What Will Follow the Frog Deliver?

• Raise the profile and drive sales of products carrying the Rainforest Alliance Certified™ seal.

• Highlight your company’s sustainability commitments and the impact of your work with the Rainforest Alliance, to bring value to your brand identity with customers, employees and other stakeholders.

• Reap the benefits of the Rainforest Alliance direct-to-consumer engagement activations, including a reprise of our successful “Sustainability Challenge” educational and inspirational email campaign, media outreach, a consumer contest and active social media across multiple platforms.

Why Should My Company Follow The Frog?

• 91% of global consumers expect companies to do more than make a profit; also operate responsibly to address social and environmental issues.1

• 80% of global consumers would be willing to buy a product from an unknown brand with strong social or environmental commitments. 1

• Brands with a demonstrated commitment to sustainability saw consumer goods global sales grow more than 4% in 2015; brands without commitment grew 1%. 2

Follow the Frog Campaign 2018September 10-24, 2018

What Does Follow the Frog Look Like?

Activations for Follow the Frog vary from partner to partner. Some ideas and options for partnering with us include:

• Engage in social media across portals, tagging the Rainforest Alliance and #FollowTheFrog

• Utilize a portfolio of downloadable materials online, in store or in the office – or create your own

• Create videos, GIFs, or other engaging content• Host an event for customers, employees or

distributors• Offer a special promotion, contest, or giveaway• Undertake media and PR outreach, blogs or

articles• Provide engaging educational staff and

employees activities

The Rainforest Alliance works to conserve

biodiversity and ensure sustainable livelihoods

by transforming land-use practices, business

practices and consumer behavior.

rainforest-alliance.org

The annual Rainforest Alliance Follow the Frog campaign is a customizable direct to consumer marketing opportunity, helping you drive brand awareness, increase sales, and build brand loyalty by engaging customers, employees, distributors and other stakeholders around company-wide sustainability commitments.

Showcase your sustainability story—online and through live events—for all or part of the two-week schedule.

SIGN UP NOW!rainforest-alliance.org/ marketing/followthefrog

THE R AINFORE S T ALLIANCE

1 Cone Communications/ Ebiquity Global CSR Study 2015

2 Nielsen/The Sustainability Imperative 2015

To learn more or discuss ideas, please contact:Debbie Rutstein, drutstein@ra.org

Follow the Frog is a dynamic marketing and consumer engagement campaign, co-created with the Rainforest Alliance. Get involved today to drive brand awareness, increase sales, and build brand loyalty by following these simple steps:

Sign up for the Follow The Frog email list to receive: • A toolkit with useful information and inspiration.• Helpful tips for leading a successful campaign.• Digital assets and downloadable materials. • www.rainforest-alliance.org/business/marketing/followthefrog

Follow our social media channels, share our content and assets as we promote them, and tag us to gain access to our followers:• Include #FollowTheFrog in all your posts • Find us on: • Facebook/ YouTube/ LinkedIn: Rainforest Alliance • Twitter (global): @RnfrstAlliance • Instagram: @RainforestAlliance

Keep us updated on your plans and activations so we can partner to support, track and amplify your company activities across our channels.

Let’s Join Together For A Better Future

Take a leap towards a more sustainable future. Follow the frog!

Next Steps to Follow the Frog:

THE R AINFORE S T ALLIANCE FOLL OW THE FROG 2018