THE REVOLUTIONOF

E-COMMERCE

InspiringStoriesSlide Digitally enabled commercial

transactions between and among organizations and individuals.

E-commerce is the buying and selling of goods and services, or the transmitting of funds or data.

BTCFOREFATHERS

1994

Source:archive.org

1995

BTCFOREFATHERS1997-1998

1994

1997

business-driven approach, harder to get funding Traditional large firms expand presenceMore complex products and services soldGrowth of search engine advertising

E-COMMERCE HISTORY

PHASEI1995-2000

Sale of simple retail goods on limited bandwidth and media. Idea of friction-free commerce, first mover advantage .com

2000

PHASEII2001-2006

E-COMMERCE HISTORY

PHASEIIIreinvention

2007–: Reinvention-Web 2.0, including online social networks-Mobile commerce, and local-On-demand service economy-Entertainment content develops as source

of revenues-Transformation of marketing

- Ambient internet powered by artificial intelligence.

PHASEIVInternetofEverything?

Socialcommerce:e-commercethatisenabledbysocialnetworksandonlinesocialrelationships.Facebookistheleaderinthefield,butitisayoungfieldstillindevelopment.FamousexamplesarealsoTwitterandPinterest.

Mobilecommerce:m-commerceinvolvestheuseofcellularandwirelessnetworkstoconnectlaptops,smartphonessuchastheiPhone,Android,andBlackBerry,andtabletssuchastheiPadortheSamsungGalaxytotheInternet.

BtB e-commerce:businessessellingtootherbusinessesonline.

BtC e-commerce:businessessellingtoconsumersonline

CtoC e-commerce:consumerssellingtoconsumersonline

TYPESOFE-COMMERCE

B-TO-Ce-commerceintheUSA

B-T-Be-commerceintheUSA

(source:PearsonEducation2018– E-commerce)

M-commerceintheUSA

SOCIALCOMMERCEISRISINGFAST

GLOBAL E-COMMERCE SALES

AMAZONALPHABETJDFACEBOOKALIBABA

GLOBAL E-COMMERCE MARKETS

•The Internet of Everything brings together people, process, data

and things to expand networked connections, increase and

facilitate data flows, connect more devices to networks, and also

allow for additional device intelligence, richer experiences,

and create unprecedented economic opportunity for

businesses, individuals and countries.

IOT

ØTHE DEVELOPMENT OF SENSORS THAT ALLOW CHEAPER AND BROADER DATACAPTURE.

ØBIG DATA, ARTIFICIAL INTELLIGENCE, AND MACHINE LEARNING ARE ENABLINGCOMPANIES TO TURN ENORMOUS AMOUNTS OF UNSTRUCTURED DATA INTO RULESAND DECISIONS.

ØCONNECTED DEVICES (THE INTERNET OF THINGS) AND CLOUD TECHNOLOGY AREPERMITTING DE-CENTRALIZED AND WIDESPREAD DATA MANIPULATION ANDANALYSIS.

Ø DEVELOPMENTS IN MANUFACTURING (THINK NANOTECHNOLOGY AND 3-DPRINTING) ARE CREATING MORE POSSIBILITIES FOR DISTRIBUTED AND SMALL-SCALEPRODUCTION

ØDECREASE OF PRICE OF PROCESSING POWER

ENABLERSOFTHEREVOLUTION

•IOT was a term coined by Kevin Ashton in 1999 at a

corporate presentation for P&G.

He wanted to incorporate RFID tags in lipstick ,

to track products.

IOT

VALUE OF THE IOT MARKET

50billion devices by 2020

79billionsmarthomeeconomy2020

173173.4millionwearabledevices2019

2.25

0

4.5

6.75

9

2016 2020

FRAMEWORK OF IOT

•Se nso r s f a l l i n t o a de v i c e c a t e g o r y c a l l e d

microelectromechanical systems (MEMS).

These tiny detectors can track acceleration, electric

and magnetic currents, levels and flow, torque and

pressure, gases, vibrations, moisture, temperature,

position, location, and more. These sensors relay data

back to devices.

SENSORS

•Internet protocol addresses are the identification and location system for every computer on a network, IPv4 the current

version allows for 4.3 billion addresses, IPv6 allows for an almost limitless amount.

•Since the old WIFI ( security risks, range issues, and power consumption) and Bluetooth networking capabilities were not

sufficient to absorb all the new devices, new standards needed to be developed to enable many different devices to run

smoothly on networks.

•Explosion in storage, processing power, and low cost sensors

•More and more cloud computing.

NEW PROTOCOLS, NETWORKING POSSIBILITIES AND BETTER INFRASTRUCTURE

each device CAN communicate directly with any other device within range.

If two devices are too far apart, their signals can hop along intermediate devices.

Devices can drop in and out of the network without affecting the network's overall strength.

•Require a central HUB

MESH

•Z-Wave is one of the most widely used wireless standards in smart homes today.

More than 1,300 certified devices on the market and 35 million compatible units sold.

•customers: Honeywell ,ADT, First Alert, AT&T, Jasco

(maker of GE-branded home products), LG and Verizon.

•Uses low frequency radio band, backwards compatible with other Z-wave devices.

•Devices have different radio frequency so cant be used in travel.

