THE PLAYERS Center for Child Health at Wolfson Children’s Hospital

2018 Annual Report

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2018 Annual Report

With the goal of improving the health and wellness of children living in Northeast Florida, THE PLAYERS Center for Child Health offers developmentally and age-appropriate programs designed to educate and empower children to make healthy choices regarding hygiene, eating habits, safety and overall health.

In 2018, THE PLAYERS Center for Child Health educators provided instruction to 2,869 children in 142 classrooms.

981

1,110

249

226

194

I Can Eat a Rainbow

Germaine the Germ Thing

Mission Nutrition

Teddy Bear Clinic

Body Safari

STUDENTS 500 1,000 1,500

315community EVENTS

34,713educational interactions

54 TV, newspaper or radiointerviews

2018 BY THE NUMBERS

STUDENTS IN THE PROGRAMS

Community Education

THE PLAYERS Center for Child Health at Wolfson Children’s Hospital serves as a community outreach center

focused on improving the health, wellness and quality of life of families living in the North Florida and South

Georgia region. Thanks to a $1 million gift from THE PLAYERS Championship, the Center was established in

2012 as a major child advocate and injury prevention center. The Center promotes health and safety while

also representing the interests of medically underserved children at the local, state and federal government.

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Over-the-counter medication safety

$4,000247 worth of swimming lessons in partnership with the Florida Swimming Pool Association.

bike helmets fitted and distributed

received from the City of Jacksonville Disability Services Grant to purchase special needs car seats.

183 STUDENTS6 CLASSES

897car seats inspected.

251car seatsprovided.

115 Pack ‘n Plays distributed

kids with an autism spectrum disorder received specialized swimming lessons in partnership with the Florida Swimming Pool Association.20

$16,843raised for Safe Kids Northeast Florida outreach needs.

$7,484 $3,7007 Safe Kids Worldwide grants and raised for Safe Kids Northeast Florida injury prevention efforts, led by THE PLAYERS Center for Child Health.

220,000+people reached through traditional and social media

2018 ACCOMPLISHMENTS

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Community Asthma Partnership at Wolfson (CAP-W) The Community Asthma Partnership at Wolfson (CAP-W) is dedicated to helping children successfully manage asthma. CAP-W offers practical resources and tools that can be implemented in a variety of places — schools, health care settings, faith-based organizations, and at home.

In 2018, CAP-W received funding from the Florida Asthma Coalition to expand program reach to local providers. After developing an asthma “tool kit,” the team provided outreach to local pediatricians. The tool kit was designed to provide consistent education to all children diagnosed with asthma in the region. In addition, frequent visits encouraged providers to invite their patients to the free CAP-W workshops offered monthly.

Wolfson Children’s Hospital also received recognition as an Asthma-Friendly Hospital by the Florida Asthma Coalition. Wolfson Children’s is one of five hospitals in the state recognized for meeting the following criteria: professional development for nurses and respiratory therapists on asthma management, professional development for physicians on asthma management; use of Asthma Action Plans, providing self-management education and providing multi-component, home-

based asthma management. The Community Asthma Partnership hosted two-night PACE (Physician Asthma Care Education) training sessionsto help meet that criteria. Dinners were attended by 55 local pediatricians and provided opportunity to work with those physicians in a more coordinated effort.

Asthma is the number-one reason children miss school. Understanding the importance of providing both students and school personnel with the tools they need to help better manage this chronic disease, educators from CAP-W work closely with school personnel as partners in asthma management. In 2018, educators provided the A2 Asthma Action Program to 715 students and 137 staff members in 34 schools, preschools or after-school programs. The A2 Asthma Action curriculum is a pull-out program for children diagnosed with asthma. The six-session program addresses triggers, warning signs, medication and devices.

Wellness

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Hit-Free Zones

In 2018, Wolfson Children’s Hospital established a Hit-Free Zone to create and reinforce an environment of comfort and safety for patients, families and team members working at our facility. A Hit-Free Zone simply states:

• No adult shall hit a child.

• No adult shall hit an adult.

• No child shall hit an adult.

• No child shall hit another child.

Wolfson Children’s Hospital continues to admit children to the hospital because of physical abuse. According to research, children who are hit have a greater risk of serious injury and physical abuse.

The goal of a Hit-Free Zone is to empower team members to recognize opportunities to de-escalate situations that could result in hitting of any kind. Ninety-five percent of Wolfson Children’s Hospital team members were trained through live classes or an online module. During the training, team members were educated about the negative outcomes associated with corporal punishment and hospital policy, and practiced intervention techniques should they need to approach a family. Educational materials were developed to provide to families in order to strengthen their understanding of discipline alternatives. These materials include a Wolfson

Children’s Hospital parenting website, a behavior modification wheel, and printable materials available at discharge. Hit-Free Zone signs are placed through the hospital for all patients and visitors to see upon entering Wolfson Children’s Hospital.

