Direct Mail Comeback mdash Thisis yet another topic wersquove pushedto the trendsetters for about twoyears with outstanding successAnyone who tells you that direct

mail is outdated is ironically out-dated Use it for direct-responseadvertising (tuneup generationand replacement leads) withlimited time or quantity offers(Wersquove just completed a fullreport on direct mail at the endof this article) Direct mail shouldexpend about 21 percent of your

total marketing investmentDirect Mail ldquoSequencingrdquo mdash

This is popular for advancedmarketers First send a directmail letter Second follow upwith a letter or postcard abouta week later that references the

first Third f inish with a phonecall which greatly increases the

response rate

Try it or we can coach youthrough it I think yoursquoll be amazed

Video Marketing mdash A single-digit percent of contractors aredoing this effectively As buffer-

ing and streaming get faster theskyrsquos the limit Try to educate

before you sell or yoursquoll be castinto the pile of screaming used-car refuse Link your email andsocial media to video to boostresponse Announce your videolaunches instead of hopingpeople will find them becausethey wonrsquot And most impor-tantly donrsquot be boring

Retargeting mdash This is a newfavorite of mine since it focuseson putting your message inthe faces of the right prospectsBasically a customerrsquos previous

online searches are saved andthe next time theyrsquore online yourrelevant mdash and paid mdash ad is ldquore-targetedrdquo to them This is rarely

used in contractingSo a lady searches lsquoNew Fur-

nace in Newburgrsquo to see yoursearch-savviest competition (andyou we hope) at the top of theGoogle search on day one Yeton her next search mdash assumingshe didnrsquot buy on day one mdash yourlsquoretargetingrsquo ad appears front and

center Marketing magic and yeswe have our clients investing herefor 2016

Retention Marketing Programs

mdash These have grown way beyondthe old twice-a-year newslettersContractors are seeing increasing

returns on investment (ROI) by

increasing the frequency of thesenewletters plus interspersing withemail and social How do we gen-erate this additional content Basi-

cally we just carve out the contentand repurpose it for their site mdash orseparate Web portals mdash increasingWeb exposure and leads In otherwords you create nothing new

you just spread it over other mediafor longer periods You can call ussmart or lazy but it doesnrsquot matterif it works

Plus retention now includesefforts to increase online reviewsreferrals and thank you notesA killer retention program willout-pull even the best acquisition

campaign yet only takes about12 percent of your total market-

ing budget to fuelAs customer attention andacquisition become harder andmore expensive contractors arefinding that customer retentionmdash or not losing the customerin the first place mdash generates

branding image and referralsand nearly eliminates shopping

So pick a trend any trendand hop on board Or you canwait for everyone else to startdoing it and play catch up mdashyour choice By being proactiveyou can divert more trafficcapture more eyeballs and

leads and slowly cause your

competitors to lose relevancyand cool points which isnrsquot abad trend either

message to everyone who seesit If you donrsquot take good careof your vehicles then how is acustomer to trust that you willtake care of his or her home I

set a clear expectation that our

trucks are to be clean and orga-nized I conduct random truckinspections and sometimes findthat trucks are not meeting ourstandards As a result I haveseveral options at my disposalI could yell at the technicianbut in reality all that does is

alienate me from my employeeswhich is the opposite action anymanager wants I could take histruck away for a period of timeand while this approach maybe effective it could also createlogistical issues

ldquoFinally I could correct the

behavior by having the truckcompletely cleaned from topto bottom which solves theproblem of the dirty truck andgenerally is a wake-up call to

the technicianrdquo Rutland said

ldquoI typically have the techni-cian completely clean the truckThe employee backs it up tothe warehouse and completelyempties it of everything exceptthe shelves Once the truck iscleaned and washed then itmay be reloaded and returned

to the road Irsquove found thisapproach to be effective whilenot making the technician feelattacked or belittledrdquo

According to Rutland thelack of qualified techniciansavailable certainly makes losingany employee more painfulHowever if you want to builda high-quality company youcannot allow yourself to be

timid when enforcing your stan-dard out of fear that you maylose an employee he said

ldquoGood employees do notwant to work in an environment

where there is no disciplinerdquoRutland added ldquoFailure to cor-rect an employee who is havingan issue could cost you some of

your best employeesrdquo

DISCIPLINEContinued from Page 22

e Product 27 at achrnewscom

AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20164

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he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

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Patented CPS Linktrade Wireless Technology

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Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

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SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

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1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

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FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

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75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

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48 Rinnai America wwwrinnai us 32

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TURN YOUR SURPLUS HVACR

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

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How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

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direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

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For more information on Commercial Water Heating Solutions Maintenance Services

