THE POWER OF LINKEDIN

Introduction

People spend time on other

networks, but they invest time

on LinkedIn

Why LinkedIn?

• There are 565 million global LinkedIn users

• 260 million of which are active users

• 40% of which are daily users

Why LinkedIn?

Contd.

• LinkedIn is 277% more effective at generating leads than

Facebook and Twitter

• 92% of Fortune 500 companies use LinkedIn

• 63 million decision makers use LinkedIn

• 46% of social media traffic to B2B company sites is from

LinkedIn

• 80% of B2B leads come from LinkedIn

• 97% of B2B marketers use LinkedIn as a content distribution

channel

Optimizing Your Profile

• Profile and Background Picture

• Headline

• About/Professional Profile

• Work History/Experience

• Current Work Experience

• Skills

• Certifications

• Awards

• Recommendations

WHAT’S NEXT?

To Get Noticed On

LinkedIn

CREATE CONNECTIONS• Send connection requests

• Engage with people and content you find interesting

• Join LinkedIn groups

To Get Noticed On

LinkedIn

Publish Articles

To Get Noticed On

LinkedIn

Use Videos

Why Video?

• An estimated 82% of internet traffic will be from videos by

2021

• 59% of Executives prefer video to written content

• LinkedIn users spend more time watching videos than

reading static content

• LinkedIn videos are 20X more likely to be shared than any

other type of content

• The LinkedIn video space is less saturated than other social

media platforms, so it guarantees a high visibility rate

LinkedIn Video

There are 2 ways to create video content for

LinkedIn:

Native

LinkedIn Live

LinkedIn Live

• Is currently application only

• Can happen only through third party Apps such as

Streamyard, Wire Cast and Social LIVE

• Generate 24X more engagement than regular videos

LinkedIn Video

There are 2 ways to create video content for LinkedIn:

Record and Upload

• Understand the LinkedIn demography

• Test several content formats

• Create a content strategy specifically for LinkedIn

• Be consistent

CONCLUSION