Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
The Night Time
Economy in Kilburn
Draft Action Plan
2019-2022
2 THE NIGHT TIME ECONOMY IN KILBURN
1 About this action plan
1.1 This three-year action plan sets out how Brent will develop the night time economy in Kilburn
focusing on the evening period between 6pm and 11pm. It follows a successful engagement
event in February 2019 which sought business and stakeholder buy-in to our ambitions for a
successful evening economy and developing stronger partnerships to tackle local issues and
drive improvements.
1.2 We are seeking to intervene in Kilburn because of its historic loss of music venues. By
facilitating an increased night time offer in Kilburn and drawing out the area’s rich cultural and
social history, we can provide residents with a fitting leisure offer on their doorstep which will
have a positive impact on the area.
1.3 We want to create a vibrant and varied night time economy that draws in Londoners from
across the capital without putting pressure on local neighbourhoods. We believe that offer
should be affordable, accessible, and inclusive and set within a safe environment.
1.4 We want a healthy night time economy to be the catalyst for wider economic growth. There is
evidence that businesses are more likely to relocate to an area with an appealing evening
offer and this is vital when the council must increase its income from business rates for key
services as government funding declines.
1.5 We want the night time economy to improve Kilburn’s vitality and viability by generating jobs
and improving incomes from leisure activities and by helping to make the area safer through
increased activity and footfall.
1.6 We want the night time economy to be a driver for infrastructure improvements in Kilburn,
particularly in readiness for Brent being London Borough of Culture in 2020.
1.7 The council will work with local business and strategic partners and communities to deliver the
action plan within a framework that takes into account culture and leisure aspirations,
planning and licensing, transport, safety and security and environmental impact.
The night time economy vision for Kilburn
Kilburn will be a lively, diverse and animated night
time destination with a down-to-earth character. In
close proximity to central London, it will offer an
eclectic range of quality food with drink in an
informal and unpretentious atmosphere.
3 THE NIGHT TIME ECONOMY IN KILBURN
2 Strategic context
2.1 Brent’s Borough Plan 2019-2023 sets out a strategic priority for regenerating our borough to
grow the local economy and provide the jobs, homes and transport that people need. Within
this there is a commitment to invest in Brent’s town centres to reverse decline and support
diversification, employment and enterprise.
2.2 We have invested in Town Centre Managers to rejuvenate nine priority town centres,
including Kilburn.
2.3 The council vision for our town centres recognises their role in offering employment and
entertainment opportunities and acknowledges the economic, cultural and social importance
of alcohol, culture, arts and tourism.
2.4 The council will continue to support and promote Kilburn as a major town centre and its retail
offer, particularly south of Willesden Lane, will continue to be protected and enhanced.
2.5 Our new Local Plan sets out our vision and priorities for future development. Within this, our
policy is to work with others to support the night time economy and to preserve or enhance
existing night time activities or create new ones that will reinforce the role and significance of
Kilburn in an inclusive and accessible way.
2.6 The Local Plan vision is that Kilburn Town Centre will be a bustling night time destination, with
a new market square where the community can come together.
2.7 Our Local Plan priorities are to enhance and protect Kilburn Town Centre’s night time
economy and seek to create a food and drink cluster around the Kiln Theatre.
2.8 We will also seek to provide visitors with a welcoming, clean and safe night out in a setting
that reduces traffic dominance and enhances the A5 corridor through public realm
improvements to healthy streets standards.
2.9 New hotel provision will be encouraged in Kilburn where it does not conflict with future
housing provision and where it creates an attractive ground floor frontage.
2.10 Our Statement of Licensing Policy supports a vibrant, diverse and successful night time
economy in Kilburn. This involves promotion of on-licences for restaurants, music venues etc.
that support the culture and economy of the area.
4 THE NIGHT TIME ECONOMY IN KILBURN
3 What is a night time economy?
3.1 A night time economy is the provision of entertainment, food and drink usually in a social
setting, predominantly, but not exclusively, between 6pm and 6am.
3.2 Within this it is possible to further sub-define the evening economy as the period between
6pm to 11pm and the night time economy from 11pm to 6am. At present, Kilburn is
predominantly an evening economy.
3.3 The night time offer performs a social and economic function to facilitate people coming
together in a venue or in a public place to be entertained, socialise and to enjoy themselves. It
places a focus on creating vibrant places to live, visit and work. When managed correctly this
neutralises fears of hedonistic, alcohol-fuelled chaos and violent crime.
