The Printed Image - IMAGINE - Vol 1 Issue 2 August 14

Coors Light roCKY MoUNtAiN

DoWNLoAD, PLAY AND WiN!OVER 8,000 PRIZES UP FOR GRABS WEEKLY

iNNovAtive & stAND oUt Pos

> THE laTEsT nEws, InsIGHTs and campaIGns Vol 1 Issue 2. august 2014

LifeProof Fish Bowl UnitWater tank display to showcase product in a retail environment

Coors LightDisplaygoosebump & TPI collaborate on Great Rocky Mountain Game

Coca Cola Hellenic Ireland Point of Sale signage at Tesco Bloomfields

128809 Imagine August.indd 1 05/08/2014 12:54

www.tpi.ie

What we do... Advice & Expertise➜ Dedicated expert advice on

design and print to best suit

your needs and budgets

➜ Advice on current market

trends and innovations

➜ Update on new products

Creative➜ Concept Development

➜ Graphic Design

➜ Point-of-Sale Engineering

➜ Branding & Identities

Print Digital, Lithographic & Screen

all under one roof offering you

the most appropriate and cost

effective method for all your

requirements. We can print just

about everything!

Extras➜ Indoor and Outdoor

Installations

➜ Warehousing, Fulfilment &

Logistics

➜ Dedicated Promotional

Merchandise Division

➜ Below the Line Marketing


Con

tent

s

P 15

P 4&5

3

goosebump and TPI Collaboration 4

Lifeproof Fish Bowl Unit 6

Nature Valley Promotion 8

Let’s Go Golfing 9

Coca Cola Hellenic Ireland 10

What’s New? 11

Guest Article 12

Around the Office 14

Join us onlineWe would love to have you!!You get to see all the latest first!


Move Rocky Mountains using 3D and Imagination to Deliver for the Client.

Print

Heineken approached goosebump in February with a brief to create stand out, innovative POS to support the Coors Light Great Rocky Mountain Game App in the On Trade and Off Trade channels.

A goosebump AND TPI COLLABORATIONIn the On Trade, the key was to create eye-catching pieces that could be used as visibility kits. The kits were required to have a level of personalisation for each Heineken Ireland customer.

In the Off Trade, a key challenge was to present ideas that would liven up and create a disruptive piece for the standard pallet display.

JOINING FORCESAt the beginning of the project goosebump’s Creative Team sat down with TPI’s Production and Structural Design Team to discuss

the various opportunities that could be leveraged for visibility in On Trade and in Off Trade outlets.

The creative direction from goosebump and the production expertise of TPI meant that the process was fully collaborative and resulted in POS that was impactful, feasible and affordable.

ON TRADEFirst-to-market innovation was introduced for On Trade by incorporating a vac-formed 3D piece to the key items of the POS kit, i.e. Back Bar Display and Hanging Boards. The hanging boards were created using 050 display board

printed full colour, personalised and die-cut to house the 3D element.

The back bar display was created using the same 3D element housed in a custom built, personalised casing. This piece was strutted to allow it to be free standing.

Along with these innovative pieces, the kits consisted of:

• Acrylic drip-mat holders • Directional Signs • 6” Cubes• A3 Posters • A2 Skinny Posters• A4 Showcards• TV Fins

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OFF TRADEgoosebump then added the creative to a rotating pallet topper piece that would generate in-store theatre in the convenience channel stores. This was the feature piece for the Off Trade Market.

The piece was created to sit above the pallet with the Rocky Mountain core creative being clearly visible and a rotating sky behind. The rotary device was hidden in a fully branded corrugated square tube.

Along with the use of corrugated

3D elements across the headers for units and the Hanging Boards, an extensive range of exciting and disruptive pieces were created to be used in key accounts.

Additional pieces produced were:Fully branded iPad podiums, 48 case and 90 case pallet displays with custom headers, case tidies, aisle fins, price cards and barkers, fridge clings and pallet wraps.

THE RESULT!Over 600 key accounts in the On Trade had full visibility to promote

their participation in the promotion including their “App Code” for free pints.

Key accounts in the On Trade were wowed with innovative and disruptive displays highlighting the brand and the App.

Check them out:https://www.facebook.com coorslightirelandhttps://twitter.com/CoorsLightIRL

GET THE APP

Print + Structural

HEINEKEN TESTIMONIAL“For our Coors Light Great Rocky Mountain Game activation in the off trade we wanted to disrupt shoppers with innovative, eye-catching point of sale that would drive customers to download the Great Rocky Mountain Game, play and win over 8000 prizes weekly. We needed our POP to cut through and stand out from other activations in store. TPI proposed a number of innovative pieces including the revolving pallet topper which added movement to grab customer’s attention. TPI’s service was seamless from brief, through to white samples, final production and delivery of the point of sale and we look forward to working with them on the next campaign.”