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INDUSTRY LEADING WARRANTY

Page 27: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2734CHRNEWSCOM | | MARCH 7 2016 25

he end of the heating seasoneans getting ready for the cool-g season at least at my latitudeChecking temperatures in and

ut of the air conditioning coil

an important part of prepar-g a residential air conditioning

stem for the season This arti-e will cover how checking tem-eratures through an evaporatoroil can tell a service technician

therersquos a problem in the air-andling system or refrigerantstem It will also cover other

eneral troubleshooting areas

IRFLOW VERSUSEFRIGERANT FLOWLow airflow problems cause

gh temperature differencescross a cooling coil When theow of air is low the air will be

contact with the cooling coilnger thus decreasing its tem-erature coming out of the coil

High airflow problems on theher hand are usually not ansue when troubleshooting resi-ential air conditioning systemsecause too much airflow is hardlyver encountered Air-handling

stems do not suddenly increaseeir airflow without some kind

f human intervention Thereforethere is a low temperature dif-rence across the evaporator coilan air conditioning system theoblem most often is in the refrig-ant flow not the airflow Thew temperature difference across

e coil also indicates a capacityrop meaning the heat-handlingpability of the system has failed

OIL SIZE MATTERSThe larger the evaporator coil

urface area the closer the coil

mperature will be to the enter-g air temperature This happensecause a larger evaporator coilas a higher operating tempera-re An air conditioning unit runsgher evaporating (suction) pres-

ures and temperatures with arger surface area coil With thiscrease in coil temperature mdash and

us higher vapor pressure of thefrigerant vaporizing inside the

oil mdash the unit will experiencegher efficiencies from the higher-essure (more dense) refrigerant

gases entering the compressor witheach revolution of its crankshaft

The compression ratio willalso decrease from the higherevaporator pressures causingthe mass flow rate of refrigerantvapors through the compressorto increase These are the reasonsmanufacturers have been makingair conditioning coils largerLarger and more efficient coils

are more expensive to manufac-ture but they increase unit effi-ciency which hopefully offsetstheir higher manufacturing costs

An example of this is theincrease in microchannel coiltechnology in the HVACRindustry Microchannel coils areall-aluminum with multiple flat

tubes containing small channels(microchannels) through whichrefrigerant flows The flat tubesare in parallel with one anotherHeat transfer is maximized bythe insertion of angled and lou-vered fins between the f lat tubesAll of this is done to maximize

coil surface areaCoil surface area may vary

from one manufacturer to anotherOne manufacturer may chooselarge coil areas for high suc-tion pressures and smaller com-pressors Another may go withsmaller-surface-area coils (causinglower suction pressures) and uselarger compressors As long as the

unit meets the required capacityand energy ratings itrsquos a tradeoff

Often evaporator coil surfacearea which includes fin surfacearea and fin spacing is a func-tion of geographical regions Sen-

sible heat ratios mdash the ratio ofthe sensible heat to the total heatthe coil has to remove mdash vary by

region Total heat comprises boththe sensible and latent heat loadsthe evaporator coil has to removeLarge surface coils running highersuction pressures may not havelow enough coil temperatures tobe able to remove enough moisture(latent heat) Their apparatus dewpoints will be too high to condense

the right amount of moisture fromthe air passing through the coil fora certain geographical region Thismay cause high humidity mold

and human discomfortOther than having different

pressures and temperatures thecondenser and evaporator arevery similar Condensers are usu-

ally a bit larger than the evapo-rator in order to handle not onlythe evaporatorrsquos heat load butalso suction line superheat gainsthe heat of compression andcompressor motor heat loads

The surface area of the con-

denser affects the design tem-perature difference between thecondensing temperature and theambient (surrounding tempera-

ture) The larger the condenserthe lower the condensing tempera-ture will be The larger the con-

denser the more expensive it is tomanufacture but the unitrsquos energyefficiency ratio (EER) will bemuch higher Figure No 1 (Page26) shows a large condensing coilSo what should the condens-ing temperature and pressure beBelieve it or not condensing tem-

peratures and pressures will varywith coil surface area size andEER just as evaporator tempera-

tures and pressures will As coilsurface area increases condens-ing pressures and temperatures

will decrease Always consult withthe coil manufacturer or servicemanual for condensing pressureand temperature ranges

REFRIGERANTSUBCOOLING INTHE CONDENSER

Subcooling is the difference

between a refrigerantrsquos measuredliquid temperature and the satura-

tion temperature at a given pres-sure Condenser subcooling canbe measured at the condenser

Spring will be here

before we know it andthat means transitiontime for technicians

n Spring Thoughts

Turn to TroubleshootingSpotting problems now will help you get ac systems ready for cooling season

e Product 25 at achrnewscom

THE PROFESSOR REFRIGERATION ZONE JOHN TOMCZYK

HVACR professor emeritus Ferris State University Big Rapids MichHe coauthored ldquoRefrigeration amp Air Conditioning Technologyrdquo which ispublished by Cengage LearningContact him at tomczykjohngmailcom