Together with Family Support Services of North Florida, Quigley House, the Northeast Florida Medical Examiner’s Office, and the Child Protection Team Offices, Wolfson Children’s Hospital hosted a press conference to kick off the community-wide effort in April.

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Prevention

Drowning Prevention Task Force

In 2018, Safe Kids Northeast Florida, led by THE PLAYERS Center for Child Health at Wolfson Children’s Hospital, invited leaders from all six of its chartered counties to participate in a regional Drowning Prevention Task Force. The mission of the task force is to gather local experts from many areas related to drowning and water safety to address the high number of drowning incidents occurring each year in our community.

At the inaugural meeting held on February 14, 24 concerned community agency representatives attended and viewed local statistics from 2017 showing 12 children lost their lives to drowning that year, and 40 children total were treated at Wolfson Children’s Hospital for the effects of drowning. These high numbers are sobering since the loss or impairment of even one child to a preventable injury is too many; it is recognized that Northeast Florida is an area with ongoing high risk for drowning due to pools, spas, retention ponds, lakes, the river and the ocean concentrated in one community.

“Gathering leaders from a variety of water safety fields to lend their perspectives is an effective way to make sure we are doing all we can to keep children safe in and around water in our community,” said Michael D. Aubin, Wolfson Children’s Hospital President, who also attended.

During the meeting, task force members were introduced to new outreach from Safe Kids Northeast Florida to be shared with any organization that would like to participate in the campaign, “Lifeguard Your ChildTM”. The campaign slogan and graphic effectively refers to the universal need for parents and adult caregivers to maintain constant, active supervision of young children in and around any body of water. Since almost every case of child drowning involves at least a brief lapse in supervision, the thrust of any drowning prevention strategy must

include awareness of risks inherent in water, as well as reminders and tools to provide the needed level of supervision as a first “layer of protection.” Barriers to the water, Water Watcher tags, swimming lessons for children and parents, safety equipment by pools, and learning CPR are additional components of the campaign to educate the public.

The Northeast Florida Drowning Prevention Task Force is part of a state-wide partnership with the Florida Department of Health and Florida YMCA. The Lifeguard Your ChildTM program is a partnership with Safe Kids Tarrant County in Fort Worth, Texas, which originated the name, graphic and campaign, and who were excited to share with Safe Kids coalitions in other states.

This year, more than 5,000 people received drowning prevention education at events and programs, and more than 840,000 people were reached through media. THE PLAYERS Center, Safe Kids, and the NE Florida Drowning Prevention Task Force look forward to even more outreach next year, and seeing their efforts lead to a safer community.

© 2018 Cook Children’s Health Care System (“Cook Children’s”). The trademark Lifeguard Your ChildTM (and all related taglines and materials) is owned by and is the proprietary property of Cook Children’s. Used with permission from Cook Children’s. Not to be copied, distributed or used without written authorization and permission from Cook Children’s.

Dr. Andrew Schmidt at Drowning Prevention Task Force meeting

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AdvocacyIn June 2018, two-year-old Abby Jones and

her family traveled to Washington, D.C., to

participate in Speak Now for Kids Family

Advocacy Days. During her visit, Abby and

her family, along with Wolfson Children’s

representatives, met with legislators to discuss

the unique and essential role Medicaid plays

for children.

Access

2018 ACCOMPLISHMENTS Based on evidence that access to health care is one of the biggest predictors of health outcomes, THE PLAYERS Center for Child Health has a priority focus on enrolling children in health insurance. In 2018, THE PLAYERS Center for Child Health was pleased to receive new funding from Florida Healthy Kids to provide back-to-school enrollment assistance.

Team members at THE PLAYERS Center for Child Health provided enrollment assistance for 626 applications in 2018.

Partner Highlight: Medical Legal Partnership

Since 2009, Northeast Florida has benefited from the incredible work of the Northeast Florida Medical Legal Partnership (NFMLP). An initiative of Jacksonville Area Legal Aid, NFMLP receives referrals from health care providers for low-income and vulnerable patients to help address health-harming social needs. In addition to direct referrals, NFMLP provides ongoing education and trainings.

While Wolfson Children’s Hospital has provided referrals since the inception of NFMLP, the partnership strength grew in 2017 when dedicated funding for a pediatric medical legal partnership was established and a JALA attorney was embedded at Wolfson. In fiscal year 2018, THE PLAYERS Center for Child Health provided 28 referrals to NFMLP.

