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The Next Generation of a Successful Local Marketing Strategy
MAY 2017
ABOUT
RESHIFT MEDIA
@reshiftmedia #STORE2017
WHEN YOU THINK OF LOCAL…
@reshiftmedia #STORE2017 @reshiftmedia #STORE2017
@reshiftmedia #STORE2017 @reshiftmedia #STORE2017
@reshiftmedia #STORE2017
Mobile-only audiences – those who no longer use desktop in a month
@reshiftmedia #STORE2017
@reshiftmedia #STORE2017
MOBILE IS LOCAL.
@reshiftmedia #STORE2017
LOCAL IS WHERE RETAILERS WIN.
@reshiftmedia #STORE2017
DON’T TRY AND BUILD IT ALL YOURSELF USE THE PLATFORMS AVAILABLE TO YOU
TO MOVE FASTER
@reshiftmedia #STORE2017
GET PEOPLE IN YOUR STORE BY USING BRICKS & MORTAR TO YOUR ADVANTAGE
EXAMPLE #1:
@reshiftmedia #STORE2017
FORGET EVERYTHING YOU KNOW ABOUT SEARCH
EXAMPLE #2:
@reshiftmedia #STORE2017
@reshiftmedia #STORE2017
USE PERSONALIZATION TO CLOSE THE DEAL
EXAMPLE #3:
+
+
26% likely to make
purchase
@reshiftmedia #STORE2017
SUMMARY
Mobile is local, and local is where retailers win
Don’t try and build it all yourself – use the platforms available to you in
order to move faster
o Google and Facebook have more data than you do
It is imperative that you “teach” Google and Facebook about your business
o Ensure all of your locations are accurately represented in their
databases
o Teach them about your products / services
o Make their audience your audience
@reshiftmedia #STORE2017
Steve Buors
