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AALPCall2018CentralInfoDay– Brussels,31January 2018

The platform that keeps Generation 60+ active!

MichaelSprengermichael@stillactive.se+41(0)767466474

SigneBernhard-Larsonsigne@stillactive.se+41(0)798189916

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Still Active GmbH• Idea grew in Feb ‘16,• Founded in Feb ‘17, • MVP Web launch Aug‘17

Achievements(Click on logo to find out more)

Signe Bernhard-Larson (Co-Founder)Digital Marketing, Purina Nestlé (CH)Experiential Marketing, BMF Media (USA)

Michael Sprenger (Co-Founder)Admin & operations, swissnex (USA)Software engineer, (CH)

Martin Macke (Web Development)Founder of web development agency aboutblank

Sofie Bacci (Business Development)Head Office Mgmt. Intern, Elite Hotels (SWE)Host, The Savoy Hotel London (UK)

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AALPCall2018CentralInfoDay– Brussels,31January 2018

CHALLENGE & OPPORTUNITYAgeing population – fastest growing age segment• Generation 60+ live active lifestyles, internet users and are

financially secureHealth and loneliness issues• Importance of having social circles after retirement with

increased divorce rates and independent livingUnused inventory by activity partners• Ability to use/ sell existing resources during off-peak hours

TESTING PROOF OF CONCEPTMARKET POTENTIAL

Potential market (2017 in EU):32 million internet users, aged 60+,who spend CHF175/ month on leisure activities

80 millionAged 60+ in EU

32 MInternet using

aged 60 +

Testing market: Sweden1.9 million internet users, aged 60+, participate in multiple activities per week

MEMBERS 1,000+PARTNERS 25+ACTIVITIES BOOKED 140

Launched website in test market: Stockholm August 2017

(Founders, Advisors, Friends)FINANCING RAISED CHF 82,000

➡ Difficult finding high quality activities tailored to Generation 60+ through a convenient booking solution

SOLUTION• Booking platform for daily

activities, e.g.: yoga, concerts, museums

• Online one-stop-shop• Member community features• Direct feedback system on

activities• Revenue: commission on booked activities• Reach members through social media, events and

local newspapers• Growth through geography and product/ activity

expansion

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AALPCall2018CentralInfoDay– Brussels,31January 2018

FINANCIAL NEEDSSeeking € 500,000 to fund research & development:

• Platform development• API Integrations

• International payment system• Connecting booking platforms

• Community/Member features • Focusing on the social aspect of seniors

• Market Research• Understanding, conceptualization and testing (focus groups,

persona development, storyboard and co-discovery)

• Sales and marketing• Expansion to major cities in Sweden (test market)

• Team expansion• Full time employees by end of year 2018

• Operations & Admin• Booking system maintenance• Customer service

PARTNERSHIPS

Seeking collaborative partners, such as:

• End user organizations• Limited information on senior online behavior. This

would allow for better website / provide a more user-friendly experience.• Ex: YOUSE – user testing and research

• Market knowledge• Ex: SPF – Sweden

• Research & Development• Understanding the needs of the Generation 60+ for a

social activity platform – both content and design.• Ex: Berghs School of Communication – Sweden• Ex: University of St Gallen – Switzerland

• SME’s• Web development – implementation of findings

• Ex: aboutblank – Web development agency - Czech Republic

• Ex: 2Fresh – Web design agency - Czech Republic