Success Story

© 2012 LivePerson, Inc. 1

Furniture Retailer Dramatically Increases Conversions, Revenues, and AOVs with Keyword Lift

Overview Based in New York City, BedroomFurnitureDiscounts.com is a leading furniture retailer, committed to delivering excellent service to its customers. With both brick-and-mortar retail locations as well as online stores, the company has experienced a remarkable 3000% growth in its sales over the past two years.

The ChallengeAlthough the company was able to achieve very strong sales growth, they still faced a serious challenge. Sara Shikhman, president of BedroomFurnitureDiscounts.com, explains: “Our biggest challenge was that our [search marketing] conversion rate was not going up—it was staying at the same rate for the last two years. Every dollar we were adding to Google AdWords and SEO was just not returning as much as it used to…we were just pumping money into our advertising but it just wasn’t converting as much as it should. Increasing ad spend was not working.”

Compounding the challenge were the resource limitations familiar to most small companies. “We try to do everything more efficiently and more innovatively, because we’re pretty small and our budget is very limited, so we try to maximize every dollar. Our ad spend was completely maxed out,” Ms. Shikhman added.

The Solution As a LivePerson client using LP Chat with Analytics Driven Engagement for over a year, Ms. Shikhman turned to her LivePerson product consultant. They discussed and subsequently deployed Keyword Lift, a LivePerson post-click marketing solution specifically designed to increase the conversion rate of search engine traffic.

Leveraging Bedroom Furniture Discount’s AdWords data, Keyword Lift uses a proprietary analytics engine to identify the keywords with the greatest potential to boost ROI. Then, when a visitor is brought to the website through one of these keywords, personalized, keyword-based messaging is delivered at just the right time. Because the AdWords data is continuously analyzed in the background, the system automatically adjusts as the company’s AdWords campaigns change.

“Keyword Lift gives our customers the right deal at the right time,” said Ms. Shikhman. “We only have one chance with a lot of our customers... [Keyword Lift] gives our customers a specific offer based on what kind of customer they were and what product they were looking at.”

Keyword Lift can be deployed very quickly and without IT involvement. Ms. Shikhman commented, “Keyword Lift was really easy to set up. It uses the data that’s already there in our Google AdWords account and it refreshes automatically, so it doesn’t require anything from us, beside deciding what offer to give to our customer.”

The Results“After implementing Keyword Lift, we saw some outstanding results,” Ms. Shikhman reported. “As a matter of fact, we tested and tested again to make sure the results were real. We don’t have a large advertising budget, so we have to make sure the numbers are there.

“We measured the revenue as well as the conversion rate, before and after implementing Keyword Lift. We saw a 57% increase in revenue—something that we’ve never seen with any other product that we’ve tried. We even saw a 54% increase in conversion rate—again, something we’ve never seen with any other product. Our percent of online sales as a percentage of total sales went up 53%. This means that we don’t have to have an expensive sales team, we don’t have to have people answering the phones—we just can just sell online, which is what our website is designed to do.”

“When we first heard about Keyword Lift, we were a bit skeptical,” Ms. Shikhman admitted. “But we couldn’t be happier that we decided to test this product, because it produced outstanding results…[It] helped us solve our biggest challenge.”

“Keyword Lift is one of the most amazing things that have happened to my company. …We would definitely recommend it.”

“Keyword Lift is one of the most amazing things

that have happened to my company.”

— Sara Shikhman President Bedroom Furniture Discounts

Success Story

© 2012 LivePerson, Inc. 2

About LivePerson LivePerson, Inc. (NASDAQ: LPSN) offers a platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This “intelligent engagement” is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.

More than 8,500 companies rely on LivePerson’s platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.

LivePerson received the CODiE award for Best Content Management Solution in 2012 and for Best Ecommerce Solution in 2011, and has been named a Company of the Year by Frost and Sullivan in 2011. LivePerson is headquartered in New York City with offices in San Francisco, Atlanta, Tel Aviv, London and Melbourne.

Contacts LivePerson, Inc. T: 212.609.4200 475 Tenth Avenue F: 212.609.4233 5th Floor info@liveperson.com New York, NY 10018 www.liveperson.com

Summary of Results:Revenue +57%

Conversion rate +54%

Average order value +28%

Online Sales* +53%

* as a percentage of total sales

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