Dervla Arthurs – Off Trade Activations, Coors Light.

5


- Fish Bowl Unit for Retail

Display

LifeProof teamed up with The Printed Image to create a unique water tank display that they could use in retail stores to showcase the water proof properties of their mobile phone cases.

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LifeProof wanted something eye

catching that would quickly grab

the customer’s attention and

highlight the benefits of the cover.

They sent an image of something

similar that had been produced in

the USA that they liked. TPI took on

the challenge to create their own

bespoke creation.

TPI set about sourcing the tubs and

created a foamex piece that was

heat bent in two areas to create

the base. The foamex display was

printed full colour process and

laser cut to give the header-board

a curved shape in line with the

graphics.

There were issues with the mobile

stand when gluing it onto the base

of the tub as the surface was not

flat, so TPI’s structural designers

came up with a clever idea to create

a clear PVC piece that attached

to the lid of the tub and held the

mobile phone cover in place. This

worked perfectly when the water

was poured into the tub giving the

illusion that the cover was floating

in water.

A full colour vinyl adhesive was

printed and applied to the lid for

extra branding, all pieces were

then kitted into boxes ready for

dispatch. Each kit containing:

• Qty 1 x tub & lid (with Clear

PVC Piece & Sticker)

• Qty 1 x 3mm Foam PVC Piece

(printed both sides & heat bent)

• Qty 1 x Phone case in its box

– supplied by the client

The end result was a colourful 3D,

eye catching, counter display.

See client testimonal on the next page.


Display

7

“ TPI were superb in their commitment to recreating this custom POS solution. The addition of the clear

PVC hanger for the LifeProof phone case streamlined

the final solution to deliver a premium retail display piece, improving on our

original concept ”

Claire McGuinnessLifeProof Marketing

Manager, EMEA


A wheely good promotion!After completing 180km of gruelling cycling through spectacular scenery there was nowhere better to take in the nature than with a Nature Valley bar!

8

At the recent Ring of Kerry bike race, Nature Valley were on standby to hand out lots of goodies to all of the participants and their families.

The Printed Image partnered with the client to ensure maximum brand visibility on the day. Both the print and premiums divisions were involved in the project.

TPI Premiums were tasked with providing the branded clothing on the day – both for the event staff and also the cyclists that participated on the day. The staff wore embroidered hoodies and soft-shell jackets –stylish outerwear that promoted the

product whilst being functional enough to weather the Kerry climes!

Supplying the bespoke cycling tops and shorts was a challenge that was a first for the Premiums team. The gear had to meet all of the requirements of a professional cyclist in terms of comfort and performance but also had to really stand out among all the other cyclists on the day. We worked with our design team to create a unique set of gear that we reckon must have been spotted from outer space!!!! Our client was absolutely delighted so job well done all around!

To reinforce brand presence and

visibility, TPI supplied Nature

Valley with banners, pop up

stands, bunting, flags and free

standing display units. The bright

and fresh Nature Valley look was

on display for all to see and know

that a Nature Valley bar was never

too far away!

Nature Valley also called on

The Printed Image to create the

imagery for a special photo booth

which encouraged participants

and spectators to get their

pictures taken on the day. TPI

also supplied printed souvenir

frames to hold these photos.

Print + Premiums


Let’s Go Golfing!Introducing our NEW premium Golf Range….

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TPI have a dedicated team to look after all of your promotional golf requirements.

Whether you have an annual golf day, tournament or sponsorship, we are here to

help.

All leading brands are available and each item can be branded with your logo.

We can also supply a full end-to-end service to include course dressing, banners,

goodie bags, prizes & awards.

Get in touch to discuss your requirements or request a printed copy of our new brochure range.

Browse our website www.promotionalgolf.ie, call a member of the Premiums Golf Team on 01 408 9222 or email [email protected]

BRANDED GOLF UMBRELLAS

Premiums

BRANDED TEE TIN

BALLGIFT SETS

NEW Brochure

Available!email: [email protected]

for yours now


Hellenic Ireland Movies made Easy

10

The objective of this project was to take ownership of the DVD entertainment category in Tesco through activating the Home Entertainment Category. This was done by installing engaging category signage & audio-visual stimulus, creating a cross-category proposition focused on the home entertainment occasion (DVDs, Gaming & Music).It was adjacent to soft drinks, confectionery & snacks in order to make this area more of a one-stop-shop destination in-store.