BlackMaxregManifolds

BlackMaxregVacuum Gauge

Compute-A-Chargereg Scales

Work and earn more money with CPS wireless

digital tools and applications Wersquove combined the powerof devices with CPS Link patented technology toeffectively enhance diagnostic and service capabilities

Patented CPS Linktrade Wireless Technology

Patented

TechnologyUS Patent No 9043161

CLOUD STORAGE

Record retrieve and archivedata

COMMUNICATE EFFORTLESSLY

Send data instantly tocustomers or to the office

STAY ORGANIZED

Keep job client and equipmentinformation in one place

PATENTED TECHNOLOGY

Smart sensors viewtest record analyze andcommunicate real-time data

SIMPLIFIED MONITORING

Display as much or as littleinformation as you like

cpsproductscom

CPS Global Headquarters

1010 East 31st Street Hialeah Florida 33013 USAFor more information call In the USA (800) 277-3808 In Canada (905)358-3124In Europe323 281 30 40 In Australia 61 8 8340 7055

A modular system and methodology for testing and measurement

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

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ePRODUCT PAGE

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PROGRESSIVEcom

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business MOVING FORWARD

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INSURANCE INSURANCE

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983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

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CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

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Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 28: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2834AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20166

utlet with a thermometer or ther-ocouple and a pressure gauge

mply subtract the condenser outmperature from the condens-g saturation temperature to get

e amount of liquid subcoolingthe condenser The saturation

essure has to be measured at theondenser outlet and converted

a temperature Always takee pressure at the same point the

mperature is taken This willleviate any pressure-drop errorat the refrigerant experiences astravels through the condenserAs a rule of thumb a forced-

r condenser will usually haveom 6deg to 10degF of liquid subcool-g if charged properly Howevere amount of condenser subcool-

g depends on the static- and

iction-line pressure losses ine liquid line and will vary fromstem to system Condenser sub-

ooling can be an indicator of thefrigerant charge in the systemor receiverless systems the lesse refrigerant charge the less the

ubcooling The rated EER willave little or no effect on con-

enser subcooling

Another factor that will affectcondenser subcooling is the con-denser air entering temperature(CAET) As the CAET increases

the liquid subcooling will decrease

This is because higher condensing(head) pressures will force more ofthe subcooled liquid through themetering device to the evaporatorThis will also affect evaporator

superheat Assuming the systemdoes not have a thermostatic expan-sion valve (TXV) for a meteringdevice the evaporator superheatwill be less from the increased flow

rate through its coil This phenom-enon is not quite as severe whenusing a TXV for a metering devicebut even some TXVs can overfeedwhen experiencing high head pres-sures The balanced port TXV isone metering device designed forvarying head pressures

LOW CONDENSERAIR ENTERINGTEMPERATURE

A low air temperature enteringthe condenser will cause a low head

pressure from the excessive heattransfer between this cool ambient

and the condenser coil Low headpressures may reduce flow throughmetering devices which havecapacity ratings dependent on thepressure differences across them A30-psi pressure difference is usuallythe minimum across TXVs This

reduced refrigerant flow causesa starved evaporator which willcause low suction pressures and

high superheats However thismay be offset by increased con-denser subcooling at these lower

ambient temperaturesThis entire drop in capacity may

decrease an air conditionerrsquos heat-removal abilities if it is not designedfor it If not designed properlyliquid will start to back up in thecondenser But because of a lowheat transfer rate caused by thelower condenser temperature theliquid temperature in the bottom

of the condenser will be low Thiswill cause liquid subcooling in thecondenser to be increased Alsoless refrigerant circulated meansless work for the entire system toperform so the amp draws of thecompressor will be lowered Beloware some symptoms of low con-

denser entering air temperaturebull Low suction pressure (if notdesigned for low head pressureat the TXV)

bull Low condensing pressuresbull High superheat (if not

designed for low head pressureat TXV)

bull Low amp draw andbull High subcooling

uessing at a problem and ran-omly changing out compo-ents is never a good strategynd it seldom works out well

r the customer or the techni-an Instead technicians shouldrive to prove out their diag-osis and only changeout trulyefective components This canometimes be accomplished byther temporarily jumping oute suspect component benchsting the component or per-

rming an additional test torove it is truly defective

Defective controls are theasiest to verify Simply jump-g out the suspect control will

verify if it is the problem Be

careful though because not allcontrol components can be leftjumped out This is especiallytrue of safety controls mdash theymay be jumped out for a veryshort period to verify a diagno-sis but cannot be left that wayUse good judgment when jump-ing out any component

Mechanical components aremore difficult to verify since theycannot simply be jumped outHowever a technician often canverify a diagnosis by performingan additional test For exampleif a single-phase compressor fails

to start and the technician hasmeasured the correc t voltage and

resistances at the compressor heor she may determine the com-pressor has internally locked up