3.4 Key business directly relevant to Kilburn’s night time economy include:
Restaurants, cafe-eateries and takeaways
Bars, pubs and off-licences
Theatres, dance halls and music and entertainment venues
Hotels and taxi services
4 Why the night time economy is important
4.1 According to the London Assembly, the night time economy in the capital contributes up to
40 per cent, around £66bn, of the wider UK night time economy.
4.2 In London it accounts for 1 in 8 jobs and 10 per cent of employment in town centres. 723,000
night time workers are directly supported by the night time economy. In a time when
traditional High Streets are struggling, the night time economy has the potential to add £2bn
to London’s growth each year to 2030.
4.3 £77m a year will be added to London’s economy by 2029 because of the Night tube with
100,000 people predicted to travel on the Night Tube on both Friday and Saturday nights.
4.4 According to Arts Council England, the arts and culture sector is worth £10.8 billion to the UK
economy, more than agriculture.
4.5 A Portman Group/Local Government Information Unit survey indicates 92% of local
authorities believe the night time economy will play an important role in preventing the
decline of high street retail.
4.6 The London Plan encourages boroughs to develop a vision for the night time economy,
supporting its growth and diversification within strategic areas of night time activity building
to meet the Mayor’s Vision for London as a 24-hour city.
5 THE NIGHT TIME ECONOMY IN KILBURN
5 Characteristics of a successful night time economy
5.1 Success is largely down to the unique drivers within a town centre such as types of business,
quality of the offer, geography, partnerships and the policies that underpin it. We can learn
from other centres, but replicating their approach does not guarantee similar success and may
dilute the uniqueness of Kilburn’s offer.
5.2 The Local Government Information Unit recommends five key ways to achieve a vibrant
economy:
1. Building partnerships between councils, police, emergency services, businesses and
communities.
2. Diversifying the offer to attract restaurants, music venues and other entertainment and
encourage a wider audience to visit.
3. Sharing intelligence between partners to support a cohesive strategy.
4. Nominating a champion to lead the process and bring people together.
5. Breaking down silos by pro-actively solving problems rather than reacting to them.
5.3 We believe the characteristics of a successful night time economy can be broken down into
three key areas:
The character/brand of the area
5.4 There is a ‘unique selling point’ to the area which authentically represents and includes
local residents and their shared histories.
The area provides an opportunity to mix and connect with people from different
backgrounds and of different ages.
There is a sufficient proximity of venues to each other to create an atmosphere and, in the
summer, the activity spills outdoors.
The area has a ‘creative buzz’.
The character of the area is represented by an anchor venue (or venues).
The offer and its audience
5.5 Sometimes the diversity of food offers appeals and sometimes the draw is a niche offer.
The quality of the offer is offset against affordability and is well-targeted to its audience.
Infrastructure and the physical environment
5.6 The area is accessible, due to parking or public transport.
The area is clean and attractively presented.
The area is safe and well lit.
6 THE NIGHT TIME ECONOMY IN KILBURN
6 Why Kilburn?
6.1 Kilburn is one of nine priority town centres for Brent and has a Town Centre Manager to work
with businesses, partners and local influencers on both sides of the High Road to drive
improvements.
6.2 Kilburn’s night time economy status is already recognised in the London Plan as NT3: an area
with more than local significance.
6.3 Kilburn is already an important town centre noted for its vibrancy, dynamism, and economic
importance within the Brent night time economy. Alcohol consumption with food and
enjoyment is a vital component of the attraction of Kilburn and it is viewed as a place of
entertainment and recreation in Brent and London in general.
6.4 Kilburn High Road has an established evening offer that reflects its diverse communities, with
restaurants serving food from all around the world. It also has a high concentration of off-
licences, fast food outlets, pubs, bars and lounges.
6.5 Kilburn has a strong cultural offer as home to The Kiln, an established and regionally
important theatre and independent cinema, which re-opened in September 2018 following a
£7m refurbishment.
6.6 Kilburn is in travel zone two and enjoys excellent public transport links with two Underground
stations, two Overground stations and 11 bus routes (including two night buses). It is in close
proximity, and has direct routes, to central London.
6.7 The 24-hour night tube runs on Friday and Saturday nights to Kilburn station (Jubilee line).
This is the main gateway into the area with 8.6m annual entry/exits – twice that of the next
busiest station at Kilburn Park.
6.8 Kilburn is identified in The London Plan as a major town centre and one of only two in Brent.
It is a well performing town centre with a strong convenience retail goods offer and vibrant
local market. It has the highest comparison goods turnover of any town centre in Brent and
has increased its market share over the past decade. This positive momentum can be
enhanced and built upon through town centre improvements, activities and events to join the
day and evening economies.
