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Contents
CopyrightIntroductionAboutThisVersionoftheOSPCourseHowtoReadThisBookTheOriginalOneSentencePersuasionCourseMore"OneSentencePersuasion"GetMoreCrookedWisdomAbouttheAuthor
ABookofCrookedWisdom
TheOneSentencePersuasionCourse
27WordstoMaketheWorldDoYourBiddingRevisedandExpanded
BlairWarren
Ebook1stEditionNovember2012Copyright©2012BlairWarren
AllRightsReserved
Note:Theauthorandpublishermadeeveryeffortandthensometomakesuretheinformationinthisbookwascorrectatthetimeofpublication.Theauthorandpublisherdonotassumeandherebydisclaimanyliabilitytoanyparty,partier,orperson,foranyloss,damage,disruptionordentaldiscomfortcausedbyanyerrorsoromissions,whetherthey’retheresultofnegligence,accident,impropertirepressure,oranyothercause.
Introduction
Theworldhaschanged,andnotnecessarilyforthebetter.Surroundedbychaos,confusion,andfear,mostofusarewonderinghowwe’regoingtosurvive,notonlyasindividuals,butalsoasaworld.IwishIhadananswer,butIdon’t.Idon’tevenknowifthereisananswer.ButIdoknowthis:thosewhoaremostlikelytosurviveintoday’sworldofmasscorruption,deceitanddelusion,arethosewholearntosee,trulysee,forthemselves,acknowledgetherealityofwhattheysee,andstrivetoliveasifthethingstheyknowtobetruearetrue.Easiersaidthandone.Evenifonedoesmanageto“wakeup,”theallureofourculturaltrances,coupledwithanever-endingdelugeofdistractions,virtuallyguaranteeswewillnotstayawakeforlong.
So,whatevercanbedonemustbedoneinthosebriefmomentsinwhichwefindourselvesawake.Andforme,thatmeanstakingwhateverwisdommakesitselfknowntomeandcapturingit,tothebestofmyability,sothatImightreturntoitduringdarkertimesanduseittopullmyselfup,dustmyselfoff,andnotonlysurvive,butperhaps,evensucceed.
IcallthiswisdomCrookedWisdom,notbecauseitisunethical,butbecauseitisuncommon.Anditisuncommonbecauseitoftengoesagainsteverythingwehavebeentaught,everythingwehavebeenledtobelieve.IdonotclaimtheideasyouwillfindinmyBooksofCrookedWisdomarealluniversallytrue.ButIdoclaimtheyhavebeeninvaluabletomeandIbelievesomeofthemmightproveinvaluabletoyou.
“Onecannotnotinfluence.Itis,therefore,absurdtoaskhowinfluenceandmanipulationcanbeavoided,andweareleftwiththeinescapableresponsibilityofdecidingforourselveshowthisbasiclawofhumancommunicationmaybeobeyedinthemosthumane,ethical,andeffectivemanner.”
Dr.PaulWatzlawick.~TheLanguageofChange
AboutThisVersionoftheOSPCourse
IreleasedtheoriginalversionofTheOneSentencePersuasionCourseasafreedownloadbackin2005.DespitethefactthatIbarelypromotedit,theoriginalversionwasdownloadthousandsoftimes.Andtodate,itis,byfar,themostpopularmaterialI’veevercreated.Andthis,quitefrankly,shockedme.
WhenIsatbackandreadthereportmyselfforthefirsttime,Iwascertainitwasdestinedforobscurity.WhenIsawmyideasinprint,theyseemedfartoosimplistictobeofmuchuseorinteresttoanyoneelse.Boy,wasIwrong.
Iheardfromonemaninhis70swhoaskedpermissiontoteachtheseideastotheentirecongregationofhischurch.Iheardfromotherswhosaidithadansweredlifelongquestionsaboutwhywedothethingswedo.Otherstoldmeithadcompletelychangedthewaytheythoughtaboutpersuasionandinfluence.Ievenheardfromoneyoungladywhosaiditwasthesexiestthingshe’deverread.I’mnotsureexactlywhatthatmeant,butI’lltakeitasacompliment.
Inthemidstofallthis,somepeoplewantedmore.Theywantedmoreexamples,morestrategies...moreOneSentencePersuasion.Still,foryearsIresistedtheideaofexpandingtheoriginalbecauseIfeltI’dalreadymademypoint.
ButwithinthelastfewyearsI’vegainedsomeadditionalinsightsandhavemadesomenewdistinctionsthatIthinkaddtotheoriginalmaterial.So,inthespiritofprogress-andCapitalism-I’veputtogetherthisupdatedandexpandedversionoftheOneSentencePersuasionCourse.Whileitisn’tfreeliketheoriginal,hopefullyit’llbeworthfarmorethanthefewbucksit’llcostyoutodownloadit.
HowtoReadThisBook
Inamoment,I’mgoingtopresenttheoriginalOneSentencePersuasionCourseinitsentirety.WhileI’vemadeafewupdatestotheoriginaltext,itisprettymuchasitwaswhenIfirstreleasedit.And,thisisonpurpose.
Yousee,inaveryrealwayIhavealwaysthoughtofthismaterialasaperformance,somethingthatshouldn’tbealteredtoomuchlestitloseitsoriginalpower.Soagain,thecoursematerialwillbepresentedinmuchthewayitwasoriginally.Afterwards,Iwillexpandonthematerial,answerafewcommonquestionsI’vereceivedaboutit,andthenI’llsharewithyouatwo-wordpersuasionstrategythatjustmightblowyourmind.
Butfirst,here’stheoriginalOneSentencePersuasionCourse.
TheOriginalOneSentencePersuasionCourse
Warning:Donotskipaheadtodiscoverwhattheonesentenceis.Doingsowillonlydiminishitsimpact.Thesentencewillberevealedsoonenough,sotakeyourtimeandreadallthewaythrough.Itwillbeworththewait.Ipromise.
OneSentencePersuasion?
Isitpossibletocaptureandcommunicateanythingofvalueaboutpersuasioninasinglesentence?Itis.AndI’mabouttoproveit.Butfirst,letmetellyouwhyI’vegonetothisextreme.
Studyingpersuasionandinfluenceisoneofmydeepestpassionsandhasconsumedanembarrassinglylargeaboutofmytimeandenergyforoveradecade.Ihavefamilyandfriendswhosaymypursuitbordersonobsession.Theyarewrong.Itcrossedthelinelongago.
Iknowofnosubjectmorefascinating,moreempowering,moreprofitableand,unfortunately,moreconfusing.Thisconfusionismorethanunfortunate.Itisalsolargelyunnecessary.