This may well be true However

the starting relay or start capaci-tor (where used) also may causethe compressor not to start Thetechnician should attempt tostart the compressor with hisown starting kit If the compres-sor still fails to start then thetechnician can be comfortable itis defective

Repairing refrigerant leaks

and verifying that a system isleak-free is important but notalways easy Sometimes there ismore than one refrigerant leakin a system If a technician findsone leak repairs it and charges

the system he could be back onthe job again shortly looking foranother leak This is costly for

the technician and the customerThere are two ways a techni-

cian can verify a system is leak-

free One is a standing pressuretest After all the refrigerant hasbeen removed dry nitrogen is

introduced into the system andobserved over a period of timeIf the pressure remains the samethe system can be assumed to beleak-free

A tech may also pull a deepvacuum on the system Using anelectronic micron gauge pulla vacuum on the system down

to approximately 500 micronsOnce this level is achieved thesystem is left idle Observeyour micron gauge mdash if the

gauge reading begins to rise andsteadily continues to rise thereis another leak in the systemIf the micron gauge rises for abrief time and then levels off it

may mean the leak was repaired

but the system may still containmoisture and will need to bedehydrated further In this casethe technician simply continues

to pull a vacuum on the systemand repeats the test

Verifying a diagnosis willtake additional time but this istime well spent It will actuallysave time and money for both thetechnician and the customer byreducing the amount of callbacksand reducing the replacement of

non-defective components onthe job It will also allow thetechnician to leave the job with

peace of mind knowing he hasmade a correct diagnosis

Instead of ldquoWhen in doubtchange it outrdquo think ldquoWhen indoubt prove it outrdquo

The old saying ldquoWhen

in doubt change it outrdquois not a good mottofor service technicians

When in Doubt DonrsquotJust Change It Out

FIGURE 1 Condensing temperatures and pressures will vary with coil surfacearea size and EER just as evaporator temperatures and pressures will

THE PROFESSOR REFRIGERATION ZONE

echs must seek to prove their diagnosis not randomly swap out parts

ICE BREAKER REFRIGERATION ZONE JOE MARCHESE

Author instructor HVACR contractor and formerRSES international presidentContact him at joekoldcraftcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

eProduct 135 at achrnewscom

1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

AVAILABLE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 29: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 2934ARCH 7 2016

I

f therersquos one word that canproduce chills in the refrig-

eration industry itrsquos ldquoregu-lationrdquo Our industry is

ell-regulated already particularlyhen it comes to areas such asnergy efficiency and refrigerantsnd further regulations are all butrtain Letrsquos take a look at howcently approved and pending reg-atory actions related to refriger-

nts are affecting us here in the US

GLOBALERSPECTIVEIt seems as if hydrofluorocar-

ons (HFCs) had barely arrivedn the scene before they werender siege for their relatively

gh global warming potentialsGWPs) Efforts to combat cli-

ate change through chemicalgulation have largely focusedn this property While someould like to see all syntheticfrigerants banned regardlessf their GWPs others prefer tocus on what they believe to be

ore practical and achievableolutions Still others bemoanhat they perceive as yet anotherund of chemical obsolescenceong with the associated costsnd the prospect of even morefrigerants to contend withFor the last several years pro-

osals have been put forth to

mend the Montreal Protocolinclude a phasedown mdash notphaseout mdash of HFCs on a

WP-weighted basis The Northmerican 2015 HFC Submissionee Figure 1 on Page 28) is com-osed of a series of stepdownsat would start in 2019 for

eveloped (non-A5) countries

ith an ultimate target of reduc-g the GWP weighting of theseroducts to 15 percent of the capr all involved including A5

arties (developing countries)hile these proposals have nott achieved global consensus

upport has been steadily grow-g and it is becoming more likely

at this amendment or some-ing close to it will become aality in the near future Should

DITORrsquoS NOTE This is part

wo of a two-part series Part one

ppeared in the Feb 1 2016 issue

f The NEWS on pages 18-19

Surviving Refrigerant

Transitions Part 2he drive to lower-GWP alternatives will define our

andscape for years to come

REFRIGERANTSREFRIGERATION ZONE

STEPHEN SPLETZERSenior technical support engineer at Danfoss

He can be reached at svsdanfosscomor 410-933-6063

AUTHOR NOTES

No matter what whole house ventilation strategy you Select Panasonic has the lowest cost solution available

Panasonic offers the most cost effective ventilation solutionsfor meeting code and lowering your HERSreg Index score

To learn more about Panasonicrsquos high performance low costventilation solutions visit uspanasoniccomventfans