6.9 Kilburn will play a major role in borough festivities when Brent is London Borough of Culture
in 2020. A cultural street party event is planned for July 2020 that will welcome over 100,000
people from across London to Kilburn High Road for a day of festivities.
6.10 Kilburn has a changing demographic. It ranks ninth on Zoopla’s top 10 London rental hotspot
searches and is becoming increasingly popular with young professionals priced out of
surrounding Hampstead, Queen’s Park and Maida Vale. 2011 census figures indicate 20 per
cent of Kilburn (Brent and Camden) residents are aged 20-29 with a median age 32-33.
6.11
Ultrafast broadband cables are being laid along the High Road. It provides an opportunity for
local businesses to sign up to improve their Wi-Fi connectivity and attract new audiences.
7 THE NIGHT TIME ECONOMY IN KILBURN
Kilburn is a
town centre
noted for its
vibrancy,
dynamism
and economic
importance. 7 THE NIGHT TIME ECONOMY IN KILBURN
8 THE NIGHT TIME ECONOMY IN KILBURN
7 Evidence
Culture and leisure
7.1 The Brent Household Survey informs that two thirds of all trips made at night are for leisure
reasons. The Kiln is a key anchor venue and has drawn 40,000 visitors in its first six months
since re-opening. The Kiln draws a 21 per cent market share from the local Kilburn area.
Eating out
7.2 The survey further informs that many people like to eat out in the evening as part of a
destination trip such as to the theatre. The Kiln is an important anchor for this. Kilburn draws
a 22 per cent market share from the local area and a 9 per cent market share from
Cricklewood.
Drinking
7.3 Kilburn is an established drinking destination with a number of traditional pubs and bars. It
has an 8 per cent market share in Brent, with only Central London offering a more attractive
alternative. 26 per cent of Kilburn and 29 per cent of Cricklewood people drink in Kilburn.
Accommodation
7.4 There are two hotels at the southern end of the High Road with accommodation also
provided at The Black Lion. There are two serviced accommodation blocks in the south.
Location of night time businesses
7.5 There are 93 night time businesses in Kilburn spread out along its entire length with a
greater concentration at the north end of the High Road.
Night time business location Brent Camden Westminster
North of Willesden Lane 21 22 0
Willesden Lane 15 N/A N/A
South of Willesden Lane 18 15 2
Total 54 37 2
Classifications
7.6 Whilst some business cross multiple categories, restaurants, takeaways and pubs/bars
dominate the local scene.
5 4 2 1 2 2 4 1135
2 2 22 1Bar Bar;
Restaurant
Café;
Restaurant
Dance
Studio
Dessert Bar Hotel Minicab Public
House
Restaurant Restaurant;
Take Away
Shisha
Lounge;
Restaurant
Take Away Theatre
9 THE NIGHT TIME ECONOMY IN KILBURN
8 Challenges
The character/brand of the area
8.1 Kilburn’s rich musical heritage has been in decline for the past decade. The High Road was
once known as the Music Mile, attracting top performers including The Beatles, Rolling Stones,
The Who, Nirvana and Adele. However, its large venues have been converted to other uses
and smaller grassroots music venues have mostly been lost.
8.2 Brent welcomes live music as part of the night time offer but recognises sustaining venues and
providing new facilities is a London wide challenge, particularly where many venues are
managed for cultural value than outright commercial profit. London has 103 fewer nightclubs
and live music venues than it did in 2007, a decline of almost a third. It has also lost 35 per
cent of its grassroots music venues, down to 100. The music scene has also changed
considerably during the last decade and is increasingly online or only financially viable if
emerging acts are able to fill venues using their own fan base.
8.3 According to the Campaign for Real Ale (CAMRA), London has lost a quarter of its pubs since
2001. Although numbers stabilised at 3,540 in 2017-2018, private development continues to
threaten the protection and diversity of our night time venues and through our pub protection
policy we must remain vigilant to threats.
8.4 Situated on the old Watling Street Roman road, Kilburn has a wealth of social and cultural
history that is not explicit to visitors. The Irish community has mostly moved on and its
Caribbean and reggae music heritage and the stories from new arrivals remain largely untold.
8.5 Vacancy rates in Kilburn are currently around 10 per cent, which is in line with the UK average.
Night time businesses can play an important factor in reducing vacancy rates and diversifying
and boosting the local economy.
