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7/29/2019 The Pros and Cons of Full Screen Web Design Trends
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DigitalMattersBlogDigital design & branding resource from London agency Activate
Media.
TheProsandConsofFullScreenWebDesignTrends
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The full screen web pages trend began at the start of the year. Taking up
the entire screen can take visitors website experience to levels not
previously reached. Full screen content can make more of an impact, and
if done correctly, can grab your visitors attention better. Here, we will
discuss the pros and cons the full screen web design trend.
Pros of Full Screen Web Design Trends
1. More Freedom and Creativity
Each month, more and more devices are being developed and unveiled,
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one after the other. Each one has a particular design and screen size. This
gives web designers more freedom and creativity to explore and test to
come up with the ideal design for their sites. Two of the great outcomes
are full screen images and ful l screen videos as a web page background.
This can add more interest for visitors in the form of more dynamic
elements in video, or stunning photography.
2. More Powerful Visual Impact
Full screen websites fill out the entire space of the browser regardless of
the devices screen size. It gives businesses more scope to display their
products, services, and even locations such as restaurants, resorts, etc
more dramatically. With full screen web design, you can work with your
designer to creatively display these elements. Oversized images create a
more powerful visual impact than traditional ti led or patterned
backgrounds.
Cons of Full Screen Web Design Trends
1. Slow Loading Speed
When you use graphics and embedded videos on a full screen, you shouldPDFmyURL.com
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expect a slower loading speed. The level that this would become a
problem for your web visitors will depend on their Internet connection
speed and rel iabil ity. But as a general rule, a pages loading speed
affects the user experience and engagement of visitors to the website.
A better approach would be to not display full screen images or videos for
backgrounds on small screen devices. Tablets, netbooks, desktops and
laptops with larger screens are better equipped to handle full screen
websites than smaller devices. However, make sure that you f irst test the
design on a variety of screen sizes to check i ts speed performance and
bandwidth usage. Your web designer can probably set a snippet of code
at the back end of your website to detect your web visitors connection
and redirect mobi le connections to a less resource-heavy version of your
website.
2. Compromised Usability and Accessibility
Full screen websites use jQuery plugins, which enhance the full screen
experience. However, older web browsers do not support these types of
plugins, which becomes a problem for your visitors with older web
browsers. These particular visitors are likely to get frustrated by pages
failing to load properly and misaligned elements on the page. Obviously
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you dont want to alienate your visitors so before deploying a full page
design (as with most business decisions), you should consider who your
target visitors are, the devices, and the browsers they are likely to
access your website from.
In conclusion
The full screen web design trend has landed, and its popularity is
evident by the wide range of websites that have opted for this method,
from full screen videos of movies, TV programmes, and other brand
marketing campaigns. However, dont get swept away by the trend and
make sure that you assess the pros and cons of full screen web design for
your particular business.
About the author:
Celina Conner is a Yoga Instructor, a holder of a Marketing Diploma and a
mother of a beautiful daughter, Krizia. She is passionate about cooking,
especially making vegan recipes.
Free resources
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