C o n

t r o

l l e r

F a n

S w i tch

F r esh

A i r D a m

p e r

W h i s p e

r G r ee

n

Sele c t F a n

Ventilation Cost Per HERS Point Index

$38

$81

$667

$325

$275

HIGH COST

LOW COST

THE EVOLUTION OF

COST EFFECTIVE VENTILATION

Modeling conducted by third-party RESNET provider EPXNRGLogic

e Product 28 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

eProduct 135 at achrnewscom

1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

AVAILABLE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 30: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3034AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20168

is come to pass further regu-tion at the national level will

ndoubtedly followThose future regulations will

urely focus on the GWP of HFCfrigerants Therefore itrsquos usefulestablish a baseline of compari-

on for future discussions Figureshows the GWPs of some ofe more commonly used HFCfrigerants in air conditioning

nd refrigeration applications

order to significantly reducee GWP footprint of HFCs ourdustry will certainly need toansition away from refriger-nts such as R-404A and R-507Aherever possible Howeverven the relatively lower GWPs

products such as R-134a and-407C are already considered

o high for certain end uses

LOSER TO HOMEThe US Environmental Pro-

ction Agency (EPA) has beenry active on the refrigerants frontveral recent regulatory actions

e worth noting as they willgnificantly impact the future ofe refrigerants market Rapidly

pproaching implementation datesill shape the market as well

The EPArsquos ldquoFinal Rule ndash Pro-tection of Stratospheric OzoneChange of Listing Status for Cer-

tain Substitutes Under the Sig-nificant New Alternatives Policy(SNAP) Programrdquo was finalizedin the summer of 2015 Thisaction will change the status ofmany higher-GWP HFC refrig-erants (such as R-404A andR-507A) to unacceptable in avariety of new equipment and

retrofit applications over thenext several years Much of therationale for these changes is thefact that environmentally safer(ie lower-GWP) refrigerantalternatives have been developedand are available for use Sta-tionary HVACR system typesaffected by this rule include

supermarket systems remotecondensing units stand-aloneretail food refrigeration equip-ment and vending machinesTable 1 lists an abridged sum-mary of the stationary end-useapplications impacted as well as

some of the better-known HFCrefrigerant substitutes affected

and the effective datesThe implications of this ruling

are extensive First to be clear

higher-GWP HFC refrigerantsare not being banned outrightExisting installations can stilluse their original refrigerants forservicing over their useful lifeRefrigerant retrofitting and newsystem installations on the otherhand are another matter entirely

In the US wersquore deep in themidst of an R-22 phaseout with

the allocation of R-22 being fur-ther reduced each year ManyR-22 systems such as those insupermarkets will undergo arefrigerant retrofit in the comingyears However a number of the

currently approved higher-GWPHFC alternatives will no longerbe acceptable retrofit options

in the near future Fortunatelythere are several other widelyused HFC refrigerant alternatives(for example R-407A or R-407F)available that have lower GWPs

Similarly R-404A andR-507A will be unacceptable fornew supermarket installations in2017 As the supermarket indus-

try has been steadily migratingaway from these refrigerants toproducts such as R-407A andR-407F over the last several

years this is unlikely to becomea disruptive issue for this marketsegment Additionally evenlower-GWP alternatives mdash forexample HFChydrofluoroole-

fin [HFO] blends mdash are makingtheir way into the marketplace

For smaller systems such asnew stand-alone units or vend-

ing machines the change instatus may prove more challeng-ing Not only will higher-GWPrefrigerants such as R-404A andR-507A be unacceptable mid-range GWP products such asR-134a R-407A R-407F andR-410A are also being delisted forsome of these applications This

will require OEMs to investigatelower-GWP alternatives such ashydrocarbons (HCs) CO2 HFOs

and HFCHFO blends Some ofthese options may require signifi-cant equipment redesign

At first glance some mightview the large list of refrigerantsbeing delisted with great trepida-tion However end-uses targetedby these applications gener-

ally have viable alternatives inplace Two recent EPA Noticesof Acceptability (Notices 29 and30) have allowed for the use ofnew lower-GWP refrigerants ina variety of air conditioning andrefrigeration applications Theseproducts are primarily HFC

HFO blends that are positionedas replacements for R-134aR-404A and R-507A and havesignificantly lower GWPs mdash athird as much as the HFC refrig-

erants they are replacing insome cases Table 2 provides abrief summary of some of thenew refrigerantend-use combi-nations that have been approvedby these actions

Finally the EPA recently issueda notice of proposed rulemakingthat would update the refriger-

ant management requirementsof Section 608 of the Clean AirAct This proposal would extendrequirements for ozone-deplet-ing refrigerants to HFCs lowerleak-rate thresholds on industrialprocess and commercial refrigera-

tion systems and require regularleak inspections or continuous

monitoring devices for refrigera-tion and air conditioning systemscontaining 50 or more pounds ofrefrigerant It would also requiretechnicians to keep records ofrefrigerant recovery during systemdisposal for systems containing5-50 pounds of refrigerant