Giventhepaceoftoday’sworld,ithasneverbeeneasiertobepowerfullypersuasive.Never.Itdoesn’trequiregoodlooks,asilvertongue,orinfalliblelogic.Itdoesn’trequireconfidence,charisma,oramagneticpersonality.Itisasimplematterwhenonecutsthroughallthesmoke.It’scuttingthoughthesmokethat’sthehardpart.
Infact,ifyouhaveyettodevelopyourpersuasivepowerstothelevelyouwant,itlikelyhasnothingtodowithyou.Giventheshellgameofstrategiesandmisinformationavailableitisawonderweareabletostillunderstandeachother,muchlesspersuadeeachother.
Ifthisbarrageoftechno-jargonhasleftyoumoreconfusedthanempowered,
Ifthisbarrageoftechno-jargonhasleftyoumoreconfusedthanempowered,takeadeepbreathandrelax.We’reabouttotakeaimatthisconfusion,blowawaythesmoke,andmakethingsassimpleaspossible.Infact,we’llnailitdowntoasinglesentence.Just27words.Andwiththesewords,wecanworkmiracles.
Butfirst,wemustclearawaysomesmoke.
Setup
Beforeweventureintoourmaterialonpersuasion,let’stakeaquickpeekatthefieldofmagic,forthetwoshareacommoncore.
Trythissometime:
Visitamagicshopinyourcityandspendahalfanhourorsowatchingtheownerdemonstratesometricks.Picktheonethatbafflesyouthemost,andbuyit.Thengoouttoyourcarandopenuptheinstructions(ifyou’relikeme,youwon’tbeabletowaituntilyougethome)anddiscoverhowthetrickworks.Ifyouwilldothis,Icanpredictwith99.9%accuracywhatwillhappen.
Youwillbedisappointed.
The“secrets”behindmanymagictricks,evensomeofthosethatseemlikemiracles,areoftensomundane,thatonecannothelpbutfeeldisappointedupontheirdiscovery.Now,foranotherprediction,yournextthoughtwillbethis:
“Thisisridiculous.Thiswouldn’tfoolanyone.”
Atthispoint,ifyou’relikemostpeople,you’llputthetrickawayandconsideryour$20investmentabust.But,ifyou’rehonestwithyourself-andfewpeopleare-youwillhaveanotherthoughtthatcantransformthewayyoulookatlife.Nojoke.Thatthoughtgoessomethinglikethis:
“Waitaminute.Itmustnotbethatridiculousifitfooledme.”
Andwiththisonethought,youwillhaverisentoalevelofintellectualhonestyandunderstandingthatfewpeopleeverexperience.Youwillhavediscoveredthatthemostmagicalthingsinlife,onandoffthestage,areoftentheresultof
thecorrectapplicationofthemostbasicprinciplesimaginable.
Thisisperhapsnowheremoretruethaninthefieldofpersuasion.Irealizethisisheresyformetosay,aspersuasionisclearlyacomplicatedfield.Andjudgingfromtheamountofnewmaterialcomingouteveryday,itisonlygoingtogetmoreso.Withoutadoubt,ithasneverbeeneasierforustogetlostdowntherabbithole,onlytobespitbackoutmoreconfusedandbrokethanwhenwestarted.
Don’tgetmewrong.I’vestudiedthesematerialsformanyyearsandI’llbethefirsttotellyou,thereisalotofgreatstuffoutthere.Manysubtletiesareavailablethatcanhaveapowerfulimpactonourabilitytopersuadeothers.Unfortunately,foreveryoneofthese,thereareadozenthatonlyservetocomplicateandconfuse.
Thegoodnewsisonedoesnothavetospendyearsstudyingthistypeofmaterialtobecomeanalmostfrighteninglypowerfulpersuader.Ifyoufindthishardtobelieve,considerthatcharismaticleadersandhypnoticseducershavebeenaroundaslongastherehavebeenmentoleadandwomentoseduce.Iftheydidn’tneedtoday’s“cuttingedge”techniques,whydoyou?
Whatisnecessaryisafundamentalunderstandingofhumannature.Forpersuasion,eventhemostextremeexamplesofpersuasion,suchassuicidecultsandmassmovements,isoftenbasedonthemostbasicofhumandesires.Justasmagicianscanperformmiraclesusingmundaneprinciples,powerfulpersuadersshapetheworldinmuchthesameway.
Soweareleftwiththebasics.Thequestionnowbecomes,whichbasics?I’msureifyouaskthisquestionofahundreddifferentpersuasionexperts,you’dgetahundreddifferentanswers.ButIamalsocertaintherewouldbemuchcommonground.IamcertainofthisbecauseIhaveseenithidingbehindtheveryterminologiesandphilosophiesintheirmaterials.Whenonestripsawaythejargonandintricaciesofthematerialavailable,oneisleftwithsomeverybasic,verypowerfulunderstandings.Andwhileeachofusmightrepresenttheseindifferentways,theimportantthingistogetahandleonthemsothattheyareavailabletousatamoment’snotice.
Ihavefoundthebestwaytodothisistoencapsulatetheminasinglesentence.Notasentencethatonedelivers,butasentencethatoneremembers.Asentence
thatcanhelpguideyoureffortsfrombeginningtoendandinvirtuallyeverysituationimaginable.
Thissentencecouldeasilybecondensedorexpanded,andafterreadingthisreport,Iencourageyoutotrytodothisforyourself.Infact,thebestwaytomaketheseideasyourownistomodifythemtosuityourownunderstandingandexperiences.Butwe’regettingaheadofourselveshere.Let’slookatthissentence-thisonesentencepersuasioncourse-andseewhatmakesittick.Hereitis:
Peoplewilldoanythingforthosewhoencouragetheirdreams,justifytheirfailures,allaytheirfears,confirmtheirsuspicions,andhelpthemthrowrocksattheirenemies.
Readthatagain.
Peoplewilldoanythingforthosewhoencouragetheirdreams,justifytheirfailures,allaytheirfears,confirmtheirsuspicions,andhelpthemthrowrocksattheirenemies.
That,inasinglesentence,containsfiveofthemostimportantinsightsIhavelearnedinallmyyearsofstudyingandapplyingtheprinciplesofpersuasion:
encouragetheirdreamsjustifytheirfailuresallaytheirfearsconfirmtheirsuspicionshelpthemthrowrocksattheirenemies
Now,thesearenotthemostimportantbecausetheyarecomprehensive.They’renot.Theyarenotthemostimportantbecausethey’vebeenscientificallyproven.Theyhaven’t.Andthey’renotthemostimportantbecausethey’rebasedonthelatestpersuasiontechnology.They’renot.Theyarethemostimportantbecausetheyaresimple,theyareimmediatelyusefulandtheycanbefrighteninglypowerful.
Hitlerusedthemandnearlytookovertheworld.CultleadersJimJones,DavidKoresh,aMarshallApplewhiteusedthemandcommandedsuchloyaltythatmanyoftheirfollowerswillingly-eveneagerly-diedforthem.
