The Pros and Cons of Full Screen Web Design Trends

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  • 7/29/2019 The Pros and Cons of Full Screen Web Design Trends

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    DigitalMattersBlogDigital design & branding resource from London agency Activate

    Media.

    TheProsandConsofFullScreenWebDesignTrends

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    The full screen web pages trend began at the start of the year. Taking up

    the entire screen can take visitors website experience to levels not

    previously reached. Full screen content can make more of an impact, and

    if done correctly, can grab your visitors attention better. Here, we will

    discuss the pros and cons the full screen web design trend.

    Pros of Full Screen Web Design Trends

    1. More Freedom and Creativity

    Each month, more and more devices are being developed and unveiled,

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    one after the other. Each one has a particular design and screen size. This

    gives web designers more freedom and creativity to explore and test to

    come up with the ideal design for their sites. Two of the great outcomes

    are full screen images and ful l screen videos as a web page background.

    This can add more interest for visitors in the form of more dynamic

    elements in video, or stunning photography.

    2. More Powerful Visual Impact

    Full screen websites fill out the entire space of the browser regardless of

    the devices screen size. It gives businesses more scope to display their

    products, services, and even locations such as restaurants, resorts, etc

    more dramatically. With full screen web design, you can work with your

    designer to creatively display these elements. Oversized images create a

    more powerful visual impact than traditional ti led or patterned

    backgrounds.

    Cons of Full Screen Web Design Trends

    1. Slow Loading Speed

    When you use graphics and embedded videos on a full screen, you shouldPDFmyURL.com

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    expect a slower loading speed. The level that this would become a

    problem for your web visitors will depend on their Internet connection

    speed and rel iabil ity. But as a general rule, a pages loading speed

    affects the user experience and engagement of visitors to the website.

    A better approach would be to not display full screen images or videos for

    backgrounds on small screen devices. Tablets, netbooks, desktops and

    laptops with larger screens are better equipped to handle full screen

    websites than smaller devices. However, make sure that you f irst test the

    design on a variety of screen sizes to check i ts speed performance and

    bandwidth usage. Your web designer can probably set a snippet of code

    at the back end of your website to detect your web visitors connection

    and redirect mobi le connections to a less resource-heavy version of your

    website.

    2. Compromised Usability and Accessibility

    Full screen websites use jQuery plugins, which enhance the full screen

    experience. However, older web browsers do not support these types of

    plugins, which becomes a problem for your visitors with older web

    browsers. These particular visitors are likely to get frustrated by pages

    failing to load properly and misaligned elements on the page. Obviously

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    you dont want to alienate your visitors so before deploying a full page

    design (as with most business decisions), you should consider who your

    target visitors are, the devices, and the browsers they are likely to

    access your website from.

    In conclusion

    The full screen web design trend has landed, and its popularity is

    evident by the wide range of websites that have opted for this method,

    from full screen videos of movies, TV programmes, and other brand

    marketing campaigns. However, dont get swept away by the trend and

    make sure that you assess the pros and cons of full screen web design for

    your particular business.

    About the author:

    Celina Conner is a Yoga Instructor, a holder of a Marketing Diploma and a

    mother of a beautiful daughter, Krizia. She is passionate about cooking,

    especially making vegan recipes.

    Free resources

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