“The Right Choice”

• Concept: Searching online shopping sites and realizing Balou is the best/right choice.

• Music: Something that marries technology (e-commerce) and the worldly aspects of Balou. For example, the instrumental of an Avicii song (both techno and folk elements)

• No voiceover • All graphics, no actors

• Open with a computer screen in focus (computer sitting on desk, but desk is barely in shot)

• Out of focus in the background are clothes laying on the floor as if someone was going through his or her closet and couldn’t find something to wear

• Internet browser is open on a search engine• Shot closes in on search bar and see text

“Online shopping site” being typed in

• Shot zooms out from screen to show computer and clothes in the background again

• Results of the search engine appear, there are dozens of options as the page scrolls to show how many choices shoppers have

• The mouse moves to click on a random link

• The Internet browser opens to the random shopping site that was clicked

• The mouse moves to click on a (gender neutral) shirt featured on the homepage

• The shirt’s details fill the computer screen, and the mouse highlights the price as being $100 to show that the site is too expensive

• Mouse moves to click the back button

• Return to search results• Click on another random link

• Internet browser opens to a new shopping site • Mouse moves to click on a (gender neutral)

shirt, but it comes up with an error message• Mouse clicks back to homepage• Shot closes in slightly as the mouse clicks on a

“Contact Us” link• Shot widens, and another error message

appears• Mouse moves to click the back button again

• Internet browser returns to search results • The shot closes in as the mouse scrolls• Mouse hovers over a link, but highlights a sub-

article underneath that has a headline saying “Sweatshop Scandal”

• Mouse keeps scrolling • theBalou.com link comes up, and shot closes

in further so it is the center of the screen with only portions of the other options framing it

• Mouse clicks on Balou

• Internet browser now on theBalou.com• Music starts to crescendo • Mouse clicks on “Shop” in menu• A variety of Balou’s products come up on

screen as the mouse scrolls• Mouse clicks on a (gender neutral) shirt

• Details of the shirt are on the screen• Mouse highlights the price as only $30, showing

Balou has affordable prices• An instant message window pops up in the corner of

the computer screen with sound effect with a message that reads, “Welcome to Balou! We have representatives waiting to help.” This demonstrates Balou’s great service

• The mouse scrolls to show the artisan’s bio with a picture of the artisan making the shirt shown, letting the shopper know the products are made ethically

• Shot closes in as the mouse clicks “Buy” (with clicking sound effect)

• Computer screen and background disappears to show a white screen

• Mouse appears, and clicks (with sound effect) to reveal text one sentence at a time: “Great products. Great prices. Great service. Great people.”

• Mouse click again, the text disappears and Balou’s logo appears on screen with the slogan “Feel Good Shopping” and URL