Andyet,thesefiveinsightsarenotonlytoolsformadmen,butformarketers,salesmen,seducers,evangelists,entertainers,etc.Inshort,theyarethetoolsforanyonewhomustconnectwithothersand,moreimportantly,maketheseconnectionspayoff.
Explanation
Ifyoudon’tbelieveme,trytofindatrulysuccessfuladcampaignthatdoesnotuse1ormoreofthese5insights.Really.Trytofindone.Then,whenyougiveuponthat,trytofindadeepsatisfyingrelationshipthatisn’tbuiltupononeormoreoftheseideas.Justtrytofindpeoplewhohavearemarkablechemistry,yetfailtoencourageeachother’sdreams.Orwhodemandthattheotheristoblame.Orfailtoaddresseachother’sconcerns.Ortreateachotherasparanoid.Orleaveeachothertofighttheirownbattles.
WhileI’mcertainyoucouldfindanexampleifyousearchedhardenough,Iamalsocertainthatforeveryoneyoufind,Icanfindahundredtocounterit.Thebottomlineis,wheneverandwhereverpeopleformpowerfulbonds,theseinsightsaremoreoftenthannot,lurkingintheshadows.
Now,thereisnothingparticularlydifficulttounderstandaboutthesestrategies.Theyareself-explanatory.Somemayevensaythey’reobvious.Buttodismissthemuponthesegroundsisanenormousmistake.Infact,dismissingthemisonereasontheyareevenmorepowerfulforthosewhodonot.
Thinkbacktoourtriptothemagicshopandhowquicklyweweretodismissthesecretbehindourlittletrick.Andyet,magiciansaren’tsoquicktodismiss.Instead,theytakethesesimplesecretsthat“wouldn’tfoolanybody”andbuilduponthemtocreateillusionsthatbaffleeventhemostbrilliantamongus.
Itismuchthesamewithpowerfulpersuasion.Itseffectscanbesosudden,sodramatic,solifealtering,thatweremainconvincedtherehastobesomethingdeeper,somethingmorecomplexgoingon.Moreoftenthannot,thereisn’t.Thereissimplythecorrectapplicationofverybasicprinciplesbypeoplewhoappreciatetheirpower.Andsincetherestofusdismisstheseprinciplesasbeingtoobasicandtooobvious,weflounderincomplexityandminutiathatsoundgreatonpaperbutfallflatinpractice.
Butbyoverlookingthepowerofthesebasicprinciples,wedomorethanguaranteeourselvesfailureandfrustration.Weleavethosewithwhomwewishtoconnectvulnerabletootherswhomayfilltheseneedswesocasuallydismiss.
Consider:
Onencouragingtheirdreams...
Parentsoftendiscouragetheirchildren’sdreamsfor“theirowngood”andattempttosteerthemtowardmore“reasonable”goals.Andchildrenoftenacceptthisasnormal,untilotherscomealongwhobelieveinthemandencouragetheirdreams.Whenthishappens,whodoyouthinkhasmorepower?Parents?Orstrangers?
Onjustifyingtheirfailures...
WhilemillionscheerDr.Philashetellspeopletoacceptresponsibilityfortheirmistakes,millionsmorearelookingforsomeonetotaketheresponsibilityofftheirshoulders,totellthemthattheyarenotresponsiblefortheirlotinlife.Andwhileacceptingresponsibilityisessentialforgainingcontrolofonesownlife,assuringotherstheyarenotresponsibleisessentialforgaininginfluenceovertheirs.Oneneedlooknofurtherthanpoliticstoseethispowerfulgameplayedatitsbest.
Onallayingtheirfears...
Whenweareafraid,itisalmostimpossibletoconcentrateonanythingelse.Andwhileeveryone“knows”this,whatdowedowhensomeoneelseisafraidandweneedtogethisorherattention?That’sright.We“tell”themnottobeafraidandexpectthattodothetrick.Doesitwork?Hardly.Andyet,wedon’tseemtonotice.Wegoonasifwe’dsolvedtheproblemandthepersonbeforeusfadesfurther,andfurther,away.Buttherearethosewhodorealizethisandpayspecialattentiontoourfears.Theydonottellusnottobeafraid.Instead,theyworkwithusuntilourfearsubsides.Theypresentevidence,theyoffersupport,theytellusstories,buttheydonottellushowtofeelandexpectustofeelthatway.Whenyouareafraid,whichtypeofpersondoyouprefertobewith?
Onconfirmingtheirsuspicions...
Oneofourfavoritethingstosayis,“Iknewit.”There’sjustnothingquitelikehavingoursuspicionsconfirmed.Whenanotherpersonconfirmssomethingthatwesuspect,wenotonlyfeelasurgeofsuperiority,wefeelattractedtotheonewhohelpedusmakethatsurgecomeabout.Hitler“confirmed”thesuspicionsofmanyGermansaboutthecauseoftheirtroublesanddrewthemfurtherintohispowerbydoingso.Cultsoften“confirm”thesuspicionsofperspectivemembersbytellingthemthattheirfamiliesareouttosabotagethem.Itisasimplethingtoconfirmthesuspicionsofthosewhoaredesperatetobelievethem.
Andfinally,onhelpingthemthrowrocksattheirenemies...
Nothingbondslikehavingacommonenemy.Irealizehowuglythissoundsandyet,itistruejustthesame.Thosewhounderstandthiscanutilizethis.Thosewhodon’tunderstandit,orworse,understandbutrefusetoaddressit,arethrowingawayoneofthemosteffectivewaysofconnectingwithothers.Nomatterwhatyoumaythinkofthis,restassuredthatpeoplehaveenemies.Allpeople.Ithasbeensaidthateveryoneyoumeetisengagedinagreatstruggle.Thethingtheyarestrugglingwithistheirenemy.Whetheritisanotherindividual,agroup,anillness,asetback,arivalphilosophyorreligion,orwhathaveyou,whenoneisengagedinastruggle,oneislookingforotherstojoinhim.Thosewhodobecomemorethanfriends;theybecomepartners.
Thefactis,whiletheseinsightsseemlikecommonsense,theyareanythingbutcommonpractice.Exceptamongmasterpersuaders.
What’sMissing?
Now,thereissomethingelseworthnotingaboutthissentence.Itismissingsomethingmostpeoplethinkisveryimportantinthepersuasionprocess.Readthesentenceagainandseeifyoucantellwhatitismissing:
Peoplewilldoanythingforthosewhoencouragetheirdreams,justifytheirfailures,allaytheirfears,confirmtheirsuspicions,andhelpthemthrowrocksattheirenemies.
