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Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=the-next-phase-of-digital-subscription-denise-warren-executive-vice-president-the-new-york-times Denise F. Warren was named executive vice president of the Digital Products and Services Group in March 2013. As such, Ms. Warren oversees the operations, growth and development of The New York Times’s portfolio of digital products along with oversight of its subscriber relationships and digital subscription business. Previously Ms. Warren was general manager of NYTimes.com and senior vice president and chief advertising officer of the former New York Times Media Group, where she managed the daily operations of NYTimes.com, as well as other related digital and mobile products of The Times. In addition, she oversaw the advertising sales operation for all properties of The New York Times Media Group, which included print, digital and mobile products of The New York Times and the International Herald Tribune. Ms. Warren is a seasoned media executive with over 20 years of experience at the Times Company. She has had a diversified career, taking on leadership positions across traditional and emerging mediums including newspapers, magazines, online, mobile and social networking platforms.
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THE INNOVATION IMPERATIVEMARCH 4, 2014
DENISE WARREN
THE NEW YORK TIMES
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START-UPS
NIMBLE
FOCUS ON GROWTH
RISK TAKERS
BUREAUCRACY
PROFITS
RISK MITIGATORS
ESTABLISHED
ORGANIZATIONS
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EXPERIENCE
BRAND RECOGNITION
SOLID CAPITALIZATION
GROWING PAINS
IMITATORS
AMBIGUOUS FUTURE
START-UPS
ESTABLISHED
ORGANIZATIONS
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760,000 PAYING DIGITAL SUBSCRIBERS
950,000 PRINT SUBSCRIBERS WHO USE DIGITAL ACCESS
300+ U.S. PUBLISHERS
DIGITAL SUBSCRIPTIONS
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Entry
# of Subscribers
7-d
ay P
rin
t S
ub
scri
bers
Entry SubscribersNon-subscribers
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re D
igit
al
Su
bs
cri
bers
En
ha
nce
d
En
ha
nce
d
Core
Premium
Enhan
ced
Entry
Pri
ceNYT Consumer Demand Curve
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EFFICIENT
LOWER-PRICED
MOBILE
“NYT NOW”
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TALENT
CULTURE
CUSTOMER LEARNINGS
FOCUS ON
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CLIFF
LEVY
TALENT
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LEARNINGS
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LEARNINGS
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FAILURE
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ADDITIONAL CHALLENGES
SLOW DECISION-MAKING
FAMILIARITY
CANNIBALIZATION
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THE INNOVATION IMPERATIVE
DENISE WARREN
THE NEW YORK TIMES