8.6 Whilst there is desire is to cluster the night time economy around the Kiln, Camden’s
development policy D12 states no more than three consecutive premises should be in non-
retail use within secondary frontages, which could impact on these clustering ambitions.
The offer and its audience
8.7 There is currently no active business group to inform and drive local improvements and deliver
a vision for the area. A group should operate across borough boundaries and should seek to
incorporate a range of local stakeholders to be the single point of contact for pro-actively
tackling High Road issues. This will negate the need for overlap or duplication such as with the
Kilburn Business Against Crime group or the creation of a separate Pubwatch scheme.
8.8 The Kiln is the key anchor venue on the High Road, but there is potential to add a second
anchor or to develop a new element as another unique selling point to enhance and diversify
the evening offer.
8.9 Kilburn has a strong performing traditional retail centre at its southern end. There is a need to
bridge the gap between the day and evening economies, providing attractive offers, incentives
and attractions such as street busking to keep people in the area.
10 THE NIGHT TIME ECONOMY IN KILBURN
8.10 Kilburn has a high number of fast-food outlets which may currently be diluting the overall
quality of the night time offer.
8.11 Whilst a number of eateries and off-licences have late or 24-hour licences, the majority of
respectable night time activity takes place during the evening period 6pm to 11pm. The
impact of growing the evening economy must be fully understood before we consider
extending it further to 6am.
8.12 We are keen to provide an offer that caters for young professional audiences but additional
work is required to identify other local evening users including which venues they visit most
(whether this is within the town centre boundary or just outside). Where local cultural groups
are not using the High Road we need to consider the diversity of the local offer and what
activities and experiences will encourage them to do so.
8.13 Brent’s 2018 Residents Attitude Survey indicates Kilburn residents are concerned about litter
(57 per cent), drug dealing (42 per cent), people being rowdy or drunk in public (41 per cent),
gangs and people hanging around (40 per cent) and robbery (37 per cent). Anti-social
behaviour, shoplifting, aggressive begging and violence are also local concerns. There is a
need to tackle these in order to promote a safe night time offer.
8.14 The High Road is a hotspot for alcohol flagged calls to the Police for crime and anti-social
behaviour, and to the ambulance service for call outs. Alcohol related issues are primarily
along the High Road between Willesden Lane and Brondesbury Road, although these are not
confined to the night time period.
8.15 Evidence from the Brent Household Survey and Leisure and Retail Needs Study indicates there
is potential for the High Road to be better used by local audiences. Currently it draws a decent
market share from within Kilburn and neighbouring Cricklewood, but there is potential to draw
in more people from across Brent and London-wide through better marketing.
8.16 Although there are two quality hotels in Kilburn, there are no mid-market/budget hotel
operators (e.g. Premier Inn, Ibis). These could be an important driver for local growth,
generating footfall and local spend and being within close reach of central London.
8.17 Kilburn faces strong competition from other night time cluster areas. Direct links to Central
London provide an opportunity to draw people into the area but 22 per cent of residents also
use this to exit, with the West End being their preferred evening destination.
8.18 Locally, Kilburn is in direct competition with neighbouring night time clusters. Camden and
Swiss Cottage/Finchley Road are classified as NT2 areas of regional/sub regional importance.
There are also three NT3 clusters of local significance at Cricklewood, West Hampstead and St
John’s Wood. Nearby Queen’s Park draws 12 per cent of Kilburn residents.
11 THE NIGHT TIME ECONOMY IN KILBURN
Infrastructure and the physical environment
8.19 Kilburn High Road is shared with Camden, which requires cooperation around strategic
planning, licensing and joint policing and there is a need for greater cross-boundary
cooperation in order to realise the night time vision.
8.20 Night time businesses are spread along the entire length of the High Road. The Kiln cluster
should not be to the detriment of other businesses and there is a need to ensure people can
access all parts of the High Road with clear way-finding and utilising all transport hubs.
8.21 Kilburn station is the main gateway to the area but does not provide a strong enough
welcome. There is a need to address cleanliness, lighting and de-cluttering as well improve
way-finding and public art to encourage visitors explore the High Road.
8.22 Kilburn High Road is a linear town centre which sits along the busy A5 corridor, a major
arterial route in and out of central London. Whilst it is not be possible to alter the geography
of the road, there is a need to reduce traffic dominance through highways improvements and
to discourage night time visitors from driving to the area.