When looking at the sum

total of these actions itrsquos clearour industry is being driventoward lower-GWP refrigerantalternatives and that is goingto be the regulatory trend for

years to come These regulationswill present us with many chal-lenges and opportunities as ourindustry works to help promote

a more sustainable future

TABLE 1 The impact of the US Environmental Protection Agencyrsquos (EPArsquos) Rule 20 on stationary HVACR applications

Non-A5 Parties

A5 Parties

110

2015 2020 2025 2030

Year

C a p ( o

f B a s e l i n e )

2035 2040 2045 2050

100

90

80

70

60

50

40

30

20

10

0

FIGURE 1 The proposed North American hydrofluorocarbon (HFC)phasedown submission

TABLE 2 New US EPA Significant New Alternatives Policy (SNAP)-accepted refrigerants for new and retrofit end uses

4000

3500

3000

2500

2000

1500

1000

500

0

R-134a

1430

1774 1852

2088 2107

3922 3985

G l o b a l W a r n i n g P o t e n t i a l ( 1 0 0 Y e a r - A R 4 )

R -4 07 C R -4 07 F R -41 0A R -4 07 A R -4 04A R- 507 A

FIGURE 2 Global warming potentials (GWPs) of HFC refrigerants (based onIntergovernmental Panel on Climate Change Fourth Assessment Report)

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

eProduct 135 at achrnewscom

1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

AVAILABLE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 31: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3134CHRNEWSCOM | | MARCH 7 2016 29

CLASSIFIEDS TO ADVERTISE PLEASE CONTACT

MIKE OrsquoCONNOR AT 610-354-9552 OR

OCONNORMBNPMEDIACOM

rsaquorsaquorsaquo achrnewscom lsaquolsaquo lsaquo

I BUY AND SELL FURNACESAIR CONDITIONERS REFRIG-ERATION UNITS COMPRES-SORS amp TRION ELECTRONICAIR CLEANERS closeout sale1400 amp 1600 CFM models Pricedto sell at $3500 Truckload quanti-ties available Jerry Tuck (765) 482-7000 FAX (765) 482-7215 E-mailjerrytsurpluscityliquidatorscom

EQUIPMENTFOR SALE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

HVAC Instructor forschool in Southfield MI

Minimum 5 years fieldexp in HVAC requiredand must be able towork days and evesFull or part time

Please reply tolgauthiernorthwesterntechedu

FOR MORE INFORMATIONAdvertisersNOTE Go to ACHRNEWScom and click on eProduct info under theResources tab If you prefer to mail in the Reader Action Card contained inthis issue simply write the eProduct number in the boxes on the card Thefollowing list of advertisers in this issue is published solely as a convenienceWhile every effort is made to maintain accuracy and completeness last-minute changes may occasionally result in unavoidable omissions or errors

ePRODUCT PAGE

10 Alan Manufacturing wwwalanmfgcom 10

134 Building Cooling Systems wwwbuildingcoolingsystemscom 29

12 Carrier Carriercom 19

1 Chrysler ww wchryslercommercialvehiclescom 16-17

11 Condenser amp Chiller Services wwwccs-tubescom 1025 CPS Products wwwcpsproducts com recovery 25

6 DunAn Sensing wwwdunansensingcom6

15 Dynatemp International wwwdynatempintl com 15

9 Field Controls wwwfieldcontrolscom9

8 Fieldpiece Instruments w wwfieldpiececom 8

20 Flaretite wwwflaretite com 20

75 Goodman Mfg Co LP wwwdaik incomfortcom 13

43 hilmor wwwhilmorcom 31

2 ICOR International wwwicorvtccom 6 12 20

133 Lazco Corp wwwlazcocorpcom 29

59 LG Electronics - Comp amp Motor wwwlgcom 2

28 Panasonic Corp of NA ww wpanasoniccomachr27

135 Progressive Insurance wwwProgressiveCommercialcom 29

48 Rinnai America wwwrinnai us 32

5 Service Roundtable wwwservicer oundtable com 6

23 Service World wwwSer viceWorldExpocom 23

49 Shortridge Instruments wwwshortri dgecom 10

27 Shurtape Technologies LLC wwwshur tapecom 24

47 Sporlan wwwsporlancom 7

131 Spot Coolers wwwspot-coolerscom 29

13 Testo wwwtestocom 12

18 The Energy Conservatory wwwenergyconser vatorycom 18

7 Thycurb Div wwwthybarcom 8

132 Trane Rental wwwwtranecomrentalservices 29

95 Westinghouse WestinghouseHVACcomsell 21

14 Yellow Jacket Div wwwyellowjacketcom 14

102 York HVAC wwwYorkcom 11

101 ZONEFIRST wwwzone firstcom Insert

TURN YOUR SURPLUS HVACR

EQUIPMENT INTO WORKING

CAPITAL ndash Lazco Corp is buyingand selling surplus HVACR equip-ment Boilers Chillers Compres-sors Cooling Towers ControlsData Center Equipment Gas Fur-naces Generators Heat PumpsMini Splits Package Units Roof-tops Room Air TransformersUsed Refrigerant For a promptpurchase quote send your updatedsurplus list to Lazcocorpgmailcom Contact Steve Lazar at 480-265-9980 wwwlazcocorpcom