Anyideas?Ifso,you’reonestepaheadofthegame.Here’swhat’smissing:YOU
Thereisn’tawordaboutyourwants,yourneeds,yourhopes,oryourconcerns.Thereisn’tawordaboutyourofferorproposal.Thereisn’tawordaboutwhatyouthink.Itisallabouttheotherperson.
Again,thisisheresy.Peoplewritebooksabouthowtoframeyourideas,howtopresentyourself,howtoputyourbestfootforward.Andyet,allthatpeoplereallycareaboutisthemselves.Canyouimaginehowmuchenergyyouwillfreeupifyoustopfocusingonyourselfandputyourattentiononotherpeople?Canyouevenimaginehowmuchmorecharismaticyouwillbecomewhenyoucometobeseenasonewhocanfulfillsomeofthesemostbasicemotionalneeds?
Thinkofitlikethis:
Imagineyouaresittingdownwithsomeoneyouhopetoinfluence.Yourproposalmakessense.Yourargumentsaresolid.Theconversationisevenpleasant.Buttheentiretime,youarelookingofftothesideofthepersonandfocusingonthewallbehindthem.Now,howmuchofaconnectiondoyouthinkyou’regoingtomakewiththatperson?Remember.Everythingisperfect,withtheexceptionofyourfocus.Yourmessageshines.Yourconfidenceissolid.Yourproposalisano-brainer.Andyet,noneofthismakestheslightestbitofdifferencewhenyouarelookingpasttheotherperson.
Thisisexactlywhathappensinaconversationwhenyourfocusisonyourowngoals.Youarelookingpasttheperson,lookingpasteverythingthatismostimportanttothem.Andyouhavelittlehopeofeverbeingabletoestablishadeepconnectionwiththem.
Stillnotconvinced?Thennoticewhatelseoursentencedoesn’tsay.Itdoesnotsaypeoplewilldoanythingforthosewhoeducatethem,dowhat’sbestforthem,oreventreatthemfairly.Itdoesnotsaypeoplewilldoanythingforthosewhoareeloquent,welldressed,andpleasant.Northosewhomakethebestcasefortheirproposals,whoarereasonableandwhocomeacrossasintelligent.
Whenwefocusonthesebasicprinciplesofhumannature,thesethingsbecomenegligible.Whenwefocusonthesebasicprinciplesofhumannature,wecreaterelationshipsinwhichpeoplenaturallywanttodothingsforus.Thisistherealsecrettogettingwhatwewant.
Really.Itisthatsimple.Or,Ishouldsay,itcanbethatsimple.
Haveyouevernoticedthattheharderyoupush,themoreresistanceyouget?Whenyoufocusonwhatyouwant,peoplewillresist.That’swhatpeopledo.Politicianslie.Thesunrisesintheeast,andpeopleresistpressure.Butonethingpeoplerarelyresistissomeonetryingtomeettheirneeds.Andwhenonesneedshavebeenmet,abondisoftenforgedandanaturaldesiretoreciprocatehasbeencreated.
Andjusthowpowerfulisthisdesire?Towhatextremeswillpeoplegotorepaythefavor?Thisisthefrighteningpart.Butdon’ttakemywordforit.Lookaroundandseeforyourself.
Peoplewillinglyleavetheirfamiliesforcultsthatfulfilltheseneedsforthem.Peoplepickuparmsandkillothersforthosewhomeettheirdeepestneeds.Peopleleavelong-termmarriagesandrelationshipsforpeopletheyjustmetandtheirspousesareoftenleftstunned.Theywouldn’tbeiftheyunderstoodthepoweroftheseneeds.Likeitornot,thedurationofourrelationshipsisnothingcomparedtothedepthofourrelationships.Anddepthisbasedonthefulfillmentofourdeepestneeds,notonthedurationofdialog.
Notice,Ihaven’tsaidyoushouldignoreyourwants.Isimplysaidyoushouldfocusontheotherperson,notforgetyourself.Ortobemorespecific,whenyouarewithanotherpersonyouwanttoinfluence,yourprimaryfocusshouldbeonthatperson.Donotlookpasthimorherbyfocusingonyourintentions.
Thetimetofocusonyourownhopes,dreams,anddesiresiswhenyouarealone.Thisiswhenyoushouldgetclearonwhatyouhopetoaccomplish,onwhatyouwouldliketooccur,inanygivenencounter.Butonceyougettothisstateofclarityandfindyourselfface-to-facewithanother,placeyourattentionwhereitcanhavethegreatestimpact.Placeitontheperson.Don’tbeafraidthatyourwisheswillgounnoticed.Onthecontrary,theywillfindawaytoexpressthemselvesinyourencounters,whethertheyarisespontaneouslyortheotherpersonsolicitsthem,theywillarise.Naturally.Andwhentheyarisenaturally,theyareoftenfulfilledeffortlessly.
Examples
AsIsaidearlier,thereisnothingparticularlydifficulttounderstandaboutthesestrategies.Especiallywhenitcomestoone-on-oneencounters.But,howmighttheybeusedinothersituations?And,wouldtheybeaspowerfulinothersituations?Let’stakealook.
Example1:TheSecret
Iftherewaseveraprojectthatembracedandembodiedtheideaswe’rediscussing,it’sTheSecret.ThoughIamnofanofthefilm,northewaytheideasinitarerepresented,thereisnodenyingthemarketingandpersuasiongeniusthatwasatworkinpromotinganddistributingthisfilm.
Whetherornotyoubelieveinthe“LawofAttraction”-whichis“thesecret”referencedinthefilm-youcan’tgowrongbysettingasideyourpersonalbeliefsandstudyingboththefilmandthemarketingmaterialsbehindit.Entirebookscouldbe-andIsuspectwillbe-writtenaboutthepersuasionandmarketingstrategiesemployedbythosebehindthisfilm.Butforthepurposeofthisbookwewilljustlookatthosethatspeaktotheconceptswe’recoveringinOneSentencePersuasion.
ThoughIwilltouchoneachofourfiveconceptsseparately,wewillsoonseethatthereisgreatoverlapinhowtheseconceptsareapplied.Butevenwhentheideascannotbeclearlydelineated,itiseasytoseethemworkingbehindthescenes.
So,howdoesTheSecretencourageourdreams?Howdoesn’tit?Virtuallyeverymessagewithinandbehindthisfilm,addressesthisneed.
Accordingtothefilm’swebsite,“ThisisTheSecrettoeverything-thesecrettounlimitedjoy,health,money,relationships,love,youth:everythingyouhaveeverwanted.”
Wow.Andifyourdreamsgobeyondmaterialgoods,noproblem.Inthefilm,MichaelBeckwithtellsushehasseen“kidneysregenerated”and“cancerdissolved.”
Weevenhearfromonewomaninthemoviewhosaysshecuredherselfofbreastcancerinjust3monthsbywatchingfunnymoviesonTVandby
visualizingherselfasbeinghealthy.Shealsoinformsusthatshedidthiswithoutradiationorchemotherapy.
