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Ben Davis University High School
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Ben Davis University High School
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Ben Davis University High School
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Color Basics • Primary Colors – Red, Yellow and Blue, are the basis for all other colors
• Secondary Colors are created by mixing the primary colors
• Warm Colors – Send an energetic or outgoing message
• Cool Colors – Send a reserved or calm message
Monochromatic Combinations
• One hue in tones from deep to light
• These combinations can be very effective when you need to communicate subtle nuances
Analogous Combinations
• Colors that are close to one another on the color wheel.
• These combinations are harmonious because they share the same undertones
• Be careful when using analogous combinations, total harmony can sometimes be too subtle
Complementary Combinations
• Colors located across from one another on the color wheel
• These combinations are total opposites and enhance each other when used as a pair
• e.g. - Yellow is never yellower than when it is positioned next to purple
CMYK vs. RGB • 2 ways of reproducing color
• CMYK is used to produce color when printing.
• RGB is used to produce color on screens like T.V.s and Computer Monitors
CMYK Color • The 4 basic Ink pigments that reproduce color when mixed and placed on paper
• Pigments absorb light therefore mixing them creates black
• C = CyanM = MagentaY = YellowK = Black
RGB Color • The 3 primary colors of light that can be mixed to create all other colors
• White light (sunlight) is made up of all visible colors mixed together, therefore when the three primary colors are mixed, the result is white light
• R = RedG = GreenB = Blue
Color Matching Problems
• RGB and CMYK can each produce colors the other can’t
• Differences in RGB and CMYK make it impossible for colors on a screen to exactly match a printout
• Different monitors display RGB differently so color can shift from one screen to the next
ex. Pictures you view on the internet of a product may vary slightly from what you receive
What is Pantone® ?
• A color matching system
• Pantone® allows for easier color matching because it is a recognized standard
• Swatch books used to identify and choose colors quickly and easily
Pantone®Making Color Fun
• Color of the day
• Color of the year
• Colorstrology – your pantone® color based on your birthday
Do Colors Have a Deeper Meaning?
• Colors inspire emotional and sometimes even physical responses
• Most of our reactions to color are based on instinct and past associations with those colors
• The colors you like and dislike can be a window into your personality
• In nature’s grand design, these colors appear everywhere
• Can work in every palette
Colors Provided by Nature
• There are endless varieties of color palates available
• Range from vivid to muted combinations and everything in-between
Other Color Palates
Colors that Stimulate Appetite
Red- Shades of red will rev up the appetite. - Reds are so connected to many healthy and
delectable fruits, veggies, and salsas.
Yellow- Golden, buttery or custard tones are highly
suggestive of deliciousness.
Colors that Stimulate Appetite
OrangeBright Orange
- Fun, energetic, active, stimulating andappealing to the appetite.
- A perfect choice for fast food and take-out!
Softer Orange Tones- Peach, Salmon, Apricot, Coral etc.- More likely to be used in an up-scale setting
for a gentler form of appetite persuasion.
Popular Fast Food Logos
““Eat Fast, Eat Fast, eat a lot, get eat a lot, get out to make out to make room for the room for the next victim.next victim.””
Colors As a Cure?CONDITION COLOR CURE
Claustrophobia Paint the ceiling sky blue
Creative "Block"
Purple will boost your creativity
Depth Perception Yellow tinted lenses
Difficulty Focusing
Dark blue encourages focus
Overweight Avoid vibrant orange in eating areas
Timidness Wear black for empowerment
• Use color to lower a ceiling height in a large room. Consider painting your ceiling or using a darker paint color in a wide band near the ceiling.
Colors Used to Create Optical Illusions in Rooms
• Bring focus to interesting objects by painting an accent color on the area you would like to draw attention to.
Colors Used to Create Optical Illusions in Rooms
• To make a room feel less “square”or “box-like,” paint one wall in a deeper tone than the other three walls as an accent.
• Dark colors tend to enclose or “warm” a space, while light colors open it up or “cool” a space.
Color Hints and Tips
How Color Affects a Room
Warm
Cool
Neutral
• Use color to push back walls.
• Use color to lower ceilings.
How Color Affects a Room
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Pendleton Heights High School
How Color Affects a Room
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Pendleton Heights High School
How Color Affects a Room
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Pendleton Heights High School
How Color Affects a Room
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Pendleton Heights High School
How Color Affects a Room
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DuPont Manual
How Color Affects a Room
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Chapel Hill 7th and 8th Grade Center
How Color Affects a Room
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Chapel Hill 7th and 8th Grade Center
How Color Affects a Room
Union Elementary
How Color Affects a Room
Noble Crossing Elementary
How Color Affects a Room
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Noblesville Freshman Campus
How Color Affects a Room
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Pendleton Heights Middle School
How Color Affects a Room
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Noblesville Freshman Campus
How Color Affects a Room
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McCutcheon High School
How Color Affects a Room
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McCutcheon High School
How Color Affects a Room
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Michigan City High School
How Color Affects a Room
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Michigan City High School
How Color Affects a Room
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Wayne Center Elementary School
How Color Affects a Room
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LaPorte High School
How Color Affects a Room
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DuPont Manual
How Color Affects a Room
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Brownstown Middle School
How Color Affects a Room
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Ben Davis University High School
How Color Affects a Room
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Ben Davis University High School
How Color Affects a Room
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Ben Davis University High School Coffee Shop
How Color Affects a Room
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Ramsey Middle School
How Color Affects a Room
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Harrison High School
How Color Affects a Room
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Harrison High School
How Color Affects a Room
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Harrison High School
How Color Affects a Room
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East Tipp Middle School
voiceofcolor.com/en
colorstrology.com
Personal birth color information
Recommended Books:
The Color Answer Book by Leatrice Eiseman,ISBN: 1-931-868-255 The best book with the most information if you were to only buy one book
Colors For Your Every Mood by Leatrice Eiseman,ISBN: 1-892123-38-X
The Color Code by Taylor Hartman, Ph.D.ISBN: 0-684-84822-8 A fun read and simple written personality tests toidentify your personality “color”. A great way to learnmore about yourself and those you live and work with.
Other Good Reference Materials:
Color Index & Color Index 2 by Jim Krause,ISBN: 978-1-5810-236-8 & 978-1-58180-938-1
Color: Messages and Meanings by Leatrice Eiseman,ISBN: 978-0-9714040-6-8
Color Harmony by Hideaki Chijiiwa, ISBN: 0-9356-03-06-9
Color Harmony 2 by Bride M. Whelan, ISBN: 1-56496-066-8
Pantone® View: Inspiration For Interiors 2008,www.pantonepaint.com
The Designers Guide To Color Combinations by Leslie Cabarga,ISBN: 978-0-89134-857-3
Works Cited
Colorstrology. Colorstrology by Michelle Bernhardt. Retrieved April 10, 2008, from www.colorstrology.com
Leatrice, E. (2006). Color: Messages and Meanings. Hand Books Press: Gloucester, MA.
Leatrice, E. (1998). Colors For Your Every Mood. Capital Books, Inc: Sterling, VA.
Leatrice, E. (2003). The Color Answer Book,Capital Books, Inc: Herndon, VA.
Sherwin Williams. Color Visualizer. Retrieved April 10, 2008, from http://www.sherwin-williams.com
Voice Of Color. Color Sense Game. Retrieved April 10, 2008, from http://voiceofcolor.com/en/
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