8.23 Willesden Lane presents a different challenge as a spur to the High Road. There is a diverse
range of existing pubs, restaurants and takeaways that can all help to support the evening
economy, but its quieter locality offers an opportunity to attract new, independent night time
businesses to draw people from the surrounding residential areas. A new walking route
through Paddington Old Cemetery connecting to Salusbury Road could help attract residents
from neighbouring Queen’s Park.
8.24 Brent does not own any buildings within the town centre boundary. Key development sites are
in private ownership and are currently underutilised. Kilburn Square will be redeveloped and
needs to deliver a modern public square and market as the main focal point for large scale
public events. The Grade II* listed Gaumont State is a heritage asset of national importance. It
has potential for new cultural, leisure and community uses to help safeguard its future and
contribute to the vibrancy of Kilburn’s night time offer. The former public conveniences on
Willesden Lane would benefit the area if they could be brought back into public use.
12 THE NIGHT TIME ECONOMY IN KILBURN
9 Licensing
9.1 The London Boroughs of Brent and Camden are the licensing authorities under the Licensing
Act 2003 and are responsible for granting premises licences, club premises certificates,
temporary event notices and personal licences on their respective sides of the borough
boundary.
9.2 Both councils have a statement of licensing policy as required by the Licensing Act 2003 which
is available via the councils’ respective websites.
9.3 The Act is underpinned by four licensing objectives when formulating licensing policy and
making licensing decisions:
1. The prevention of crime and disorder
2. Public safety
3. The prevention of nuisance
4. The protection of children from harm.
9.4
Brent and Camden licensing officers will develop constructive and effective working
relationships and strategies with the Police, Fire Authority and other enforcement agencies as
appropriate, for the management of licensed premises and the night time economy.
9.5 Although public nuisance is not given a statutory meaning in the Act, Brent will consider
nuisance in its common law meaning, which could include noise nuisance, light pollution,
water pollution, smoke, smells, waste, litter and other similar issues. The Council expects the
licensee's operating schedule to address public nuisance issues.
9.6 When reviewing licence applications, Brent will consider each application on its own merit
which promotes the licensing objectives to revitalise the town centre. This will balance the
needs (but not commercial demand) of small businesses with the demands of borough
licensing whilst encouraging the smart growth and development of the borough’s
entertainment and night time economy.
9.7 In addition to the licensing objectives, the council has a duty under section 17 of the Crime
and Disorder Act 1998 to do all it reasonably can to prevent crime and disorder. Brent will
collect evidence of significant crime and disorder (particularly violent crimes), or public
nuisance that are caused through activities such as street drinking to develop an evidence
base for informing the implementation of a Cumulative Impact Zone (CIZ), a tool outlined in
the Licensing Act 2003, to help regulate responsible night time growth. A CIZ will help to
address anti-social behaviour related to the sale of alcohol through off-licences by restricting
the granting of any new licence or variation to an existing licence.
9.8 Local partnerships with neighbouring boroughs, prominent licensed premises, the third sector,
and relevant council departments all have a role to play in managing and mitigating the
effects of alcohol consumption in the borough.
13 THE NIGHT TIME ECONOMY IN KILBURN
10 Partnerships
10.1 To achieve a successful night time economy, we will work with a range of internal and external
stakeholders to deliver the vision and to foster cooperation and partnerships that will help
unite both sides of the High Road.
10.2 We held a successful joint event with Camden (Putting Kilburn Back on the Map) on 27
February 2019 to obtain night time business and stakeholder buy-in for our ambition to
develop the evening economy. Attendees told us they like Kilburn, but there is a need to
tackle anti-social behaviour and public realm issues; set up a business group; strengthen
Kilburn’s cultural identity and market the town centre to attract new audiences.
10.3 A new business group is encouraged to bring together Brent and Camden businesses. This
will help grow the night time economy and support good business management along the
High Road. The group can be a dedicated forum through which businesses can raise local
issues and pro-actively engage with Brent and Camden councils and other stakeholders.
10.4 We are keen to work with Camden and Brent Police to join up policing along the High Road
to provide a dedicated point of contact as part of an evidence based targeted approach for
reporting and addressing crime and to aid in the dissemination of local information.
10.5 Local residents are a key audience for our night time ambitions and we will actively engage
and work with them to ensure we grow the night time economy responsibly without putting
pressure on local neighbourhoods. In particular, we welcome opportunities to work with the
Kilburn Neighbourhood Plan Forum, Willesden Lane Focus Group and Safer Neighbourhoods
Ward Panels where this night time action plan is complementary to their local priorities.