Soifyouhaveadream,anydream,accordingtoTheSecret,youcandoit.Forthosewhobuythemessage,itdoesn’tgetanymoreencouragingthanthat.
Inadditiontoencouragingourdreams,TheSecretgoestogreatlengthstohelpusjustifyourfailuresandconfirmoursuspicions.
Accordingtotheoriginaltrailerforthefilm,“Asecrethasbeenpassedthroughouttheages,knownonlytoafortunatefew.Thosewhoknewit,harnesseditspower.Theybecamethegreatestpeopleinhistory.”
Thenwe’retoldofamanwhodiscoveredandmastered“thesecret”in1909.Businessmen“flockedtohim”andtheypaidgreatamountsofmoneyfor“thesecret.”Andguesswhat?That’sright.Everyoneofthemwentontoachieve“phenomenalsuccess.”
Butthen-forsomeunspecifiedreason-theydecidedtokeep“thesecret”fromthepublicforever,whiletheycontinuedtoreapitsbenefits.Eventually,thechurchevendiscovered“thesecret”anditwasbanned.Butnow,forthefirsttimeever,“thesecret”isabouttobereleased.Wow.
Trueornot,thatissomestory.Andnotonlyisittremendouslyentertaining,itsecretly-nopunintended-letsusoffthehookforourpastfailures.Afterall,howcananyoneexpectustosucceediftheverysecrettosuccesshasbeenkeptfromus?
Andthissameideatendstoconfirmwhatmanypeoplesuspectaboutgettingaheadintoday’sworld:insomeway,somehow,thingsareriggedagainstthecommonman.
Thereis,however,onepartofTheSecretthatdoesseemtospeakagainstwhatIhavejustsaid.Andthat’sthisquotefromthefilm:
“Youaretheonlyonewhocreatesyourreality.Fornooneelsecanthinkforyou.Nooneelsecandoit.Itisonlyyou.Everybitofit.You.”
ThatseemstodirectlycontradictmyclaimthatTheSecretjustifiesourfailures.
ItappearsTheSecretisdoingjusttheopposite.Butisit?
IfyoulistentotheteachersinTheSecret,youwilldiscoverthatevenifyouaren’tawareofcreatingyourreality,thereissome“unconscious”partofyouthatisdoingit.Sowhileyouareresponsible,youreallyaren’t.Somehiddenpartofyouis.Andifthepartthatisresponsibleishiddenfromyourawareness,howcanyoubeheldresponsibleforit?
Now,howdoesTheSecretallayourfears?Andwhatfears?
Inthecontextofthisfilm,thefearsthatwouldneedtobeaddressedareprimarilyfearsofonebeingincapableofapplying“thesecret.”Inotherwords,“Sure,thisstuffmayworkforotherpeople,butnotlittleoldme.”Well,havenofear.
Accordingtothefilm,ifyouputallofyourintentiononthethingsyouwant,the“LawofAttraction”isgoingtogivethemtoyou.Everytime.And,incaseyou’reafraidtheremightbetoomuchworkinvolved,again,havenofear.
Asthefilmtellsus,“sometimes”youwillhavetotakeaction.Justsometimes.Eventhen,ifyoutakeactionthewaytheUniversewantsyouto,you’llfeelsofantastic,you’llneverwanttostop.Soifyou’reafraidofwork,don’tbe,becauseitwon’tfeellikeworkanyway.
Andfinally,howdoesTheSecrethelpusthrowrocksatourenemies?
Well,accordingtothefilm,an“enemy”-myterm,nottheirs-isanyoneoranythingthatstandsinthewayofourgettingwhatwewant.
So,howarewetodealwiththeseenemies?Wearetoshunthem.
AccordingtoTheSecret,whenyouencounterthingsyoudon’twantinyourlife,“...donottalkaboutthem.Don’twriteaboutthem.Don’tjoingroupsthatworryaboutthem.Don’tpushagainstthem.Doyourbesttoignorethem.”Notice,itdoesnotencourageyoutomakepeacewiththem,toembracethem,oreventotoleratethem.Youaretoshunthem,ignorethem,which,intheend,mayhurtmorethanactuallythrowingrocksatthem.
Again,bookscouldbewrittenaboutthepersuasivetechniquesinthemakingof
andmarketingofthisfilm.Butonethingisclear,whiletherearemanypersuasivetechniquesbeingused,evenaprojectofthisscaledidn’tstrayfromthesebasicprinciples.
Example2:Depression,WeightLossandLandscapingOneofthemostcommonofourfiveinsightsisjustifyingthefailuresofothers.InmyForbiddenKeystoPersuasionmaterial,Irefertothisasscapegoating.Whiletheterminologyisdifferent,theunderlyingprincipleisthesame.
Hereisanexcerptthatillustratesthepowerofthisinsight:BeginExcerpt
AcoupleoftelevisioncommercialsthatarecurrentlyairingintheUnitedStatesillustratethispoint.Bothofthembrilliantlyandethicallyemploytheconceptofscapegoatingandtheydosoattheverybeginningoftheirscripts.
Thefirstcommercial,foranantidepressantmedication,startsoutwithsomethinglike,“Feelingdepressedlately?Itmaybetheresultofachemicalimbalanceinyourbrain.”
Thesecondcommercial,oneforaweightlossproduct,startsoutlikethis,“Ifyou’vetriedtolosethatextraweightandhavefailed,itmaynotbeyourfault.Itmaybeyourmetabolism.”
Canyouseetheiruseofthescapegoatprinciple?Ifyou’redepressed,itmaynotbeyourfault.Itmightsimplybeabiologicalfactorbeyondyourcontrol.Andifyou’reoverweightandhavefailedtoslimdown,itmightnotbeyourfault,butsimplyaproblemwithyourmetabolism!Whatmakestheuseofscapegoatinginthesesituationsethicalisthattheyareabsolutelytruestatements.Depressioncanbecausedbyachemicalimbalanceinthebrain.Andobesitycanbecausedbymetabolism.Whatmakestheuseofscapegoatingbrilliantinthesecasesisthatitisusedimmediatelyintheirpitchesandinstantlyofferstheviewersomethingofvalue-ascapegoatfortheirproblems.Fromhere,theviewerismuchmoreopentotherestoftheirmessage.
Afriendofminewhoisalandscaperoncetoldmethatwhenhefirstmeetspotentialclientstheyareoftenembarrassedbytheconditionoftheirproperty.Whenhesensesthis,heimmediatelypointsouthowmanyoftheproblemswiththeirpropertyareduetosuchthingsasdroughtconditions,badsoilconditionsandthelike.Inotherwords,theconditionoftheirpropertydoesn’tsayanythingnegativeaboutthepotentialclient.Itisn’ttheirfault!Howimportantisthis
subtlechangeinstrategy?Hetoldmethatthenumberofpeoplehesecuredasclientsincreasedsignificantlyonceherealizedthatpeopleoftennotonlywanttheirpropertytolooknicer,butdon’twanttoacceptresponsibilityforitlookingpoorinthefirstplace.
