The purpose goals and component of communication lesson three

8/7/2019 The purpose goals and component of communication lesson three

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The purpose

goals andcomponent ofcommunication


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Goal of communication

For medical communication (which refersFor medical communication (which refersto the relationship between healthto the relationship between healthproviders, patients and colleagues /providers, patients and colleagues /interpersonal perspectives.interpersonal perspectives.

Increase your personal job satisfactionIncrease your personal job satisfaction

Let the patients know that you careLet the patients know that you care

Reduce costsReduce costs Reduce liability (responsibility)Reduce liability (responsibility)

Increase efficiencyIncrease efficiency


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Communications is the technologyCommunications is the technologyof moving the messages over timeof moving the messages over time

and distance such as Radio,and distance such as Radio,Journals, TV.. , communicationsJournals, TV.. , communicationsemphasis the exchanges ofemphasis the exchanges ofmessages.messages.


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Critical components of

communication 1.1. ProcessProcess: something that is ongoing: something that is ongoing

2.2. MeaningsMeanings: the idea or intents of com.: the idea or intents of com.

3.3. Verbal communicationVerbal communication: the wards: the wards

4.4. NonNon--verbal communicationverbal communication: can be as: can be ashigh as 95% of the messagehigh as 95% of the message


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Types of

communication1.1. Accidental communication: happensAccidental communication: happens

when you do not know or realize thatwhen you do not know or realize thatyou are communicating.you are communicating.

2.2. Expressive communicationExpressive communication::characterized by messages thatcharacterized by messages thatexpress how the sender feels at aexpress how the sender feels at agiven time ( either positive prgiven time ( either positive prnegative effect)e.g. : wow, ops,negative effect)e.g. : wow, ops, ohohohoh

1.1. ContentContent: what we have said: what we have said

2.2. Relational:Relational: emotional expression of howemotional expression of howwe feelwe feel


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Types of

communication cont..33. Rhetorical communication. Rhetorical communication: having a: having a

specific goal in mind. ( most commonspecific goal in mind. ( most common

and consider to be the majority of ourand consider to be the majority of ourcommunication)communication)

e.ge.g persuade someone, it has anpersuade someone, it has aneffort to influence or alter thinking oreffort to influence or alter thinking orbehavior of others.behavior of others.


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Goals of

communication

To build relationshipsTo build relationships

To influence peopleTo influence people

To understandTo understand

To reduce uncertaintyTo reduce uncertainty


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Reasons for communication(why you choose to talk to someone but

not the other?)

Proximity:Proximity: (closeness)(closeness)

AttractionAttraction::a.a. Physical attractivenessPhysical attractiveness

b.b. Social attractiveness: funSocial attractiveness: fun

to be withto be withc.c. Task attractiveness: workTask attractiveness: work

withwith


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Reasons for

communication cont HomophilyHomophily: how similar we are: how similar we are

to the sourceto the source

in learning relationship optimum in learning relationship optimumhomophilyhomophily occurs when you view theoccurs when you view theother person similar to you but knowother person similar to you but knowmore than you do in that particularmore than you do in that particularmatter, this person become then thematter, this person become then theoptimal leader, and can potentiallyoptimal leader, and can potentially

become a mentorbecome a mentorMentoring is described as a mutualMentoring is described as a mutual

decision of informal joining based ondecision of informal joining based onHomophilyHomophily..


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Reasons for

communication cont Components ofComponents of homophilyhomophily::

1. Demography: age ,1. Demography: age ,gender, ethnicity, race,gender, ethnicity, race,region, religion, geography.region, religion, geography.

2. Background: having2. Background: having

similar experiencessimilar experiences

3. Attitude: the most silent3. Attitude: the most silentfeature offeature of homophihomophilyly..


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Reasons for

communication cont UtilityUtility: usefulness: usefulness

LonelinessLoneliness: Individuals will talk to any: Individuals will talk to anyone who is availableone who is available


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Hurdles of

Communication 1. Selective exposure1. Selective exposure: is a persons: is a persons

conscious of unconscious decision toconscious of unconscious decision to

place himself of herself in a position tplace himself of herself in a position to receive messages from a source. Theo receive messages from a source. Thereceiver is responsible to choose thereceiver is responsible to choose thesource or sources that will provide thesource or sources that will provide themost objective information.most objective information.

