The Principles The Principles of Designof Design

A way of using the Elements A way of using the Elements of Artof Art

BalanceBalance Elements that Elements that

equal each equal each other with other with impact, impact, weight, weight, proportion, proportion, etc..etc..

Ansel Adams, “Snake River” 1942

ProportionProportion The The

comparison of comparison of sizes or sizes or amounts of amounts of any elementany element

Andrew Wyeth “Christina’s World” 1948

“Winter 1946, Andrew Wyeth”

MovementMovement The directional The directional

force or the way force or the way the eye moves the eye moves throughout an throughout an artwork because artwork because of the of the arrangement of arrangement of the elementsthe elements

Alfred Stiegletz “Ford V8” 1933

Giacoma Balla: “Dynamism of Giacoma Balla: “Dynamism of a Dog on a Leash” 1912a Dog on a Leash” 1912

Balla “Paths of Movement” Balla “Paths of Movement” 19131913

Unity and Unity and VarietyVariety

Unity is the Unity is the appearance of appearance of oneness or the oneness or the same element same element clustered togetherclustered together

Variety is the use Variety is the use of many different of many different elements togetherelements together

Chuck Close

Chuck CloseChuck Close

Chuck Close: in his studioChuck Close: in his studio

Chuck CloseChuck Close

Chuck Close has a degenerative muscular Chuck Close has a degenerative muscular disease. From his chair he paints portraits in his disease. From his chair he paints portraits in his two story studio on an electric easel.two story studio on an electric easel.

RhythmRhythm Repeating Repeating

elements that elements that create a create a patternpattern

MC Escher: “Waterfall” 1960MC Escher: “Waterfall” 1960

MC Escher “Relativity” 1960

EmphasisEmphasis The use of an The use of an

element to element to catch the catch the viewers viewers attention, the attention, the element that element that stands out the stands out the mostmost

HarmonyHarmony Using the Using the

elements to elements to create a beautiful create a beautiful composition, composition, elements elements working well working well togethertogether

Vincent Van Gogh “The Red Vineyard” Vincent Van Gogh “The Red Vineyard” (this is the only painting he ever sold in his lifetime, (this is the only painting he ever sold in his lifetime,

400 francs or $1600)400 francs or $1600)

Pablo Picasso 1881 - 1973Pablo Picasso 1881 - 1973