The Power of Data in Digital

Marketing

Landscaping

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1. Source: Pew Research2. Source: Nielsen3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic4. Source: www.statista.com

Social Media81% US adult population 18-65 use

social media.4

VideoEnjoyment of

video ads increase

purchase intent by 97% and

brand association by

139%.3

Mobile 60% of digital

content is consumed on

mobile; 52% of time is

spent on mobile apps

like Facebook.2

Internet3B global

users. 84% US ages

18-65 use the internet.1

The Necessity of Digital Marketing

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Global Internet Users

3,000,000,000

Google ”Landscaping" Audience

680,000,000

Narrowed Interests

4,600,000

Landscaping Industry Actual Size

913,480

Your Target Prospects

10,000

Targeting Your Audience

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Active Buyer of Landscaping Equipment

State of Alabama

Average Age of Equipment 3+ Years

Owner of 3+ Zero Turn Mowers

3+

Your Specific Landscaper Target

General Target

Landscaper

VS

How can you target your actual prospects online?

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Audience Built by Data

How do we build our audiences?... with DATA

Firmographic Data

1MTotal Calls

Generated For Clients

1.42B2018 Total Digital Campaign Impressions

Data-Powered Digital Marketing Services

755KTotal

Unique Calls

1.5MTotalLeads

777KTotal

Unique Short Forms

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Audience Built by Data

Measurable Outcomes

Market Insights

How We Work

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Our data services provide insights to target key prospects and measure the results of your campaign.

Our digital marketing services are powered by our data and the expertise of our nearly one hundred team members, so you reach the right prospects at the right time.

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Customize Your Audience By:

Equipment Age

Equipment Owned

Location

Shop Size Online Behaviors

Brand Affinity

More

Audience Built by Data

WarrantyCycles

5+

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Once you’ve built youraudience with data,

how do you reach them?

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Total Landscaping Contacts

828K

Company Count

156KPhone Numbers

297K

Social Followers

80KTagged Audience

550KFacebook Match

2.1M

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Google SearchDisplay

Twitter

FacebookGmail YouTube

LinkedIn SnapchatInstagram

Target your custom audience on multiple platforms.

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Google Search Ads Display Ads

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YouTube InStream Ad

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Facebook News Feed Ad

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Facebook Right Column Ad

We get as close as possible to the point of decision

to drive measurable outcomes.

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Website Traffic

Demo Requests

Booth Traffic

Consideration

Social Engagement

Brand Awareness

Phone Calls

Form Submissions

Job Applications

Video Views

Measurable Outcomes

Awareness Decision

1 2 3

How do we measure outcomes?

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Month Total Budget Total Impressions Total Clicks Total CTR Total

ConversionsTotal CPL

Total Conversion

Rate

Total Views

Total VTR

Total CPV

MAY $5,600.00 110,745 1,617 1.46% 58 $62.07 3.59% 7,897 14.57% $0.25

JUNE $5,600.00 77,943 1,308 1.68% 69 $52.17 5.28% 3,857 10.35% $0.52

JULY $5,600.00 58,609 959 1.64% 94 $38.30 9.80% 3,903 9.63% $0.51

Media

Search

Facebook

YouTube

Channel Placements

Sample Client Trend Report2019 Tracking Summary

May19%

July 53%

June 28%

May42%

July28%

June30%

Three-Month Conversion % Three-Month VTR %

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Gain Insight Into Your Audience By:

Market Insights

Opportunity Analysis by

Channel

ROI by Campaign

Brand Loyalty Segmentation

Sales Territory

Management

Lead Attribution by Channel

Lead Scoring

CRM Integration

Much More

How does it all work together?

Display Ads Facebook Lead Ads

TexasLandscaper

Your Audience Built by Data

Form Conversions

Sample Short Form Campaign

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Get QuoteYour display ad featuring your product

Display Ads

Landscaper

Texas

FormConversions

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FormConversions

Facebook Lead Ads

Landscaper

Texas

State of Michigan

Landscaper

Your Audience Built by Data

Google Search Display Ads

Phone Calls

Average Age of Equipment 2-5 years

Landscaping Industry

Facebook Lead Ads

Sample Phone Call Campaign

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Facebook Lead Ads

Phone Calls

Landscaper

Geography

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Phone Calls

Google Search

Landscaper

Geography

Video Views

Sample Brand Awareness Campaign

U.S.Landscaper

Your Audience Built by Data

YouTube Video Ads

Facebook Video Ads

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SKIP AD

Landscaper

U.S.

Video Views

Who is your target audience?

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