eProduct 133 at achrnewscom

BUYINGSURPLUS

eProduct 135 at achrnewscom

1-800-PROGRESSIVE

PROGRESSIVEcom

cov e r ag e s

i n c l u d e

co l l e ct

t h e m a l l

cov e r ag e s

i n c l u d e co l l e ct

t h e m a l l

businessinsurance

commercial autoinsurance

speedyclaims

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

BUSiNESSiNSURANCE

COMMERCiAL AutOiNSURANCE

SPEEDy CLAiMS

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

COVERAGE THAT KEEPS YOUR

Business MOVING FORWARD

Progressive Casualty Ins Co amp affiliates Business insurance may be placed through Progressive Specialty Insurance Agency Inc with select insurers which are not affiliated with Progressive are solely responsible for servicing and claims and pay the agency commission for policies sold Prices coverages privacy policies and commission rates vary among these insurers

INSURANCE INSURANCE

983150 Air- and Water-

Cooled Chillers

983150 Air Handlers

983150 Cooling Towers

983150 Portable Units

983150 Pumps

983150 Heating and Cooling

DX Packaged Units

983150 Power Generators

983150 Ancillary Equipment

983150 Contingency Planning

Wersquore here for you ndash talk to a rental specialist

at18007555115

or visit tranecomrentalservices

Rental Services For YourTemporary Heating Needs

copy 2014 Trane All rights reserved

eProduct 132 at achrnewscom

ACHRNEWSCOM

P 6103549552E oconnorm

bnpmediacom

CONTACT

Mike OrsquoConnor

ADVERTISEHERE

Portable Air Conditioning and Heating

8003678675wwwspot-coolerscom bull

NEED COOLINGAND HEATING

Order a cool heat pump todayRENTALS amp SALES

eProduct 131 at achrnewscom

eProduct 134 at achrnewscom

Got Spots

wwwBuildingCoolingSystemscom

WANTED - Territory Sales Rep for established Independent

Manufacturer Sales Agency inIndiana Kentucky Michigan

and Ohio with excellent growthpotential Top tier lines commercialrefrigeration equipment walk-in

coolers glass display doors coldstorage doors traffic doors LEDlighting EXCELLENT OPPORTUNITY

for someone with drive and desire toexcel Possible future ownership

All inquiries kept confidentialSend resume to RSANORMaolcom

EQUIPMENTFOR RENTPOSITION

AVAILABLE

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENT

EQUIPMENTFOR RENTPOSITION

AVAILABLE

Ritchie Engineering in BloomingtonMN looking for a VP of Sales ampMarketing with HVACR contacts withour upper management customersie Johnstone United RefrigerationRE Michel Baker Key Group etcMust have experience with otherHVACR equipment manufacturersie Honeywell Daikin Trane Carrierand HVACR Rep AgenciesSend resume to Dolores Smith ndashHuman Resource Managerat dsmithyellowjacketcom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 32: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3234AIR CONDITIONING HEATING amp REFRIGER ATION NEWS | MARCH 7 20160

How to Grow Your

Marketing Into a System

ollars since theyrsquore getting aboute same result from their market-g as they would if they set theirarketing dollars on fireFor many service businesses

arketing is broken Serviceusiness owners should be in

e business of marketing butey often barely give their mar-eting enough thought Theyhould be strategic about theirarketing but instead they

pend more time putting outaffing fires or dealing with

ss important issuesIf yoursquore a service business

wner your marketing is one ofe most important ways yoursquollend your time and money Andyou can find a way to do mar-

eting more effectively and effi-ently mdash to get more businessa lower cost mdash wouldnrsquot you

ant to know how to do that

This article explains a veryowerful approach that system-izes your marketing

MARKETING MISHAPSMost service business owners

end too much money on mar-eting programs that deliver toow and often inconsistent resultsThey create marketing pro-

ams without first establishingpowerful brand that anchors

their marketing They use the

ldquoshotgun approachrdquo which scat-ters all of their marketing dollarsin hope that some of those dol-lars create a return They throwmarketing dollars away withmarketing that is weak and isspread out too thin

Service business ownersshould instead build a market-

ing system they can deploy often

in a focused way to create pre-dictable growing results

AN ALTERNATIVEAPPROACH

A system is a series of steps

that you or your team executesA very powerful way to market isto build a system that runs auto-matically over a period of timeto communicate your message toyour market

In order for this marketingsystem approach to work youneed to have the following com-ponents in place