10.6 We will work with a range of statutory and non-statutory bodies where there are overlapping
areas of interest on the High Road. The following list is not exhaustive but is intended to
identify major stakeholders.
Brent internal stakeholders External stakeholders
Borough of Culture
Community Protection
Economic Growth
Highways and Infrastructure
Neighbourhood Management
Parking and Lighting
Planning and Regeneration
Regulatory Services
Camden council
Community Fibre
Greater London Authority
High Road businesses
Kilburn Neighbourhood Plan Forum
Kiln Theatre
Life in Kilburn
Metropolitan Police
OS Comms
Ruach City Church
Resident groups (including BEST, BRAT, Kilburn
Village, MILAM, QPARA & Webheath)
Safer Neighbourhoods Ward Panels
Voluntary & Community groups (including
Friends of Kilburn Grange Park, Friends of
Paddington Old Cemetery and KOVE)
Willesden Lane Focus Group
14 THE NIGHT TIME ECONOMY IN KILBURN
11 Our priorities
11.1 To work with Camden Council to identify areas of cooperation, joint project working and
funding opportunities for improving the High Road.
11.2 To form an active business group covering both sides of the High Road to drive local
improvements in partnership with Brent and Camden councils and other stakeholders
including the police and local residents to deliver the night time economy vision for the area.
11.3 To provide a welcoming, clean, well-lit and safe town centre.
11.4 To support and promote a vibrant choice of accessible, inclusive, well-run and responsible
venues catering for a diverse range of users.
11.5 To focus on developing the evening economy, working to support and help existing
businesses to grow their market share.
11.6 To support the creation of a food/entertainment with drink cluster around the Kiln Theatre.
11.7 To establish a stronger brand identity for Kilburn, drawing on the rich cultural, social and
musical heritage of the area.
11.8 To increase Kilburn’s market share amongst local residents and attract young professionals
from across London through social media marketing using promotions and incentives.
11.9 To encourage a diverse range of new, high quality, night time businesses that complement
and enhance the local offer.
11.10 To provide an attractive and welcoming gateway at Kilburn station to draw visitors into the
area and encourage them to explore the High Road.
11.11 To explore options for providing a different, independent local offer for Willesden Lane
working with residents and businesses through the Willesden Lane Focus Group.
11.12 To use the 2020 Borough of Culture celebrations as a showcase for the area and catalyst for
physical improvements.
11.13 To use licensing and regulatory services to control and support the growth of the night time
economy in a safe and sustainable manner that promotes the four licensing objectives. This
includes limiting new off licences to help reduce street drinking and anti-social behaviour.
11.14 To ensure licensees and local businesses selling alcohol recognise their role in the night time
economy and actively participate in the prevention of crime and disorder and the prevention
of public nuisance.
11.15 To use planning policy to support and enable the development of unique characteristics
within the town centre to facilitate the growth of the night time economy. In particular, to
use Brent Development Management Policies to support strong town centres, protect pubs
and limit the growth of takeaways, betting shops, adult gaming centres and shisha bars.
15 THE NIGHT TIME ECONOMY IN KILBURN
12 Night time strategic map
1. Kilburn Station
Provide attractive welcome as the main
gateway to Kilburn.
2. Northern Night Time Cluster
Create a food/entertainment with drink
cluster between Cavendish Road and
Willesden Lane.
3. The Kiln
Key anchor venue to support night
time growth.
4. Willesden Lane
Develop a local, independent night
time offer and new walking route to
link with Queen’s Park.
5. South of Willesden Lane
Protect existing retail core and support
those night time businesses within it.
6. Kilburn Square
Community space for activities and
events.
7. Transport links
Use way-finding to maximise entry/exit
points at all Kilburn stations.
1
2
3
4
7
5
6
16 THE NIGHT TIME ECONOMY IN KILBURN
13 Actions
13.1 The character/brand of the area
No.
Action Lead Timescale
1. To develop a unique brand for Kilburn drawing on its cultural, social and musical
heritage.
Town Centre Manager
Ongoing
2. To explore options for developing a second anchor venue on the High Road to
enhance and diversify the evening offer.
Town Centre Manager
Ongoing
3. To work with the Brent 2020 Borough of Culture team to identify projects that create a
buzz around Kilburn and help attract people to the area for the July 2020 Street Party.
Borough of Culture 2019-2020
4. To work with broadband provider, Community Fibre, to promote ultrafast broadband
to High Road businesses as a means of developing their local offer and attracting new
audiences.