The Printed Image were tasked by Coca Cola to take a concept for the DVD aisle signage in Tesco’s flagship store in Bloomfields Dun Laoghaire and translate it into physical signage and Point of Sale whilst incorporating electrical hardware into the shelving area.

The dedicated TPI structural and installation teams undertook a thorough site survey to examine the feasibility of bringing this concept to practical reality. The challenge that the teams faced was firstly to adapt the current shelving structure to accommodate a beverage refrigerated unit along with a 42” flat screen TV and secondly to create a system that would hold header board signage over the current shelving configuration.

Through a full examination of the existing site structures, the team of structural engineers developed a system to hold signage in place over the shelving systems and then around this, developed header prototypes to reflect as closely as possible the concept ideas. Aisle fins

and aisle arches were placed in situ with the public encouraged to test the on-site samples made available. An initial test of four mods were rolled out to the full aisle with a streamline installation successfully incorporating the flat screen and the beverage refrigerated units. The visual appeal of this area was clearly eye catching which encouraged movie and snack combination sales amongst shoppers.

Print

The objective of this project was to take ownership of the DVD entertainment category in Tesco by activating the Home Entertainment Category....

Aisle Ownership in Tesco Bloomfields


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Print + Premiums

Brand in your Pocket!With the latest digital technology we can now print photographic quality images onto our range of pens at a very competitive price. Fast turnaround and low minimum order quantity.

FreestandingGraphic Display

What’s NEW?

Last Minute Back to SchoolFull colour digitally branded Rulers – Let’s see how your company logo or designs measure up on these!!

Empower your clients!Power Banks are the Ultimate Mobile Accessory. Your client will appreciate this gift. They can be engraved or branded with your logo in full colour. Various styles and specs available. Ideal high-end corporate gift for any executive!

This clever premium stand allows you to create a professional display by using the base foot to hold a straight forward graphic in place. It is a neat alternative to the traditional pull up stand and allows you to frequently change the graphic without any fuss. Ideal for exhibitions, showroom displays, reception and office areas etc.

Look the Part…Get your salesteam ready for Autumn / Winter with a stylish Stormtech Jacket fully branded with your logo or tagline. Coated with a waterproof finish, these budget friendly jackets provide long lasting protection against the wet and windy Irish weather while creating a professional first impression of your brand.


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At The Printed Image we have always

been a massive fan of promotional

merchandise.

Long before we established TPI

Premiums we used promotional

merchandise in our own marketing

mix. We found it worked because

of its simplicity: It was affordable,

targeted and lasted a long time.

With the effectiveness of some

above-the-line advertising being

debated, marketers are looking for

more creative ways to talk to their

customers.

Promotional products are often

practical and always tangible. They

tend to be memorable as they

generate affection & loyalty - “I got

this free from…”!

They also tend to be around for a

while so whether it’s the pen on your

desk, power-bank in your pocket

or trolley token in your handbag,

a strong relationship can be

established with your brand as your

customers are using your branded

product on a daily basis.

Similarly, more than ever consumers

are embracing instant gratification in

an effort to make purchase decisions

in a crowded marketplace.

A ‘free with purchase product’ can

drive your brand...and your sales.

Promotional Merchandise…Novel or Novelty?

Guest Article

Amanda Longmore,

TPI Premiums Director


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According to The Chartered Institute

of Marketing, research carried out

by the BPMA (British Promotional

Merchandise Association) suggests

that 56 % of respondents felt more

favourable towards a brand after

receiving a promotional item, while

79 % said it would make them more

likely to do business with the brand in

future.

Environmentally friendly products can

also be a more cost-effective option, a

re-usable bag may be more expensive

than a plastic carrier, but the marketing

message will be around longer and the

user experience far better. The ROI

(return on investment) in this scenario

is surely greater, and outweighs the

initial cost.

TPI Tips for Using Promo Products

√ Make the gift or giveaway relevant.

√ Choose a reputable knowledgeable supplier.

√ Don’t just look for ‘best price’. You get what you

pay for. Choose quality over quantity.

√ Plan ahead, give lead times and we will give

you choice & value.

√ Supply high resolution logos or artwork.

√ Ask for something in return – gather data in

exchange for gift.

√ Have a plan post gift to further engage with

your happy customer.

Promotional Products •Makealmost6timesasmanyrecipientsfeel appreciated than the mediums of Print, Web, Direct Mail or TV*

• Motivate over twice as many recipients to take action than the medium of Print, Web, Direct Mail or TV*

•Invokeloyalty in over three times as many recipients as the effects of the medium of Print, Web, Direct Mail or TV*

* The survey was commissioned by the bpma. Individual interviews were carried out by an independent research agency of 1000 respondents, the results of which were published in Spring 2013. Sectors represented in the survey included finance, IT, retail, services, insurance, charity and education.

