THE OFFICIAL FAN ZONES · of the stadiums featuring the live screening of all UEFA EURO 2012™ matches on high quality giant screens in each of the Host Cities. The basic concept

THE OFFICIAL FAN ZONES UEFA EURO 2012

Close to the Fans

The aim of the Fan Zone project was to create a successful and memorable fan experience outside

of the stadiums featuring the live screening of all UEFA EURO 2012™ matches on high quality giant

screens in each of the Host Cities. The basic concept of the official Fan Zones sought to echo the

feeling and ambience of being in the stadiums - bringing fans closer to the actual event.

The Fan Zone project acheived this goal by spreading enthusiasm for football beyond the stadiums

and into the inner cities, creating a public viewing option for fans without tickets and providing a

unique football experience for visiting fans and citizens alike. It increased the brand recognition of

the tournament by means of branded entrance and exit gates, giant screens and fence branding.

UEFA Sponsors were given an exclusive promotional platform in the Fan Zones.

The Fan Zone project helped to promote and boost the good image of UEFA, as well as the

participating host countries and cities.

The Project

With a workforce of 1200 people, and a usage of more than 760 tons of raw material for the temporary infrastructure, the UEFA Fan Zone

basic infrastructure packages were built up in 14 days, and then taken down at the end in 10 days. During the tournament, there were

10’000 to 15’000 employees (daily) catering to guest’s needs, as well as thousands of security personnel (private security, police, military),

ensuring that the event would be safe for all that came through the doors.

Fact & Figures:

- 7’010’000 football fans visited the official Fan Zones

- Over 410’000 m2 of land was used for the Fan Zones

- The overall beer consumption was approximately 1’500’000 liters

- The overall beverage consumption (non-alcoholic) was approximately 500’000 liters

- Over 650 Concerts and Shows were organized by the cities

- Approximately 60’000 m2 of Branding material was produced by UEFA

- 760 tons of scaffolding were used for the main stages, delay towers, etc.

- 850 m2 LED giant video screens were used as main screens and another 700 m2 LED video screens as additional screens

- Approximately 12’000 running meters of cable were used (UEFA basic infrastructure package)

- 8 stages and 1’500 m2 of platform elements were used

- 100 specialized technicians (UEFA & Suppliers) were on hand each day during the tournament

- 8 camera crews (4-6 people per city), and 6 people in the central video production in Krakow were involved in the Fan Zone TV

project.

- 33’480 minutes were spent by the Fan Zone TV production Team (VisualSupport) producing Fan Zone TV content

- Approximately 3’500 accredited media personnel were present in all 8 Host Cities during the tournament

Facts and FiguresGeneral outcome and facts

The Host Cities

Official Fan Zone Warsaw

Name of location Palace of culture and science

Overall Area 120’000 m2

Capacity 100’000

Fan Zone Operator ARS Communication (Warsaw)

Total number of visitors 1'402'538

Average daily visitors 56'102

Main screen 147 m2

7 additional screens (total m2) 210 m2

Concerts and Shows Approx.140

Branding 18’500 m2

Total number of people working in the Fan Zone (daily) 2'553

Total number of security personnel (daily) 1'007

Total area of F&B 3’000 m2

Total number of F&B tents 117

Fan Zone Warsaw

Official Fan Zone Gdansk

Name of location Plac Zebran Ludowyc


Capacity 40’000

Fan Zone Operator MOSIR (Municipal Company)

Total number of visitors 340’000

Average daily number of visitors 13’600

Main screen 103 m2

1 additional screen 30 m2

Concerts and Shows Approx. 60

Total number of people working in the Fan Zone (daily) 950

Total number of security personnel (daily) 405

Total number of volunteers (daily) 32

Installation Time 4 Weeks

Dismantling Time 8 Days

Fan Zone Gdansk

Official Fan Zone Poznan

Name of location Wolności Square


Capacity 30’000

Fan Zone Operator My Music Agency (Poznan)


Average daily number of visitors 29’500

Main screen 92 m2



Total number of people working in the Fan Zone (daily) 1’900

Total number of security personnel (daily) 399




Fan Zone Poznan

Official Fan Zone Wroclaw

Name of location Market Square, Solny Square and Świdnicka Street


Capacity 30’000

Fan Zone Operator Music Art Agency (Wroclaw)


Average daily visitors 26’100

Main screen 92 m2



Total number of employees working (daily) 1’200

Total number of private security personnel (daily) 410




Fan Zone Wroclaw

Official Fan Zone Kyiv

Name of location Khreshatyk street / Maidan


Capacity 90’000

Fan Zone Operator LLC Holiday Service (Kyiv)

Total number of visitors 2’186’000

Main screen 141 m2


Stage 160 m2


Branding 9’800 m2



Fan Zone Kyiv

Official Fan Zone Donetsk

Name of location In front of the Shakhtarcentral Stadium


Capacity 50’000

Fan Zone Operator Municipal Cultural Institution “Park A. S. Sherbakov”


Main screen 94 m2



Branding 4’500 m2



Fan Zone Donetsk

Official Fan Zone Kharkiv

Name of location Svobody Square


Capacity 50’000

Fan Zone Operator LLC Holiday Service (Kyiv)


Main screen 116 m2



Branding 4’000 m2



Fan Zone Kharkiv

Official Fan Zone Lviv

Name of location Svobody Avenue


Capacity 32’000

Fan Zone Operator Lviv Municipal Enterprise „Lviv Agency for Euro 2012“


Peak number of visitors - match day 30’000

Main screen 79 m2



Branding 4’000 m2



Fan Zone Lviv

The 8 main stages featured a concert-sized stage which accomodated the main screen.