Community Fibre
Business Group
2019
5. To liaise with the owners of the Gaumont State Theatre to promote increased cultural,
leisure and community use of this iconic heritage building and to explore options for
lighting the tower to help promote Kilburn as a vibrant night time destination.
Town Centre Manager
Ruach City Church
Planning
2019-2020
6. To identify locations for developing busking along the High Road. Town Centre Manager
Greater London Authority
2020
7. To promote Kilburn Market as a key local attraction (particularly once the
redevelopment of Kilburn Square is complete).
Kilburn Square owners TBC
8. To consider the introduction of a new night market as a means of diversifying the local
offer and encouraging greater night time activity.
Town Centre Manager
2021
9. To explore the ‘nesting’ of night time pop-up activities in vacant premises to increase
night time usage after 6pm and help diversity the local offer.
Town Centre Manager
2021
17 THE NIGHT TIME ECONOMY IN KILBURN
13.2 The offer and its audience
No.
Action Lead Timescale
Developing partnerships
10. To develop a new joint business group for Brent and Camden businesses incorporating
the existing Kilburn Business Against Crime group.
Town Centre Manager
Camden Council
OS Comms
2020
11. To use the business group as the principal mechanism for engagement with both local
authorities, the police and other stakeholders on policies governing the operation of
the town centre, particularly community safety, highways, public realm and licensing.
Town Centre Manager
Camden Council
Business Group
Ongoing
12. To identify a dedicated Police point of contact to lead and disseminate actions on safer
neighbourhood issues across Kilburn High Road’s four ward areas.
Metropolitan Police 2020
13. To produce a twice-yearly newsletter as a means of updating and engaging businesses
on relevant activities, events, networking and training opportunities.
Town Centre Manager
Ongoing
14. When local conditions are favourable, to work with all stakeholders towards obtaining
Purple Flag accreditation from the Association of Town Centre Managers. This as the
benchmark for good night time destinations, providing a safe, diverse, vibrant,
appealing, well-managed town centre offering a positive experience to consumers.
Town Centre Manager
Camden Council
Business Group
Police
TBC
Marketing and promotion
15. To develop a website for the High Road as a means of encouraging footfall,
showcasing local businesses and promotional offers.
Town Centre Manager
Business Group
2021
16. To develop a coordinated and business-led events programme that brings people into
the area and keeps them there.
Town Centre Manager
Business Group
2021
17. To develop a diverse pub offering with a focus on food with alcohol and/or food and
live entertainment with alcohol.
Town Centre Manager
Public Houses
Ongoing
18. To work with pubs and restaurants close to the Kiln (meeting required food hygiene
standards) to develop pre-theatre menu offers to attract visitors to the area in order to
support Kilburn’s cultural offer.
Town Centre Manager
Business Group
2019
19. To develop a loyalty card scheme which encourages local residents to shop and
socialise on the High Road.
Town Centre Manager
Business Group
2021
18 THE NIGHT TIME ECONOMY IN KILBURN
No.
Action Lead Timescale
Licensing
20. To ensure the night time economy is promoted within Brent’s Statement of Licensing
Policy Review with a view to encouraging and facilitating responsible local growth.
Licensing 2019
21. To consider implementing a Cumulative Impact Zone (CIZ) to tackle the negative
impact of too many off-licences and help regulate responsible night time growth.
Licensing
Community Protection
2020
22. To enforce against illegal forecourt trading and shops encroaching onto the public
highway together with the removal of ‘A boards’ on the public highway where they
cause an obstruction to pedestrians.
Licensing team
Neighbourhood Manager
Ongoing
Regulatory services
23 To support businesses by encouraging them to join the council’s Responsible Trader
Scheme to ensure the responsible and legal selling of age restricted products,
particularly alcohol and tobacco.
Regulatory Services
Ongoing
24. To support local food establishments to ensure they meet a minimum food hygiene
rating of 3 (generally satisfactory).
Regulatory Services
Ongoing
25. To ensure shisha bars comply with appropriate legislation in regards to smoking, the
labeling and sale of tobacco products, the erection of outside shelters and take
appropriate action to mitigate anti-social behavior.
Regulatory Services
Community Protection
Police
Ongoing
Community protection
26. To work with businesses and stakeholders to improve reporting to local authorities
and the police as part of an evidence based, targeted approach for addressing enviro-
crime, gang, knife and drug activities.
Police
Community Protection
Neighbourhood Manager
Ongoing
27. To work with businesses and stakeholders to refer crime and anti-social behaviour
hotspots to the Brent Joint Action Group for tackling as part of a multi-agency,
evidence led, problem solving approach.
