THE PSYCHOLOGY

OF TRAVELMR. VEE JAY C. DALISAY PRITUR1 WED

NEEDS VS.

WANTS VS.

DEMANDS

TOURIST MOTIVATORS

Need for Escape or Change

Travel for Health

Sports

Social Contact

Status or Prestige

Travel for Education

Personal Values

Cultural Experience

Shopping & Bargain Hunting

Professional or Business Motives

Search for Natural Beauty

TRAVELERS’ CATEGORY BASED ON PERSONALITY (PEARCE)

PSYCHOCENTRICS

NON-ADVENTUROUS

PREFER FAMILIAR TRAVEL

NON-RISK TAKER

PASSIVE TYPE OF TRAVEL

MIDCENTRICSBETWEEN

ALLOCENTRICS AND PSYCHOCENTRICS

MOST TOURISTS BELONG HERE

COMBINATION OF THE 2 CHARACTERISTICS

ALLOCENTRICSTRY NEW

PRODUCTS

ADVENTUROUS

PREFER THE OFF-BEATEN TRACK

SELF-CONFIDENT

TRAVEL CONSTRAINTS

•LACK OF MONEY

•LACK OF TIME

•LACK OF SAFETY AND SECURITY

•PHYSICAL DISABILITY

•FAMILY COMMITMENTS

•LACK OF INTEREST IN TRAVEL

•FEAR OF TRAVEL