Factors predicting exposure decisionFactors predicting exposure decision::

Proximity: closeness to informationProximity: closeness to information(internet or books)(internet or books)


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Hurdles of

Communication cont UtilityUtility: useful and used before: useful and used before

InvolvemenInvolvement: how much information knownt: how much information knownbeforebefore

ReinforcementReinforcement: Treatments that you have: Treatments that you haveobserved to be consistent with promisedobserved to be consistent with promisedresults reinforce the exposureresults reinforce the exposure

22. Selective attention. Selective attention: you may select to pay: you may select to payattention to some information than othersattention to some information than others

Factors contribute to attentionFactors contribute to attention::

1. Attention span1. Attention span: the amount of time you: the amount of time youconcentrate in a messageconcentrate in a message


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Hurdles of

Communication cont2.2. NoveltyNovelty: rareness: rareness

3.3. ConcretenessConcreteness: people listen to conversation that: people listen to conversation thataffect them or related to their experience.affect them or related to their experience.

4.4. SizeSize: the longer the message the less: the longer the message the lessconcentration.concentration.

5.5. DurationDuration: the longer the communication: the longer the communicationencounters the less likely the people would payencounters the less likely the people would pay

attention.attention.


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Hurdles of

Communication cont 3. selective perception:3. selective perception:

perception is the process of perception is the process of

attributing meaning to the messages.attributing meaning to the messages.Messages do not :carry meaning yetMessages do not :carry meaning yetthey stimulate meaning in thethey stimulate meaning in thereceiver's mind. Different receiversreceiver's mind. Different receiverswill have different meaning to thewill have different meaning to the

same message. (all perception issame message. (all perception isselective)selective)


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Hurdles of

Communication cont Factors associated with receiving differentFactors associated with receiving different

perception than what is intended by theperception than what is intended by thereceiversreceivers::

A. ambiguous messages: un clear abstractA. ambiguous messages: un clear abstractmessages, the message should be concrete andmessages, the message should be concrete andspecific.specific.

B. lack of redundancy: (Repetition of parts or allB. lack of redundancy: (Repetition of parts or allof a message to circumvent transmission errors)of a message to circumvent transmission errors)

C. lack of schema: schema is the mailboxes in theC. lack of schema: schema is the mailboxes in themind.mind.

D. bias: prior experiences that block perception.D. bias: prior experiences that block perception.

E. lack of prior experience: whenever people haveE. lack of prior experience: whenever people havehad similar experiencehad similar experience


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Hurdles of

Communication cont 4. selective retention: what the information4. selective retention: what the information

select to store in the longselect to store in the long--term memory.term memory.

A. highlight the information: using the tone of yourA. highlight the information: using the tone of your

voice stressing the importance of the ward or idea.voice stressing the importance of the ward or idea. Redundancy: the more repeating the same idea orRedundancy: the more repeating the same idea or

ward reflect how important it is for youward reflect how important it is for you

Schema: building a mail boxSchema: building a mail box

Adaptation: this is the concrete application of theAdaptation: this is the concrete application of theinformation and either it is important or useful toinformation and either it is important or useful toadapt.adapt.

The principle of primary andThe principle of primary and recencyrecency: presenting the: presenting theinformation at the beginning or at the end of theinformation at the beginning or at the end of themassage.massage.


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Hurdles of

Communication cont 5.5. selective recallselective recall: context: context

(environment or circumstances)(environment or circumstances)


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Misconceptions incommunication.

11.. wards have meaningwards have meaning

2. communication is a verbal process2. communication is a verbal process

3. telling is communicating3. telling is communicating 4. communication will solve all our problems4. communication will solve all our problems

5. communication is a good thing5. communication is a good thing

6. the more you communicate the better6. the more you communicate the better

7.commnication cant break down.7.commnication cant break down. 8. communication is a natural ability8. communication is a natural ability

9. interpersonal communication is intimate9. interpersonal communication is intimate

10. competence of communication is effective10. competence of communication is effectivecommunication.communication.

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The purpose goals and component of communication lesson three