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Going Local:The Next Big Thing in Online
Advocacy
11NTCChangeorg
Melinda FoxTim Lim
Matt Slutsky
Session EvaluationEach entry via text or web is a chance to win
great NTEN prizes throughout the day!
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11NTCChangeorg to 69866.
ONLINEUse
11NTCChangeorg at
http://nten.org/ntc/eval
GROW YOUR LIST
Build your Advocacy + Donor Basewith Change.org
GROUND TO COVER
• Who is Change.org • How We Can Help Your Organization• The Results• Questions & Answers
CAMPAIGN for YOUTH JUSTICE
Doubled Email List
ABOUT US
30 Day Glance
225,000 New Members
2,000,000 Actions Taken
3,500,000 Unique Visitors
World’s Fastest Growing Social Action Platform
CHANGE.ORG COMMUNITY
• 100% Issue Driven
• Peer-to-Peer Distribution
• People that take Action
BARRIER TO REACH NEW SUPPORTERS
WE CAN HELP
Build Your Supporter Base Increase Your Base, Increase Your Power Expand Your Reach Increase Your Visibility
HOW IT WORKS
• Expert Campaign Strategist Develop Campaign
• Strategic Promotion
• Individual Signs Action
• Weekly Delivery of 100% Unique New Names
CLIENTS
RESULTS
• Incredible Name Performance Open rates 30 – 44% (benchmark: 14%) Response rates on action 21 – 44% (benchmark: 4%) Low unsubscribe rate (less than ½ of 1%)
Highest Action Response Rates Change.org Members Become Donors
Success in 2010 Year End Fundraising
THIS STRATEGY WORKS
• World’s Fastest Growing Social Action Platform
• Massive Community of Action Takers
• Expert Strategists & Tools to Help You Connect
• Highest Performing Names Available
• Safe and Quantifiable Investment
CONTACT US
Zachary Dominitz
Meghan Nesbit
Melinda Fox
Matt Slutsky
Tim Lim