Z-WAVE

FIRST SMART DEVICE 07

•The first “Internet appliance" was a Coke

machine at Pittsburgh's Carnegie Mellon

University in 1982. Programmers could check

sensors to see how many drinks were present

in the machine and if they were cold.

•ZigBee device makers include GE Appliances and Lighting, LG, Logitech, Phillips, SamsunComcast and Time Warner Cable, Nest owned by Google.

•Amazon even incorporated Zigbee into its newest Alexa smart speaker, echo plus.

•ZigBee is somewhat faster that Z-Wave, and is generally cheaper to implement for device makers.

However, ZigBee has a range of only 10 meters (35 feet) whereas Z-Wave can reac meters (100

feet).

•Zigbee can run on low frequency or high to make data transfer faster.

DIFFERENT STANDARDS

•Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and

track tags attached to objects.The tags contain electronically stored information.

•The tag need not be within the line of sight of the reader, so it may be embedded in the tracked

object.

•Access management

•Tracking of goods

•Tracking of persons and animals

•Near-field communication (NFC) is a set of communication protocols that enable two

electronic devices, one of which is usually a portable device such as a smartphone, to

establish communication by bringing them within 4 cm (1.6 in) of each other

•NFC devices are used in contactless payment systems,NFC is used for social networking,

for sharing contacts, photos, videos or files, or for identifying documents

NFC

INTERNET PENETRATION RATES

48.1%35 %

64.5%MIDDLE EAST

68.9%

67%ASIA

SOUTH AMERICA

NORTH AMERICA

EUROPE

85.2%

AUSTRALIA

AFRICA

54.4%95 %

•PROJECT WING ( GOOGLE )

CONNECTING THE WORLDDELIVERINGBURRITOS, ANDMEDICINEIN AUSTRALIA

CONNECTING THE WORLDPROJECT LOON ( GOOGLE)

CONNECTING THE WORLDONE WEB AND AIRBUS

•PROJECT AQUILA ( FACEBOOK )

CONNECTING THE WORLD

90 DAYS NON STOP FLIGHT,BEAMING INTERNET TOTHIRDWORLD COUNTRIES

AQUILA USES LESS ENERGY THAN TWOHAIR DRYERS.

• STAR LINK( SPACE X )

CONNECTING THE WORLD

•Starlink is a satelliteconstellaVon developmentproject underway by SpaceX, todevelop a low-cost,high-performance satell ite

customerbus andg r o u n dimplement

requisitet r a n s c e i v e r s t o

a new space-based InternetcommunicaVon system. Space xgot permission tosatelites in the air.

put 12000

CONNECTING THE WORLD

INTERNET.ORG AND FREE BASICS

•FACEBOOK ANDSamsung, Ericsson, MediaTek, OperaSo` ware, NokiaandQualcomm• 63 countriesinAfrica, AsiaandLaVnAmerica•Collectsuser data•Appwithlimitedaccesstonews, facebook, bing, andsome other sponsoredapps.•LoadsofadverVsing•BannedinIndiafor violaVng net neutrality

INFLUENCE ON RETAILING

EXPERIENCE

BIG DATA

ON DEMAND

COSTUMER CONCIERGES / CHAT BOTS

VR/AR EXPERIENCES

PERSONALIZED AND TAILORED

AUGMENTED REALITYTRY IT !

JEEPADVENTURE REALITY ROOM REMIX

Augmented Reality (AR) is a view of the physical, real

world environment that is augmented by synthetic, computer-generated elements. It was

coined by Thomas Caudell, in 1990, while working at Boeing.

IKEA PLACE 08

SEPHORAASSISTANT

RENT THE RUNWAY 08

VIRTUAL REALITYVR is the use of computer technology to create a simulated environment.

VR places the user inside an experience. Instead of viewing a screen in front of them, users

immersed an able to interact with 3D worlds.

By simulating as many senses as possible, such as vision, hearing, touch, even smell, the

computer is transformed into a gatekeeper to this artificial world.

ON DEMAND

46%

15 %

2.6 BILLION

ON DEMAND

BIOMETRICS VIRTUALASSISTANTS DATA

COMPILATION MACHINE LEARNING

PERSONALIZATION FASTER DELIVERIES

ON DEMAND BETTEREXPERIENCES

OPTIMIZED SUPPLY CHAIN STORE LAYOUT

INVENTORYTRACKING PROFILING

•AMAZON WINS

•THOUSANDS OF APPLIANCES COME NOW STANDARD WITH ALEXA

•ALEXA IS BECOMING A PLATFORM ON ITS OWN WITHOUT ECHO

•FIRST SMART HOME SPEAKER ECHO IN 2014

•GOOGLE IS CLOSE

•Google Assistant is on 1,500 devices

•TVS MADE BY NVIDIA AND SONY, SPEAKERS BY BANG AND OLUFSEN AND

KITCHEN APPLIANCES MADE BY WHIRLPOOL, WHICH IS PUTTING BOTH ALEXA

AND GOOGL ASSISTANT ONTO ITS DEVICES SO THAT CUSTOMERS CAN CHOOSE

SMART HOME

SMARTHOMEECOSYSTEMS

APPLEAMAZONGOOGLE