One example of a case the NFMLP assisted in was a child who immigrated to the United States for treatment of a serious heart condition. The child lives with a family who is the child’s legal guardian and is considering adoption. Both adoptive parents work and the care the child requires made life very challenging. The pressure on the family could only be relieved through home health services. The family applied the child for, and were denied Medicaid eligibility on, the basis that the child did not have qualified immigration status. Given the potential immigration consequences, the NFMLP secured a pro bono attorney to provide a joint consultation to the adoptive family about immigration and public benefits legal issues. At the conclusion of the meeting, it was decided the child should reapply for Medicaid eligibility. When THE PLAYERS Center for Child Health filed a second application for the child, he was approved. The family now receives Medicaid benefits without fear of its impact on immigration consequences for the child.

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1/19

THE PLAYERS Center for Child Health at Wolfson Children’s Hospital believes partnerships are the key to effective programs. Below is a list of partners who are equally responsible for our successes:

AAA

American Heart Association

Aqua Swim School

Babies R Us

Baker County School District

Baptist Behavioral Health

Baptist Health Women’s Services

Baptist Pediatrics

Boys and Girls Clubs of Northeast Florida

Buy Buy Baby

Cedar Hills Baptist Christian School

Center for Language and Culture

Chick-Fil-A

Children’s Home Society

Children’s Hospital Association

Children’s Medical Services

City of Green Cove Springs Parks and Recreation

City of Jacksonville – Mayor’s Hispanic American Advisory Board

City of Jacksonville Parks and Recreation

Clay County School District

Cox Media Group

Community Traffic Safety Team

Department of Children and Families

Duval County Public Schools

Early Learning Coalition of Duval

Episcopal Children’s Services

Family Support Services

Farah & Farah

Firehouse Subs Public Safety Foundation

First Coast Child Protection Team

First Coast Kids Triathlon

Florida Association of Children’s Hospitals

Florida Asthma Coalition

Florida Bike/Ped Resource Center

Florida Covering Kids and Families

Florida Department of Health Baker County

Florida Department of Health Clay County

Florida Department of Health Duval County

Florida Department of Health Nassau County

Florida Department of Health Putnam County

Florida Department of Health St. Johns County

Florida Department of Health, Florida Violence and Injury Prevention Program

Florida Department of Transportation

Florida Healthy Kids

Florida Poison Information Center/Jacksonville

Florida Swimming Pool Association

Fun4FirstCoastKids.com

George Moore Chevrolet

Girl Scouts

Health Planning Council of Northeast Florida/Safe Routes to Schools

Hope International

I Heart Media

Jacksonville Beach Police Department

Jacksonville Beach Fire Rescue Department

Jacksonville Fire and Rescue Department

Jacksonville Public Libraries

Jacksonville Sheriff’s Office

Jacksonville Speech and Hearing Center

Jacksonville Sports Medicine Program

Jacksonville Zoo and Gardens

Jaguars Foundation

Jax4kids.com

JaxMomsBlog.com

JaxParks Aquatics

Jewish Community Alliance of Jacksonville

Kids Hope Alliance

Kiwanis Club of Clay County

Lutheran Services Florida – Head Start Program

Mandarin Chamber of Commerce

Nassau County Schools

Naval Air Station Jacksonville

Nemours Children’s Speciality Care

Northeast Florida Medical Legal Partnership

Northeast Florida Healthy Start

Occupant Protection Resource Center

Orange Park Medical Center

Orange Park Police Department

Partnership for Child Health

Pediatric Associates

Police Athletic League

Pools by John Garner

Precious Promises Preschool

Putnam County Fire & EMS

Riverside Arts Market

Ron Anderson Chevy Buick GMC

Rumba 106.9

Safe Kids – Kingsland, GA

Safe Kids Northeast Florida

Safe Kids Worldwide

Safety First CPR & Safety Training

School of Swimming

Se Habla Espanol en Jacksonville

Splash Jax Swim School

St. Johns County School District

St. Johns County School District Head Start and VPK program

St. Johns County Tax Collector’s Center

St. Joseph’s Catholic School

St. Vincent’s Mobile Outreach

Subaru of Jacksonville

Sunrise Rotary – Orange Park

Swimming Safari

The Bridge of Northeast Florida

THE PLAYERS Championship

Tiger Academy

TU18 Jax

Turner Pest Control

UF Health Jacksonville

United Way

University of North Florida

University of North Florida Brooks School of Nursing

University of South Florida

Univision

US Coast Guard

Vision is Priceless

WJCT

WJAX TV Channel 47

WJXT Channel 4

Wolfson Children’s Rehabilitation

WTLV Channel 12

YMCA of Florida’s First Coast

3563 Philips Highway, Building E, Suite 502, Jacksonville, FL 32207904.202.WELL (9355) • wolfsonchildrens.com/theplayers

Data for annual report collected October 2017 – September 2018

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