Community Protection
Police
Ongoing
28. To develop a women’s safety charter in order that they feel comfortable and safe from
any intimidation or sexual violence when enjoying a night out.
Community Protection
2020
29. Seek to establish street pastors on the High Road as a visible means of improving
public safety.
Community Protection
Ascension Trust
2020
19 THE NIGHT TIME ECONOMY IN KILBURN
13.3 Infrastructure and the physical environment
No.
Action Lead Timescale
Enhancing the area
30. To provide new feature lighting at Kilburn station rail bridge and to ensure existing
murals are lit to provide an attractive gateway to the High Road and encourage
greater footfall.
Town Centre Manager 2020
31. To provide way-finding at Kilburn station to encourage visitors to explore the High
Road.
Town Centre Manager 2020
32. To provide public art along the northern section of High Road between Kilburn Station
and Willesden Lane as a means of tackling graffiti hotspots and encouraging visitors to
explore the High Road.
Town Centre Manager 2020
33. To explore locations for additional public art along the southern section of High Road. Town Centre Manager
Residents Groups
Ongoing
34. To explore with Camden options for enhancing the High Road entrance to Kilburn
Grange Park in order to develop park based activities and events to attract people to
the area.
Camden Council 2021
35. To explore options for connecting Kilburn and Queen’s Park as evening destinations
with a view to attracting new audiences. An emerging route is via Willesden Lane with
a new access point through Paddington Old Cemetery linking to Salusbury Road.
Willesden Lane Focus
Group
Parks Service
2021
Planning and regeneration
36. To issue Section 215 enforcement notices for businesses with poor quality shop fronts
in order to retain shop fronts of architectural or historic merit and ensure an overall
high quality of design.
Planning Enforcement Ongoing
Highways and infrastructure
37. To work with Camden on a joint public realm improvement scheme for the High Road
to improve the streetscape and aid pedestrian navigation. To incorporate (where
practicable) new and wider paving, new tree planting, way-finding, uniform and high
quality street furniture together with a programme of de-cluttering.
Highways team
Camden Council
2020
38. To work with Camden to improve pedestrian crossings along the High Road to
improve navigation and safety.
Highways team
Camden Council
2021
20 THE NIGHT TIME ECONOMY IN KILBURN
No. Action
Lead Timescale
Highways and infrastructure
39. To work with Camden to explore options for reducing traffic speed along the High
Road to 20mph to improve safety.
Highways team
Camden Council
2021
40. To work with Transport for London and Network Rail to ensure maintenance of bridges
at Kilburn and Brondesbury stations.
Highways team
Transport for London
Network Rail
2019
Community protection
41. Through our Community Protection team and multi-agency partners, work to tackle
localised anti-social behaviour issues on the High Road including aggressive begging.
Community Protection
Police
Ongoing
42. Through our Community Protection team and the Police, work to enforce the borough
wide public space protection order for street drinking.
Community Protection
Police
Ongoing
43. Through our commissioned service partners, work to engage with, and provide
outreach support for, homeless people and rough sleepers in the High Road area.
Community Protection
Housing Needs
Ongoing
44. Through our commissioned service partner, work to engage with, and provide
outreach support for, any street based and off-street sex workers operating in the High
Road area.
Community Protection
Ongoing
45. To investigate options for target hardening (including security lighting) public and
private property both on and behind the High Road where they are hotspots for
robbery, drug dealing and enviro-crime.
Neighbourhood Manager
Police
Community Protection
Business group
2022
21 THE NIGHT TIME ECONOMY IN KILBURN
14 Sources
Brent
Brent Borough Plan 2019-2023
Development Management Policies
Residents Attitude Survey 2018
Retail and Leisure Needs Study 2018
Shaping Brent’s Future Together: Draft Local Plan
Statement of Licencing Policy (as amended) 2016-2021
Town Centre Health Check 2018
External
The London Plan 2016 (Greater London Authority)
Building a Vibrant Night Time Economy, 2016 (Local Government Information Unit)
From Good Night to Great Night: A Vision for London as a 24-Hour City, 2017 (Greater
London Authority)
Culture and the Night Time Economy, 2017 (Greater London Authority)
Local Partnership Working for a Vibrant Night Time Economy, 2018 (Portman Group/
Local Government Information Unit)
Think Night: London’s Neighbourhoods from 6pm-6am, 2019 (London Night Time
Commission)
15 Contacts
Richard Hay
Kilburn Town Centre Manager
020 8937 1975
www.brent.gov.uk