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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Anoop Sahgal | Executive Marketing
@anoop_sahgal
The Rise of Content Marketing
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Agenda
What is Content Marketing?
Examples of Brands Using Content Marketing
5 Tips and Takeaways To Leverage Content Marketing
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty.
3
“Marketers can provide insight and help create brand advocates. “
© 2012 Adobe Systems Incorporated. All Rights Reserved. 4
9 out of 10 organizations market with
content marketing.
On average, B2B marketers employ
eight different content marketing tactic
to achieve their goals.
Marketers, on average, spend over
a quarter of their marketing budget
on content marketing Source: Content Marketing Institute
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Examples of Brands Using Content Marketing
5
© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
© 2012 Adobe Systems Incorporated. All Rights Reserved.
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© 2012 Adobe Systems Incorporated. All Rights Reserved. 8
© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
© 2012 Adobe Systems Incorporated. All Rights Reserved. 10
© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Top Trending Theme on CMO.com
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© 2012 Adobe Systems Incorporated. All Rights Reserved.
5 Tips and Takeaways To Leverage Content Marketing
13
“Marketers can provide insight and help create brand advocates. “
© 2012 Adobe Systems Incorporated. All Rights Reserved.
5 Tips and Takeaways To Leverage Content Marketing
14
© 2012 Adobe Systems Incorporated. All Rights Reserved.
Impact Across The Organization
15
© 2012 Adobe Systems Incorporated. All Rights Reserved.
”’
Anoop Sahgal
@anoop_sahgal
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