Guest Article

appREcIaTEd BUIld lOYalTY

mOTIVaTE

THEm TO TaKE acTIOn

maKE YOUR clIEnTs FEEl

*FACT


14

Around the Office

WORLD (TPI Foosball)CUP 2014

Over the past month foosball fever has taken over at the TPI WORLD CUP. With competitors flying in from all departments to the newly refurbished canteen. This was a lunch competition packed with loads of fillings and action.

The Quarter Finals

were full of surprises and excitement.

They started with a newcomer

David Kelly, who from the very first

match showed seriously skilful wrist

movement. Nobody estimated the

hammering he handed out to young

David Lambe, who couldn’t find any

way to cut it and bowed out after

losing 16 - 2.

Next up Mark Hatty vs. Denis Gaffney.

Mark had to skip off on his cherry

picker as some kids got stuck down

an old mine shaft, but it was Liam that

stepped in against the hairiest face in

the competition Denis. With Denis

having a structurally sound progress

through the tournament he was the

odds on favourite to progress, yet he

was dispatched early by Liam, which

is a first for us all and sending Mark

into the semi’s with a eucalyptus

sandwich.

More controversy in the 3rd

when it was sales captain Conor

Callinan who stepped aside

after forfeiting his win to spend

some personal time with his

family. Ruairi found himself in a

wee situation after Mark Hannon

parked a Platen in front of his goal

and started leading 3 - 1 in the last

minute. Ruairi came fighting back

with machine gun shots bringing it

to 3 - 2 in the dying seconds with

the match ending in an explosive

goal, which was disallowed by the

stand in referee, putting Mark Hannon

into the semi’s.

Last match of the break was Alex (the

walk through Queen) O ‘Mahony v

The Foosball Wizard of Ozzy

Bookies favourite Alex who physically

didn’t score a goal in the group stages

was sure to go to the semis should

Ozzy have not showed. There was

a mysterious feeling in the air when

it was Alex who didn’t show for the

quarter final, though the mystery was

solved when who else but Audrey

Sherlock stepped in for Alex. What

was expected to be a cricket score

turned out with both sides having a

fun-filled match, and team Alex even

notched a score! 4 - 1 to Ozzy.

The semi’s and the final are what

dreams are made of...

The Calculating Machine David Kelly

tallied up a semi final unheard of

score of 12 - 1 leaving Hannon to

break out on his own, and with Hatty

out and his Boomerang Liam not

returning, Derek Smith stepped in as

his Didgeridoo although his dull note

was no match for the laser precision

of Ozzy.

The tournament was over after an

amazing final. There was very little

between these two, in height or on

the table. The high-speed with laser

precision technique of the wizard

was strangely slow to begin with as

Dave showed Ozzy his Uzi and shot

numbers on the score board with

his own cutting technique, but Ozzy

stayed hot on his stilettos with some

bar bending shots coming from the

back, of the table but it wasn’t enough

to stop the new undefeated WORLD

TPI LUNCHTIME FOOSBALL CUP

2014 CHAMPION.

David NEVER UNDERESTIMATED Kelly

Composed by our very own talented

Ruairi Campbell


15

Around the Office

Brendan Monahan (one of our friendly truck drivers)

recently brought one of the TPI branded vehicles to

the annual truck show exhibition at Mondello park.

It is an opportunity for truck enthusiasts to park their

trucks up, compare motors and take pride in their

possessions. Brendan entered TPI into the cleanest

truck competition. Despite Brendan’s thorough wash of

the truck that morning luck was not on our side and we

cannot claim the prestigious ‘Cleanest Truck of the Year

Award’. The scrubbing for next year starts now...

Mondello Park Truck Exhibition

And the winner is....To celebrate this wonderful tournament we organised two competitions:

one for our staff and one for our clients. All participants had to do was

correctly predict which team would win this year’s World Cup.

Well done to Tony Costigan of Mondeléz who guessed that the Germans

would take home the prize. Out of 146 entries, 14 people chose Germany

with Tony’s name arising from the automated draw.

Five of our staff also correctly predicted that Germany would win. Colin

Gleeson’s (pictured left) name was drawn as the eventual winner. Here he

is sporting his new Deutschland jersey. Well done Colin!!

Both Tony and Colin will enjoy (separate) meals for themselves and a few

friends at the Taste of Brazil restaurant in Dublin city centre

World CupCompetition


Clever Customer Communications / 01 408 9222 / www.tpi.ie


Documents

The Printed Image - IMAGINE - Vol 1 Issue 2 August 14