A powerful brand that standsout in your marketplace and anavatar which is a clear ideaof what your target market islike what theyrsquore interested inwhatrsquos important to them andwhat motivates them to hire aservice business Consider usingthis powerful marketing system

in your service businessStep 1 ndash Zoom In Choose a

specific area you want to marketto Most service businesses

spread their marketing out toothin They put a billboard here

and a park bench sign there andif they do any mailing they spendtheir marketing investment to getas wide of a reach as they can

However instead of trying togo as wide as possible go deepand aim to hit a smaller areamore frequently Frequency of

your marketing message willcreate trust increase responsesand offer other benefits Targeta neighborhood zip code orperhaps even a single street

Step 2 ndash Prepare Your Market-

ing Materials Create high-qual-ity marketing messages that areanchored by a powerful brand

and resonate with your avatarPlan a series of related market-ing messages between three and

five postcards letters or a com-bination of both Give people areason to respond to your mar-keting such as a coupon or a

seasonal promotion Bonus tipDonrsquot use an expiration date

on your coupons as customersmight keep these and use themyears later

Step 3 ndash Mail Your Marketing

Regularly Mail the first market-ing piece in your sequence Three

to five weeks later mail the secondone Then three to five weekslater mail the third one Keepgoing for the entire program Overthis period yoursquoll mail your threeto five postcards or letters whichmeans you may communicatewith your market as few as threetimes in nine weeks or as many as

five times in 25 weeks

Step 4 ndash Make Sure Your Team

Is Ready When customers start torespond to your marketing makesure your team shows up on timewearing clean uniforms Make

sure your vehicles are aestheticallyappealing Have customers put asign in their front yards After fin-ishing the work drop a flyer in themailbox of several houses up anddown the street

This fourth step furtherenhances your marketing systemby providing even greater fre-

quency to your marketing mes-sage the street yoursquore marketingon with your direct mail willalso see several trucks parked upand down the street performingservices several signs in lawnsand flyers in the mailboxes

Step 5 ndash Repeat This market-ing system works great if you do

it once But it truly becomes apowerful system when you buildit to run over and over againmailing out the same thing tonew neighborhoods zip codes or

streets and mailing out similarmessages with slightly differentcoupons or promotions to thesame neighborhoods zip codesor streets you targeted before

This marketing approach is apowerful system you can buildonce and then hand off to yourteam to deploy over and overagain mdash to the same market or todifferent markets mdash as often asyou want to get more business

Burn your money

Thatrsquos what most ser-vice businesses shoulddo with their marketing

Build a system that automatically communicates your message

ldquoInstead of trying to go as

wide as possible go deep

and aim to hit a smallerarea more frequently

Frequency of your marketing

message will create trust

increase responses and

offer other benefitsrdquo

What is your business outlook for 2016

RESULTS FROM ONLINE POLL AT ACHRNEWSCOMSurvey Says

TOP SURVEY RESPONSE

SALES WILL BE UP

Sales will be flat

Sales will be down

6623

11SOURCE Results from poll conducted online at wwwachrnewscom during the month of January 2016 with 211 responses

MY TWO CENTSGUEST COLUMN MIKE AGUGLIARO

Co-owner of Gold Medal Service in East Brunswick N JHe also founded Service Key a business coaching service for themechanical trades Contact him at mikeagoldmedalservicecomor visit httpgoldmedalservicecom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 33: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3334e Product 43 at achrnewscom

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY

Page 34: The NEWS - 07.03.2016

8192019 The NEWS - 07032016

httpslidepdfcomreaderfullthe-news-07032016 3434

WATER HEATINGrsquoS BIG-PERFORMANCEBIG RETURN ON INVESTMENT

THE RINNAI DEMAND DUOtrade COMMERCIAL HYBRID SYSTEM

The Rinnai Demand Duotrade Commercial Hybrid Water Heating System gives your building and business owner customers exactly what

theyrsquore looking for Hot water performance that meets peak demand with a supply that goes the distance Combining the on-demand

continuous supply technology of tankless with an energy-efficient 119-gallon storage tank the Demand Duo is the perfect solution for

direct replacement of most traditional 100199 commercial standard and high efficiency tanks featuring

bull 6-year heat exchanger tank 5-year parts and up to 2 years labor warranty

bull Built standard with C199 Commercial Tankless Water Heater Commercial ENERGY STARreg certified with 96 Thermal Efficiency

Ultra Low NOx compliant 199000 BTU

bull Integrated temperature controller that provides 98degF to 185degF

bull First Hour Rating 315 gal Recovery 231 gal ( 100degF T)

bull Multiple venting options

For more information on Commercial Water Heating Solutions Maintenance Services

and a free sizing consultation by Rinnai Applications Engineers

call 866-383-0707 or visit rinnaiuscommercial

INDUSTRY LEADING WARRANTY