EndExcerpt
Example3:ThisBook
IfI’veheldyourattentionuptothispoint,there’sagoodreasonforit.IhaveusedtheOneSentencestrategyinthisverybook.Ifyoureaditagain,youwillfindplaceswhereI’veusedourfiveinsightssprinkledthroughout.
However,thebestexampleistowardsthebeginning.Atonepoint,Ilistedeachofourfiveinsightstonotonlydemonstratetheeffectivenessoftheseideas,butalsotogiveyouasenseofhowpowerfulandtransparenttheycanbe.
Here’showIworkedeachoftheseinsightsintothatsection,withoutraisinganeyebrow.
Thefirstparagraphread:
“Giventhepaceoftoday’sworld,ithasneverbeeneasiertobepowerfullypersuasive.Never.Itdoesn’trequiregoodlooks,asilvertongue,orinfalliblelogic.Itdoesn’trequireconfidence,charisma,oramagneticpersonality.Itisasimplematterwhenonecutsthroughallthesmoke.It’scuttingthoughthesmokethat’sthehardpart."
Now,inthatparagraph,Iamencouragingthereader’sdreamsofbecomingmorepersuasive.And,forthosewhohavedoubtsabouttheirownpotential,forexample,notenoughconfidenceorcharisma,Itakeextrastepstoassurethemtheycandoitaswell.
Thenextparagraphread:
“Infact,ifyouhaveyettodevelopyourpersuasivepowerstothelevelyouwant,itlikelyhasnothingtodowithyou.Giventheshellgameofstrategiesandmisinformationavailableitisawonderweareabletostillunderstandeachother,muchlesspersuadeeachother."
InthatparagraphIaddresstwoofourinsights.First,Ijustifythefailureof
InthatparagraphIaddresstwoofourinsights.First,Ijustifythefailureofreadersfornotalreadybeingpersuasiveenough.Second,Iconfirmtheirsuspicionsthatmuchofthematerialoutthereistoocomplexandconfusingforanyonetounderstand.
Andthefinalparagraphread:
“Ifthisbarrageoftechno-jargonhasleftyoumoreconfusedthanempowered,takeadeepbreathandrelax.We’reabouttotakeaimatthisconfusion,blowawaythesmoke,andmakethingsassimpleaspossible.Infact,we’llnailitdowntoasinglesentence.Just27words.Andwiththesewords,wecanworkmiracles.Butfirst,wemustclearawaysomesmoke."
Here,Ihelpallaytheirfearswiththephrase,"Takeadeepbreathandrelax."Then,Ihelpthemthrowrocksattheirenemieswiththephrase,"We’reabouttotakeaim."Also,noticemyuseoftheterm"we."Isaid,"We’reabouttotakeaim."Not,"I’mabouttotakeaim."Ithensaid,"Wemustclearawaysomesmoke."Not,"Imustclearawaysomesmoke."ThesesubtlechangesinlanguagehelpassurepeoplethatIamontheirside,andnooneelse’s.
Therearetwoimportantlessonstotakeawayfromthisexample.First,asIsaidbefore,theseinsightswereseamlesslyintegratedintothismaterial.Theydonotstandoutasbeingtooobviousortoosimplebecausetheyaren’t.Infact,sincetheydon’tstandout,theyareallthemorepowerful.Andsecond,myuseoftheseinsightsisauthentic.Ididn’thavetofabricatethesestatementstomakethemfitthisstrategy.Yes,IphrasedthemasIdidwithourinsightsinmind,buttheyremaingroundedintruth,whichisessentialifwearetoavoidgettingourwaybuthatingourselvesinthemorning.
Thethreeexamplesaboveillustratehowwidespreadandapplicabletheseinsightsreallyare.Whilemostpeopleliketothinkthey’retoowisetofallforsuchtactics,thisverythinkingmakespeoplejustthatmuchmoresusceptible.
Oneneedonlyconsiderhowsuccessfulthesetypesofapproachesaretoconfirmthis.
NowWhat?
Well,Nietzschereportedlysaidthatthemessageofmostbookscouldbereducedtoasingleparagraphwithoutlosinganythingofvalue.InthismaterialIhaveattemptedtogoonebetter:Ihaveattemptedtocreateanentire“persuasioncourse”inasinglesentence.
IwillbethefirsttoadmitthatbydoingthisIhave,infact,leftoutmanythingsthatcouldbeofvaluetothewould-bepersuader.But,asIsaidattheoutset,ifthereisonethingIknowtobetrue,itisthatthemostmagicalthingsinlife-onandoffthestage-areoftentheresultofthecorrectapplicationofthemostbasicprinciplesimaginable.AndIhavefoundfewprinciplesthataremorebasicandmorepowerfulthanthoseofferedinthisonesentence:
Peoplewilldoanythingforthosewhoencouragetheirdreams,justifytheirfailures,allaytheirfears,confirmtheirsuspicionsandhelpthemthrowrocksattheirenemies.
Somygoalinthis“course”wasn’ttogiveyouacomprehensiveplantofollow.Itwastosimplifyaprocessthatisoftenneedlesslycomplex.Itwastoclearawaycumbersometechniquesandstrategiesthatoftenservetoseparatemorethantopersuade.Andultimately,itwastoprovidesomecoreconceptsyoucanusetobuildrelationshipsthatarenotonlypowerful,butalsoprofitable.
Whetheryoufindthisnotiondistastefulornot,thereisonethingyoucancounton:yourfamily,friends,customers,clientsandeveneveryoneyouhaveyettomeetwillhavetheseneedsmetbysomeone.Theonlyquestionis,willitbebyyou?
More"OneSentencePersuasion"
Well,that’sit.TheOneSentencePersuasionCourse.Anduntilnow,thatisallI’vesaidonthesubject.ButasIsaidearlier,I’vediscoveredafewmoretricksandafewmoredistinctionssinceIwrotetheoriginalmaterial.Andnow,I’mabouttosharethemwithyou.
AcommonquestionI’maskedis,wheredidIcomeupwiththefivepointsthatmakeupmyonesentence?Goodquestion.Ican’tsayIcameupwiththemanywherespecifically,otherthanfromthewholeofmylifeexperience.
Emersonsaid,“Tobelieveyourownthought,tobelievethatwhatistrueforyouinyourprivateheart,istrueforallmen,thatisgenius.”Now,Ican’tvouchforthegeniuspart,butIcansaythatIhavefoundthefivepointsintheonesentencetobetrueinmylife.Themostimportantpeopleinmylife,thepeoplewhohavethegreatestpersuasivepoweroverme,arethosewhomeetsomeoralloftheseneedsforme.