Each stage was specific to the site (size, construction, screen implementation, etc.) and

was adapted to local conditions. The stages were completely branded with mesh/

blockout.

The following subcontractors were appointed

Kyiv StageCo (Belgium)

Donetsk Bita Music (Ukraine) and StageCo

Kharkiv Miraldy (Ukraine)

Lviv ArtMax (Ukraine)

Warsaw StageCo (Belgium)

Gdansk Pro Construction (Poland)

Poznan VGC (Poland)

Wroclaw VGC (Poland)

Stage surface in total (8 Host Cities) 1’500 m2

The Stages

Stage PoznanStage Wroclaw

Stage Warsaw Stage Gdansk

Stage KharkivStage Donetsk

Stage Kyiv Stage Lviv

The Fan Zones were omnipresent in electronic media. Millions of people saw countless images,

movies and other impressions from the Fan Zones in Poland and Ukraine on the internet.

Images in Google search results – quoting the phrase “uefa euro 2012 fan zone” in Google

„images”

- About 18’400’000 image results

- About 140’000 image results – quoting the phrase “uefa euro 2012 fan zone warsaw”

- About 80’300 image results – quoting the phrase “uefa euro 2012 fan zone poznań”

- About 67’800 image results – quoting the phrase “uefa euro 2012 fan zone wroclaw”

- About 82’200 rimage results – quoting the phrase “uefa euro 2012 fan zone gdansk”

Videos in Google search results – quoting the phrase “uefa euro 2012 fan zone” in Google “video“

- About 2’860’000 video results

- About 877’000 video results – quoting the phrase “uefa euro 2012 fan zone warsaw”

- About 178’000 video results – quoting the phrase “uefa euro 2012 fan zone poznan”

- About 71’000 video results – quoting the phrase “uefa euro 2012 fan zone wroclaw”

- About 81’600 video results – quoting the phrase “uefa euro 2012 fan zone gdansk”

Internet

Fan Zone Management

The UEFA Fan Zone Manager Thomas Gloor was responsible for the overall management of the Fan Zone project on UEFA’s

behalf, which included all Fan Zone-related commercial and technical issues in all eight Host Cities. This included support for all

entities involved (Host Cities, UEFA Sponsors, suppliers, etc.) in relation to the planning, implementation and operations of the

Official Fan Zones in accordance with the Marketing Guidelines. Regular reports were shared with the Project Owner Lukas

Achermann for budgetary and personnel related decisions.

The UEFA Host City Manager Vivian Indorf had the UEFA-internal project lead on the Fan Zone project as an integral part of Host

City Management. In this function, she worked in co-operation with the UEFA Fan Zone Team, always remaining up-to-date with

regards to the status of the project.

Two local Fan Zone Managers Anna Dolmatova, LOC Ukraine, and Konrad Jastrzebski, LOC Poland were the Host Cities’ first

point of contact for the day-to-day business and local implementation of the previously defined strategy, as they spoke the

respective host country languages. In February 2012, Fan Zone Coordinator Iryna Iashunina joined the LOC Ukraine in support

of the Ukrainian Fan Zone project.

Fan Zone Management TeamStructure of the Organization

The Technical Fan Zone Coordinator Christoph Hasler was responsible for technical management (i.e. operational

implementation of the infrastructure and branding packages) and was the main point of contact for on-site Fan Zone Venue

Managers.

The Fan Zone Project Coordinator Saamy Karim was responsible for overall coordination of all sub-projects, including legal and

administrative support. The Fan Zone Branding Coordinator was responsible for the coordination of the branding project.

For the tournament phase, one (two for Kyiv) Fan Zone Venue Manager was assigned to each Host City to supervise the

installation of the basic infrastructure and branding package as contractually defined in the Marketing Guidelines: The Fan Zone

Managers also provided all necessary technical on-site support.

Kyiv Daniel Schneider, Switzerland and Wolfgang Weiss, Austria

Kharkiv Georgios Antoniadis, Switzerland

Donetsk Thomas Haller, Switzerland

Lviv Dietmar Hiesel, Austria

Warsaw Mike Abson, Canada

Wroclaw Urs Unterlerchner, Switzerland

Poznan Xaver von Moos, Switzerland

Gdansk Georg Münch, Germany

Fan Zone Management TeamStructure of the Organization

- Enormous attendance numbers : over 7’000’000 visitors

- Advantageous and unforgettable atmosphere - both for visiting fans and citizens alike

- Large-scale media coverage - countless images and footage shown all over the world; Prevalent positive feedback

throughout Host Countries’ media outlets

- Host Cities’ promotion and improvement of Host Countries’ public image in general

- Efficiently organized safety and security system inside and outside the Fan Zones with no major security issues during the

tournament

- UEFA infrastructure package was implemented at a very high standard; implementation of all elements executed in a very

short period of time

- Top quality branding created an impressionable display at the Fan Zones and on Giant screens

- Fan Zone TV project was a great success among the public

- Accreditation concept very well prepared and executed by all Host Cities

- Media concept very well prepared and executed by all Host Cities

- Overall cooperation between UEFA, Host Cities, Fan Zone Operators and suppliers worked effectively

- Good long-term relationships were developed between the UEFA and local authorities / Host City teams

Fan Zone ProjectThe outcome

Emotions & Events

UEFA EURO 2012 FAN ZONE POZNAN

UEFA EURO 2012 FAN ZONE LVIV

UEFA EURO 2012 FAN ZONE KYIV - Elton John & Queen

UEFA EURO 2012 FAN ZONE GDANSK

UEFA EURO 2012 FAN ZONE KHARKIV

Documents

THE OFFICIAL FAN ZONES · of the stadiums featuring the live screening of all UEFA EURO 2012™ matches on high quality giant screens in each of the Host Cities. The basic concept