The Revolution is backPARKER IM and Urban line unveils its new Metallic Stripe Collection: An elegant and modern accessory

London, July 2014 – PARKER reveals six new luxurious and contemporary finishes for its IM and URBAN lines. The new collection is inspired by the emblematic Vacumatic pen which took the industry by storm when it was first launched in 1933. This classic pen has inspired a fresh new finish for Parker’s contemporary collection of striking pens. Enkeeping with Parker’s tradition of both craftsmanship and innovation this new collection perfectly marries modern design with the brand’s rich heritage.

A Tribute to the iconic Vacumatic

Anchored in the brand visionary spirit and know-how heritage, the Vacumatic was introduced in 1933 and revolutionised the industry with its technologic prowess and its intriguing design. The iconic Vacumatic was the first pen to proudly bear the PARKER arrow, hallmark of the brand and its uncompromised expertise.

Today the Vacumatic finds a new resonance in the ‘Metallic Stripe’ Parker IM and URBAN lines with the introduction of modern colours and fresh aluminium materials: A homage to the dramatic alternating black and silver horizontal bands of pearlescent and clear celluloid of the original, this new collection features luxurious engraving reinterpreting the iconic striped Vacumatic look.

Six new daring companions

The heritage inspired finishes perfectly compliment the clean lines of the Parker IM and Urban designs for a modern sensibility, expressing a cultured, forward thinking attitude synonymous with the PARKER brand. The collection also introduces a more feminine touch to the Parker IM and Urban range. With its beautiful finishes and delicate design, the Metallic Stripe Collection embraces PARKER’s revolutionary spirit.

Parker IM The distinctive design of the sophisticated IM Brown Pearl with its satin shine and the smart Emerald Pearl with its timeless graphite tones are perfect for business and personal writing, the delicate Parker IM Pink Pearl will seduce modern women looking for a stylish writing accessory.

Parker IM Metallic Stripe Collection Recommended Retail Price in €

Fountain Pen € 55Roller Ball € 42Ballpoint Pen € 33

Urban Feeling nostalgic? The Urban line revives the Golden Pearl and the Silver-Blue Pearl finishes that immediately impress with their intense colour radiance and premium satin touch. The Urban Amethyst Pearl joins the range with a bold contemporary colour directly inspired by the historical Vacumatic.

Urban Metallic Stripe Collection Recommended Retail Price in €

Fountain Pen € 68

Roller Ball € 52

Ballpoint Pen € 41

About PARKER

Established in 1888, PARKER has spent 125 years pioneering innovation, style and unique craftsmanship in fine writing instruments, giving consumers the confidence to write their own stories. Recognized worldwide for its use of high quality materials, PARKER puts its renowned expertise into every pen through rigorous testing and attention to detail. In 1962, Her Majesty Queen Elizabeth II of Great Britain awarded PARKER the Royal Warrant, a mark of recognition for PARKER’s commitment to the highest standards of service and excellence which the brand maintains to this day. PARKER is owned by Newell Rubbermaid and is globally distributed in over 100 countries. PARKER continues to believe in the importance of writing, because the words we speak can be heard by many, but the words we write transcend time.

Discover more about PARKER’s 125th Anniversary:• 125 years of History: http://youtu.be/DWiJ8f1X4dk

• 125 years of Craftsmanship: http://youtu.be/_kY19OUKqTU

• 125 years of Expertise: http://youtu.be/1AgcigV260c

• 125 years of Innovation: http://youtu.be/_EWl5HT9Llo

Press Contacts

For more information about PARKER’s 125 years of Craftsmanship and Innovation, please contact: [Agency – Contact Name – Telephone Number – Contact Email ]

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