Andifthefivepointsalsostrikehomewithyou,astheyhavewiththousandsofothers,perhapsEmersonwasright.Whichisgoodnewsforthoseofuswhowanttogooutintotheworldandputourmarkonit.
Anothercommonquestionis,exactlyhowdoweapplythesefivethingsinourlives?Well,thebadnewsis,thereisnoexactwaytoapplythem.Thegoodnewsis,thereisnoexactwaytoapplythem.
Persuasionmaybeascience,butpersuasioncomeswrappedinhumancommunication,whichisnotascience.Nor,anart.Butmorelikeagame,whichwemakeupaswegoalong.And,thefivepointsofonesentencepersuasioncanserveasstrategicguidestohelpusdecidewhichwaytoplayourhandatanygiventime.
Anotherimportantthingtopointoutisthatthefivepointsareindependentof
eachother.Thatis,itisn’tnecessarytoaddressallfivepoints,inorder,orevenatanyonetime,toexertgreatinfluenceoveranotherperson.
HenryWardBeechersaid,“Allmenaretempted.Thereisnomanthatlivesthatcan’tbebrokendown,provideditistherighttemptationputintherightspot.”Andwhilethat’strue,itisalsotruethattherightspotisamovingtarget,andsometimes,ittravelsalone.Thatis,apersoncanbeobsessedwithhissuspicionsoneday,andbeoutforrevengethenext.Thepersuaderwhodoesnotrecognizethisshiftwillsoonbelookingforanothertargetbecausethefirstonewillhaveleftthebuilding.
EarlierImentionedatwo-wordpersuasionstrategy,onethatcouldverywellblowyourmind.Iknow,becauseitsramificationshaveblownmine.
IfIhadtoboildownthestrategybehindOneSentencePersuasionevenmorethanIalreadyhave,itwouldbethis:
Validateandfascinate.
WhileneitherofthesetwowordsappearanywhereintheoriginalOneSentencePersuasionCourse,Ibelievetheyunderlietheveryessenceofthismaterial.Ourneedforvalidationissostrong,yetsooftenoverlooked,itisfrightening.Inmybook,TheForbiddenKeystoPersuasion,Iputitthisway:
BeginExcerpt
Wouldyouwalkintosomeoneelse’splaceofworship,changeeverythingaroundandtellthemhowyouthinktheyshouldworshipandexpectthemtothankyouforit?Ofcoursenot.Allofusrecognizetheimportanceaperson’sreligiousbeliefsandpracticesplayinhisorherlifeandknowbetterthantoridiculeorcriticizethemifweexpecttoretaintheperson’sfavor.
However,whenitcomestointerpersonalrelationships,weoftenactinjustsuchdestructivewayswheneverwemakesomeoneelsewrong.Whydoesthishavesuchadestructiveeffectonourrelationships?Becauseoneofthemostimportantabilitiespeoplemusthave,andmustknowtheyhave,istheabilitytoeffectivelydiscernreality.Likesomeofourotheraddictions,thisissuegoesbacktooursurvivalinstinct.Howcanweexpecttosurviveinourworldifwecan’teffectivelyunderstandit?
Sobeingtoldthatwearewrongaboutanissueoftenbecomesfarmore
importantthanthesituationactuallycallsforbecauseonceagainoursenseofstabilityisthreatened.
EndExcerpt
Thepointis,ourneedforvalidationisnojoke.Anditisnotsomethingwe’regoingtooutgrow.Itissomethingwemustacceptandadjustfor.Or,payanawfulpricefornotdoingso.
Thisneedtoberightoftenovertakesourdesiretobewellthoughtof,andevenourdesiretobetreatedwell.Thismayhelpexplainwhysomepeopleareseeminglyinexplicablydrawntopeoplewhotreatthemlikecrap.Ifwesecretlyfeelunworthy,wewillunconsciouslybedrawntothosewhowillconfirmthis“fact”forus,eventhoughwewilloutwardlycomplainaboutit.Wewilldismisspeoplewhotrytopraiseuswhilefawningoverthosewhodenigrateus.
Again,itisn’tthatweenjoyfeelinglikecrap.It’sthatweenjoyfeelingasifwehavetheworldfiguredout.
Inhisbook,ResilientIdentities,Dr.WilliamSwann,Jr.says,“...ourselfviewslieatthecenterofourpsychologicaluniverse,providingthecontextforallourknowledge.Shouldourself-viewsflounder,wewouldnolongerhaveasecurebasisforunderstandingandrespondingtotheworld.”
Nowonderweprotectourselfviewsasifourlivesdependedonthem.Becauseinaveryrealway,theydo.
Okay.Wenowunderstandourneedforvalidation,butwhataboutourneedforfascination?Betterstill,howcanwebecomemorefascinatingtoothers?InTheForbiddenKeystoPersuasionIrefertothisneedforfascinationasAttentionCaptureorMentalEngagement.AndIdescribetheimportanceofitlikethis:
BeginExcerpt
Everymomentofeveryday,wewanttobeengagedinsomething.Itoftendoesn’tmatterwhatitisaslongasitcangainandmaintainourattention.Weseekentertainment,conversation,confrontation.Wedocrosswordpuzzles,workinthegarden,listentomusic.Wecook,weclean,werearrange.Evenwhenwe’reexhaustedandwanttorelax,wesimplyengageinsomethingelse.Weswim,wegotoamusementparksandwemeditate.Allthisinanefforttoalleviatetheonethingfewpeoplecanendure:boredom.
Theneedformentalengagementissofundamentalthatfewgiveitmuch
Theneedformentalengagementissofundamentalthatfewgiveitmuchthought.Butit’salwaysthere,lurkingjustbehindourawareness,lookingforsomethingto“lockonto.”Thisiswhymanyofusaresoeasilydistracted.Unlessourcurrentthoughtsoractivitiesaresufficientlyengaging,thenextbestthingthatcomesalongwillpullusaway.Andsinceit’sthroughengagementthatweexperienceandthroughexperiencethatwearechanged,thosewhoengageusholdthekeystoourheartsandminds,andfromthere,ouractions.Wedonotseethesepeopleasmanipulators.Weseethemassaviors.
“Whatholdsattentiondeterminesaction.”~WilliamJamesWhilesomeviewcapturingattentionasthefirststageofpersuasion,manyofthoseIstudiedseemedtoviewitastheonlystageofpersuasion.Thefactis,thereisn’tasingleprincipleofpersuasionyoucan’tviolateandstillsucceedifyousufficientlyengageanother’smind.Nomatterhowunskilledorunpolishedyoumaybe,ifyoucancaptureandholdanotherperson’sattentionlongenough,theywilleventuallyfoldtoyourcommand.Why?Becausewhenourattentioniscaptured,ourconsciousjudgmentandself-awarenessrecedesandsuggestibilitytakestheirplace.
EndExcerpt
Nowthatweunderstandtheimportanceoffascinationinthepersuasionprocess,howdowedoit?Simple.AndI’mabouttoproveit.ButfirstIwanttointroduceyoutoanothertwo-wordpersuasionstrategy.Thisisonethatmostpeopleareusingandthey’reusingitunconsciously.Andit’sdestroyingtheirabilitytoinfluenceothers.
Aspowerfulasthetwo-wordstrategy“validateandfascinate”is,thenextstrategyisevenmorepowerful.Butinanegativeway.Thistwo-wordstrategyis:
Correctandconvince.
Thisstrategyissocommon,soentrenched,andsowidespread,thatwedon’teventendtorecognizeit.Yet,itisallaroundus,allthetime.Andworse.Itisoftencomingoutofusallthetimeaswell.
Ifweinsistoncorrectingpeoplebeforeweconvincethem,wemightaswellacceptthefactthatwe’reneverlikelytoconvincethemofanything.Infact,theattempttocorrectotherpeopleoftenmakestheircurrentwaysofthinkingevenmoreentrenched.
Soifthecorrect-and-convincestrategyissouseless,whyisitsowidespread?Onereasonmaybethatmostpeopledon’tthinktheycouldapplysomethinglikethevalidate-and-fascinatestrategy.Afterall,whileitisonethingtobeabletovalidateothers,theabilitytofascinatethemissomethingelseentirely.Right?Wrong.
Despitewhatwe’vebeentaught,fascinatingothersisoneoftheeasiestthingsintheworld,ifyoudoitwithinacontextofvalidation.Thus,thestrategy“validateandfascinate.”Inthatorder.
Nowcomparethiswiththecorrect-and-convincestrategy.Withinacontextofcorrection,nothingwesaywillbeveryconvincing.
So,whichstrategydoyouusemostoften?Andwhichstrategydoyouthinkyou’llusemoreoftenafterreadingthisbook?
Ithoughtso.Andofcourse,Ithinkyou’reentirelyjustifiedindoingso.Fascinating,huh?
Iwanttoclosebytouchingonaveryimportantpoint.Iwanttoacknowledgethattherewillbetimesthatwecan’tingoodconsciencevalidatetheseneedsforothers.
Sometimes,wemaynotbeabletobringourselvestoencourageanother’sdreams.Especiallyifwefeelthedreamsareparticularlyharmfultothem.Or,areveryunlikelytohappenforthem.
Sometimeswemayneedtoencourageotherstoacceptfullresponsibilityfortheiractions.Todootherwisemightpromoteirresponsiblebehavior.
Sometimeswecannotallayanother’sfearsbecausethatpersonmightbe,infact,justifiablyafraid.
Sometimeswemaynotbeabletoconfirmanother’ssuspicionsbecausetheirsuspicionsarejustplainwrong.
Andfinally,wemaynotbeabletohelpthemthrowrocksattheirenemiesbecausetheyhavemisidentifiedtheenemy.
Wewilloccasionallyfindourselvesinsituationslikethese.Andwe’dbewisetopreparefortheminadvance.
So,whatdowedowhenwefindourselvesinsuchsituations?Easy.
Insteadofvalidatingthespecificneedsthey’retryingtofulfill,wecanaddressandvalidatethemoreuniversalneedsandmotivesunderlyingthem.Forexample,ifwecan’tencourageaspecificdreamapersonmayhave,wecancertainlyacknowledgetheimportanceofhavingsuchdreams,andthenattempttomovetheminamorepositivedirection.
Ifwecan’tjustifytheirfailures,wecanatleastacknowledgethattherearemanycontributingfactorstoanysituationandthensuggestthat,rightorwrong,sometimesthemosteffectivewaytogetoutofasituationistoactasifoneiscompletelyresponsibleforit.
Ifwecan’tallaytheirfears,wecanatleastassurethemthatitisokaytobeafraid.Totellsomeonewhoisalreadyafraidthattheyshouldn’tbeafraidonlycompoundstheproblem.
Ifwecan’tconfirmtheirsuspicions,wecanatleastacknowledgethepossibilityoftheirsuspicionsbeingcorrectandletthemknowthatweunderstandhowtheycouldhavecometosuchaconclusion.Evenifwedon’tsharethatconclusionourselves.
Ifwecan’thelpthemthrowrocksattheirenemies,wecanatleastacknowledgetheuniversaldesiretoseekrevengebeforewetrytotalkthemoutofit.
Inshort,justbecausewemaynotagreewithothers,itdoesn’tfollowthatwecan’tvalidatethem.Butifthistypeofsituationstillbothersyou,considerthis:
Perhapsthegreatestironyofallwhenitcomestovalidatingtheseneedsisthatwhenweareallowedtohavetheseneedsandevenindulgethem,weoftendon’t.Theveryfactthatitisokayforustofeelacertainwayencouragesustostopfightingtomaintainandjustifyourfeelingthatway.Whenwe’retolditisokaytodream,wetendtobemoreflexiblewithourdreams.Whenwe’retoldwe’renotresponsibleforsomething,weoftenfindthatwe’remoreopentoacceptingresponsibilityforit.Whenwe’retoldthatit’sokaytobeafraid,weoftenfeel
lessafraid.Whenwe’retoldthatwe’reprobablyjustifiedinbeingsuspicious,wetendtobecomelessso.Andwhenwe’reallowedtothrowrocksatourenemies,weoftentireofitvery,veryquickly.
NowIcan’tguaranteethatvalidatingotherswillalwaysallowustogetwhatwewantfromothers,butIcanguaranteeyouthis-youroddsarefar,farbetterthanifyousetoutto,oreveninadvertently,belittlethem.
Well,thereyouhaveit.TheupdatedandexpandedversionofTheOneSentencePersuasionCourse.Andanall-newtwowordpersuasionstrategy.
Howwillyouusethisinformation?Whatdreamsofyourownwillyouachieveandwhatinfluencewillyounowexertoverothers?
Howeveryouchoosetoanswerthosequestions,Isincerelyhopethisinformationgivesyoutheedgeyouneedtomakeithappen.ThisinformationhastransformedmylifeandI’mconvincedthat,ifyouletit,itcantransformyours.
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AbouttheAuthor
BlairWarrenisatelevisionproducer,writer,marketingconsultantandvoraciousstudentofhumannature.HeistheauthorofTheForbiddenKeystoPersuasionandTheNo-NonsenseGuidetoEnlightenment(anexpandedversionofTheNo-NonsenseGuidetoEnlightenmentwillsoonbeavailableasanebook).Formoreinformation,visit:http://BlairWarren.com.